Quick Overview
- 1#1: Shopify - All-in-one e-commerce platform for building, managing, and scaling online stores with extensive apps and themes.
- 2#2: WooCommerce - Free, open-source e-commerce plugin for WordPress that powers flexible and customizable online shops.
- 3#3: BigCommerce - Robust SaaS e-commerce platform offering multi-channel selling and advanced built-in features.
- 4#4: Wix Stores - Integrated e-commerce tools within the Wix website builder for easy store creation and management.
- 5#5: Squarespace Commerce - Design-focused platform with e-commerce features for creating stylish online stores.
- 6#6: Adobe Commerce (Magento) - Highly customizable open-source e-commerce solution for complex, large-scale online stores.
- 7#7: PrestaShop - Open-source e-commerce platform with modules for quick setup of feature-rich webshops.
- 8#8: Ecwid - Embeddable e-commerce widget that adds shopping cart to any website or social platform.
- 9#9: Shift4Shop - Full-featured e-commerce platform with free hosting and integrated payment processing.
- 10#10: OpenCart - Lightweight open-source shopping cart solution with extensions for small to medium stores.
We selected these tools based on key factors like feature depth, user-friendliness, scalability, and value, ensuring they cater to diverse needs—from small businesses to large enterprises—while maintaining high quality and practicality.
Comparison Table
This comparison table simplifies selecting the right webshop software, featuring tools like Shopify, WooCommerce, BigCommerce, Wix Stores, and Squarespace Commerce. It helps readers evaluate key factors such as features, usability, and costs to find the best fit for their business needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 |  Shopify All-in-one e-commerce platform for building, managing, and scaling online stores with extensive apps and themes. | enterprise | 9.7/10 | 9.8/10 | 9.6/10 | 9.4/10 |
| 2 | WooCommerce Free, open-source e-commerce plugin for WordPress that powers flexible and customizable online shops. | specialized | 9.2/10 | 9.5/10 | 7.8/10 | 9.8/10 |
| 3 | BigCommerce Robust SaaS e-commerce platform offering multi-channel selling and advanced built-in features. | enterprise | 9.1/10 | 9.4/10 | 8.2/10 | 8.7/10 |
| 4 | Wix Stores Integrated e-commerce tools within the Wix website builder for easy store creation and management. | enterprise | 8.6/10 | 8.2/10 | 9.5/10 | 8.3/10 |
| 5 |  Squarespace Commerce Design-focused platform with e-commerce features for creating stylish online stores. | creative_suite | 8.4/10 | 8.0/10 | 9.5/10 | 7.8/10 |
| 6 | Adobe Commerce (Magento) Highly customizable open-source e-commerce solution for complex, large-scale online stores. | enterprise | 8.7/10 | 9.5/10 | 4.8/10 | 8.2/10 |
| 7 | PrestaShop Open-source e-commerce platform with modules for quick setup of feature-rich webshops. | specialized | 8.1/10 | 8.7/10 | 6.5/10 | 9.2/10 |
| 8 | Ecwid Embeddable e-commerce widget that adds shopping cart to any website or social platform. | specialized | 8.2/10 | 7.9/10 | 9.1/10 | 8.6/10 |
| 9 | Shift4Shop Full-featured e-commerce platform with free hosting and integrated payment processing. | enterprise | 8.1/10 | 8.6/10 | 7.4/10 | 9.0/10 |
| 10 | OpenCart Lightweight open-source shopping cart solution with extensions for small to medium stores. | specialized | 8.1/10 | 8.0/10 | 7.5/10 | 9.5/10 |
All-in-one e-commerce platform for building, managing, and scaling online stores with extensive apps and themes.
Free, open-source e-commerce plugin for WordPress that powers flexible and customizable online shops.
Robust SaaS e-commerce platform offering multi-channel selling and advanced built-in features.
Integrated e-commerce tools within the Wix website builder for easy store creation and management.
Design-focused platform with e-commerce features for creating stylish online stores.
Highly customizable open-source e-commerce solution for complex, large-scale online stores.
Open-source e-commerce platform with modules for quick setup of feature-rich webshops.
Embeddable e-commerce widget that adds shopping cart to any website or social platform.
Full-featured e-commerce platform with free hosting and integrated payment processing.
Lightweight open-source shopping cart solution with extensions for small to medium stores.
Shopify
enterpriseAll-in-one e-commerce platform for building, managing, and scaling online stores with extensive apps and themes.
The Shopify App Store with 8,000+ apps for unparalleled extensibility and third-party integrations.
Shopify is a leading all-in-one e-commerce platform that empowers businesses to create customizable online stores, manage inventory, process payments, and handle shipping without needing technical expertise. It provides thousands of themes, apps, and integrations for marketing, analytics, and customer engagement. As a fully hosted SaaS solution, Shopify handles security, uptime, and scalability, making it ideal for merchants from startups to enterprises.
Pros
- Vast app ecosystem with over 8,000 integrations for endless customization
- Exceptional uptime (99.99%), PCI-compliant security, and global scalability
- Intuitive drag-and-drop builder and mobile-optimized themes for quick setup
Cons
- Transaction fees (up to 2%) if not using Shopify Payments
- Higher-tier plans and premium apps can increase costs significantly
- Deep customizations often require Liquid coding or developer expertise
Best For
Entrepreneurs, SMBs, and enterprises seeking a robust, hosted e-commerce platform that scales seamlessly without server management.
Pricing
Starts at $29/mo (Basic), $105/mo (Shopify), $399/mo (Advanced); enterprise plans custom; 2.4-2.9% + 30¢ transaction fees (waived with Shopify Payments).
WooCommerce
specializedFree, open-source e-commerce plugin for WordPress that powers flexible and customizable online shops.
Seamless WordPress integration, blending blog content with commerce effortlessly
WooCommerce is a free, open-source e-commerce plugin for WordPress that turns any WordPress site into a powerful online store. It supports unlimited products, multiple payment gateways, shipping options, and advanced inventory management. With thousands of extensions and themes, it offers unparalleled flexibility for customization and scalability.
Pros
- Completely free core plugin with no transaction fees
- Massive ecosystem of 60,000+ plugins and themes for endless customization
- Scalable from small shops to enterprise-level stores
Cons
- Requires WordPress knowledge and self-hosting setup
- Performance can suffer on low-end hosting without optimization
- Ongoing security updates and maintenance needed
Best For
WordPress users seeking a highly customizable, cost-effective e-commerce platform that grows with their business.
Pricing
Core plugin free; premium extensions/themes from $0-$300/year; hosting ~$5-50/month.
BigCommerce
enterpriseRobust SaaS e-commerce platform offering multi-channel selling and advanced built-in features.
Built-in B2B functionality including customer groups, quote management, and complex pricing rules without needing extra apps
BigCommerce is a robust, fully-hosted SaaS e-commerce platform that empowers businesses to build scalable online stores with advanced tools for product management, inventory, and order fulfillment. It excels in multi-channel selling across websites, marketplaces like Amazon and eBay, social media, and POS systems. The platform supports both B2C and B2B operations with features like customer segmentation, volume pricing, and headless commerce via robust APIs. Known for its enterprise-grade performance, it offers unlimited bandwidth, staff accounts, and no transaction fees.
Pros
- Highly scalable with unlimited bandwidth, products, and staff accounts
- No transaction fees and built-in SEO/marketing tools
- Extensive integrations and app marketplace with 1,000+ options
Cons
- Higher-tier plans are expensive for small businesses
- Steeper learning curve for advanced customizations
- Fewer free themes compared to competitors like Shopify
Best For
Mid-sized to enterprise businesses seeking scalable e-commerce with strong B2B capabilities and multi-channel support.
Pricing
Standard ($29/mo), Plus ($299/mo), Pro ($2,999/mo), Enterprise (custom); billed annually with 15-day free trial.
Wix Stores
enterpriseIntegrated e-commerce tools within the Wix website builder for easy store creation and management.
Seamless integration with Wix's powerful drag-and-drop website editor for highly customizable store designs
Wix Stores is an e-commerce platform integrated within the Wix website builder, allowing users to create customizable online stores using a drag-and-drop interface without coding skills. It supports product listings, inventory management, secure payments via multiple gateways, shipping calculations, and marketing tools like abandoned cart recovery. Suitable for small to medium businesses, it combines seamless website and store design in one ecosystem.
Pros
- Intuitive drag-and-drop builder for quick store setup
- All-in-one platform with built-in website tools and marketing features
- 24/7 support and mobile-optimized designs
Cons
- Transaction fees apply if not using Wix Payments
- Limited scalability for very large inventories or high-volume sales
- Fewer advanced integrations compared to dedicated platforms like Shopify
Best For
Beginners and small businesses seeking an easy-to-use, all-in-one solution for building attractive online stores without technical expertise.
Pricing
Business plans start at $27/month (billed annually) for unlimited products and bandwidth, with 0% transaction fees using Wix Payments.
Squarespace Commerce
creative_suiteDesign-focused platform with e-commerce features for creating stylish online stores.
Award-winning, mobile-responsive templates that integrate flawlessly with e-commerce tools for designer-quality stores out of the box
Squarespace Commerce is an integrated e-commerce solution within the Squarespace platform, enabling users to build visually stunning websites with fully functional online stores. It provides tools for product listings, inventory management, secure payments via Stripe and PayPal, abandoned cart recovery, and shipping integrations with carriers like USPS and UPS. Designed for creatives and small businesses, it prioritizes ease of design alongside essential commerce features without requiring coding expertise.
Pros
- Exceptional design templates and drag-and-drop builder for professional-looking stores
- All-in-one platform handling hosting, domains, and commerce seamlessly
- Strong built-in marketing tools like email campaigns and SEO optimization
Cons
- Limited scalability for high-volume or complex enterprise needs
- Fewer third-party app integrations compared to Shopify or WooCommerce
- Higher pricing tiers required for advanced commerce features like subscriptions
Best For
Creative professionals, artists, and small businesses seeking an aesthetically superior online store with minimal setup.
Pricing
Starts at $27/month (Commerce Basic, annual billing) for core selling features; $49/month (Advanced) adds subscriptions, discounts, and lower transaction fees; 14-day free trial.
Adobe Commerce (Magento)
enterpriseHighly customizable open-source e-commerce solution for complex, large-scale online stores.
PWA Studio for building fast, mobile-first progressive web apps
Adobe Commerce (formerly Magento) is a robust, open-source e-commerce platform designed for creating scalable online stores with advanced customization capabilities. It supports high-traffic sites, multi-store management, B2B/B2C models, and integrates deeply with Adobe's ecosystem for enhanced customer experiences. Ideal for complex webshops, it offers a vast marketplace of extensions but demands technical proficiency for optimal use.
Pros
- Exceptional scalability for enterprise-level traffic
- Vast ecosystem of extensions and themes
- Advanced B2B features like customer-specific catalogs
Cons
- Steep learning curve and complex setup
- High costs for Commerce edition and maintenance
- Resource-intensive performance optimization required
Best For
Large enterprises and agencies needing highly customizable, scalable e-commerce platforms.
Pricing
Community Edition free; Commerce Edition starts at ~$22,000/year + hosting, extensions, and development fees.
PrestaShop
specializedOpen-source e-commerce platform with modules for quick setup of feature-rich webshops.
100% open-source codebase with unrestricted access for complete customization and no vendor lock-in
PrestaShop is a free, open-source e-commerce platform designed for creating and managing online stores with high customization potential. It supports multi-store, multi-language, and multi-currency setups, ideal for international sellers. Users can extend functionality through a vast marketplace of over 3,000 modules and thousands of themes, though it requires self-hosting and technical setup.
Pros
- Fully open-source core software at no cost
- Extensive marketplace with thousands of modules and themes
- Strong multi-language and multi-store capabilities
Cons
- Steep learning curve requiring technical expertise
- Ongoing maintenance and security updates needed
- Performance issues on large stores without optimization
Best For
Technically proficient small to medium businesses wanting a flexible, customizable e-commerce solution without licensing fees.
Pricing
Core software is free; costs for modules ($50+), themes ($50+), hosting ($5-50/month), and premium support.
Ecwid
specializedEmbeddable e-commerce widget that adds shopping cart to any website or social platform.
Embeddable store code that integrates effortlessly into any website, CMS, or social platform
Ecwid is a versatile e-commerce platform that enables users to embed a fully functional online store into any existing website, CMS like WordPress or Wix, social media channels, or marketplaces. It supports multi-channel selling across platforms like Facebook, Instagram, Amazon, and Google Shopping without transaction fees beyond standard payment processors. Ideal for small to medium businesses, Ecwid offers inventory management, secure payments, and mobile-optimized storefronts with a free starter plan.
Pros
- Seamless integration with any website or platform without replacing your site
- Multi-channel selling capabilities including social media and marketplaces
- Free plan available with no transaction fees
Cons
- Limited design customization and templates compared to dedicated platforms
- Fewer third-party apps and advanced features on lower plans
- SEO tools are basic, requiring external optimization
Best For
Small businesses and content creators looking to quickly add e-commerce to an existing website or social presence without building a new site.
Pricing
Free (10 products); Venture $15/mo (100 products); Business $35/mo (2,500 products); Unlimited $99/mo (unlimited products).
Shift4Shop
enterpriseFull-featured e-commerce platform with free hosting and integrated payment processing.
Free lifetime plan including hosting and full features when processing payments through Shift4
Shift4Shop is a fully hosted e-commerce platform designed for creating and managing online stores, offering tools for product management, inventory tracking, SEO optimization, and multi-channel selling. Formerly known as 3dcart, it provides scalable solutions with unlimited bandwidth and products on higher plans. It integrates seamlessly with over 100 payment gateways, particularly its own Shift4 Payments for streamlined processing.
Pros
- Extensive feature set including SEO tools, marketing automation, and dropshipping support
- Highly affordable with a free plan when using Shift4 Payments
- Unlimited products and bandwidth on paid plans, strong payment integrations
Cons
- Interface feels dated and less intuitive compared to modern competitors
- Advanced customizations often require coding knowledge
- Customer support can be inconsistent based on user reviews
Best For
Small to medium-sized businesses seeking a cost-effective, feature-packed e-commerce solution without high monthly fees.
Pricing
Free plan with Shift4 Payments (transaction fees apply); Pro plan at $29/month (50,000 products); Premium at $79/month (unlimited products); Enterprise custom pricing.
OpenCart
specializedLightweight open-source shopping cart solution with extensions for small to medium stores.
Vast extension marketplace enabling endless modular customizations without rebuilding from scratch
OpenCart is a free, open-source e-commerce platform designed for building and managing online stores, supporting features like product catalogs, shopping carts, and order management. It excels in multi-store setups, multi-language, and multi-currency support, making it ideal for scaling businesses. With a vast marketplace of extensions, users can customize functionality without high costs.
Pros
- Completely free core software with no licensing fees
- Extensive marketplace of over 13,000 extensions for customization
- Strong performance and SEO-friendly architecture
Cons
- Requires technical setup and hosting knowledge
- Default theme and UI feel dated without customization
- Community-driven support lacks premium responsiveness
Best For
Small to medium businesses wanting a cost-effective, highly customizable open-source e-commerce solution.
Pricing
Free open-source download; costs for hosting ($5-50/month), premium themes/extensions ($20-200), and optional paid support.
Conclusion
The review of webshop software highlights a range of strong options, with Shopify leading as the top choice. It offers all-in-one functionality and extensive app support, making it ideal for various business needs. WooCommerce and BigCommerce stand out as excellent alternatives, with WooCommerce’s open-source flexibility and BigCommerce’s multi-channel focus catering to specific requirements.
Take the first step toward building your online store by exploring Shopify—its user-friendly design and robust features make it a standout for launching and scaling your e-commerce venture.
Tools Reviewed
All tools were independently evaluated for this comparison