Quick Overview
- 1#1: Salesforce Financial Services Cloud - Delivers a unified CRM platform with AI-driven insights for personalized wealth management and client engagement.
- 2#2: Wealthbox - Modern CRM designed for financial advisors to manage client relationships, tasks, and communications efficiently.
- 3#3: Redtail CRM - Comprehensive CRM solution for financial professionals offering client tracking, workflows, and integrations.
- 4#4: Practifi - Salesforce-powered CRM tailored for wealth management firms to streamline operations and client servicing.
- 5#5: AdvisorEngine - All-in-one wealthtech platform with integrated CRM, planning, and reporting for advisors.
- 6#6: Orion Advisor Tech - Advisor technology suite combining CRM, portfolio management, and performance reporting.
- 7#7: SS&C Black Diamond - Wealth management platform providing CRM, trading, and client reporting capabilities.
- 8#8: Tamarac by Envestnet - Integrated CRM and portfolio management system for registered investment advisors.
- 9#9: Morningstar Office - Investment analysis and CRM tools to support wealth advisors in client portfolio management.
- 10#10: Altruist - Custodial platform with built-in CRM for independent RIAs to manage clients and assets.
We ranked tools based on comprehensive feature sets (including CRM, analytics, and integrations), user experience, and overall value, ensuring alignment with the diverse needs of wealth professionals and firms
Comparison Table
This comparison table examines key Wealth Management CRM Software tools, including Salesforce Financial Services Cloud, Wealthbox, Redtail CRM, Practifi, AdvisorEngine, and more, to help readers understand critical features, functionalities, and suitability for their unique needs. It simplifies evaluating leading options by highlighting differentiators and capabilities tailored to the wealth management sector.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Salesforce Financial Services Cloud Delivers a unified CRM platform with AI-driven insights for personalized wealth management and client engagement. | enterprise | 9.4/10 | 9.7/10 | 8.2/10 | 8.6/10 |
| 2 | Wealthbox Modern CRM designed for financial advisors to manage client relationships, tasks, and communications efficiently. | specialized | 9.2/10 | 9.4/10 | 9.6/10 | 8.8/10 |
| 3 | Redtail CRM Comprehensive CRM solution for financial professionals offering client tracking, workflows, and integrations. | specialized | 8.7/10 | 8.4/10 | 9.3/10 | 8.9/10 |
| 4 | Practifi Salesforce-powered CRM tailored for wealth management firms to streamline operations and client servicing. | specialized | 8.7/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 5 | AdvisorEngine All-in-one wealthtech platform with integrated CRM, planning, and reporting for advisors. | enterprise | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 6 | Orion Advisor Tech Advisor technology suite combining CRM, portfolio management, and performance reporting. | enterprise | 8.2/10 | 9.0/10 | 7.8/10 | 7.5/10 |
| 7 | SS&C Black Diamond Wealth management platform providing CRM, trading, and client reporting capabilities. | enterprise | 8.5/10 | 9.2/10 | 7.4/10 | 8.0/10 |
| 8 | Tamarac by Envestnet Integrated CRM and portfolio management system for registered investment advisors. | enterprise | 8.2/10 | 8.7/10 | 7.6/10 | 7.9/10 |
| 9 | Morningstar Office Investment analysis and CRM tools to support wealth advisors in client portfolio management. | enterprise | 8.1/10 | 9.2/10 | 7.3/10 | 7.6/10 |
| 10 | Altruist Custodial platform with built-in CRM for independent RIAs to manage clients and assets. | specialized | 8.3/10 | 8.7/10 | 9.1/10 | 8.9/10 |
Delivers a unified CRM platform with AI-driven insights for personalized wealth management and client engagement.
Modern CRM designed for financial advisors to manage client relationships, tasks, and communications efficiently.
Comprehensive CRM solution for financial professionals offering client tracking, workflows, and integrations.
Salesforce-powered CRM tailored for wealth management firms to streamline operations and client servicing.
All-in-one wealthtech platform with integrated CRM, planning, and reporting for advisors.
Advisor technology suite combining CRM, portfolio management, and performance reporting.
Wealth management platform providing CRM, trading, and client reporting capabilities.
Integrated CRM and portfolio management system for registered investment advisors.
Investment analysis and CRM tools to support wealth advisors in client portfolio management.
Custodial platform with built-in CRM for independent RIAs to manage clients and assets.
Salesforce Financial Services Cloud
enterpriseDelivers a unified CRM platform with AI-driven insights for personalized wealth management and client engagement.
Household Accounts with Relationship Intelligence for mapping complex client networks and dependencies in one unified view
Salesforce Financial Services Cloud is a robust CRM platform tailored for financial services firms, particularly in wealth management, enabling advisors to manage complex client relationships, households, and goals seamlessly. It offers advanced features like relationship intelligence, householding, compliance management, and AI-driven insights via Einstein. The solution integrates deeply with the Salesforce ecosystem, providing scalability for enterprise-level operations while supporting personalized client experiences.
Pros
- Exceptional householding and relationship mapping for holistic client views
- Powerful AI and analytics with Einstein for predictive insights and personalization
- Seamless scalability and integrations within the Salesforce ecosystem
Cons
- High implementation and customization costs requiring expert resources
- Steep learning curve for non-technical users
- Premium pricing may not suit smaller firms
Best For
Large wealth management firms and financial institutions seeking a scalable, enterprise-grade CRM with deep compliance and relationship management capabilities.
Pricing
Enterprise pricing starts at approximately $400/user/month (billed annually), with custom quotes based on users, add-ons, and implementation; includes base Salesforce platform fees.
Wealthbox
specializedModern CRM designed for financial advisors to manage client relationships, tasks, and communications efficiently.
Smart Views and automated workflows tailored for financial advisors, enabling dynamic client lists and compliance-safe task automation
Wealthbox is a modern, advisor-centric CRM designed specifically for financial professionals and wealth managers to streamline client relationship management. It offers centralized contact databases, automated workflows, task management, and seamless integrations with custodians like Schwab and Fidelity. The platform emphasizes compliance, team collaboration, and mobile accessibility to enhance productivity in wealth management practices.
Pros
- Intuitive, modern interface with excellent mobile app
- Deep integrations with 100+ financial tools and custodians
- Powerful workflow automation and Smart Views for client segmentation
Cons
- Pricing can be steep for larger teams
- Reporting features require third-party integrations for advanced analytics
- Limited native customization options compared to enterprise CRMs
Best For
Independent financial advisors and small to mid-sized wealth management firms needing a user-friendly, industry-specific CRM.
Pricing
Starts at $59/user/month (Launch, billed annually), up to $99/user/month (Scale); monthly billing available at higher rates; 14-day free trial.
Redtail CRM
specializedComprehensive CRM solution for financial professionals offering client tracking, workflows, and integrations.
Advanced householding that automatically groups and maps family relationships for comprehensive client views
Redtail CRM is a cloud-based customer relationship management platform specifically designed for financial advisors and wealth managers. It facilitates client data organization, task automation, workflow management, and compliance tracking through features like householding, document imaging, and email integration. The software stands out for its extensive integrations with over 50 financial technology tools, enabling seamless data flow for portfolio management and planning. Overall, it provides a robust yet accessible solution for growing advisory practices.
Pros
- Highly intuitive interface with minimal learning curve
- Extensive integrations with key wealth management tools like Orion and RightCapital
- Strong compliance features including audit trails and secure document storage
Cons
- Reporting capabilities are basic compared to enterprise competitors
- Limited customization for advanced workflows
- Lacks native portfolio management or performance reporting
Best For
Independent financial advisors and small to mid-sized wealth management firms seeking an affordable, user-friendly CRM with strong integrations.
Pricing
Starts at $99 per user per month for basic plans, with enterprise tiers scaling up based on users and features; free trial available.
Practifi
specializedSalesforce-powered CRM tailored for wealth management firms to streamline operations and client servicing.
Household 360 view, which unifies family wealth data across generations for holistic client management
Practifi is a Salesforce-native CRM platform designed specifically for wealth management and financial advisory firms, offering end-to-end tools for client relationship management, onboarding, portfolio tracking, and compliance. It leverages the power of Salesforce Financial Services Cloud to provide customizable workflows, client portals, and advanced reporting tailored to advisors' needs. The software emphasizes scalability, enabling firms to manage households, assets under management, and regulatory requirements efficiently.
Pros
- Deep integration with Salesforce for robust scalability and customization
- Comprehensive wealth-specific features like household management and compliance tools
- Strong client engagement via portals and mobile accessibility
Cons
- Steep learning curve due to Salesforce foundation
- High pricing with additional Salesforce licensing costs
- Implementation can be time-intensive for smaller firms
Best For
Mid-sized wealth management firms seeking a scalable, enterprise-grade CRM with deep financial services capabilities.
Pricing
Custom pricing starting at around $150-300 per user/month, plus underlying Salesforce subscription fees; typically requires annual contracts.
AdvisorEngine
enterpriseAll-in-one wealthtech platform with integrated CRM, planning, and reporting for advisors.
Unified householding and aggregation across multiple custodians for seamless multi-account client views
AdvisorEngine is a cloud-based CRM platform designed specifically for wealth management advisors, combining client relationship management, portfolio performance reporting, and financial planning tools into a unified system. It excels in integrating with major custodians like Schwab, Fidelity, and Pershing for real-time data synchronization and automated workflows. The platform also features a robust client portal and mobile app, enabling advisors to deliver personalized experiences while streamlining compliance and operations.
Pros
- Deep integrations with custodians for real-time data and reporting
- Comprehensive mobile app for advisors and client self-service portals
- Advanced analytics and householding for multi-generational planning
Cons
- Pricing can be prohibitive for small firms or solo advisors
- Implementation and data migration may take several months
- Customization options are somewhat limited compared to modular competitors
Best For
Mid-sized RIAs and wealth management firms needing an integrated CRM with strong custodian connectivity and reporting.
Pricing
Custom subscription pricing based on AUM and users; typically $10,000–$50,000+ annually.
Orion Advisor Tech
enterpriseAdvisor technology suite combining CRM, portfolio management, and performance reporting.
Universal Account View, offering real-time, consolidated portfolio data across custodians
Orion Advisor Tech is a comprehensive wealth management platform that integrates CRM functionality with portfolio management, trading, reporting, and billing tools for financial advisors. It provides a unified view of client data, enabling advisors to manage relationships, monitor performance, and execute trades efficiently. Designed primarily for RIAs, it emphasizes scalability and data aggregation across multiple custodians.
Pros
- Seamless integration of CRM with portfolio accounting and reporting
- Powerful Universal Account View for multi-custodian data aggregation
- Strong compliance and security features tailored for RIAs
Cons
- Asset-based pricing can be costly for smaller firms
- Initial setup and learning curve for advanced features
- Fewer native third-party app integrations than dedicated CRMs
Best For
Mid-to-large RIAs and wealth managers needing an all-in-one platform for CRM and investment operations.
Pricing
Asset-based pricing model, typically 10-25 basis points on AUM with tiered discounts for higher volumes; minimums apply.
SS&C Black Diamond
enterpriseWealth management platform providing CRM, trading, and client reporting capabilities.
Advanced household-level performance reporting with dynamic, customizable dashboards across multi-asset classes
SS&C Black Diamond is an enterprise-grade wealth management platform that combines CRM, portfolio accounting, performance reporting, and client relationship tools into a unified solution for advisors and firms. It excels in aggregating data from multiple custodians, delivering customizable reports, and automating workflows to enhance client engagement and compliance. Designed for scalability, it supports high-net-worth individuals, RIAs, and family offices with advanced analytics and billing integration.
Pros
- Exceptional performance reporting with household-level aggregation and multi-custodian support
- Robust CRM for client onboarding, relationship management, and workflow automation
- Scalable platform with strong compliance and billing features for enterprise use
Cons
- Steep learning curve due to complex interface and extensive customization options
- High pricing that may not suit smaller firms or startups
- Occasional delays in support response for non-critical issues
Best For
Enterprise RIAs, family offices, and large wealth management firms handling complex, high-AUM portfolios.
Pricing
Custom quote-based pricing, typically $5-$20 per $1M AUM annually, with minimums starting at $10,000/month for mid-sized firms.
Tamarac by Envestnet
enterpriseIntegrated CRM and portfolio management system for registered investment advisors.
Integrated household aggregation and performance reporting that unifies CRM data with multi-account portfolio insights
Tamarac by Envestnet is a specialized CRM platform tailored for wealth management advisors and RIAs, offering client relationship management integrated with portfolio accounting, performance reporting, and rebalancing tools. It enables firms to centralize client data, automate workflows, track interactions, and generate customized reports for better client engagement and compliance. The solution is part of Envestnet's broader ecosystem, providing seamless connectivity for end-to-end wealth management operations.
Pros
- Deep integration with portfolio management, reporting, and trading modules
- Advanced household-level reporting and analytics
- Strong compliance tools and secure client portal
Cons
- Steep learning curve and complex interface
- High cost prohibitive for small firms
- Limited flexibility for custom integrations outside Envestnet ecosystem
Best For
Mid-to-large RIAs and wealth advisory firms needing an all-in-one CRM with robust reporting and portfolio tools.
Pricing
Quote-based pricing typically starts at $5,000-$15,000/month based on AUM, users, and selected modules.
Morningstar Office
enterpriseInvestment analysis and CRM tools to support wealth advisors in client portfolio management.
Portfolio X-Ray tool for detailed risk, style, and sector analysis across holdings
Morningstar Office is a robust investment research and portfolio management platform tailored for wealth advisors, providing access to extensive Morningstar data for security analysis, asset allocation, and performance reporting. It offers tools for client portfolio monitoring, customizable reports, and compliance support, with some integrated client relationship features like household grouping. While strong in analytics, it functions more as an investment workstation than a full-featured CRM, lacking advanced workflow automation or sales pipeline management.
Pros
- Unmatched depth of investment research and data analytics
- Highly customizable client reporting and portfolio visualization
- Strong integrations with custodians and other advisor tools
Cons
- Steep learning curve due to data-heavy interface
- Limited native CRM functionalities like task automation or email integration
- Premium pricing may not suit smaller firms
Best For
Established wealth advisors prioritizing investment analysis and reporting over comprehensive CRM workflows.
Pricing
Tiered subscription starting at ~$4,000/year per advisor, scaling with AUM and features (custom quotes common).
Altruist
specializedCustodial platform with built-in CRM for independent RIAs to manage clients and assets.
Unified CRM embedded directly within custody and execution workflows for frictionless client management and operations.
Altruist is a comprehensive wealth management platform that integrates CRM functionality with brokerage custody, portfolio accounting, trading, and reporting for RIAs. It enables advisors to manage client relationships, onboard new accounts efficiently, track interactions, and deliver personalized reporting through a unified, modern interface. By combining front- and back-office tools, Altruist reduces the need for multiple vendors, streamlining operations for independent advisory firms.
Pros
- Highly intuitive, modern UI designed for efficiency
- Seamless integration of CRM with custody and trading
- Competitive pricing with low fees and no ticket charges on most trades
Cons
- Relatively new platform with shorter track record
- Limited advanced customization for enterprise-scale firms
- Optimal value tied to using Altruist's custody services
Best For
Tech-forward RIAs and smaller-to-mid-sized wealth management firms looking for an all-in-one, cost-effective CRM-integrated platform.
Pricing
25 basis points annual platform fee on AUM (minimum $5K/year), zero custody fees, free trading for most equities/ETFs, and tiered rebates.
Conclusion
This review showcases the strength of leading wealth management CRM tools, with Salesforce Financial Services Cloud leading as the top choice, boasting a unified platform and AI-driven insights for personalized client engagement. Wealthbox and Redtail CRM stand out as robust alternatives: Wealthbox streamlines advisor operations, while Redtail offers a comprehensive toolkit for client tracking and workflows. Together, these tools highlight the diversity of solutions tailored to meet distinct wealth management needs.
Elevate your practice by exploring Salesforce Financial Services Cloud—its blend of advanced technology and user-friendly design makes it the ideal starting point for optimizing client relationships and operational efficiency.
Tools Reviewed
All tools were independently evaluated for this comparison
