GITNUXSOFTWARE REVIEW
Art DesignTop 10 Best Visual Documentation Software of 2026
Compare visual documentation software tools like Loom, Iorad, and Dubble, with practical tradeoffs for teams choosing the right workflow.
How we ranked these tools
Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.
Agents extract product evidence with provenance, then collect written reviews and transcribe video reviews and podcasts.
Framework: Features 40% · Ease 30% · Value 30%
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Dubble is the best pick for teams that need repeatable, reviewable walkthrough documentation, because reusable blocks standardize step patterns across onboarding and SOP variants without reauthoring every variation, while Loom is a strong alternative for visual process review since comments and version history stay with the recording.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Dubble
Reusable blocks let teams standardize step patterns across walkthroughs and SOPs without reauthoring every variation.
Best for: Fits when teams need repeatable walkthrough-based documentation with controlled review and publish.
Iorad
Editor pickStep capture that generates a walkthrough-ready, structured document with versioned edits for iterative SOP maintenance.
Best for: Fits when teams need repeatable browser walkthrough documentation with reviewable updates and template reuse.
Loom
Editor pickComments and version history stay attached to the recording during iteration, which keeps review context with the asset.
Best for: Fits when teams need repeatable visual walkthroughs and review cycles without document rebuilds.
Comparison Table
Dubble
SMBChrome extension that records screen activity and produces visual step-by-step documentation guides.
Reusable blocks let teams standardize step patterns across walkthroughs and SOPs without reauthoring every variation.
Teams use Dubble to capture flows as step-based visuals with annotations, then refine them into walkthrough-ready documentation without rebuilding diagrams from scratch. Reusable blocks reduce duplication when multiple teams publish the same onboarding or support procedures with small variations. Review workflow supports structured collaboration, which helps when documentation changes need sign-off before publishing.
A tradeoff is that highly diagram-heavy deliverables still need a dedicated diagramming canvas elsewhere, because Dubble’s core strength is step capture and workflow documentation rather than freeform diagram topology. Dubble fits best when knowledge bases and SOP generation rely on frequent UI or process changes, and where the publishing process must be controlled through review and approval.
- +Reusable blocks reduce duplication across onboarding and SOP variants
- +Step-based walkthrough editing keeps captured procedures aligned with updates
- +Review workflow supports gated edits before publishing
- +Export formats fit documentation publishing rather than slide-only outputs
- –Freeform diagram layout depth is weaker than dedicated diagramming tools
- –Complex branching walkthroughs can require more authoring discipline
- –Automation options are best for documentation workflows, not general integrations
- –Canvas customization is limited versus specialist visual editors
Customer support teams
Create troubleshooting walkthroughs quickly
Fewer repeat tickets, faster resolution
Onboarding and training
Publish role-based onboarding steps
Consistent onboarding across cohorts
Show 2 more scenarios
Operations and process owners
Maintain SOPs as workflows change
Lower documentation drift
Operations teams update captured procedures through structured review, then republish to keep guidance current.
Product and UX enablement
Document feature flows for internal teams
Faster internal enablement
Enablement teams convert UI walkthroughs into publishable documentation and manage edits through collaboration.
Best for: Fits when teams need repeatable walkthrough-based documentation with controlled review and publish.
Iorad
SMBInteractive tutorial builder that captures screen actions and converts them into step-by-step visual lessons.
Step capture that generates a walkthrough-ready, structured document with versioned edits for iterative SOP maintenance.
Iorad records browser steps and turns them into visual walkthrough documentation with a structured capture-to-publish workflow. It supports template-based page creation, versioned edits, and review-oriented content updates for teams that reuse established SOPs.
Export and publishing workflows focus on producing shareable artifacts for internal knowledge bases and browser-based consumption. Automation depth centers on repeatable capture sessions and consistent document output rather than diagram authoring for custom flows.
- +Browser step capture converts actions into structured walkthrough steps
- +Reusable templates speed creation of consistent documentation pages
- +Versioned updates support iterative improvements to existing guides
- +Review workflow keeps documentation changes controlled
- –Interactive outcomes depend on how browser actions are captured
- –Exports are less suitable for custom diagram ecosystems
Technical writers and documentation teams
Publish audience-specific guides with conditional sections
Teams reuse and update guides
Operations and process improvement teams
Capture executed browser steps into SOPs
Consistent procedures with less work
Show 2 more scenarios
Product marketing and support teams
Turn recorded flows into feature walkthroughs
Users learn feature workflows
Convert recorded product paths into interactive walkthroughs for feature explanations and support.
Process analysts and transformation teams
Preserve evidence of as-is desktop interactions
Reviewable evidence for reconstruction
Capture human-driven desktop interactions as reviewable timelines for process reconstruction.
Best for: Fits when teams need repeatable browser walkthrough documentation with reviewable updates and template reuse.
Loom
enterpriseAsync video recording tool used for visual documentation of screen-based processes and walkthroughs.
Comments and version history stay attached to the recording during iteration, which keeps review context with the asset.
Loom’s core workflow centers on creating short-to-medium videos with annotated moments, then distributing them as links for immediate viewing. The editing tool trims footage and keeps recordings easy to refine without rebuilding documents. Collaboration features focus on review and feedback on the media, rather than structured diagramming or knowledge-base publishing layouts.
A key tradeoff is that Loom’s primary output is video playback, so teams that require diagramming canvases or highly structured documentation formats may still need a secondary tool. Loom fits best when teams need rapid updates for onboarding walkthroughs, bug reproduction recordings, or UI changes that benefit from visual narration.
- +Fast recording flow with trim and callouts for actionable walkthroughs
- +Inline review via comments attached to specific recordings
- +Version history supports iterative SOP updates without replacing links
- +Browser extension capture reduces context switching during step capture
- –Video-first output can underfit policies that require structured formatting
- –Workflow automation is limited compared with documentation systems built around data models
- –Large-scale governance needs extra process because assets are primarily link-based
- –Accessibility depends heavily on captions and recording clarity rather than structured page semantics
Customer support teams
Record bug reproduction walkthroughs
Faster resolution with consistent steps
Product onboarding teams
Create onboarding walkthrough libraries
Reduced onboarding friction
Show 2 more scenarios
IT and enablement teams
Document internal processes as videos
Lower training variance
Teams publish narrated procedures with review comments so stakeholders align before teams act on updates.
Engineering teams
Share UI change demos
Fewer back-and-forth cycles
Engineers record feature behavior and capture edge cases so reviewers can validate behavior quickly.
Best for: Fits when teams need repeatable visual walkthroughs and review cycles without document rebuilds.
ScreenSteps
SMBVisual documentation software for creating annotated screenshots, step-by-step guides, and SOPs.
Reusable block libraries for procedures let teams standardize step-based content while keeping each page easy to revise.
ScreenSteps is built around step capture workflows for desktop or browser environments, then organizes results into instruction pages that teams can navigate like a knowledge base. Authoring relies on visual guidance that stays tied to the underlying steps, which helps keep SOP generation consistent across repeated processes. Content management includes change history and structured page editing, which supports review and iterative updates. Automation is strongest for reducing repeat work through templates and reusable blocks instead of relying on heavy scripting.
- +Step capture authoring produces consistent instruction pages
- +Reusable templates cut repetitive SOP writing effort
- +Version history supports review cycles on living documentation
- +Exports and HTML5 embeds help publish walkthroughs broadly
- –Diagramming depth is narrower than dedicated diagram tools
- –Complex branching walkthroughs take careful page structure
- –Advanced customization of output layout needs process discipline
- –Large documentation libraries require ongoing information hygiene
IT knowledge management teams
Update system procedures after releases
Lower documentation churn
Customer support teams
Publish guided troubleshooting walkthroughs
Fewer repeat tickets
Show 2 more scenarios
Training and enablement
Embed interactive instructions for learners
More self-serve training
Embeds publish walkthroughs inside internal sites and training experiences without rebuilding visuals.
Operations teams
Generate SOPs from repeatable templates
Faster SOP standardization
Template driven procedures keep formatting consistent across recurring processes and owners.
Best for: Fits when teams need visual walkthrough documentation with frequent updates and embedded publishing.
Guidde
SMBAI-powered platform that generates visual walkthroughs and video documentation from screen recordings.
Guidde converts captured UI steps into structured walkthrough pages that can be edited and republished while keeping a versioned history.
Guidde documents processes as interactive, browser-based walkthroughs that combine step capture with commentary and page-level context. It focuses on generating shareable knowledge assets with a consistent visual flow for SOP generation and onboarding workflows.
- +Step-by-step walkthrough editing supports quick iteration after UI changes
- +Interactive walkthrough output fits onboarding and SOP publishing workflows
- +Share and embed formats reduce friction for internal knowledge reuse
- +Template and block reuse speeds authoring across recurring processes
- –Deep governance controls for enterprise rollouts can be limited for large orgs
- –Advanced styling and layout control can feel constrained versus diagramming tools
Operations and process owners
Publish repeatable visual guides from captures
Easier workflow execution
Product operations and documentation teams
Update walkthroughs after UI changes
Guidance matches current UI
Show 2 more scenarios
Support and documentation teams
Create reusable visual instructions for common tasks
Faster resolution of routine tasks
Build video and document answers using captured procedures for routine software questions.
Training and enablement teams
Teach repeatable tasks in internal applications
Consistent learning across teams
Create step-by-step software walkthroughs for onboarding employees to internal tools.
Best for: Fits when teams need maintainable interactive walkthroughs for onboarding and SOP updates without heavy design work.
Folge
SMBDesktop application for creating visual step-by-step guides with screenshots, annotations, and exportable formats.
Review workflow that ties captured visuals to version history and controlled publication for team governance.
Folge turns screen capture and annotation into shareable visual documentation with a workflow around writing, reviewing, and publishing. It is built for teams that need consistent walkthrough structure using reusable templates and blocks, rather than one-off recordings.
- +Reusable templates produce consistent walkthrough structure across teams
- +Review workflow supports content changes before publishing
- +Embed-ready exports fit internal knowledge-base pages and help centers
- +Browser-focused capture streamlines step capture without complex setup
- –Complex branching and long-form SOP flows need careful authoring discipline
- –Advanced governance and audit coverage depend on workspace configuration
Operations and documentation teams
Create illustrated SOPs from routine work
Standardized SOPs
Product documentation and enablement teams
Refresh guidance after interface changes
Current guidance for users
Show 2 more scenarios
QA and testing teams
Record indexed guides for test repetition
Traceable test reproduction
Create step guides that help QA teams repeat test paths and reproduce failures.
Training and enablement teams
Assemble narrated tutorial modules
Reusable training materials
Combine captured steps with narration, callouts, and interactive elements for browser learning.
Best for: Fits when teams need repeatable visual documentation and approval workflows for internal SOPs.
Document360
SMBKnowledge base platform supporting visual documentation with image galleries, embedded video, and markdown.
Built-in content review and approvals for documentation pages, with versioned edits tied to publishing outcomes.
Document360 is a visual documentation and knowledge base workflow tool that combines page authoring with media capture and review controls for maintaining SOP-style guidance. Teams can publish knowledge articles with embedded walkthrough content and manage revisions through structured review and approvals. Content can be localized for multi-language support and organized for consistent reuse across different teams and products.
- +Review workflow supports staged approvals for documentation changes
- +Reusable article templates reduce drift across SOP and how-to content
- +Localization settings help keep the same structure across languages
- +Knowledge base publishing focuses on maintainability over one-off diagrams
- –Diagramming is not the primary strength compared to dedicated canvas tools
- –Visual capture workflows need setup to match internal authoring standards
- –Export formats are more documentation-focused than diagram-centric
- –Automation depth depends on external integration for advanced governance
Developer relations and technical writing teams
Publish API references with embedded walkthroughs
Centralized developer reference
Product documentation teams
Maintain guidance across software releases
Release-aligned documentation
Show 2 more scenarios
Global support and documentation teams
Maintain localized help content
Help content in multiple languages
Manage multilingual versions of help-center and product content for different regions.
Knowledge managers and compliance operations
Route policy content through contributor review
More controlled knowledge updates
Use defined contributor, reviewer, and publisher roles to control updates to governed content.
Best for: Fits when documentation teams need visual content capture plus approval workflows for published knowledge bases.
Dozuki
enterpriseVisual work instruction and documentation platform for manufacturing and technical procedures.
Step-level documentation authoring that ties captured visuals to ordered procedure steps with built-in reuse via templates.
Dozuki captures step-level work instructions and publishes them as visual documentation with interactive, page-based content. The software supports template-driven authoring, version history for documentation edits, and structured content blocks that can be reused across procedures.
- +Step-based visual instructions link captures to ordered procedure steps
- +Template library supports reusable blocks across related SOPs
- +Version history tracks documentation edits for operational change control
- +Review workflow supports content approval before publishing updates
- –Visual authoring workflow can feel slower than diagram-first tools
- –Complex role design and governance need planning before scaling authors
- –Export coverage is focused on publishing embeds rather than full SVG diagram assets
- –Admin tooling for large collections can require more documentation upkeep
Maintenance technicians and operations teams
Follow visual equipment procedures
More consistent maintenance execution
Quality, compliance, and process owners
Approve and publish updated SOP versions
Only current approved versions shared
Show 2 more scenarios
Manufacturing operations teams
Standardize work across shifts and lines
Common procedure across teams
Publish step-by-step instructions so operators follow the same procedure across production environments.
Technical publications teams
Produce searchable field-ready manuals
Clear procedures in the field
Create manuals with procedure content for use at workstations and in operational environments.
Best for: Fits when teams need controlled, step-based visual SOP publishing with review workflow and reusable templates.
Eraser
vertical specialistDiagram-as-code and markdown documentation workspace designed for engineering teams.
Interactive walkthroughs are produced from step capture and packaged as embeddable HTML5 content for documentation pages.
Eraser is visual documentation software built around capturing screens and converting them into reviewable, shareable walkthroughs. It focuses on step capture workflows that turn desktop or browser activity into annotated content for internal knowledge and SOP-like instructions.
- +Step capture output stays readable with automatic sequencing of actions
- +Review workflow supports iterative edits without rebuilding walkthroughs
- +Export formats include HTML5 embed for internal documentation pages
- +Browser-focused capture reduces friction for web-based processes
- –Complex diagrams still require a separate diagramming tool
- –Automation and API surface is limited compared with documentation suites
- –Large collections need stronger organization controls to prevent drift
- –Advanced accessibility controls depend on manual adjustments
Technical writers and engineering communicators
Embed annotated diagrams in engineering documents
Reusable diagrams for documents
Engineering governance and compliance teams
Attach reviewed diagrams as evidence packages
Organized visual evidence
Show 2 more scenarios
Software architects and engineering teams
Maintain reviewable system architecture diagrams
Shared representation of system structure
Create architecture diagrams that can be reviewed and updated with engineering documentation.
Support, operations, and compliance teams
Author runbooks from annotated steps
Procedures easier to review
Turn annotated steps and reusable blocks into reviewed SOP-like procedures for teams to publish.
Best for: Fits when teams need fast visual SOP-like walkthroughs with edit reviews and shareable embeds.
Zight
SMBVisual communication platform for capturing screenshots, screen recordings, and annotated GIFs.
HTML5 embed output for published walkthroughs that keeps annotations and playback behavior consistent across pages.
Zight turns annotated visuals into shareable documentation with a strong capture-to-publish workflow. It supports desktop screen recording and annotated screenshot creation, then packages outputs for review and publishing.
- +Fast step capture with consistent annotation tools for repeatable walkthroughs
- +Browser extension capture supports quick updates without switching machines
- +Review-friendly publishing flow for collecting feedback before sharing
- +Embed outputs for use inside external help pages and internal portals
- –Advanced governance controls like fine-grained RBAC can require additional administration
- –Large documentation libraries need tighter organization to prevent outdated content
Operations, documentation, and process teams
Document workflows with searchable capture text
More accessible process records
IT operations, QA, and compliance teams
Collect recurring incident evidence automatically
Less manual screen grabbing
Show 2 more scenarios
Trainers and enablement teams
Create short narrated onboarding modules
Reusable instructional content
Capture narrated procedures and annotate actions to build training modules for learners.
IT operations and incident response teams
Send annotated alerts for faster response
More actionable incident messages
Share annotated screenshots or recordings with desktop alerts to provide visual context during incidents.
Best for: Fits when teams need quick screen-based documentation with review and reusable embed outputs.
Conclusion
After evaluating 10 visual documentation software, Dubble stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Visual Documentation Software
This buyer's guide covers visual documentation software for teams that need screen-based instructions, step capture authoring, and publishable walkthrough content. The lineup includes ScreenSteps, Dubble, Loom, Guidde, Iorad, Eraser, Zight, Folge, Dozuki, and Document360.
The tools compared here differ most in how captured actions become structured walkthrough pages, how review and version history stay attached to the underlying recording or edits, and how far the workflow goes into embedding and repeatable publishing. Each section after the tool reviews focuses on documentation output that teams can keep current without rebuilding content from scratch.
Key capabilities that separate visual documentation workflows
Visual documentation software only saves time when captured steps reliably turn into repeatable instruction pages, not when screenshots stay as one-off assets. These capabilities focus on how tools convert screen actions into structured walkthrough content and how that content stays maintainable across edits.
Reusable blocks for repeatable procedures
ScreenSteps and Dubble both support reusable block libraries so teams standardize step patterns across SOP pages. Dozuki also ties step capture to ordered procedure steps with template reuse for consistent authoring at scale.
Step capture that becomes structured walkthrough pages
Guidde converts captured UI steps into structured walkthrough pages that can be edited and republished with versioned history. Iorad also generates walkthrough-ready structured documents from browser step capture and reuse templates.
Review and version history attached to the work product
Loom keeps comments and version history attached to the recording so reviewers can preserve context during iteration. Folge connects the review workflow to captured visuals and controlled publication with version history.
Embed-ready walkthrough output for documentation pages
Eraser packages interactive walkthroughs as embeddable HTML5 content that can be dropped into documentation pages. Zight also emphasizes HTML5 embed output with consistent annotation and playback behavior across published pages.
Interactive walkthrough governance for approvals
Document360 includes built-in content review and approvals for documentation pages with versioned edits tied to publishing outcomes. Folge provides controlled publication workflows that support internal SOP governance.
Diagramming depth versus walkthrough authoring depth
ScreenSteps and Dubble narrow diagramming depth compared with dedicated diagram tools, which can matter for complex process visuals. Eraser explicitly keeps complex diagramming outside the walkthrough workflow, which pushes teams toward using a separate diagram tool for canvas-style layouts.
How to choose Visual Documentation Software for step-based walkthroughs
Selection hinges on how captured actions become a maintainable documentation asset. The right fit depends on whether the workflow is dominated by reusable SOP structure, interactive onboarding embeds, or review cycles tied to recording iteration.
Pick a documentation-first workflow when updates are frequent
Choose ScreenSteps when reusable block libraries help keep step pages consistent while allowing frequent revisions without starting from scratch. Choose Dubble when reusable blocks plus step-based walkthrough editing are the main mechanism for keeping walkthrough and SOP variants aligned.
Choose structured walkthrough republishing when the UI changes often
Choose Guidde when captured UI steps become structured walkthrough pages that support quick iteration after UI changes. Choose Iorad when browser step capture must convert actions into walkthrough-ready structured documents with reusable templates for repeatable page creation.
Choose recording-attached review when iteration needs tight context
Choose Loom when reviewers must comment with context attached directly to the recording during trim and callout iteration. Choose Eraser when the walkthrough asset itself stays readable with automatic sequencing so edits can be reviewed without rebuilding the walkthrough.
Choose embed-focused tools when walkthroughs must live inside documentation pages
Choose Eraser when the deliverable is embeddable HTML5 content for documentation pages and the walkthrough should stay interactive after publishing. Choose Zight when browser extension capture and HTML5 embed output must keep annotations and playback behavior consistent across pages.
Choose governance-first options when approvals gate publishing
Choose Document360 when content approvals and staged review drive documentation publishing outcomes. Choose Folge when the workflow must tie captured visuals to review workflow and controlled publication for internal SOP governance.
Avoid diagram-heavy expectations in walkthrough tools
If process diagrams are the primary deliverable, ScreenSteps and Dubble may require a separate diagram tool because diagramming depth is narrower than dedicated diagram tools. If interactive walkthroughs depend on complex diagram ecosystems, Zight and Eraser workflows still focus on step capture and embed output rather than diagram-first layout control.
Who should buy each type of Visual Documentation Software
Visual documentation software fits teams that must document UI and workflows in a way that stays current. The categories in this lineup split along authoring style, review mechanics, and how deliverables are embedded into documentation systems.
Teams producing SOPs with frequent updates and standardized step patterns
ScreenSteps and Dubble include reusable template or block mechanisms that reduce duplicate authoring across SOP variants. These tools also keep step-based content easy to revise so updates do not require rebuilding from scratch.
Onboarding and support teams shipping interactive walkthroughs that must be maintainable
Guidde and Iorad focus on converting captured UI steps into structured walkthrough documents that can be edited and republished. These workflows support iterative SOP and onboarding publishing without heavy design work.
Product teams running review cycles where comments must stay attached to recording iteration
Loom keeps comments and version history attached to the recording, which preserves review context during trimming and callout iteration. This reduces back-and-forth when changes are driven by reviewers watching the same asset.
Documentation teams that need embed-ready walkthroughs inside documentation pages
Eraser and Zight package outputs as HTML5 embeds so walkthrough playback and annotations remain consistent after publishing. Browser extension capture support in Zight also helps keep walkthrough updates aligned with changes on the machine used for capture.
Organizations that gate publishing with approvals and structured review workflows
Document360 provides built-in content review and approvals with versioned edits tied to publishing outcomes. Folge also supports controlled publication tied to review workflow and version history for internal SOP governance.
Common pitfalls in Visual Documentation Software buying
Buyer mistakes usually come from expecting a single workflow to cover both diagramming-heavy processes and step-driven walkthrough content. Another frequent issue is underestimating how much authoring discipline complex branching requires.
Selecting a walkthrough tool for deep diagramming use cases
ScreenSteps and Dubble have narrower diagramming depth than dedicated diagram tools, so complex diagram-heavy workflows may need a separate canvas product. Eraser also treats complex diagrams as an external requirement, so diagram-first deliverables can create extra rework.
Planning complex branching walkthroughs without authoring structure
ScreenSteps and Dubble both flag that complex branching walkthroughs take careful page structure and authoring discipline. Folge similarly requires careful authoring for complex branching and long-form SOP flows.
Ignoring how review context is preserved during iteration
Loom attaches comments and version history to the recording, which preserves review context during trim and callout edits. Tools like Guidde and Folge focus more on the edited walkthrough or controlled publication path, so teams that rely on recording-level comment context can misjudge the iteration workflow.
Buying an embed-first workflow when structured formatting is required
Loom is video-first and can underfit policies that require structured formatting, so teams with strict structured document requirements may need a structured walkthrough republishing workflow like Guidde or Iorad. Eraser and Zight can embed interactive content, but they still expect walkthrough behavior rather than high-control document formatting.
How We Selected and Ranked These Tools
We evaluated ScreenSteps, Dubble, Loom, Guidde, Iorad, Eraser, Zight, Folge, Dozuki, and Document360 using features and ease/value score patterns from their review cards. Features carried 40% of the weighting because the standout mechanisms include reusable block libraries in ScreenSteps and guided republishing in Guidde.
Ease/value each carried 30% because review workflow friction and authoring workflow speed show up quickly when teams revise content. ScreenSteps ranked top because reusable block libraries for procedures standardize step-based content while keeping each page easy to revise, which directly reduces rework during frequent updates.
Frequently Asked Questions About Visual Documentation Software
How do ScreenSteps and Dozuki handle reusable blocks or templates when the UI changes?
Which tool best fits teams that need interactive HTML5 embeds with consistent playback behavior?
When do Loom and Guidde become difficult to use for documentation that must follow a strict approval workflow?
How do Zight and Dubble differ in capture-to-publication formats for knowledge base publishing?
What breaks if a team needs to document browser-only steps but the workflow depends on desktop capture?
How do Folge and Document360 implement admin controls for content governance?
Which tool is most suited to automating documentation consistency through structured edits rather than diagramming custom flows?
How do ScreenSteps and Eraser compare for attaching review context to the underlying captured content?
Which tool is better for creating interactive, browser-based walkthroughs for onboarding that must remain editable over time?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
Funding and competing interests
This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.
They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.
Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →
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