Quick Overview
- 1#1: Hootsuite - Hootsuite enables scheduling and publishing of videos across multiple social platforms like Instagram, YouTube, and Facebook from a centralized dashboard.
- 2#2: Buffer - Buffer simplifies scheduling video posts to Instagram, TikTok, Facebook, and Twitter with optimal timing suggestions and analytics.
- 3#3: Later - Later provides a visual planner for scheduling Instagram Reels, videos, and Stories with link-in-bio tools.
- 4#4: Sprout Social - Sprout Social offers advanced video scheduling for teams across social channels with engagement monitoring and reporting.
- 5#5: Loomly - Loomly facilitates collaborative video content calendars and scheduling with platform-specific previews.
- 6#6: Agorapulse - Agorapulse supports queuing and calendar-based scheduling of videos for multiple social media accounts.
- 7#7: Sendible - Sendible allows agencies to schedule videos across client social profiles with white-label reporting.
- 8#8: Planoly - Planoly features drag-and-drop visual scheduling for Instagram and TikTok videos and carousels.
- 9#9: SocialPilot - SocialPilot enables bulk scheduling of videos for agencies across 100+ social accounts with AI assistance.
- 10#10: Publer - Publer offers RSS-to-social video scheduling and multi-platform posting with collaboration tools.
Tools were chosen based on rigorous evaluation of features (platform coverage, automation), usability (intuitive design, onboarding), performance (reliability, analytics), and value (pricing, additional integrations), ensuring a balanced mix of effectiveness and accessibility.
Comparison Table
Video scheduling software streamlines content creation, and this comparison table breaks down tools like Hootsuite, Buffer, Later, Sprout Social, Loomly, and more. Readers will learn key features, usability, and cost points to identify the best fit for their video marketing needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Hootsuite Hootsuite enables scheduling and publishing of videos across multiple social platforms like Instagram, YouTube, and Facebook from a centralized dashboard. | enterprise | 9.2/10 | 9.5/10 | 8.4/10 | 8.7/10 |
| 2 | Buffer Buffer simplifies scheduling video posts to Instagram, TikTok, Facebook, and Twitter with optimal timing suggestions and analytics. | specialized | 8.7/10 | 8.4/10 | 9.4/10 | 8.2/10 |
| 3 | Later Later provides a visual planner for scheduling Instagram Reels, videos, and Stories with link-in-bio tools. | creative_suite | 8.6/10 | 8.4/10 | 9.3/10 | 8.1/10 |
| 4 | Sprout Social Sprout Social offers advanced video scheduling for teams across social channels with engagement monitoring and reporting. | enterprise | 8.7/10 | 9.2/10 | 8.5/10 | 7.8/10 |
| 5 | Loomly Loomly facilitates collaborative video content calendars and scheduling with platform-specific previews. | specialized | 8.1/10 | 8.4/10 | 9.0/10 | 7.6/10 |
| 6 | Agorapulse Agorapulse supports queuing and calendar-based scheduling of videos for multiple social media accounts. | enterprise | 8.5/10 | 8.7/10 | 9.1/10 | 8.2/10 |
| 7 | Sendible Sendible allows agencies to schedule videos across client social profiles with white-label reporting. | enterprise | 8.3/10 | 8.6/10 | 8.4/10 | 7.9/10 |
| 8 | Planoly Planoly features drag-and-drop visual scheduling for Instagram and TikTok videos and carousels. | creative_suite | 8.2/10 | 8.0/10 | 9.4/10 | 8.1/10 |
| 9 | SocialPilot SocialPilot enables bulk scheduling of videos for agencies across 100+ social accounts with AI assistance. | specialized | 8.1/10 | 8.3/10 | 7.9/10 | 8.7/10 |
| 10 | Publer Publer offers RSS-to-social video scheduling and multi-platform posting with collaboration tools. | other | 7.9/10 | 7.8/10 | 8.5/10 | 8.2/10 |
Hootsuite enables scheduling and publishing of videos across multiple social platforms like Instagram, YouTube, and Facebook from a centralized dashboard.
Buffer simplifies scheduling video posts to Instagram, TikTok, Facebook, and Twitter with optimal timing suggestions and analytics.
Later provides a visual planner for scheduling Instagram Reels, videos, and Stories with link-in-bio tools.
Sprout Social offers advanced video scheduling for teams across social channels with engagement monitoring and reporting.
Loomly facilitates collaborative video content calendars and scheduling with platform-specific previews.
Agorapulse supports queuing and calendar-based scheduling of videos for multiple social media accounts.
Sendible allows agencies to schedule videos across client social profiles with white-label reporting.
Planoly features drag-and-drop visual scheduling for Instagram and TikTok videos and carousels.
SocialPilot enables bulk scheduling of videos for agencies across 100+ social accounts with AI assistance.
Publer offers RSS-to-social video scheduling and multi-platform posting with collaboration tools.
Hootsuite
enterpriseHootsuite enables scheduling and publishing of videos across multiple social platforms like Instagram, YouTube, and Facebook from a centralized dashboard.
Visual Content Planner for drag-and-drop video scheduling across channels with real-time previews
Hootsuite is a robust social media management platform that enables seamless video scheduling across major networks like Instagram, Facebook, Twitter, LinkedIn, and TikTok. It allows users to upload videos, set optimal posting times using analytics-driven suggestions, and manage content calendars with a visual planner. Beyond scheduling, it offers performance tracking, team collaboration, and integrations for streamlined video content workflows.
Pros
- Multi-platform video scheduling to 20+ networks including Reels and Stories
- AI-powered optimal send times and content suggestions for videos
- Comprehensive analytics and reporting for video performance tracking
Cons
- Steep learning curve for beginners due to extensive features
- Higher pricing may not suit solo creators or small teams
- Limited built-in video editing or optimization tools
Best For
Marketing teams and agencies managing high-volume video content across multiple social platforms.
Pricing
Professional plan starts at $99/month (billed annually) for 10 social accounts and 3 users; Team at $249/month; Enterprise custom pricing.
Buffer
specializedBuffer simplifies scheduling video posts to Instagram, TikTok, Facebook, and Twitter with optimal timing suggestions and analytics.
Smart Queue that auto-fills and schedules videos at peak audience times
Buffer is a user-friendly social media management platform that allows scheduling and publishing videos across major networks like Instagram Reels, TikTok, YouTube Shorts, Facebook, and LinkedIn. It features a visual calendar and queue system for planning video content in advance, ensuring consistent posting without manual intervention. While not exclusively video-focused, it streamlines video workflows with direct uploads, previews, and basic optimization tools.
Pros
- Intuitive drag-and-drop calendar for easy video scheduling
- Broad platform support including video formats for Reels, Shorts, and TikTok
- Built-in analytics and optimal posting time suggestions
Cons
- Limited native video editing (no advanced trimming or effects)
- Pricing scales quickly with additional channels or team members
- Lacks specialized video tools like auto-captions or batch processing
Best For
Social media managers and solo creators seeking simple, multi-platform video scheduling without steep learning curves.
Pricing
Free plan for basics (3 channels); Essentials at $6/month per channel, Team at $12/month per channel (billed annually).
Later
creative_suiteLater provides a visual planner for scheduling Instagram Reels, videos, and Stories with link-in-bio tools.
Visual Planner with drag-and-drop feed preview for videos
Later is a visual-first social media scheduling platform that enables users to plan, schedule, and publish video content across platforms like Instagram Reels, TikTok, YouTube Shorts, and more using a drag-and-drop calendar. It supports auto-publishing for many channels, media organization, and performance analytics to optimize video strategies. While versatile for all post types, its strength lies in previewing video feeds visually before going live.
Pros
- Intuitive visual planner for previewing video feeds
- Broad multi-platform video scheduling including Reels and TikTok
- Robust media library and auto-publishing for efficiency
Cons
- Limited advanced video editing or captioning tools
- Pricing scales quickly for multiple profiles/sets
- Story scheduling requires manual reminders on some platforms
Best For
Visual creators, influencers, and small teams scheduling short-form videos across Instagram, TikTok, and YouTube.
Pricing
Free plan (limited posts); Starter at $25/mo (1 profile set, 30 posts/mo), Growth $45/mo (3 sets, unlimited posts), Advanced $80/mo (6 sets, advanced analytics); billed annually.
Sprout Social
enterpriseSprout Social offers advanced video scheduling for teams across social channels with engagement monitoring and reporting.
ViralPost AI that uses historical data to recommend the best times to schedule videos for peak engagement
Sprout Social is a comprehensive social media management platform that enables seamless scheduling of videos across major networks like Instagram, TikTok, Facebook, LinkedIn, and YouTube. It features a visual content calendar, asset library for video storage, and AI-powered optimal send times to boost engagement. Users can collaborate on video campaigns with team approvals and track performance through detailed analytics.
Pros
- Multi-platform video scheduling with native support for Reels, Stories, and Shorts
- ViralPost AI for optimal posting times based on audience data
- Robust collaboration tools and performance analytics
Cons
- High pricing not ideal for solo users or small teams
- Overkill for those needing only basic video scheduling
- Steeper learning curve for advanced features
Best For
Marketing teams and agencies managing high-volume video content across multiple social platforms.
Pricing
Starts at $249/user/month (Standard, billed annually); higher tiers Professional ($399) and Advanced ($499) with more features.
Loomly
specializedLoomly facilitates collaborative video content calendars and scheduling with platform-specific previews.
Platform-specific post previews that show exactly how videos will appear on each social network before publishing
Loomly is a robust social media management platform designed for planning, scheduling, and publishing content, including videos, across major networks like Instagram, Facebook, TikTok, and YouTube. It provides a visual content calendar, post previews tailored to each platform, and tools for team collaboration and performance analytics. While versatile for general social media, it supports efficient video scheduling with direct uploads and optimizations for aspect ratios and formats.
Pros
- Intuitive drag-and-drop calendar for easy video scheduling
- Accurate platform-specific video previews and optimizations
- Strong team collaboration with approvals and notifications
Cons
- Lacks advanced video editing or transcoding tools
- Pricing scales quickly for larger teams or advanced needs
- Limited focus on video-only workflows compared to specialized tools
Best For
Marketing teams and social media managers scheduling video content across multiple platforms with collaborative workflows.
Pricing
Starts at $26/user/month (annual billing) for Basic plan; scales to $42 for Standard, $79 for Advanced, and custom Enterprise pricing.
Agorapulse
enterpriseAgorapulse supports queuing and calendar-based scheduling of videos for multiple social media accounts.
Smart Queues that automatically schedule and post videos at peak engagement times based on historical data
Agorapulse is a robust social media management platform that enables users to schedule videos across major networks including YouTube, Instagram (Reels and Stories), Facebook, TikTok, and LinkedIn. It features a visual calendar, smart queues for automated posting at optimal times, and direct publishing capabilities with video previews to streamline content distribution. Beyond scheduling, it integrates analytics and engagement tools to monitor video performance and audience interactions effectively.
Pros
- Multi-platform video scheduling with direct publishing to Instagram Reels and YouTube
- Intuitive visual calendar and smart queues for efficient video planning
- Integrated analytics and reporting tailored to video content performance
Cons
- Pricing can be steep for solo users or small teams focused only on video scheduling
- Lacks built-in video editing or advanced trimming tools
- Some platform-specific video features limited by API restrictions
Best For
Social media teams and agencies scheduling videos alongside other content types across multiple platforms, needing strong collaboration and analytics.
Pricing
Starts at $79/month (Professional plan, 10 social profiles), up to $159/month (Advanced) and custom Enterprise; 30-day free trial.
Sendible
enterpriseSendible allows agencies to schedule videos across client social profiles with white-label reporting.
Customizable approval workflows that allow teams to review and approve videos before scheduling across platforms
Sendible is a robust social media management platform that enables scheduling of video content across major networks including YouTube, Instagram Reels, TikTok, Facebook, and LinkedIn. It features a visual content calendar, bulk upload capabilities, and direct publishing for videos without needing third-party tools on supported platforms. Ideal for teams, it includes collaboration tools, analytics, and RSS feeds to streamline multi-platform video workflows.
Pros
- Multi-platform video scheduling including YouTube and TikTok direct publishing
- Visual calendar and drag-and-drop interface for efficient video planning
- Team collaboration with approval workflows and performance analytics
Cons
- Lacks built-in video editing or thumbnail customization tools
- Pricing increases significantly with additional profiles or brands
- Limited automation for optimal posting times compared to video specialists
Best For
Social media managers and agencies scheduling videos across multiple platforms with team collaboration needs.
Pricing
Starts at $29/month (Essentials: 1 user, 1 profile); scales to $89+/month for more profiles/users; custom enterprise plans available.
Planoly
creative_suitePlanoly features drag-and-drop visual scheduling for Instagram and TikTok videos and carousels.
Interactive visual content calendar that lets you drag videos into a grid for perfect feed aesthetics
Planoly is a visual content planning and scheduling platform primarily designed for Instagram but supporting multiple networks like TikTok, Facebook, Pinterest, and LinkedIn. It enables users to schedule videos such as Instagram Reels and TikTok posts via a drag-and-drop calendar, preview content visually, and track performance with built-in analytics. While versatile for social media management, its video scheduling shines in organizing feeds aesthetically rather than advanced video production.
Pros
- Intuitive drag-and-drop visual calendar for planning video schedules
- Multi-platform support including TikTok and Instagram Reels
- Integrated analytics and hashtag suggestions to optimize video performance
Cons
- Limited advanced video editing or captioning tools
- Free plan restricts scheduling volume and features
- Less robust for non-visual platforms or bulk video uploads
Best For
Instagram and TikTok creators or small teams who need a visually intuitive tool for scheduling short-form videos without complex editing.
Pricing
Free plan with limits; Pro starts at $11.25/month (billed annually) per social set; higher tiers up to $63.75/month for advanced features.
SocialPilot
specializedSocialPilot enables bulk scheduling of videos for agencies across 100+ social accounts with AI assistance.
Bulk importer for uploading and scheduling hundreds of videos at once with automatic platform formatting
SocialPilot is a robust social media management platform that enables users to schedule videos across major networks like Instagram, Facebook, YouTube, LinkedIn, and TikTok. It offers bulk uploading, a visual content calendar, and automated publishing to streamline video content distribution. While not exclusively video-focused, it handles video scheduling effectively with platform-specific optimizations and performance analytics.
Pros
- Bulk video scheduling for efficient multi-platform posting
- Visual calendar and queue management for easy planning
- Strong analytics and reporting for video performance tracking
Cons
- Limited native video editing or resizing tools
- Some platform-specific limitations (e.g., no TikTok Stories)
- Steeper learning curve for team collaboration features
Best For
Small teams and agencies managing video content across multiple social platforms on a budget.
Pricing
Starts at $30/month (Professional plan for 10 accounts), up to $200+/month (Agency plan); 14-day free trial available.
Publer
otherPubler offers RSS-to-social video scheduling and multi-platform posting with collaboration tools.
Bulk video scheduler with automatic thumbnail generation and platform-optimized resizing
Publer is a comprehensive social media management tool that enables users to schedule videos across 20+ platforms including YouTube, Instagram, TikTok, Facebook, and LinkedIn. It offers features like bulk video uploading, a media library for organization, and basic editing tools such as trimming and adding text overlays. Ideal for streamlining video content distribution, Publer also provides preview functionality and analytics to track performance.
Pros
- Supports scheduling videos to 20+ social platforms including direct publishing to Instagram and TikTok
- User-friendly interface with drag-and-drop calendar and bulk upload capabilities
- Affordable pricing with a free plan for basic video scheduling needs
Cons
- Limited advanced video editing compared to dedicated tools
- Some premium features like unlimited scheduling require higher-tier plans
- Analytics are solid but lack deep video-specific insights like engagement heatmaps
Best For
Small businesses, content creators, and social media managers who need simple, multi-platform video scheduling without complex editing.
Pricing
Free plan available; Pro starts at $12/month (3 social accounts), Elite at $22/month (10 accounts), with annual discounts.
Conclusion
A diverse range of video scheduling tools exist, with the top three rising to the forefront. Hootsuite claims the top spot, offering a centralized dashboard for cross-platform management. Buffer follows with optimal timing suggestions and analytics, while Later shines with its visual planner and link-in-bio tools—each a strong option depending on specific needs.
To harness streamlined video scheduling, Hootsuite stands as the top choice to elevate your social media efforts.
Tools Reviewed
All tools were independently evaluated for this comparison