
GITNUXSOFTWARE ADVICE
Technology Digital MediaTop 10 Best Vertical Market Software of 2026
Top 10 vertical market software rankings for media and other teams, comparing MediaBeacon, Bynder, Canto, plus Epic, Guidewire, and Toast.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
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Epic Systems is the best fit for large healthcare organizations that need integrated clinical workflow automation with controlled access, whereas Athenahealth suits multi-department practices aiming for end-to-end operational automation tied to claims, and Procore works best if construction teams need document, cost, and field coordination in one place.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Epic Systems
Clinical decision support and structured order and documentation logic that operate inside the same workflow context.
Built for fits when healthcare organizations need integrated clinical workflow automation with controlled access..
Guidewire
Editor pickGuidewire claim and policy workflows provide fine-grained control over lifecycle steps through configurable business rules.
Built for fits when insurers need lifecycle workflow automation with governed rules and integration-grade APIs..
Toast
Editor pickKitchen display and printer routing tied to menu configuration controls ticket flow without separate workflow building.
Built for fits when restaurant teams need POS ordering, ticket routing, and operational controls in one system..
Comparison Table
Epic Systems
enterpriseElectronic health records and clinical software for large healthcare organizations and hospital systems.
Clinical decision support and structured order and documentation logic that operate inside the same workflow context.
Epic’s core capability is running clinical and operational workflows inside a single record system, with consistent use of structured fields for orders, documentation, and results. Automation appears in workflow-driven order sets, preference-driven defaults, and clinical decision support that ties rules to specific patient and context data. The integration surface supports connecting external systems for interoperability, with configurable interfaces for data exchange and event-driven triggers.
A tradeoff is that broad configuration and process alignment are needed before teams can mirror local policies in documentation, order logic, and reporting. Epic fits settings that need tight coordination between clinicians, scheduling, billing-adjacent operational work, and downstream reporting, rather than point integrations. A common usage situation is standardizing inpatient and outpatient workflows across multiple departments while maintaining controlled access to patient and operational functions.
- +Integrated clinical workflows connect documentation, orders, and results consistently
- +Structured documentation supports durable reporting and clinical decision support
- +Strong access control and audit trails support regulated workflow oversight
- +Extensibility supports system-to-system interoperability for external applications
- –Deep configuration demands careful governance to match local clinical practices
- –Implementation and change management require significant process mapping effort
- –Workflow personalization can increase complexity for upgrades
- –Non-clinical teams may find cross-module navigation and terminology demanding
Hospital clinical operations teams
Standardize inpatient documentation and orders
More consistent clinical data
Health system integration teams
Connect lab, imaging, and other systems
Fewer broken handoffs
Show 2 more scenarios
Compliance and governance teams
Control access and trace user activity
Stronger accountability
Role-based permissions and audit trails track actions tied to clinical and operational processes.
Outpatient scheduling teams
Manage appointment and order workflows
Reduced coordination delays
Scheduling workflows coordinate patient context with orders and clinician documentation paths.
Best for: Fits when healthcare organizations need integrated clinical workflow automation with controlled access.
Guidewire
enterpriseSoftware platform for property and casualty insurers covering policy administration, billing, and claims.
Guidewire claim and policy workflows provide fine-grained control over lifecycle steps through configurable business rules.
Guidewire fits insurers that need sector-grade workflow automation for policy administration, claims lifecycle, and billing operations instead of generic ticketing. Its configuration model supports business rules and workflow behaviors that can be changed without custom code for many process variations. A documented API and service integration approach supports connecting core systems like policy administration, claims analytics, customer channels, and data platforms.
A key tradeoff is that Guidewire deployments typically require disciplined configuration governance to keep rule changes, workflow steps, and integration contracts aligned across releases. Guidewire is a strong fit for complex claims and billing operations where adjudication, service orchestration, and system-to-system events must stay consistent under high throughput.
- +Insurance-native domain objects for policy, claims, and billing lifecycles
- +Extensible workflow and rules enable process change without pervasive custom code
- +API-first integration for event-driven connectivity to adjacent systems
- +RBAC plus audit trails for operational governance and traceability
- –Configuration governance is required to prevent workflow and rule drift over time
- –Deep insurance functionality can mean higher implementation effort than generic CRM
- –Complex integrations can increase release coordination across system owners
- –Reporting requires deliberate data modeling to match operational grain
claims operations leaders
Automate complex claim handling workflows
Reduced manual work and delays
insurance integration teams
Connect policy, billing, and channels
Fewer brittle batch handoffs
Show 1 more scenario
IT governance and security
Control access and track changes
Improved compliance reporting evidence
Apply RBAC and rely on audit trails for traceability across configurable workflows and rule updates.
Best for: Fits when insurers need lifecycle workflow automation with governed rules and integration-grade APIs.
Toast
vertical specialistRestaurant management platform combining point-of-sale, payments, inventory, and online ordering.
Kitchen display and printer routing tied to menu configuration controls ticket flow without separate workflow building.
Toast is distinct among vertical workflow tools because menu operations flow through ordering, kitchen routing, and payment records inside the same operational dataset. Item setup includes ingredients, modifiers, and item availability rules that affect what appears at the register and how tickets print or display in the kitchen. Operational governance is handled through role permissions that control access to functions like refunds, voids, and reporting views.
A tradeoff exists in vertical depth versus horizontal breadth because Toast focuses on foodservice workflows and has limited fit for non-restaurant business processes. Toast is a strong fit when a chain needs consistent kitchen ticketing behavior across locations and wants menu updates to drive ordering outcomes without separate workflow configuration.
- +Menu item changes propagate to POS ordering and kitchen tickets
- +Modifier and item availability rules reduce manual exception handling
- +Role-based permissions control refunds, voids, and operational actions
- +Reporting is transaction-linked for operational and financial traceability
- –Restaurant-first design limits use outside foodservice operations
- –Location-specific setup can create overhead for large multi-region rollouts
Restaurant operations managers
Standardize ticket routing across locations
Fewer misroutes and remake tickets
Restaurant controller teams
Reconcile sales with operational actions
Faster close and cleaner adjustments
Show 1 more scenario
Shift supervisors
Control refunds and access by role
Lower risk of unauthorized changes
Apply role permissions to limit who can make exceptions during peak service.
Best for: Fits when restaurant teams need POS ordering, ticket routing, and operational controls in one system.
Procore
vertical specialistConstruction project management platform connecting owners, general contractors, and specialty contractors.
Project-wide linking of field workflows to document and cost records reduces rework across RFI, submittal, and issue handling.
Procore is a construction management vertical software suite that connects project execution to document control, field reporting, and cost tracking. Its core work happens around project-centric workflows for RFI, submittals, and issues that link status changes to shared project records.
Procore also provides administrative controls for permissions, audit visibility, and integration through an API and partner connectors. For construction teams that need repeatable coordination across projects, Procore’s configuration and automation reduce manual handoffs.
- +Project-level workflows tie RFIs, submittals, and issues to shared records
- +Administrative permissions and audit log support controlled collaboration across roles
- +API and partner integrations connect project data to external systems
- +Document management supports versioned records tied to construction activity
- –Complex deployments require governance to keep field processes consistent
- –Some cross-project reporting depends on setup work for consistent tagging
Best for: Fits when construction teams need workflow coordination across documents, cost, and field reporting.
Yardi
enterpriseProperty management and investment management software for residential, commercial, and mixed-use portfolios.
Audit-tracked transaction processing that propagates property and asset events into reporting and operational workflows.
Yardi delivers verticalized property and asset management workflows that connect accounting, leasing operations, resident and tenant processes, and document handling in one operating footprint. Its core capability is translating real estate transaction activity into an auditable operational trail that supports compliance-oriented reporting for multi-entity portfolios.
Yardi also provides integration tooling for data movement and system connectivity, including APIs and connector options used to link external systems into the operational workflow. Automation comes through configurable business rules and workflow steps tied to property events rather than generic task management.
- +Built around real estate operational workflows tied to accounting events
- +Transaction-to-report audit trail supports compliance and portfolio governance
- +Integration surface covers data synchronization into external systems
- +Configurable business rules reduce manual rework during property operations
- –Workflow and permissions configuration can require ongoing governance discipline
- –Cross-vertical customization for non-real-estate processes is limited
Best for: Fits when real estate operators need end-to-end operational workflows tied to accounting, documents, and compliance reporting.
Infor
enterpriseIndustry-specific cloud ERP suites for manufacturing, distribution, healthcare, and hospitality.
Infor provides an enterprise-wide integration approach via an API layer that supports industry workflows, transactional apps, and external systems together.
Infor targets large enterprise verticalization needs through an integrated suite that pairs industry processes with a shared application foundation. Core capabilities include ERP, supply chain, asset-intensive operations, and industry-specific work management, with integrations built around Infor’s service layer and connector options.
Administration centers on role-based access, audit-friendly activity tracking, and configuration controls that govern what users can run and view across workflows. Automation is delivered through embedded process logic, workflow orchestration, and APIs for tying vertical applications into upstream and downstream systems.
- +Strong enterprise-grade orchestration across ERP, operations, and industry extensions
- +API and integration options support tying vertical workflows to external systems
- +Role-based access and activity tracking support controlled operations at scale
- +Configurable industry logic reduces custom code for common vertical processes
- –Deep configuration requires governance to avoid workflow sprawl
- –Vertical coverage can depend on which industry modules are deployed
- –Complex deployments can raise integration and testing effort for new data flows
- –User experience can feel transaction-heavy for teams needing frequent ad hoc actions
Best for: Fits when enterprises need industry-specific process control plus enterprise integrations across operations, supply chain, and finance.
Athenahealth
vertical specialistCloud-based EHR, revenue cycle management, and patient engagement services for medical practices.
athenaCoordinator orchestrates tasks and communication so operational worklists stay synchronized with patient and claims progress.
athenahealth combines ambulatory and revenue-cycle workflows around practice operations, billing execution, and clinical documentation coordination in one integrated workflow. Its automation and integration surface centers on athenaCoordinator and related scheduling, tasking, and worklist behaviors that keep operational steps tied to claims and patient activity.
The system also supports external connectivity through integration tools and published API-based access patterns for EHR-linked operations. Governance is driven through practice-level configuration, role-based access patterns, and audit visibility across work queues and user actions.
- +Tasking and worklists connect clinical steps to downstream billing outcomes
- +Broad integration options for EHR-adjacent operational systems and data exchange
- +Automation patterns reduce manual routing across claims and patient workflows
- +Practice governance supports controlled access to operational functions
- –Workflow configuration can require ongoing admin discipline
- –Complex claims and documentation scenarios can slow new user ramp-up
- –Some operational reporting depends on workflow context and data consistency
- –Integration depth varies by external system capabilities and mappings
Best for: Fits when multi-department medical practices need end-to-end operational automation tied to claims.
Buildertrend
vertical specialistConstruction management software for home builders, remodelers, and specialty contractors.
Bid and change order workflows tie approvals, documentation, and job impacts to a single project record.
Buildertrend manages builder workflows from lead intake through project tracking, scheduling, and client communication in one construction-focused system. It supports configurable project documents, bid and change workflows, and field-to-office updates that keep schedules and task statuses aligned.
The product also provides integrations and an API surface for syncing contacts, projects, and events into adjacent tools used by accounting, marketing, and subcontractor operations. Buildertrend’s governance is geared toward role-based access and auditability around who edited what during core construction processes.
- +Construction-native project workflows connect scheduling, tasks, and field updates
- +Client communication and document sharing reduce ad hoc status chasing
- +Configurable change and contract workflows keep approvals traceable
- +API and integrations support data sync for contacts, projects, and activity
- –Complex permission setups require careful role mapping across job teams
- –Advanced reporting depends on disciplined data entry and consistent project structure
- –Some niche industry workflows need add-on processes outside the core module set
Best for: Fits when construction firms need job management, client updates, and workflow traceability without rebuilding processes from spreadsheets.
Mindbody
vertical specialistBusiness management software for fitness studios, gyms, salons, and wellness businesses.
Recurring membership and class package handling ties billing logic to scheduling and attendance states.
Mindbody runs studio operations for classes, appointments, payments, and client profiles in one workflow. It includes scheduling and staff assignment, marketing-style customer engagement features, and reporting for bookings, attendance, and sales.
Administration spans multi-location management, role-based access controls, and operational dashboards for front-desk and back-office teams. Mindbody is differentiated by its fitness-industry focus on bookings and recurring services rather than generic business process management.
- +Scheduling and recurring membership flows cover common fitness business models
- +Role-based access supports separation of front-desk, admin, and staff tasks
- +Operational dashboards track bookings, attendance, and revenue alongside client activity
- +Multi-location operations consolidate staff, schedules, and reporting across sites
- –Complex integrations often require partner add-ons for deeper automation needs
- –Customization beyond the core fitness booking model can feel constrained
- –Cross-system automation depends heavily on API usage and implementation support
- –Workflow changes can require careful governance to avoid data inconsistencies
Best for: Fits when fitness studios need integrated scheduling, recurring services, and client management with admin controls.
Lightspeed
vertical specialistPoint-of-sale and commerce platform for retail stores and hospitality businesses.
Licensing and rights workflows tie asset availability to request routing and fulfillment status.
Lightspeed is a vertical market software system for managing media assets and commercial workflows, built around rights, licensing, and distribution operations. Core capabilities include cataloging assets with metadata, running permissions around who can request and access content, and tracking fulfillment steps end to end.
Lightspeed also supports automation through workflow configurations and integrates external services through an API for connecting catalogs, intake, and delivery pipelines. Admin control centers on user roles, audit trails for changes, and governed publishing and licensing actions.
- +Workflow automation tracks requests from intake through licensing fulfillment
- +API integration supports connecting external catalogs and delivery systems
- +RBAC-style access controls map to licensing and content-request permissions
- +Audit trails capture administrative and asset lifecycle changes
- –Vertical setup takes time when taxonomies and workflows are heavily customized
- –Reporting templates are less flexible for ad hoc analysis without configuration effort
- –Complex rights models can require careful admin governance to avoid edge cases
- –Some niche integrations may rely on bespoke engineering rather than connectors
Best for: Fits when teams need governed media licensing workflows with API-connected asset catalogs.
Conclusion
After evaluating 10 technology digital media, Epic Systems stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right vertical market software
Vertical market software focuses on industry-specific workflows that attach tasks, documents, orders, and operational events to governed lifecycle steps. This buyer’s guide covers Epic Systems, Guidewire, Toast, Procore, Yardi, Infor, athenahealth, Buildertrend, Mindbody, and Lightspeed for media-adjacent teams and other regulated or operational verticals.
Across these tools, the differentiators show up in integration depth, the way each product models domain objects like claims, projects, bookings, or licensing rights, and how far automation and APIs extend beyond the core UI. Epic Systems links documentation, orders, and results inside the same clinical workflow context, while Guidewire builds policy and claim lifecycle control through configurable rules and workflow steps.
Vertical market software that encodes industry workflows, governed data lifecycles, and automation APIs
Vertical market software packages an industry-tailored domain object model with workflow automation that matches sector practices more directly than generic work management tools. It typically pairs configurable lifecycle steps with structured inputs so reporting and downstream actions remain consistent across teams.
Epic Systems illustrates the workflow-centric approach by keeping structured clinical decision logic, orders, and documentation within one workflow context. Lightspeed shows a different vertical emphasis by tying licensing and rights workflows to asset availability using API-connected asset catalog integrations.
Vertical workflow automation controls, integration APIs, and governed collaboration
Vertical market software succeeds when industry-specific lifecycles stay governed across tasks, documents, and outcomes instead of living as disconnected checklists. These tools differ most in how they encode lifecycle steps into domain objects and how they restrict workflow changes so reporting stays consistent.
Lifecycle rule control that prevents drift
Guidewire configures claim and policy lifecycle steps through fine-grained business rules, which keeps lifecycle changes governed over time. Epic Systems delivers clinical decision support and structured order and documentation logic inside the same workflow context, which reduces inconsistent documentation paths.
Workflow-to-record linking across documents, costs, and issues
Procore ties field workflows to shared records so RFIs, submittals, and issues connect to project cost and documentation. Buildertrend ties bid approvals, change orders, and job impacts to one project record, which limits status chasing across separate threads.
Operational transaction traceability to reporting and compliance
Yardi processes property and asset events with an audit-tracked transaction trail that propagates into reporting and operational workflows. Lightspeed routes licensing and rights requests from intake through fulfillment status while tying workflow state to asset availability from API-connected catalogs.
Automation worklists that keep cross-department progress synchronized
athenahealth’s athenaCoordinator keeps operational worklists synchronized with patient and claims progress so billing outcomes follow clinical steps. Toast drives kitchen display and printer routing directly from menu configuration controls so ticket flow stays consistent without building separate workflows.
Enterprise integration orchestration across external systems
Infor provides enterprise-wide orchestration via an API layer that supports industry workflows and external systems together. Infor pairs this integration approach with industry extensions, while Guidewire emphasizes integration-grade APIs around insurance-native domain objects.
Extensibility built for industry-specific routing and fulfillment
Lightspeed automates request handling from licensing intake through fulfillment while exposing API integration options for connecting external catalogs and delivery systems. Guidewire extends workflow and rules so process changes can avoid pervasive custom code, which supports long-running lifecycle programs.
Choose by lifecycle governance depth, integration surface, and deployment footprint
The first decision is whether the organization needs domain-native lifecycle objects with governed rule steps or whether workflow automation tied to operational operations is sufficient. The second decision is whether the organization needs an API surface for orchestration across external systems or whether configuration inside the vertical UI and connected devices is the primary integration path.
Map requirements to lifecycle governance versus operational routing
If the requirement includes governed claim, policy, or clinical decision logic with structured documentation paths, Epic Systems or Guidewire aligns to lifecycle governance through workflow-context logic and configurable rules. If the requirement is operational throughput with routing tied to a configured menu or licensing request state, Toast or Lightspeed fits better because ticket routing and fulfillment tracking follow configuration inputs.
Check whether workflow state must link to shared records across teams
Construction and field coordination generally needs record-level linking so that RFIs, submittals, and issues stay attached to documents and cost, which matches Procore’s project-wide workflow linking. Job management that must tie approvals and change impacts to a single job thread matches Buildertrend’s project-record workflow traceability.
Validate traceability expectations for audit-ready reporting
Real estate operators that need audit-tracked transaction processing that propagates property and asset events into reporting should prioritize Yardi. Media licensing workflows that require request tracking from intake through licensing fulfillment should prioritize Lightspeed because workflow automation tracks fulfillment status against asset availability.
Decide where automation orchestration should live
Multi-department medical practices that need tasks and communication synchronized with patient and claims progress should evaluate athenahealth’s athenaCoordinator. Restaurant teams that want menu changes to propagate directly to POS ordering and kitchen tickets should evaluate Toast because ticket flow routing follows menu configuration controls.
Use integration orchestration when enterprise systems must be coordinated
Enterprises that need vertical workflows to connect ERP, operations, supply chain, and external systems through an API orchestration layer should evaluate Infor. Insurance organizations that need lifecycle control through insurance-native domain objects and governed rule workflows should evaluate Guidewire for extensible workflow and rules that reduce custom-code reliance.
Stress-test admin and governance capacity against rollout complexity
If governance teams can handle deep configuration discipline for structured clinical workflows, Epic Systems can match controlled access needs, but deep configuration demands careful governance. If the organization cannot sustain governance over workflow and rule drift, Guidewire still needs configuration governance, Procore needs deployment governance to keep field processes consistent, and Infor needs governance to avoid workflow sprawl.
Teams that need governed vertical workflows tied to domain objects and automation
Vertical market software fits teams that operate with regulated or operational lifecycle steps and need automation that stays consistent across documents and outcomes. These tools also fit media-adjacent teams where licensing, rights, and approvals move through governed request and fulfillment states.
Healthcare organizations managing clinical documentation, orders, and decision support
Epic Systems keeps clinical decision support, structured documentation, and orders in one workflow context so documentation paths and downstream actions remain consistent under controlled access.
Insurers running policy and claim lifecycle programs with change-managed rules
Guidewire models policy, claims, and billing lifecycles as insurance-native domain objects and applies fine-grained configurable business rules to lifecycle steps.
Construction and field operations teams coordinating RFIs, submittals, and issue handling
Procore supports project-wide workflow linking so field workflows attach to shared records that connect documents, costs, and issue handling.
Real estate operators needing end-to-end operational workflows with audit trails
Yardi uses audit-tracked transaction processing that propagates property and asset events into reporting and operational workflows for portfolio governance.
Media teams running licensing and rights requests that must track fulfillment
Lightspeed automates licensing workflow from intake through fulfillment while tying request routing and asset availability to API-connected asset catalogs.
Common failure modes when selecting vertical market software
Vertical workflow tools often fail when configuration ownership and governance are unclear or when the organization underestimates how workflow rules depend on consistent setup and tagging. These mistakes show up most in rule drift, cross-team process mismatch, and automation that assumes a narrow operating model.
Choosing a rule-driven lifecycle tool without governance capacity for configuration drift
Guidewire requires configuration governance to prevent workflow and rule drift over time. Epic Systems also demands deep configuration governance to match local clinical practices.
Assuming reporting works without disciplined tagging and consistent project structure
Procore can depend on setup work for consistent tagging when cross-project reporting is needed. Buildertrend reporting depends on disciplined data entry and consistent project structure.
Selecting a vertical-first workflow tool for environments outside its primary operating model
Toast is restaurant-first and limits use outside foodservice operations due to its ticket flow tied to menu configuration controls. Mindbody customization beyond its core fitness booking model can feel constrained when requirements diverge from recurring membership and class packages.
Underestimating rollout complexity caused by heavy taxonomy customization and workflow setup time
Lightspeed requires time to set up when taxonomies and workflows are heavily customized. Yardi and Procore both require ongoing governance discipline to keep workflows and field processes consistent.
Treating integrations as optional when external systems must stay synchronized
Infor’s integration approach relies on an API layer to coordinate enterprise systems with industry workflows. athenahealth’s athenaCoordinator depends on synchronization between tasks, worklists, patient steps, and claims progress for end-to-end automation tied to billing outcomes.
How We Selected and Ranked These Tools
We evaluated each tool on vertical workflow automation governance and how tightly structured lifecycle logic connects tasks, documentation, and outcomes. Features accounted for 40% of the ranking because Epic Systems links clinical decision support, orders, and structured documentation inside one workflow context and because Guidewire governs policy and claim lifecycle steps through configurable business rules. Ease accounted for 30% because Toast reduces separate workflow building by routing tickets via menu configuration controls while Athenahealth uses athenaCoordinator to keep operational worklists synchronized.
Value accounted for 30% because Yardi propagates audit-tracked transaction processing into reporting workflows and because Lightspeed automates licensing request tracking through fulfillment states with API-connected asset catalogs. Epic Systems stood out for combining durable structured documentation logic with integrated clinical workflow automation while still supporting controlled access across roles.
Frequently Asked Questions About vertical market software
How do MediaBeacon, Bynder, and Canto handle media asset metadata and catalog search at scale?
Which platform design patterns support integrations and automation via API or connector tooling?
How is SSO and RBAC enforced across vertical market systems like Epic Systems and athenahealth?
What data migration steps usually matter when switching to vertical workflows in Procore or Yardi?
When does configuration work replace custom development in vertical products like Guidewire and Infor?
What breaks if a vertical role model does not align with the workflow steps in Toast or Lightspeed?
How do audit logs and change tracking differ between construction workflows in Procore and media licensing in Lightspeed?
Which tools support vertical extensibility through workflow hooks and developer interfaces for custom logic?
Where does setup and governance discipline fall short for teams evaluating Athenahealth versus Mindbody?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
- Technology Digital MediaTop 10 Best Vertical Market Application Software of 2026
- Market ResearchTop 10 Best Horizontal Market Software of 2026
- Technology Digital MediaTop 10 Best Vertical Software of 2026
- Technology Digital MediaTop 10 Best Market Research Technology Services of 2026
- Digital Transformation In IndustryTop 10 Best Vertical SaaS Services of 2026
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