Quick Overview
- 1#1: Hotjar - Captures user feedback through surveys, polls, heatmaps, and session recordings to understand user behavior on websites.
- 2#2: Canny - Manages user feedback and feature requests with public boards, voting, and prioritization for product teams.
- 3#3: Productboard - Centralizes user feedback into product roadmaps with prioritization, insights, and stakeholder alignment.
- 4#4: UserVoice - Collects, analyzes, and acts on customer feedback with idea forums, surveys, and analytics.
- 5#5: Qualtrics - Provides advanced experience management with feedback surveys, XM analytics, and AI-driven insights.
- 6#6: Typeform - Creates engaging, conversational forms and surveys to gather rich user feedback effortlessly.
- 7#7: SurveyMonkey - Offers versatile survey tools for collecting, analyzing, and acting on user feedback at scale.
- 8#8: Delighted - Delivers simple, fast NPS, CES, and CSAT surveys to measure and improve customer satisfaction.
- 9#9: Usersnap - Enables visual bug reporting and in-app feedback with screenshots, annotations, and integrations.
- 10#10: Feature Upvote - Hosts simple public feedback boards for users to submit and vote on feature requests.
We ranked these tools based on a balance of robust feature functionality, intuitive design, reliable analytics, and long-term value, prioritizing those that deliver tangible, scalable benefits to teams of all sizes.
Comparison Table
Explore the diverse landscape of user feedback software with this comparison table, featuring tools like Hotjar, Canny, Productboard, UserVoice, Qualtrics, and more. Discover key features, strengths, and ideal use cases to identify the best fit for gathering, analyzing, and acting on user insights, ensuring readers gain clarity to match their needs with the right solution.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Hotjar Captures user feedback through surveys, polls, heatmaps, and session recordings to understand user behavior on websites. | specialized | 9.5/10 | 9.7/10 | 9.3/10 | 9.1/10 |
| 2 | Canny Manages user feedback and feature requests with public boards, voting, and prioritization for product teams. | specialized | 9.2/10 | 9.5/10 | 9.0/10 | 8.7/10 |
| 3 | Productboard Centralizes user feedback into product roadmaps with prioritization, insights, and stakeholder alignment. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 4 | UserVoice Collects, analyzes, and acts on customer feedback with idea forums, surveys, and analytics. | enterprise | 8.1/10 | 8.7/10 | 7.6/10 | 7.8/10 |
| 5 | Qualtrics Provides advanced experience management with feedback surveys, XM analytics, and AI-driven insights. | enterprise | 8.7/10 | 9.4/10 | 7.2/10 | 7.8/10 |
| 6 | Typeform Creates engaging, conversational forms and surveys to gather rich user feedback effortlessly. | specialized | 8.4/10 | 8.2/10 | 9.5/10 | 7.6/10 |
| 7 | SurveyMonkey Offers versatile survey tools for collecting, analyzing, and acting on user feedback at scale. | specialized | 8.6/10 | 8.4/10 | 9.2/10 | 7.9/10 |
| 8 | Delighted Delivers simple, fast NPS, CES, and CSAT surveys to measure and improve customer satisfaction. | specialized | 8.2/10 | 7.9/10 | 9.4/10 | 7.8/10 |
| 9 | Usersnap Enables visual bug reporting and in-app feedback with screenshots, annotations, and integrations. | specialized | 8.4/10 | 8.7/10 | 9.1/10 | 7.9/10 |
| 10 | Feature Upvote Hosts simple public feedback boards for users to submit and vote on feature requests. | other | 8.3/10 | 8.5/10 | 9.2/10 | 8.0/10 |
Captures user feedback through surveys, polls, heatmaps, and session recordings to understand user behavior on websites.
Manages user feedback and feature requests with public boards, voting, and prioritization for product teams.
Centralizes user feedback into product roadmaps with prioritization, insights, and stakeholder alignment.
Collects, analyzes, and acts on customer feedback with idea forums, surveys, and analytics.
Provides advanced experience management with feedback surveys, XM analytics, and AI-driven insights.
Creates engaging, conversational forms and surveys to gather rich user feedback effortlessly.
Offers versatile survey tools for collecting, analyzing, and acting on user feedback at scale.
Delivers simple, fast NPS, CES, and CSAT surveys to measure and improve customer satisfaction.
Enables visual bug reporting and in-app feedback with screenshots, annotations, and integrations.
Hosts simple public feedback boards for users to submit and vote on feature requests.
Hotjar
specializedCaptures user feedback through surveys, polls, heatmaps, and session recordings to understand user behavior on websites.
Incoming Feedback widget that captures user comments with screenshots directly on the site, tied to session recordings for context
Hotjar is a comprehensive user feedback and website analytics platform that enables businesses to collect qualitative insights through surveys, on-site polls, feedback widgets, and incoming feedback tools. It combines these feedback mechanisms with behavioral data like heatmaps and session recordings to provide a holistic view of user interactions. This all-in-one solution helps teams identify pain points, understand user sentiment, and drive product improvements efficiently.
Pros
- Versatile feedback tools including surveys, polls, and widgets for real-time insights
- Seamless integration with behavioral analytics like heatmaps and recordings
- User-friendly interface with quick setup and no coding required
Cons
- Higher-tier plans needed for unlimited data and advanced integrations
- Free plan has daily session limits and basic features only
- Occasional performance issues on high-traffic sites
Best For
Digital product teams and website owners seeking an intuitive, all-in-one platform to gather and analyze user feedback alongside behavior data.
Pricing
Free plan available; paid plans start at $39/month (Plus), $79/month (Business), with Scale custom pricing (billed annually).
Canny
specializedManages user feedback and feature requests with public boards, voting, and prioritization for product teams.
Interactive public roadmaps that let users vote on features and see real-time status updates
Canny is a comprehensive user feedback platform designed to help product teams collect, organize, prioritize, and share customer feedback through customizable public boards. It enables users to submit feature requests, vote on them, and track progress via interactive roadmaps and changelogs. With robust integrations and analytics, Canny streamlines the feedback loop, turning user input into actionable insights for better product decisions.
Pros
- Highly customizable feedback boards with voting and commenting
- Seamless integrations with tools like Slack, Intercom, and Zendesk
- Public roadmaps and changelogs that enhance user engagement
Cons
- Pricing can be expensive for small teams or startups
- Advanced customization requires higher-tier plans
- Occasional performance lags with very high-volume feedback
Best For
Growing SaaS companies and product teams seeking transparent, community-driven feedback prioritization.
Pricing
Free plan for up to 3 boards; paid plans start at $79/month (Team, billed annually) up to $499/month (Business), with Enterprise custom pricing.
Productboard
enterpriseCentralizes user feedback into product roadmaps with prioritization, insights, and stakeholder alignment.
Advanced feedback prioritization engine that scores and ranks features using frameworks like RICE directly tied to customer insights
Productboard is a robust product management platform designed to centralize user feedback from various sources like emails, support tickets, surveys, and integrations with tools such as Intercom and Zendesk. It organizes feedback into visual boards, prioritizes features using data-driven scoring models like RICE, and connects insights directly to roadmaps and development workflows. This enables product teams to make informed decisions that align product strategy with customer needs.
Pros
- Seamless aggregation of feedback from multiple channels
- Powerful prioritization tools with customizable frameworks
- Strong integrations with Jira, Slack, and CRM tools
Cons
- Steep learning curve for new users
- High pricing unsuitable for small teams
- Overly complex for basic feedback collection needs
Best For
Scaling product teams in mid-to-large companies that need to prioritize features based on aggregated customer feedback and roadmapping.
Pricing
Essentials at $20/editor/month (billed annually), Pro at $100/editor/month, Enterprise custom; free trial available.
UserVoice
enterpriseCollects, analyzes, and acts on customer feedback with idea forums, surveys, and analytics.
Crowdsourced idea voting with automatic prioritization based on user engagement
UserVoice is a comprehensive customer feedback management platform designed to help businesses collect, prioritize, and act on user input through customizable feedback forums. It allows users to submit ideas, vote on suggestions, comment, and track status updates, turning raw feedback into actionable insights. The tool includes analytics dashboards, public roadmaps, and integrations with tools like Zendesk and Jira to facilitate product roadmap planning.
Pros
- Powerful voting and prioritization system
- Detailed analytics and reporting
- Extensive integrations with support and dev tools
Cons
- Dated interface and UX
- High cost for smaller teams
- Complex setup and customization
Best For
Mid-to-large enterprises with established user bases needing robust feedback prioritization.
Pricing
Custom quote-based pricing; starts around $500/month for basic plans, scaling to enterprise tiers.
Qualtrics
enterpriseProvides advanced experience management with feedback surveys, XM analytics, and AI-driven insights.
Stats iQ and Predictive iQ for advanced statistical analysis and AI-powered predictions without requiring data science expertise
Qualtrics is a leading experience management (XM) platform that excels in collecting, analyzing, and acting on user feedback through advanced survey tools and analytics. It supports omnichannel feedback collection, including web, mobile, email, and in-app surveys, with powerful AI-driven insights like predictive intelligence and text analytics. Designed for enterprises, it enables closed-loop feedback processes to improve customer, employee, and product experiences.
Pros
- Extremely robust analytics and AI capabilities
- High customizability with hundreds of question types
- Seamless integrations with CRM, BI tools, and workflows
Cons
- Steep learning curve for non-experts
- Prohibitively expensive for SMBs
- Complex setup for basic use cases
Best For
Large enterprises and research teams needing enterprise-grade feedback analysis and action orchestration.
Pricing
Custom quote-based pricing, typically starting at $1,500/month for basic plans, scaling to tens of thousands annually for enterprises.
Typeform
specializedCreates engaging, conversational forms and surveys to gather rich user feedback effortlessly.
Conversational, one-question-at-a-time interface that mimics chat experiences for superior user engagement
Typeform is an interactive form builder that specializes in creating conversational surveys, quizzes, and feedback forms with a one-question-at-a-time interface to boost engagement and completion rates. It excels in user feedback collection by making surveys feel like natural conversations rather than traditional forms. The platform integrates with numerous tools like Slack, Google Sheets, and CRMs to streamline feedback workflows and analysis.
Pros
- Highly engaging conversational interface increases survey completion rates
- Intuitive drag-and-drop builder with logic jumps for personalized feedback
- Strong mobile optimization and extensive integrations for feedback distribution
Cons
- Pricing escalates quickly for advanced features like custom branding and payments
- Limited built-in analytics compared to dedicated feedback tools
- Free plan has significant restrictions on responses and features
Best For
Marketers and product teams seeking visually appealing, high-engagement surveys to gather qualitative user feedback without survey fatigue.
Pricing
Free plan available (limited); Basic at $25/mo, Plus at $50/mo, Business at $83/mo (billed annually).
SurveyMonkey
specializedOffers versatile survey tools for collecting, analyzing, and acting on user feedback at scale.
SurveyMonkey Genius AI, which auto-generates optimized surveys from simple prompts or objectives
SurveyMonkey is a leading online survey platform designed for creating, distributing, and analyzing surveys to collect user feedback, customer satisfaction data, and market insights. It offers a vast library of templates, diverse question types with logic branching, and real-time analytics dashboards for actionable results. Ideal for businesses of all sizes, it supports integrations with tools like Salesforce, Slack, and Google Workspace to streamline feedback workflows.
Pros
- Intuitive drag-and-drop survey builder accessible to beginners
- Comprehensive analytics with customizable dashboards and exports
- Extensive integrations and a massive template library for quick starts
Cons
- Free plan severely limited in features and responses
- Higher-tier plans required for advanced logic and reporting
- Pricing scales quickly for teams or high-volume use
Best For
Mid-sized businesses and marketing teams seeking an easy-to-use, template-rich tool for frequent user feedback surveys and NPS tracking.
Pricing
Free basic plan; paid Individual plans from $25/user/month (billed annually), Team plans from $32/user/month, Enterprise custom pricing.
Delighted
specializedDelivers simple, fast NPS, CES, and CSAT surveys to measure and improve customer satisfaction.
One-click survey deployment with emoji-based, delight-focused designs that achieve high response rates
Delighted is a user feedback platform focused on collecting NPS, CSAT, and CES metrics through simple, visually appealing surveys sent via email, SMS, web, kiosks, or iPad. It streamlines feedback collection with one-click setup and provides real-time analytics to help businesses improve customer satisfaction. The tool integrates with popular apps like Slack, Zendesk, and HubSpot for seamless workflows.
Pros
- Exceptionally simple setup and intuitive interface
- Beautiful, mobile-optimized surveys that boost response rates
- Strong integrations with CRM and support tools
Cons
- Limited advanced analytics and customization options
- Pricing scales quickly with response volume
- Fewer survey question types than comprehensive competitors
Best For
Small to mid-sized teams seeking quick, hassle-free NPS and satisfaction feedback without complex features.
Pricing
Starts at $224/month (Starter: 2,500 responses), $374/month (Pro: 5,000 responses), enterprise custom; 14-day free trial.
Usersnap
specializedEnables visual bug reporting and in-app feedback with screenshots, annotations, and integrations.
Rich visual annotation with drawing tools, blur, and video capture directly in the browser
Usersnap is a visual feedback tool that allows users to capture screenshots, annotate issues, and record videos directly on websites or apps via an embeddable widget. It streamlines bug reporting and user feedback collection by organizing submissions into a dashboard with automatic categorization and integrations to tools like Jira, Slack, and Trello. Ideal for product teams seeking actionable visual insights without complex setups.
Pros
- Powerful visual annotation tools for precise feedback
- Seamless integrations with popular PM and comms tools
- Customizable widgets with mobile support
Cons
- Higher pricing tiers required for advanced features
- Limited advanced analytics compared to survey-focused competitors
- No built-in NPS or quantitative surveying capabilities
Best For
Product and development teams focused on visual bug tracking and qualitative user feedback.
Pricing
Starts at $69/month (Basic, 5 feedback projects), $119/month (Pro), Enterprise custom; 14-day free trial.
Feature Upvote
otherHosts simple public feedback boards for users to submit and vote on feature requests.
Real-time public upvoting board that embeds effortlessly into any website
Feature Upvote is a user feedback platform designed for SaaS teams to collect, prioritize, and publicly share feature requests via an embeddable board on their websites. Users submit ideas, upvote popular ones, and track status updates like 'Planned,' 'In Progress,' or 'Completed.' It streamlines product roadmaps by surfacing the most demanded features transparently.
Pros
- Seamless embeddable widget for quick setup
- Effective upvoting system for natural prioritization
- Solid integrations with Slack, Intercom, and GitHub
Cons
- Limited customization options for branding
- Lacks private feedback channels
- Basic analytics compared to enterprise competitors
Best For
SaaS startups and small product teams seeking a simple, public feedback board to prioritize features democratically.
Pricing
Free Hobby plan; Starter at $49/mo (500 upvotes), Pro at $149/mo (unlimited), Enterprise custom.
Conclusion
The top 10 user feedback tools cater to diverse needs, from capturing behavior (Hotjar) to managing requests (Canny) and aligning roadmaps (Productboard). At the peak, Hotjar excels with its blend of surveys, heatmaps, and session recordings, offering deep user insights. Canny and Productboard follow as strong alternatives, each tailored to specific workflows—feature management for Canny, and roadmap alignment for Productboard. Together, they demonstrate the breadth of tools available to turn feedback into action.
Ready to enhance your feedback process? Start with Hotjar to unlock actionable insights, or explore Canny or Productboard based on your team’s unique priorities—all designed to turn user input into impactful results.
Tools Reviewed
All tools were independently evaluated for this comparison