Top 10 Best User Engagement Software of 2026

Intercom is a comprehensive customer messaging platform that enables businesses to engage users through in-app chat, email, SMS, and automated bots for support, marketing, and sales. It provides tools like targeted messaging series, AI-powered resolution bots (Fin), and a robust customer data platform for personalized interactions. Ideal for scaling user engagement, it helps teams reduce churn, boost conversions, and deliver seamless omnichannel experiences.

Braze is a leading customer engagement platform that empowers brands to deliver personalized, real-time interactions across channels like email, push notifications, SMS, in-app messaging, and WhatsApp. It leverages a unified customer view powered by real-time data processing to enable advanced segmentation, journey orchestration via its Canvas tool, and AI-driven personalization. With robust A/B testing, analytics, and experimentation features, Braze helps optimize user retention and lifetime value at scale.

Amplitude is a powerful product analytics platform designed to track and analyze user behavior across web and mobile apps, providing insights into engagement, retention, and conversion funnels. It offers tools like behavioral cohorts, user paths, A/B experimentation, and predictive analytics to help product teams optimize user experiences and drive growth. With real-time data processing and customizable dashboards, Amplitude enables data-driven decisions to improve user engagement at scale.

Mixpanel is a leading product analytics platform designed to track and analyze user behavior through event-based data collection on web and mobile apps. It excels in measuring user engagement metrics like retention, funnels, cohorts, and paths, enabling teams to identify drop-offs and optimize experiences without data sampling. With real-time insights and collaborative tools, it empowers product-led growth by turning raw events into actionable strategies.

Pendo is a product experience platform that combines analytics, in-app guidance, and feedback tools to enhance user engagement and adoption. It tracks user behavior in real-time, allowing teams to create personalized onboarding flows, surveys, and NPS polls without coding. Product managers use Pendo to identify drop-off points, segment users, and iterate on experiences to boost retention and satisfaction.

Iterable is a cross-channel customer engagement platform that enables personalized messaging across email, SMS, push notifications, in-app, and web via a unified interface. It leverages AI, machine learning, and a composable CDP to create dynamic customer journeys, optimize campaigns, and drive retention. Brands use it to segment audiences in real-time, run A/B tests, and analyze engagement data for scalable growth.

Customer.io is a powerful customer engagement platform designed for automating personalized messaging across email, SMS, push notifications, and in-app channels. It excels in data-driven workflows, allowing users to build complex behavioral automations triggered by real-time product events and customer data. With strong segmentation capabilities using Liquid templating, it's tailored for teams seeking deep customization without relying on extensive development resources.

Hotjar is a user behavior analytics platform designed to help website owners visualize and understand visitor interactions through heatmaps, session recordings, surveys, and feedback widgets. It captures qualitative data on clicks, scrolls, rage clicks, and user frustrations to identify UX pain points and optimize engagement. Ideal for teams wanting actionable insights without needing advanced technical skills, Hotjar integrates easily with popular CMS and analytics tools.

FullStory is a digital experience analytics platform that captures every user interaction on websites and mobile apps through session replays, heatmaps, and funnel analysis. It helps teams identify friction points, rage clicks, and dead zones to optimize user engagement and conversion rates. By providing deep behavioral insights, it enables data-driven decisions without relying on user surveys or feedback forms.

Appcues is a no-code platform designed for creating personalized in-app experiences to boost user onboarding, adoption, and retention. It enables product teams to build guided tours, tooltips, modals, surveys, and announcements without developer involvement, targeting users via segments and behaviors. With built-in analytics, A/B testing, and integrations like Segment and Intercom, it helps optimize engagement metrics effectively.