Quick Overview
- 1#1: CDK Global - Provides a comprehensive dealer management system specifically designed for heavy-duty truck dealerships, covering sales, service, parts, inventory, and finance.
- 2#2: Reynolds and Reynolds - Offers integrated ERA dealership software solutions adaptable for commercial truck dealers, including CRM, document management, and service workflows.
- 3#3: IDS asap - Delivers specialized dealer management software for heavy truck, agriculture, and construction equipment dealers with inventory, parts, and accounting features.
- 4#4: ProMax - Cloud-based unlimited DMS for high-volume truck dealers featuring advanced desking, inventory management, and digital retailing tools.
- 5#5: Tekion - Modern cloud-native automotive retail cloud platform that supports truck dealerships with end-to-end sales, service, and customer management.
- 6#6: DealerSocket - All-in-one dealer platform with CRM, websites, inventory, and marketing tools tailored for multi-franchise truck dealerships.
- 7#7: ARI Network Services - Powers digital storefronts, inventory syndication, and merchandising solutions for truck and trailer dealers.
- 8#8: Frazer - Buy-here-pay-here software for independent truck dealers managing sales, collections, and compliance.
- 9#9: vAuto - Inventory management and appraisal tool that helps truck dealers source, price, and turn used vehicles efficiently.
- 10#10: Dealertrack - Streamlines F&I, compliance, and digital contracting processes for truck dealerships to accelerate deals.
Tools were selected based on functionality, ease of use, quality, and value, ensuring they deliver robust support for dealership workflows, from digital retailing to compliance.
Comparison Table
Truck dealer software is critical for optimizing operations, and selecting the right tool depends on specific needs. This comparison table examines top options like CDK Global, Reynolds and Reynolds, IDS asap, ProMax, Tekion, and more, outlining their key features, strengths, and practical fit for various dealer workflows. Readers will discover insights to match their unique requirements with the ideal software solution.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | CDK Global Provides a comprehensive dealer management system specifically designed for heavy-duty truck dealerships, covering sales, service, parts, inventory, and finance. | enterprise | 9.4/10 | 9.7/10 | 8.8/10 | 9.1/10 |
| 2 | Reynolds and Reynolds Offers integrated ERA dealership software solutions adaptable for commercial truck dealers, including CRM, document management, and service workflows. | enterprise | 8.8/10 | 9.3/10 | 7.6/10 | 8.1/10 |
| 3 | IDS asap Delivers specialized dealer management software for heavy truck, agriculture, and construction equipment dealers with inventory, parts, and accounting features. | specialized | 8.7/10 | 9.2/10 | 8.1/10 | 8.4/10 |
| 4 | ProMax Cloud-based unlimited DMS for high-volume truck dealers featuring advanced desking, inventory management, and digital retailing tools. | specialized | 8.2/10 | 8.5/10 | 7.9/10 | 7.8/10 |
| 5 | Tekion Modern cloud-native automotive retail cloud platform that supports truck dealerships with end-to-end sales, service, and customer management. | enterprise | 7.8/10 | 8.2/10 | 7.5/10 | 7.4/10 |
| 6 | DealerSocket All-in-one dealer platform with CRM, websites, inventory, and marketing tools tailored for multi-franchise truck dealerships. | enterprise | 7.8/10 | 8.1/10 | 7.4/10 | 7.2/10 |
| 7 | ARI Network Services Powers digital storefronts, inventory syndication, and merchandising solutions for truck and trailer dealers. | specialized | 8.4/10 | 8.8/10 | 8.2/10 | 7.9/10 |
| 8 | Frazer Buy-here-pay-here software for independent truck dealers managing sales, collections, and compliance. | specialized | 8.4/10 | 8.8/10 | 7.9/10 | 8.1/10 |
| 9 | vAuto Inventory management and appraisal tool that helps truck dealers source, price, and turn used vehicles efficiently. | specialized | 8.1/10 | 8.8/10 | 7.4/10 | 7.9/10 |
| 10 | Dealertrack Streamlines F&I, compliance, and digital contracting processes for truck dealerships to accelerate deals. | enterprise | 7.2/10 | 7.4/10 | 7.8/10 | 6.8/10 |
Provides a comprehensive dealer management system specifically designed for heavy-duty truck dealerships, covering sales, service, parts, inventory, and finance.
Offers integrated ERA dealership software solutions adaptable for commercial truck dealers, including CRM, document management, and service workflows.
Delivers specialized dealer management software for heavy truck, agriculture, and construction equipment dealers with inventory, parts, and accounting features.
Cloud-based unlimited DMS for high-volume truck dealers featuring advanced desking, inventory management, and digital retailing tools.
Modern cloud-native automotive retail cloud platform that supports truck dealerships with end-to-end sales, service, and customer management.
All-in-one dealer platform with CRM, websites, inventory, and marketing tools tailored for multi-franchise truck dealerships.
Powers digital storefronts, inventory syndication, and merchandising solutions for truck and trailer dealers.
Buy-here-pay-here software for independent truck dealers managing sales, collections, and compliance.
Inventory management and appraisal tool that helps truck dealers source, price, and turn used vehicles efficiently.
Streamlines F&I, compliance, and digital contracting processes for truck dealerships to accelerate deals.
CDK Global
enterpriseProvides a comprehensive dealer management system specifically designed for heavy-duty truck dealerships, covering sales, service, parts, inventory, and finance.
Advanced Heavy Truck Parts Matrix with real-time OEM data synchronization for accurate stocking and ordering
CDK Global offers a robust Dealer Management System (DMS) tailored for truck dealerships, integrating sales, service, parts inventory, and finance operations into a unified cloud-based platform. It provides truck-specific features like heavy-duty parts matrices, OEM integrations for major truck manufacturers, and advanced service scheduling for fleet maintenance. The solution emphasizes data analytics, CRM tools, and digital retailing to drive efficiency and profitability in commercial truck retail.
Pros
- Comprehensive OEM integrations with leading truck brands like Freightliner and International
- Powerful analytics and reporting for inventory turns and service profitability
- Scalable for multi-location truck dealer groups with strong 24/7 support
Cons
- High implementation costs and lengthy onboarding process
- Steep learning curve for non-technical staff
- Pricing lacks transparency and can be premium for smaller dealers
Best For
Large commercial truck dealerships and fleet operators needing an enterprise-grade DMS with deep industry-specific functionality.
Pricing
Custom enterprise pricing, typically $400-$800 per user/month depending on modules and dealership size; annual contracts with implementation fees.
Reynolds and Reynolds
enterpriseOffers integrated ERA dealership software solutions adaptable for commercial truck dealers, including CRM, document management, and service workflows.
ERA-IGNITE's OneView unified workspace, providing a single-pane view of all dealership data for real-time decision-making in truck sales and service.
Reynolds and Reynolds (reyrey.com) delivers the ERA-IGNITE Dealership Management System (DMS), a comprehensive platform designed for truck dealerships to manage sales, inventory, service, parts, finance, and customer relationships in one integrated system. It excels in handling heavy-duty truck operations with specialized modules for fleet sales, commercial parts inventory, and compliance reporting. Known for its reliability and scalability, it's a go-to for established dealers seeking robust automation and data-driven insights.
Pros
- Deep integration across all dealership functions including F&I and CRM
- Advanced analytics and customizable reporting for truck-specific metrics
- Proven reliability with 24/7 support and high uptime for enterprise-scale operations
Cons
- High implementation costs and long setup time
- Steep learning curve due to dense interface
- Pricing lacks transparency and can be prohibitive for smaller dealers
Best For
Large and mid-sized truck dealerships or groups with complex, high-volume operations needing a battle-tested full-suite DMS.
Pricing
Custom quote-based; typically $1,000-$5,000+ per month per dealership/location, depending on modules, users, and scale (no public tiers).
IDS asap
specializedDelivers specialized dealer management software for heavy truck, agriculture, and construction equipment dealers with inventory, parts, and accounting features.
Advanced desking and payment calculator with real-time lender integration for fast, accurate truck deal structuring
IDS asap is a robust cloud-based dealership management system (DMS) tailored for truck dealers, providing end-to-end solutions for inventory management, CRM, sales desking, service scheduling, parts ordering, and accounting. It enables real-time data access across departments, automates workflows, and integrates with key industry vendors like ARI, Dealertrack, and auction sites. The platform helps truck dealerships optimize operations, boost sales efficiency, and improve customer relationships through customizable reporting and digital retailing tools.
Pros
- Comprehensive inventory tools with VIN decoding, stock management, and multi-location support
- Strong integrations with lenders, auctions, and OEMs for seamless truck dealer workflows
- Advanced reporting and analytics for data-driven decisions on sales and service
Cons
- Steep learning curve for new users due to extensive feature set
- Pricing can be premium for smaller truck dealerships
- Mobile app is functional but lacks some desktop-level capabilities
Best For
Mid-sized truck dealerships seeking an all-in-one DMS with powerful inventory, desking, and integration features to scale operations efficiently.
Pricing
Custom subscription pricing starting at around $150-$250 per user/month, depending on modules, dealership size, and add-ons like websites or digital retailing.
ProMax
specializedCloud-based unlimited DMS for high-volume truck dealers featuring advanced desking, inventory management, and digital retailing tools.
Advanced ProMax Desking with menu selling and electronic contracts for faster deal closures
ProMax is a cloud-based dealership management system (DMS) tailored for truck dealers, offering comprehensive tools for inventory management, CRM, sales desking, and digital retailing. It streamlines operations from lead generation to deal closing, with features like mobile access and compliance reporting. While versatile for various vehicle types, it adapts well to truck dealerships through robust inventory tracking and multi-location support.
Pros
- Comprehensive CRM and lead management
- Strong inventory and desking tools
- Mobile app for on-the-go access
Cons
- Pricing can be high for small dealers
- Some customization requires add-ons
- Learning curve for advanced reporting
Best For
Mid-sized truck dealerships needing an integrated DMS for sales, inventory, and customer management.
Pricing
Custom pricing starting at around $150 per user/month, depending on modules and dealership size.
Tekion
enterpriseModern cloud-native automotive retail cloud platform that supports truck dealerships with end-to-end sales, service, and customer management.
The fully integrated Automotive Retail Cloud that eliminates legacy system silos for a single-pane-of-glass view of truck dealer operations
Tekion is a cloud-native Automotive Retail Cloud (ARC) platform designed primarily for passenger vehicle dealerships but adaptable for truck dealers handling light to medium-duty trucks. It unifies digital retailing, DMS, CRM, service, parts, and finance into a single ecosystem, streamlining operations from lead generation to post-sale service. While not specialized for heavy-duty truck dealers, it offers robust inventory management and e-commerce tools suitable for truck sales.
Pros
- Seamless end-to-end integration reduces data silos and improves efficiency
- Modern, intuitive interface with mobile accessibility for on-the-go truck sales
- Strong digital retailing tools including virtual showrooms for truck inventory
Cons
- Limited customization for heavy-duty truck-specific workflows like fleet management
- Higher pricing may not suit smaller truck dealerships
- Steep initial learning curve for non-tech-savvy staff
Best For
Mid-sized truck dealerships focused on light to medium-duty vehicles seeking a unified digital platform to modernize operations.
Pricing
Custom subscription pricing starting around $500-$1,000 per user/month, with enterprise quotes required; no public tiered plans.
DealerSocket
enterpriseAll-in-one dealer platform with CRM, websites, inventory, and marketing tools tailored for multi-franchise truck dealerships.
AI-driven CRM with predictive lead scoring and automated follow-ups
DealerSocket is a comprehensive dealership management system (DMS) designed primarily for automotive retailers, offering CRM, inventory management, digital retailing, desking, and fixed operations tools. For truck dealers, it supports inventory tracking for heavy-duty vehicles, lead management for commercial sales, and financing workflows adaptable to larger deals. While versatile and scalable, it excels more in passenger vehicle contexts but provides solid functionality for mid-tier truck operations with integrations for third-party truck-specific apps.
Pros
- Robust CRM with lead nurturing and marketing automation tailored for high-volume sales
- Seamless integration with inventory tools and third-party apps like truck valuation services
- Comprehensive reporting and analytics for sales performance tracking
Cons
- Less specialized for heavy-duty truck service and parts management compared to niche DMS
- Custom pricing can be opaque and expensive for smaller truck dealers
- Occasional interface glitches and steeper learning curve for non-auto users
Best For
Mid-sized truck dealerships seeking an all-in-one platform with strong CRM and digital marketing capabilities.
Pricing
Custom quotes based on dealership size and modules; typically $300-$600 per user/month or store-based.
ARI Network Services
specializedPowers digital storefronts, inventory syndication, and merchandising solutions for truck and trailer dealers.
Proprietary SEO technology that automatically optimizes inventory listings for high Google search visibility
ARI Network Services provides a comprehensive digital platform tailored for truck dealerships, featuring customizable dealer websites, inventory merchandising tools, and lead management systems to enhance online visibility and sales. The software includes real-time market insights, SEO optimization, and mobile-responsive designs that help dealers showcase heavy-duty trucks and commercial vehicles effectively. It streamlines operations by integrating inventory data across websites, marketplaces, and CRM tools, driving qualified leads and improving conversion rates.
Pros
- Robust inventory merchandising with high-quality photos and 360° views
- Powerful SEO and digital marketing tools for top search rankings
- Market data reports providing competitive pricing insights
Cons
- Higher pricing tiers for full feature access
- Customization often requires professional services add-ons
- Support responsiveness can be inconsistent during peak times
Best For
Mid-sized to large truck dealerships prioritizing digital marketing and online lead generation over basic inventory tracking.
Pricing
Custom quotes based on dealership size and modules; typically $2,000-$10,000+ annually per location.
Frazer
specializedBuy-here-pay-here software for independent truck dealers managing sales, collections, and compliance.
Advanced collections module with integrated skip tracing and payment plans tailored for BHPH truck financing
Frazer is a comprehensive dealer management system (DMS) designed for truck dealers, offering tools for inventory management, sales, financing, service scheduling, accounting, and collections. It specializes in buy-here-pay-here (BHPH) operations with robust compliance features and customer portals. The software supports truck, RV, powersports, and heavy equipment dealers, providing scalability for independent operations.
Pros
- All-in-one solution covering inventory, sales, service, and accounting
- Powerful BHPH tools including automated collections and skip tracing
- Dedicated support with extensive training resources
Cons
- Primarily desktop-based with limited full cloud functionality
- User interface feels dated compared to modern SaaS options
- Custom pricing can be expensive for very small dealers
Best For
Independent truck dealers with in-house financing needs and multi-line inventory like trucks and heavy equipment.
Pricing
Custom quotes starting around $300-$600/month based on modules, users, and dealership size; includes one-time setup fees.
vAuto
specializedInventory management and appraisal tool that helps truck dealers source, price, and turn used vehicles efficiently.
Provision automated pricing engine that adjusts truck values in real-time based on hyper-local market comps
vAuto, from Cox Automotive, is an inventory management and pricing platform that uses real-time market data to help dealers optimize stock levels, pricing, and appraisals for faster turns. Key tools like Provision provide automated pricing guidance based on local market demand, while Market Watch offers competitive insights. Though excels in passenger vehicles, it supports truck dealers with analytics, but truck-specific data coverage is less robust compared to car inventory.
Pros
- Real-time market analytics for precise truck pricing and stocking decisions
- Seamless integration with major DMS systems like Reynolds and CDK
- Proven to accelerate inventory turns and boost profitability
Cons
- Steeper learning curve for non-auto dealers transitioning to trucks
- Limited depth in heavy-duty truck and commercial vehicle data
- High cost may not suit small truck dealerships
Best For
Mid-sized truck dealerships seeking data-driven tools to compete with larger auto groups.
Pricing
Custom subscription starting at $600/month per store, plus per-unit fees; enterprise quotes required.
Dealertrack
enterpriseStreamlines F&I, compliance, and digital contracting processes for truck dealerships to accelerate deals.
Vast integrated lender network enabling rapid financing approvals for commercial trucks
Dealertrack, from Cox Automotive, is a comprehensive dealership management system (DMS) offering inventory management, CRM, F&I tools, and digital retailing primarily designed for automotive dealers but adaptable for truck dealerships. It streamlines sales, financing, compliance, and operations with strong integrations to lenders and OEMs. For truck dealers, it handles commercial vehicle paperwork and inventory but lacks deep specialization in heavy-duty truck specs or fleet management.
Pros
- Robust lender network for commercial truck financing
- Seamless integration with titling, registration, and compliance tools
- Scalable DMS with strong inventory and CRM capabilities
Cons
- Limited truck-specific features like heavy-duty specs or DOT compliance modules
- High pricing that may not justify value for smaller truck dealers
- Occasional customization limitations for commercial vehicle workflows
Best For
Mid-sized truck dealerships focused on sales and financing efficiency rather than specialized heavy truck operations.
Pricing
Custom enterprise pricing, typically $150-$400 per user/month depending on modules, with minimum contracts and add-ons for advanced features.
Conclusion
The reviewed truck dealer software tools each offer unique strengths, but CDK Global emerges as the top choice, providing a comprehensive, heavy-duty-focused system that integrates sales, service, parts, inventory, and finance. Reynolds and Reynolds and IDS asap follow closely, delivering robust alternatives with specialized workflows and equipment support for distinct dealer needs.
Ready to elevate your truck dealership operations? Begin with CDK Global—its tailored solutions are a powerful foundation for efficiency and growth.
Tools Reviewed
All tools were independently evaluated for this comparison