Quick Overview
- 1#1: Amadeus - Global distribution system offering comprehensive booking, inventory management, and CRM tools for travel agencies worldwide.
- 2#2: Sabre - Provides end-to-end travel agency software with GDS integration for reservations, retailing, and business intelligence.
- 3#3: Travelport - Universal API and GDS platform enabling travel agencies to access flights, hotels, rail, and ancillary services.
- 4#4: Lemax - All-in-one travel agency management software with booking engine, CRM, and dynamic packaging for tours and accommodations.
- 5#5: Travefy - Travel itinerary builder and CRM platform helping agencies create proposals, manage bookings, and communicate with clients.
- 6#6: Rezdy - Online booking and channel management software designed for tour operators and travel agencies to sell experiences.
- 7#7: Checkfront - Reservation system with website builder and payment processing for tours, rentals, and travel activities.
- 8#8: FareHarbor - Booking platform with marketing tools and real-time availability for tours, attractions, and adventure operators.
- 9#9: Xola - Comprehensive booking and ecommerce platform for travel experiences with CRM and analytics integration.
- 10#10: Bókun - Reservation system by TripAdvisor for managing bookings, availability, and distribution of tours and activities.
Ranked based on feature richness, performance quality, ease of implementation, and long-term value, ensuring each tool delivers tangible benefits for agencies of all sizes.
Comparison Table
Travel agency software is essential for managing bookings, inventory, and client relationships, and this comparison table analyzes top tools like Amadeus, Sabre, Travelport, Lemax, Travefy, and more to highlight their unique strengths. Readers will discover key features, pricing models, and suitability for different business sizes and workflows, enabling them to choose the right solution for their needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Amadeus Global distribution system offering comprehensive booking, inventory management, and CRM tools for travel agencies worldwide. | enterprise | 9.6/10 | 9.8/10 | 8.2/10 | 9.1/10 |
| 2 | Sabre Provides end-to-end travel agency software with GDS integration for reservations, retailing, and business intelligence. | enterprise | 9.2/10 | 9.8/10 | 7.2/10 | 8.5/10 |
| 3 | Travelport Universal API and GDS platform enabling travel agencies to access flights, hotels, rail, and ancillary services. | enterprise | 8.5/10 | 9.2/10 | 7.1/10 | 8.0/10 |
| 4 | Lemax All-in-one travel agency management software with booking engine, CRM, and dynamic packaging for tours and accommodations. | enterprise | 8.4/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 5 | Travefy Travel itinerary builder and CRM platform helping agencies create proposals, manage bookings, and communicate with clients. | specialized | 8.4/10 | 8.2/10 | 9.1/10 | 8.3/10 |
| 6 | Rezdy Online booking and channel management software designed for tour operators and travel agencies to sell experiences. | specialized | 8.4/10 | 8.8/10 | 8.5/10 | 8.0/10 |
| 7 | Checkfront Reservation system with website builder and payment processing for tours, rentals, and travel activities. | specialized | 8.0/10 | 8.3/10 | 8.7/10 | 7.6/10 |
| 8 | FareHarbor Booking platform with marketing tools and real-time availability for tours, attractions, and adventure operators. | specialized | 8.7/10 | 9.0/10 | 9.3/10 | 8.4/10 |
| 9 | Xola Comprehensive booking and ecommerce platform for travel experiences with CRM and analytics integration. | specialized | 7.6/10 | 8.2/10 | 8.5/10 | 7.0/10 |
| 10 | Bókun Reservation system by TripAdvisor for managing bookings, availability, and distribution of tours and activities. | specialized | 8.2/10 | 8.7/10 | 7.6/10 | 8.0/10 |
Global distribution system offering comprehensive booking, inventory management, and CRM tools for travel agencies worldwide.
Provides end-to-end travel agency software with GDS integration for reservations, retailing, and business intelligence.
Universal API and GDS platform enabling travel agencies to access flights, hotels, rail, and ancillary services.
All-in-one travel agency management software with booking engine, CRM, and dynamic packaging for tours and accommodations.
Travel itinerary builder and CRM platform helping agencies create proposals, manage bookings, and communicate with clients.
Online booking and channel management software designed for tour operators and travel agencies to sell experiences.
Reservation system with website builder and payment processing for tours, rentals, and travel activities.
Booking platform with marketing tools and real-time availability for tours, attractions, and adventure operators.
Comprehensive booking and ecommerce platform for travel experiences with CRM and analytics integration.
Reservation system by TripAdvisor for managing bookings, availability, and distribution of tours and activities.
Amadeus
enterpriseGlobal distribution system offering comprehensive booking, inventory management, and CRM tools for travel agencies worldwide.
The world's largest GDS network providing real-time access to 95% of global airline content.
Amadeus is a leading global distribution system (GDS) and travel technology platform that powers reservations for flights, hotels, cars, rail, and cruises for travel agencies worldwide. It offers a suite of tools including the Amadeus Selling Platform, APIs for custom integrations, and advanced analytics for revenue management. With real-time inventory access from thousands of suppliers, it streamlines booking processes, dynamic pricing, and personalized travel experiences.
Pros
- Unparalleled global inventory from over 700 airlines and 300,000 hotels
- Seamless integrations via APIs and NDC for modern retailing
- Robust reliability with 99.99% uptime and 24/7 support
Cons
- Steep learning curve for new users due to complex interface
- High costs prohibitive for small agencies
- Custom pricing lacks transparency
Best For
Large-scale travel agencies and OTAs needing extensive global distribution and advanced booking capabilities.
Pricing
Enterprise-level custom pricing based on transactions, modules, and volume; starts at thousands per month plus per-booking fees.
Sabre
enterpriseProvides end-to-end travel agency software with GDS integration for reservations, retailing, and business intelligence.
Its unparalleled GDS network delivering real-time access to global travel inventory and NDC-enabled content from major airlines.
Sabre is a comprehensive travel technology platform and global distribution system (GDS) that provides travel agencies with tools for searching, booking, and managing reservations across flights, hotels, cars, rail, and cruises from a vast supplier network. It includes Sabre Red Workspace for agent-facing operations, revenue management, business intelligence, and CRM features to optimize operations and customer experiences. With integrations for modern distribution and NDC content, Sabre supports both traditional and digital travel agencies worldwide.
Pros
- Access to one of the world's largest travel inventories, including 400+ airlines and 1.6M+ hotels
- Robust scalability and reliability for high-volume agencies
- Advanced analytics, automation, and API integrations for efficiency
Cons
- Steep learning curve due to command-line elements in core systems
- High implementation and ongoing costs
- Complex customization requiring technical expertise
Best For
Enterprise-level travel agencies and consortia handling high-volume global bookings that require extensive supplier connectivity and advanced management tools.
Pricing
Custom enterprise pricing based on booking volume, user seats, and modules; typically starts at thousands per month with per-transaction fees—contact sales for quotes.
Travelport
enterpriseUniversal API and GDS platform enabling travel agencies to access flights, hotels, rail, and ancillary services.
Travelport+ with AI-driven dynamic retailing and universal API for seamless multi-source content merchandising
Travelport is a leading global distribution system (GDS) providing travel agencies with access to extensive inventories of flights, hotels, rail, car rentals, and cruises worldwide. Through its Travelport+ platform, it offers advanced booking, retailing, and management tools, including NDC connectivity and AI-powered insights for personalized offers. It supports both traditional and modern distribution channels, enabling agencies to streamline operations and enhance customer experiences.
Pros
- Vast global inventory aggregation from airlines, hotels, and more
- Strong NDC support and advanced retailing capabilities
- Robust API integrations and scalability for enterprise use
Cons
- Steep learning curve and complex interface for new users
- High costs with volume-based incentives required for best value
- Limited customization for small agencies
Best For
Large and mid-sized travel agencies handling high-volume international bookings that need comprehensive GDS access.
Pricing
Custom enterprise pricing based on booking volume, segments, and services; typically incentive-driven with base fees starting at $5,000+ monthly for mid-tier agencies—contact sales for quotes.
Lemax
enterpriseAll-in-one travel agency management software with booking engine, CRM, and dynamic packaging for tours and accommodations.
Advanced dynamic packaging engine that allows real-time combination of flights, hotels, and tours for personalized offers
Lemax is a comprehensive, cloud-based travel management platform designed specifically for tour operators and travel agencies handling leisure travel. It provides end-to-end functionality including reservation systems, dynamic packaging, CRM, operations management, supplier integrations, and digital marketing tools. The software enables seamless booking processes, inventory management, and customizable websites to optimize sales and operations.
Pros
- All-in-one modular platform covering reservations, CRM, and marketing
- Extensive integrations with GDS, suppliers, and payment gateways
- Scalable for mid-to-large operations with dynamic packaging capabilities
Cons
- Steep learning curve due to extensive features
- Custom pricing can be expensive for smaller agencies
- Limited public information on implementation timelines
Best For
Mid-sized tour operators and leisure travel agencies needing a robust, integrated system for complex operations and growth.
Pricing
Custom enterprise pricing upon request, typically starting at several thousand euros per month based on modules and scale.
Travefy
specializedTravel itinerary builder and CRM platform helping agencies create proposals, manage bookings, and communicate with clients.
Interactive, branded client mobile app for real-time itinerary access, updates, and offline use
Travefy is a cloud-based travel itinerary builder and client management platform tailored for travel agencies, enabling the creation of visually stunning, interactive trip proposals and itineraries. It features drag-and-drop tools for assembling multi-day plans with maps, bookings, photos, and notes, which clients can access via a branded mobile app or web portal. The software facilitates client communication, payments, and updates while integrating with suppliers like Viator and GetYourGuide.
Pros
- Intuitive drag-and-drop itinerary builder for quick, professional proposals
- Branded client mobile app enhances customer experience and self-service
- Strong focus on visual storytelling with maps, images, and multimedia integration
Cons
- Limited native CRM and booking engine; relies heavily on third-party integrations
- Advanced agency management tools require higher-tier plans
- Reporting and analytics are basic compared to full-suite competitors
Best For
Small to mid-sized travel agencies specializing in custom, experiential itineraries who prioritize client-facing presentation over deep operational CRM.
Pricing
Starts at $49/user/month for Pro plan (basic itineraries), $99/user/month for Plus (advanced features), up to custom Enterprise pricing.
Rezdy
specializedOnline booking and channel management software designed for tour operators and travel agencies to sell experiences.
Global Channel Manager that automatically distributes and syncs inventory across 100+ partner platforms without overbooking risks
Rezdy is a robust online booking and reservation software tailored for tour operators, activity providers, and travel agencies, enabling real-time availability management, customer bookings, and automated confirmations. It features a powerful channel manager for distributing inventory to over 100 OTAs like Viator and TripAdvisor, along with payment processing, CRM tools, and reporting dashboards. The platform supports multi-day tours, group bookings, and mobile access, making it efficient for scaling operations in the experiences sector.
Pros
- Extensive channel manager integrations with 100+ OTAs for increased visibility and bookings
- Real-time inventory and availability syncing across all channels
- Intuitive mobile app for on-the-go management and customer self-service
Cons
- Transaction booking fees (1-2%) add to costs for high-volume users
- Advanced customization and reporting require higher-tier plans
- Initial setup and learning curve for complex multi-location operations
Best For
Small to medium-sized tour operators and activity-focused travel agencies seeking seamless OTA distribution and direct booking growth.
Pricing
Subscription plans start at $49/month (Essentials) plus 2% booking fee per transaction; scales to $199+/month (Enterprise) with lower fees (0.5-1%).
Checkfront
specializedReservation system with website builder and payment processing for tours, rentals, and travel activities.
Advanced channel manager that syncs real-time availability across multiple booking platforms to prevent overbooking.
Checkfront is a versatile online booking and reservation platform tailored for tour operators, activity providers, rentals, and travel experiences. It streamlines online bookings, payment processing, inventory management, and multi-channel distribution to platforms like Viator and TripAdvisor. For travel agencies, it excels in handling experiential bookings but may require integrations for full itinerary management.
Pros
- Intuitive drag-and-drop booking engine
- Robust channel manager for OTAs and distributors
- Strong mobile app and reporting tools
Cons
- Per-booking fees increase costs for high-volume agencies
- Limited native CRM and itinerary-building capabilities
- Advanced customization locked behind premium plans
Best For
Small to medium travel agencies and tour operators focused on online reservations for activities and experiences.
Pricing
Monthly subscriptions from $49 (Standard) to $1,299 (Enterprise), plus booking fees from 2.9% + $0.30 down to 0% at higher volumes.
FareHarbor
specializedBooking platform with marketing tools and real-time availability for tours, attractions, and adventure operators.
Advanced channel manager that automatically syncs availability, pricing, and bookings across major OTAs like Viator, TripAdvisor, and Booking.com
FareHarbor is a robust online booking and reservation platform tailored for tour operators, activity providers, and travel experiences, enabling seamless management of bookings, payments, and inventory. It offers a user-friendly dashboard for handling customer inquiries, digital waivers, and marketing campaigns, with strong integrations to OTAs like Viator and Booking.com. As part of the Booking Holdings family, it provides reliable scalability for growing travel businesses focused on experiential offerings.
Pros
- Intuitive booking engine with real-time inventory sync
- 24/7 customer support and no long-term contracts
- Powerful channel manager for multi-OTA distribution
Cons
- Per-booking fees can accumulate for high-volume users
- Limited advanced CRM and itinerary-building tools for full-service agencies
- Customization options for reports and branding are somewhat restricted
Best For
Tour operators and activity-focused travel agencies seeking an easy-to-use booking system without upfront costs.
Pricing
Pay-per-booking model starting at around $2-10 per confirmed booking (volume-based), plus standard payment processing fees; no setup or monthly minimums.
Xola
specializedComprehensive booking and ecommerce platform for travel experiences with CRM and analytics integration.
Advanced channel manager that distributes inventory across 100+ global partners in real-time
Xola is a booking and distribution platform primarily designed for tour operators, attractions, and activity providers, offering tools for online reservations, inventory management, and multi-channel sales through integrations with OTAs like Viator and TripAdvisor. It includes payment processing, digital waivers, and marketing features to streamline operations for experience-based businesses. While effective for leisure activities, it lacks comprehensive support for flights, hotels, or complex travel itineraries typical of full-service travel agencies.
Pros
- Seamless channel management with major OTAs for increased visibility and bookings
- Intuitive interface with mobile-friendly booking engine
- Built-in payment processing and guest management tools
Cons
- Limited integrations for flights, hotels, or GDS systems essential for traditional travel agencies
- Pricing model with transaction fees can add up for high-volume users
- Less robust CRM and itinerary-building capabilities compared to agency-focused platforms
Best For
Travel agencies or operators specializing in tours, activities, and experiences rather than comprehensive travel packages.
Pricing
Starts at $199/month for basic plans, plus 2-3% transaction fees per booking; enterprise custom pricing available.
Bókun
specializedReservation system by TripAdvisor for managing bookings, availability, and distribution of tours and activities.
Powerful channel manager that automatically syncs availability and pricing across major OTAs like Viator and GetYourGuide
Bókun (bokun.io) is a cloud-based booking and distribution platform tailored for tour operators, activity providers, and accommodations in the travel industry. It streamlines inventory management, online reservations, payments, and multi-channel distribution to platforms like Viator, GetYourGuide, and TripAdvisor. The software also includes website builders, CRM tools, and API integrations to enhance sales and operations for travel agencies handling experiences.
Pros
- Extensive channel manager for distributing inventory to 100+ OTAs and marketplaces
- Integrated booking engine and payment processing with multi-currency support
- Robust API and reseller marketplace for easy partnerships
Cons
- Steep learning curve for advanced features and custom setups
- Pricing structure with commissions can become costly at scale
- Limited reporting depth compared to enterprise competitors
Best For
Small to mid-sized tour operators and travel agencies focused on activities and experiences seeking broad distribution without building their own systems.
Pricing
Free basic plan available; paid plans start at €49/month (Grow) up to €199/month (Pro), plus 1-2% commission on bookings and add-ons for premium features.
Conclusion
The review of top travel agency software highlights Amadeus as the leading choice, offering robust global distribution, booking, and CRM tools for worldwide operations. Sabre follows closely, excelling with end-to-end GDS integration and business intelligence, while Travelport impresses through universal APIs and diverse service access. These three set the benchmark, with other tools catering to specific needs like itinerary building or experience sales. Amadeus, however, stands out as the top pick, balancing versatility and reliability for modern travel businesses.
Boost your agency's performance—try Amadeus, the top-ranked tool, to streamline bookings, manage client relationships, and expand your global reach efficiently.
Tools Reviewed
All tools were independently evaluated for this comparison