Quick Overview
- 1#1: Rezdy - Comprehensive booking and CRM platform tailored for tour operators and travel agencies to manage reservations, customers, and payments.
- 2#2: FareHarbor - Powerful reservation system with integrated CRM features for experience providers and travel agencies to handle bookings and client relationships.
- 3#3: Checkfront - Online booking software with robust CRM tools for travel agencies to streamline scheduling, payments, and customer management.
- 4#4: Travefy - Travel-specific CRM and itinerary builder that helps agencies create proposals, manage clients, and track bookings efficiently.
- 5#5: Peek Pro - All-in-one booking and CRM solution for tours and activities, enabling travel agencies to optimize sales and customer interactions.
- 6#6: Xola - Direct booking platform with CRM capabilities designed for tour operators and travel agencies to boost direct revenue and client retention.
- 7#7: Bokun - Channel manager, booking engine, and CRM system that connects travel agencies with distributors and manages customer data seamlessly.
- 8#8: Wetu - Integrated website, booking engine, and CRM platform for tour operators and travel agencies to build itineraries and nurture leads.
- 9#9: TourCMS - Multi-channel booking system with CRM features for travel agencies to automate reservations and customer communications.
- 10#10: Regiondo - Booking software and CRM tool for leisure and tour providers, helping travel agencies manage availability and client profiles.
We evaluated these tools based on core functionality, user experience, technical robustness, and value, ensuring each solution balances power with ease of use to deliver measurable results for travel professionals.
Comparison Table
Travel agencies aiming to optimize client management and streamline operations will find clarity in this comparison of top CRM tools, including Rezdy, FareHarbor, Checkfront, Travefy, and Peek Pro. It outlines essential features, pricing structures, and practical use cases to guide readers toward the most suitable solution.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Rezdy Comprehensive booking and CRM platform tailored for tour operators and travel agencies to manage reservations, customers, and payments. | specialized | 9.5/10 | 9.7/10 | 9.2/10 | 9.0/10 |
| 2 | FareHarbor Powerful reservation system with integrated CRM features for experience providers and travel agencies to handle bookings and client relationships. | specialized | 9.2/10 | 9.5/10 | 8.9/10 | 8.7/10 |
| 3 | Checkfront Online booking software with robust CRM tools for travel agencies to streamline scheduling, payments, and customer management. | specialized | 8.4/10 | 8.7/10 | 8.9/10 | 8.0/10 |
| 4 | Travefy Travel-specific CRM and itinerary builder that helps agencies create proposals, manage clients, and track bookings efficiently. | specialized | 8.2/10 | 8.5/10 | 8.8/10 | 7.6/10 |
| 5 | Peek Pro All-in-one booking and CRM solution for tours and activities, enabling travel agencies to optimize sales and customer interactions. | specialized | 8.1/10 | 8.4/10 | 8.2/10 | 7.6/10 |
| 6 | Xola Direct booking platform with CRM capabilities designed for tour operators and travel agencies to boost direct revenue and client retention. | specialized | 7.8/10 | 8.2/10 | 8.7/10 | 7.4/10 |
| 7 | Bokun Channel manager, booking engine, and CRM system that connects travel agencies with distributors and manages customer data seamlessly. | specialized | 8.3/10 | 9.1/10 | 8.0/10 | 8.2/10 |
| 8 | Wetu Integrated website, booking engine, and CRM platform for tour operators and travel agencies to build itineraries and nurture leads. | specialized | 8.1/10 | 8.4/10 | 8.6/10 | 7.8/10 |
| 9 | TourCMS Multi-channel booking system with CRM features for travel agencies to automate reservations and customer communications. | specialized | 8.1/10 | 8.7/10 | 7.4/10 | 7.8/10 |
| 10 | Regiondo Booking software and CRM tool for leisure and tour providers, helping travel agencies manage availability and client profiles. | specialized | 8.4/10 | 8.7/10 | 9.1/10 | 7.9/10 |
Comprehensive booking and CRM platform tailored for tour operators and travel agencies to manage reservations, customers, and payments.
Powerful reservation system with integrated CRM features for experience providers and travel agencies to handle bookings and client relationships.
Online booking software with robust CRM tools for travel agencies to streamline scheduling, payments, and customer management.
Travel-specific CRM and itinerary builder that helps agencies create proposals, manage clients, and track bookings efficiently.
All-in-one booking and CRM solution for tours and activities, enabling travel agencies to optimize sales and customer interactions.
Direct booking platform with CRM capabilities designed for tour operators and travel agencies to boost direct revenue and client retention.
Channel manager, booking engine, and CRM system that connects travel agencies with distributors and manages customer data seamlessly.
Integrated website, booking engine, and CRM platform for tour operators and travel agencies to build itineraries and nurture leads.
Multi-channel booking system with CRM features for travel agencies to automate reservations and customer communications.
Booking software and CRM tool for leisure and tour providers, helping travel agencies manage availability and client profiles.
Rezdy
specializedComprehensive booking and CRM platform tailored for tour operators and travel agencies to manage reservations, customers, and payments.
Channel Manager that automatically syncs inventory and pricing across 100+ global OTAs, driving direct bookings without commissions.
Rezdy is a comprehensive booking and CRM platform tailored for tour operators, activity providers, and travel agencies, enabling seamless management of reservations, customer data, and operations. It offers real-time inventory control, automated payments, and a powerful channel manager that distributes listings to over 100 OTAs and travel sites. With built-in CRM tools, reporting, and marketing automation, Rezdy helps businesses streamline workflows, boost bookings, and enhance customer relationships.
Pros
- Robust channel manager integrates with 100+ OTAs for maximum exposure
- Intuitive booking calendar with real-time availability and dynamic pricing
- Strong CRM with customer segmentation, automated emails, and loyalty programs
Cons
- Pricing scales with bookings, which can add up for high-volume users
- Advanced reporting requires some setup and familiarity
- Mobile app lacks full desktop functionality
Best For
Mid-sized travel agencies and tour operators seeking scalable booking and CRM tools to grow online sales and manage complex itineraries.
Pricing
Starts at $59/month for Essentials (up to 5 staff, basic features), with Pro at $99/month and custom Enterprise plans based on volume and needs; pay-per-booking options available.
FareHarbor
specializedPowerful reservation system with integrated CRM features for experience providers and travel agencies to handle bookings and client relationships.
Deep integration with Booking.com's global marketplace for automatic listing and increased bookings without extra effort
FareHarbor is a robust booking and CRM platform tailored for tour operators, activity providers, and travel agencies managing experiential bookings. It streamlines online reservations, customer relationship management, inventory control, and payment processing in one intuitive system. With strong marketing tools and channel management, it helps businesses grow by distributing listings across major platforms like Booking.com.
Pros
- Seamless integration with Booking.com for expanded distribution and visibility
- Comprehensive CRM with customer segmentation, email automation, and upsell capabilities
- User-friendly booking widget builder for customizable, mobile-optimized reservation pages
Cons
- Transaction-based pricing can become costly for high-volume operators
- Limited reporting customization compared to enterprise-level CRMs
- Occasional reliance on support for advanced configurations
Best For
Tour operators and travel agencies focused on activities, tours, and experiences needing integrated booking, CRM, and marketing tools.
Pricing
No setup or monthly fees; pay-per-booking model starting at around $1-2 per transaction plus a small percentage, scaling with volume.
Checkfront
specializedOnline booking software with robust CRM tools for travel agencies to streamline scheduling, payments, and customer management.
Multi-channel distribution network for syndicating availability to OTAs like Viator and TripAdvisor
Checkfront is a powerful online booking and reservation management platform designed primarily for tours, activities, rentals, and events, making it suitable for travel agencies handling experiential bookings. It centralizes customer data, booking histories, and payments, functioning as a lightweight CRM with features like automated emails and customer profiles tied to reservations. While not a traditional full-spectrum CRM, it excels in operational efficiency for travel agencies focused on scheduling and revenue management.
Pros
- Intuitive real-time calendar and inventory management
- Seamless payment processing with multiple gateways
- Robust integrations with tools like QuickBooks and Google Calendar
Cons
- Lacks advanced CRM features like lead scoring or marketing automation
- Customization options limited in lower tiers
- Reporting dashboards could be more customizable and in-depth
Best For
Small to mid-sized travel agencies specializing in tours, activities, and rentals that need streamlined booking management with basic customer tracking.
Pricing
Starts at $49/mo (Essentials, 100 bookings/mo), $99/mo (Pro, unlimited), up to $199+/mo (Premium/Enterprise), billed annually with per-booking fees.
Travefy
specializedTravel-specific CRM and itinerary builder that helps agencies create proposals, manage clients, and track bookings efficiently.
Interactive digital itineraries with real-time collaboration, offline access, and embedded bookings
Travefy is a specialized CRM and itinerary builder tailored for travel agencies, enabling professionals to create interactive digital itineraries with maps, bookings, and multimedia. It streamlines client management, invoicing, payments, and communication through a client portal and mobile app. The platform integrates with suppliers and booking systems to centralize trip planning and enhance client engagement.
Pros
- Stunning, interactive itineraries that impress clients and boost engagement
- Robust client portal for self-service bookings and updates
- Strong mobile app support for on-the-go management
Cons
- Pricing scales quickly for teams with per-user costs
- Limited advanced automation compared to enterprise CRMs
- Occasional integration glitches with niche suppliers
Best For
Small to mid-sized travel agencies prioritizing client-facing itinerary tools and communication over deep sales automation.
Pricing
Starts at $39/user/month for Pro plan (billed annually); Enterprise custom pricing; 14-day free trial.
Peek Pro
specializedAll-in-one booking and CRM solution for tours and activities, enabling travel agencies to optimize sales and customer interactions.
Integrated channel manager that automatically syncs inventory and pricing across major OTAs and booking platforms.
Peek Pro is a robust booking and CRM platform designed primarily for tour operators, activity providers, and experience-based travel businesses, enabling efficient management of reservations, customer data, and operations. It features an intuitive online booking engine, real-time inventory management, integrated payments, and marketing tools to nurture client relationships and drive repeat business. While it excels in direct booking scenarios, it supports travel agencies handling tours and activities with customer segmentation, automated communications, and channel distribution.
Pros
- Powerful booking engine with real-time availability and mobile check-in
- Comprehensive CRM for customer profiles, segmentation, and automated marketing
- Multi-channel manager for distribution to OTAs like Viator and TripAdvisor
Cons
- Limited support for complex multi-supplier itinerary building typical in full-service agencies
- Pricing scales with volume, which can strain small agencies
- Customization options are robust but require technical setup for advanced use
Best For
Travel agencies specializing in tours, activities, and experiences that need strong direct booking and customer retention tools.
Pricing
Starts at around $99/month for basic plans, with transaction fees (2-3% per booking) and custom enterprise pricing based on volume.
Xola
specializedDirect booking platform with CRM capabilities designed for tour operators and travel agencies to boost direct revenue and client retention.
Universal channel manager for distributing inventory across 100+ OTAs and marketplaces without extra fees
Xola is a booking and distribution platform tailored for tours, attractions, and experiential providers, offering CRM tools like customer profiles, email marketing, and segmentation to manage client relationships. It excels in driving direct bookings through customizable widgets and channel management across OTAs. For travel agencies, it provides solid reservation handling and analytics but lacks depth in multi-supplier itinerary building or advanced sales pipelines typical of dedicated agency CRMs.
Pros
- Seamless online booking engine with mobile-optimized checkout
- Built-in marketing automation and customer segmentation
- Robust analytics for optimizing bookings and revenue
Cons
- Limited support for complex multi-supplier agency workflows
- Transaction-based fees can add up for high-volume users
- Fewer integrations with GDS or traditional travel agency tools
Best For
Small to mid-sized experiential travel agencies prioritizing direct bookings and simple customer management over full-scale supplier aggregation.
Pricing
Custom plans starting around $199/month plus 2-6% per booking transaction fees; volume discounts available.
Bokun
specializedChannel manager, booking engine, and CRM system that connects travel agencies with distributors and manages customer data seamlessly.
Advanced Channel Manager for seamless, real-time distribution across global booking platforms without double bookings
Bokun is a cloud-based booking and distribution platform primarily designed for tour operators, activity providers, and accommodations in the travel industry. It streamlines reservations, inventory management, payments, and multi-channel distribution to platforms like Viator and TripAdvisor. While it includes basic CRM functionalities for customer data and communications, it excels more as a reservation system than a full-fledged CRM for travel agencies managing client relationships across diverse suppliers.
Pros
- Powerful channel manager for distributing inventory to 100+ partners including Viator and GetYourGuide
- Integrated payment processing with multiple gateways and low transaction fees
- Real-time availability syncing and automated booking confirmations
Cons
- Limited advanced CRM tools like marketing automation or lead scoring compared to dedicated CRMs
- Pricing model involves commissions on bookings which can add up for high-volume agencies
- Customization options are robust but require technical setup for complex integrations
Best For
Small to mid-sized tour operators and travel agencies specializing in activities and experiences that need strong distribution and booking management over deep CRM analytics.
Pricing
Free plan (2% commission per booking); Pro plan starts at €79/month + 1.9% commission; Enterprise custom pricing with volume discounts.
Wetu
specializedIntegrated website, booking engine, and CRM platform for tour operators and travel agencies to build itineraries and nurture leads.
Interactive digital itinerary builder that creates shareable, app-accessible client experiences with embedded maps, videos, and dynamic updates
Wetu is a specialized CRM and itinerary-building platform designed for travel agencies and independent advisors, focusing on creating visually stunning, interactive digital itineraries. It streamlines client management, booking tracking, supplier collaboration, and communication through a centralized dashboard and client portal. The software excels in turning bespoke travel proposals into shareable, mobile-optimized experiences that enhance client engagement.
Pros
- Stunning, customizable digital itineraries with real-time updates
- Integrated CRM for client tracking, bookings, and communications
- Client-facing app and portal for self-service and feedback
Cons
- Limited integrations with major booking systems and third-party tools
- Higher pricing tiers required for advanced features
- Less robust reporting compared to enterprise CRMs
Best For
Boutique travel agencies and independent advisors specializing in personalized, high-touch itineraries.
Pricing
Starts at $39/user/month for basic plans, with Pro at $79/user/month and custom Enterprise pricing.
TourCMS
specializedMulti-channel booking system with CRM features for travel agencies to automate reservations and customer communications.
Advanced channel manager that automatically syncs availability, pricing, and bookings across major OTAs and affiliates in real-time
TourCMS is a cloud-based platform tailored for tour operators and travel agencies, offering a centralized system for managing bookings, customer relationships, payments, and inventory. It excels in channel management, allowing seamless distribution to OTAs like Viator, TripAdvisor, and GetYourGuide. The software also includes CRM tools, reporting, and automation features to streamline operations from lead capture to post-tour follow-ups.
Pros
- Powerful channel manager with 100+ integrations for broad distribution
- Comprehensive booking engine with real-time inventory sync
- Strong CRM and automation for customer nurturing and repeat business
Cons
- Steep learning curve for non-tech-savvy users
- Pricing is quote-based and can be costly for small operators
- Limited native mobile app functionality
Best For
Mid-sized tour operators and multi-supplier travel agencies seeking robust distribution and booking management.
Pricing
Custom quote-based pricing; typically starts at $150-300/month depending on features, users, and volume, with enterprise options available.
Regiondo
specializedBooking software and CRM tool for leisure and tour providers, helping travel agencies manage availability and client profiles.
Multi-channel inventory sync that distributes availability across platforms like Viator, TripAdvisor, and Rezdy in real-time.
Regiondo is an all-in-one booking and management platform tailored for tour operators, activity providers, and travel agencies in the leisure industry. It combines a powerful booking engine, CRM capabilities, marketing automation, and channel management to streamline reservations, customer interactions, and revenue optimization. The software supports online sales through customizable widgets, websites, and integrations with major platforms like Viator and GetYourGuide.
Pros
- Intuitive booking calendar and widget for seamless reservations
- Robust CRM with customer segmentation and automated marketing
- Real-time channel manager prevents overbookings across OTAs
Cons
- Pricing increases significantly with multiple locations or high volume
- Advanced reporting requires add-ons or integrations
- Limited native customization for complex workflows
Best For
Small to medium-sized travel agencies and tour operators focused on activities and experiences needing integrated booking and CRM tools.
Pricing
Starts at €49/month for basic plan plus 1.9% per booking fee; scales to €199+/month for Business/Enterprise tiers with custom options.
Conclusion
Reviewing the top 10 tools highlights varied strengths, but Rezdy stands out as the best choice, offering a comprehensive platform tailored to manage bookings, customer relationships, and payments seamlessly. FareHarbor and Checkfront follow as strong alternatives, with FareHarbor excelling in integrated reservations and Checkfront impressing with robust CRM tools for scheduling and data management.
For agencies seeking to optimize operations and client interactions, begin with Rezdy—the top-ranked tool. Its tailored features make it a reliable partner; explore its capabilities to unlock smoother workflows and stronger client connections.
Tools Reviewed
All tools were independently evaluated for this comparison