Quick Overview
- 1#1: Cvent - Comprehensive enterprise platform for planning, marketing, registering, and managing large-scale trade shows with lead capture and analytics.
- 2#2: Bizzabo - All-in-one event experience platform supporting in-person, virtual, and hybrid trade shows with exhibitor tools and attendee engagement.
- 3#3: vFairs - Specialized virtual trade show platform featuring customizable booths, live chat, networking lounges, and detailed analytics.
- 4#4: Whova - Event app for trade shows offering mobile networking, lead scanning, agendas, and AI-powered matchmaking for attendees.
- 5#5: a2z - Tradeshow-specific software for exhibitor directories, interactive floor plans, badge printing, and attendee management.
- 6#6: Swoogo - Flexible event management tool for trade show registration, exhibitor portals, matchmaking, and payment processing.
- 7#7: SpotMe - Enterprise-grade event app platform for trade shows with personalization, lead capture, and multi-event support.
- 8#8: Eventdex - Mobile lead capture and management app designed specifically for trade shows with CRM integration and real-time analytics.
- 9#9: Brella - AI-driven matchmaking and networking platform enhancing trade show interactions with personalized meetings and virtual booths.
- 10#10: 6Connex - Virtual event platform for trade shows offering immersive booths, live streaming, and global networking capabilities.
These tools were selected for their robust feature sets, intuitive user experience, technical excellence, and ability to deliver measurable value, ensuring they cater to diverse needs spanning in-person, virtual, and hybrid events.
Comparison Table
Tradeshow software simplifies event planning, management, and follow-up, with leading tools including Cvent, Bizzabo, vFairs, Whova, a2z, and many others. This comparison table outlines critical features, usability, and capabilities to guide users in selecting the ideal solution for their events.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Cvent Comprehensive enterprise platform for planning, marketing, registering, and managing large-scale trade shows with lead capture and analytics. | enterprise | 9.4/10 | 9.6/10 | 8.2/10 | 8.7/10 |
| 2 | Bizzabo All-in-one event experience platform supporting in-person, virtual, and hybrid trade shows with exhibitor tools and attendee engagement. | enterprise | 9.1/10 | 9.4/10 | 8.6/10 | 8.7/10 |
| 3 | vFairs Specialized virtual trade show platform featuring customizable booths, live chat, networking lounges, and detailed analytics. | specialized | 9.2/10 | 9.5/10 | 8.7/10 | 8.9/10 |
| 4 | Whova Event app for trade shows offering mobile networking, lead scanning, agendas, and AI-powered matchmaking for attendees. | specialized | 8.7/10 | 9.1/10 | 8.9/10 | 8.2/10 |
| 5 | a2z Tradeshow-specific software for exhibitor directories, interactive floor plans, badge printing, and attendee management. | specialized | 8.4/10 | 9.1/10 | 7.6/10 | 8.2/10 |
| 6 | Swoogo Flexible event management tool for trade show registration, exhibitor portals, matchmaking, and payment processing. | enterprise | 8.1/10 | 8.0/10 | 8.5/10 | 7.8/10 |
| 7 | SpotMe Enterprise-grade event app platform for trade shows with personalization, lead capture, and multi-event support. | enterprise | 8.4/10 | 9.2/10 | 7.8/10 | 7.5/10 |
| 8 | Eventdex Mobile lead capture and management app designed specifically for trade shows with CRM integration and real-time analytics. | specialized | 8.1/10 | 8.4/10 | 7.9/10 | 8.2/10 |
| 9 | Brella AI-driven matchmaking and networking platform enhancing trade show interactions with personalized meetings and virtual booths. | specialized | 8.7/10 | 9.2/10 | 8.1/10 | 7.8/10 |
| 10 | 6Connex Virtual event platform for trade shows offering immersive booths, live streaming, and global networking capabilities. | specialized | 8.1/10 | 8.5/10 | 7.7/10 | 7.6/10 |
Comprehensive enterprise platform for planning, marketing, registering, and managing large-scale trade shows with lead capture and analytics.
All-in-one event experience platform supporting in-person, virtual, and hybrid trade shows with exhibitor tools and attendee engagement.
Specialized virtual trade show platform featuring customizable booths, live chat, networking lounges, and detailed analytics.
Event app for trade shows offering mobile networking, lead scanning, agendas, and AI-powered matchmaking for attendees.
Tradeshow-specific software for exhibitor directories, interactive floor plans, badge printing, and attendee management.
Flexible event management tool for trade show registration, exhibitor portals, matchmaking, and payment processing.
Enterprise-grade event app platform for trade shows with personalization, lead capture, and multi-event support.
Mobile lead capture and management app designed specifically for trade shows with CRM integration and real-time analytics.
AI-driven matchmaking and networking platform enhancing trade show interactions with personalized meetings and virtual booths.
Virtual event platform for trade shows offering immersive booths, live streaming, and global networking capabilities.
Cvent
enterpriseComprehensive enterprise platform for planning, marketing, registering, and managing large-scale trade shows with lead capture and analytics.
Seamless exhibitor lead management with mobile badge scanning, AI-powered matchmaking, and instant data export to CRM systems
Cvent is a leading all-in-one event management platform specializing in tradeshows, exhibitions, and corporate events, offering tools for registration, attendee management, and exhibitor coordination. It streamlines booth sales, floor planning, lead capture via mobile apps, and post-event analytics with seamless CRM integrations. With support for hybrid and virtual tradeshows, it enables organizers to maximize engagement and ROI at scale.
Pros
- Comprehensive end-to-end tradeshow tools including booth management and floor planning
- Powerful lead capture with NFC scanning, matchmaking, and real-time CRM syncing
- Scalable for enterprise-level events with robust analytics and mobile apps
Cons
- Steep learning curve for advanced features
- High custom pricing can be prohibitive for smaller events
- Limited out-of-box customization without add-ons
Best For
Enterprise-level tradeshow organizers and exhibition managers handling large-scale, high-stakes events.
Pricing
Custom enterprise pricing starting at $10,000+ annually or per-event fees from $5,000 based on attendee volume and modules.
Bizzabo
enterpriseAll-in-one event experience platform supporting in-person, virtual, and hybrid trade shows with exhibitor tools and attendee engagement.
AI-powered exhibitor-attendee matchmaking and seamless mobile lead scanning with instant CRM sync
Bizzabo is a comprehensive event experience platform tailored for trade shows, conferences, and corporate events, offering end-to-end management from marketing and registration to onsite engagement and post-event analytics. It excels in exhibitor tools like booth management, lead capture via mobile scanning, and attendee-exhibitor matchmaking to drive meaningful interactions. The platform supports hybrid and virtual formats, making it ideal for modern trade shows seeking data-driven insights and personalized experiences.
Pros
- Robust lead capture and CRM integrations for exhibitors
- Powerful mobile app for networking and real-time engagement
- Advanced analytics and ROI tracking for trade show organizers
Cons
- Steep learning curve for complex event setups
- Pricing can be prohibitive for smaller trade shows
- Limited out-of-box customizations without premium add-ons
Best For
Mid-to-large trade show organizers hosting high-volume, data-intensive events with exhibitors needing advanced lead management.
Pricing
Custom quote-based pricing; typically starts at $5,000-$10,000 per event depending on scale, with enterprise plans for ongoing use.
vFairs
specializedSpecialized virtual trade show platform featuring customizable booths, live chat, networking lounges, and detailed analytics.
Immersive 3D Sphere environment with gamified booth interactions
vFairs is a comprehensive virtual and hybrid event platform designed specifically for tradeshows, exhibitions, and conferences, offering immersive 3D environments and customizable virtual booths. It enables seamless networking through AI matchmaking, live streaming, chat features, and interactive agendas to replicate in-person experiences online. With robust analytics and exhibitor tools, it supports lead generation and engagement metrics for event organizers.
Pros
- Immersive 3D expo halls and highly customizable booths
- Advanced AI-powered networking and matchmaking
- Comprehensive analytics and lead capture tools
Cons
- Higher pricing suitable for mid-to-large events only
- Steeper learning curve for advanced customizations
- Limited integration options compared to some competitors
Best For
Mid-to-large event organizers hosting virtual or hybrid tradeshows needing immersive, feature-rich platforms.
Pricing
Custom enterprise pricing starting at $5,000+ per event; subscription plans available based on attendee volume—contact sales for quotes.
Whova
specializedEvent app for trade shows offering mobile networking, lead scanning, agendas, and AI-powered matchmaking for attendees.
AI Matchmaking that intelligently pairs attendees with exhibitors based on interests and profiles
Whova is an all-in-one event management platform tailored for tradeshows, conferences, and corporate events, offering a mobile-first app for attendee engagement. It handles registration, personalized agendas, exhibitor directories, lead scanning, and AI-driven networking to connect attendees with exhibitors and peers. Organizers benefit from real-time analytics, badge printing, and hybrid/virtual event support, making it a versatile solution for modern tradeshows.
Pros
- AI-powered matchmaking for seamless attendee-exhibitor networking
- Robust mobile app with high user adoption rates
- Comprehensive lead capture and analytics tools
Cons
- Pricing scales quickly for large events
- Floor plan and booth management could be more advanced
- Customization options limited compared to specialized expo platforms
Best For
Mid-to-large tradeshow organizers prioritizing mobile engagement and networking over deep exhibitor booth customization.
Pricing
Custom quotes based on event size; typically $3-12 per attendee plus setup fees, with free trials available.
a2z
specializedTradeshow-specific software for exhibitor directories, interactive floor plans, badge printing, and attendee management.
Real-time booth traffic analytics and lead qualification via the a2z Mobile app
a2z (a2zinc.net) is a robust event management platform tailored for tradeshows, offering end-to-end solutions including attendee registration, exhibitor management, interactive floor plans, and lead capture. It excels in handling large-scale events with features like mobile apps for scanning badges, real-time analytics, and CRM integrations. The software supports both in-person and hybrid events, providing tools for seamless exhibitor onboarding and post-event reporting.
Pros
- Powerful lead capture and CRM integrations for efficient follow-up
- Scalable interactive floor plans and exhibitor portals
- Comprehensive analytics and reporting for data-driven decisions
Cons
- Steep learning curve for setup and customization
- Pricing can be prohibitive for smaller events
- Mobile app occasionally lags during peak usage
Best For
Mid-to-large tradeshow organizers managing complex, high-volume events that require enterprise-grade tools and integrations.
Pricing
Custom quote-based pricing starting around $5,000-$10,000 per event depending on scale, features, and attendee volume; enterprise subscriptions available.
Swoogo
enterpriseFlexible event management tool for trade show registration, exhibitor portals, matchmaking, and payment processing.
Integrated lead retrieval system with NFC/QR scanning and automatic exhibitor dashboard updates for seamless post-event follow-up
Swoogo is an all-in-one event management platform tailored for tradeshows, conferences, and corporate events, handling everything from attendee registration and ticketing to exhibitor management and virtual/hybrid capabilities. It features a mobile app for lead scanning, badge printing, and real-time networking, alongside customizable agendas, floor plans, and detailed reporting. Organizers can create branded event sites and portals to streamline exhibitor booth assignments and attendee engagement.
Pros
- Intuitive drag-and-drop interface for quick setup
- Robust mobile app for lead capture and scanning
- Strong integrations with CRM tools like Salesforce and HubSpot
Cons
- Pricing is quote-based and can escalate for larger events
- Floor plan and booth management tools are functional but not as advanced as specialized competitors
- Some advanced reporting requires higher-tier plans
Best For
Mid-sized tradeshow organizers seeking a user-friendly, all-in-one platform for registration, exhibitors, and lead management without needing extensive custom development.
Pricing
Custom quote-based pricing starting around $1,000-$5,000 per event depending on attendee count and features; subscription options available for frequent users.
SpotMe
enterpriseEnterprise-grade event app platform for trade shows with personalization, lead capture, and multi-event support.
SpotMe Exchange for instant, GDPR-compliant lead sharing between attendees and exhibitors
SpotMe is a mobile-first event engagement platform designed for tradeshows, conferences, and hybrid events, offering tools for attendee networking, lead capture, and interactive agendas. It enables exhibitors to scan badges, qualify leads in real-time, and facilitate seamless lead exchanges via its SpotMe Exchange feature. Organizers benefit from customizable branded apps with maps, gamification, and comprehensive analytics to drive ROI and engagement.
Pros
- Robust mobile app with AI-powered matchmaking and networking
- Seamless lead capture, qualification, and exchange tools
- Advanced analytics and ROI tracking for exhibitors
Cons
- Premium pricing may deter smaller tradeshows
- Setup and customization require a learning curve
- Less emphasis on virtual booth tools compared to hybrid competitors
Best For
Mid-to-large tradeshow organizers prioritizing mobile engagement and lead generation for in-person events.
Pricing
Custom enterprise pricing starting at around $5,000-$10,000 per event based on attendance and features; no public tiers.
Eventdex
specializedMobile lead capture and management app designed specifically for trade shows with CRM integration and real-time analytics.
NFC and QR code lead capture app with offline functionality for reliable tradeshow floor data collection
Eventdex is a tradeshow management platform focused on lead capture, badge printing, and event registration for in-person, virtual, and hybrid events. It provides a mobile app for scanning QR codes, NFC tags, and business cards to collect leads offline with real-time syncing and analytics. Additional features include attendee matchmaking, kiosk check-in, and customizable badge design, streamlining tradeshow operations for organizers.
Pros
- Powerful mobile lead capture with offline support and NFC/QR scanning
- Cost-effective badge printing and kiosk check-in options
- Strong analytics and reporting for post-event insights
Cons
- Limited third-party integrations compared to larger platforms
- Interface feels dated in some areas
- Customization options can be restrictive for complex events
Best For
Small to mid-sized tradeshow organizers seeking affordable, mobile-first tools for lead management and basic registration.
Pricing
Starts at $499 per event for basic plans, $999+ for premium features including matchmaking; annual subscriptions and custom enterprise pricing available.
Brella
specializedAI-driven matchmaking and networking platform enhancing trade show interactions with personalized meetings and virtual booths.
AI-driven hyper-personalized matchmaking that uses attendee data to suggest and schedule optimal meetings
Brella is an event engagement platform tailored for trade shows and conferences, focusing on AI-driven matchmaking to connect attendees, exhibitors, and buyers. It provides tools for virtual and hybrid events, including mobile apps for networking, lead capture via NFC badges, and real-time analytics. The software enhances B2B interactions by facilitating scheduled meetings, virtual booths, and personalized agendas.
Pros
- AI-powered matchmaking for highly relevant connections
- Strong support for hybrid events with mobile app integration
- Advanced analytics and lead tracking tools
Cons
- Premium pricing can be steep for smaller events
- Setup and customization require significant time
- Less emphasis on full-spectrum event registration compared to competitors
Best For
B2B trade show organizers prioritizing networking and lead generation at mid-to-large scale events.
Pricing
Custom quote-based pricing; typically $10-20 per attendee or starting at $5,000+ for full events depending on scale and features.
6Connex
specializedVirtual event platform for trade shows offering immersive booths, live streaming, and global networking capabilities.
Immersive 3D venue builder that creates fully navigable virtual spaces with booths, auditoriums, and interactive zones
6Connex is a virtual event platform designed for hosting immersive online trade shows, conferences, and exhibitions with customizable 3D environments mimicking physical venues. It offers features like virtual booths, networking lounges, live streaming, video chat, lead capture, and analytics to facilitate exhibitor-visitor interactions. The platform supports scalable events from small webinars to large global trade shows, emphasizing engagement and data-driven insights.
Pros
- Highly customizable 3D virtual venues for realistic trade show experiences
- Advanced networking tools including matchmaking and lounge areas
- Robust analytics and lead generation capabilities
Cons
- Steep learning curve for venue customization and setup
- Pricing can be expensive for smaller events or budgets
- Mobile app experience lags behind desktop functionality
Best For
Mid-to-large enterprises hosting virtual trade shows or hybrid events that require immersive, branded 3D environments.
Pricing
Custom quote-based pricing; typically starts at $5,000-$10,000 per event for mid-sized tradeshows, with enterprise subscriptions available.
Conclusion
The top tradeshow software tools demonstrate distinct strengths, with Cvent leading as the top choice for its comprehensive enterprise platform that covers planning, marketing, and analytics, perfect for large-scale events. Bizzabo follows, offering an all-in-one solution for in-person, virtual, and hybrid formats, enhancing attendee engagement. vFairs rounds out the top three, excelling with specialized virtual tools, including customizable booths and detailed networking features. Each of the top three provides unique value, but Cvent stands out as the most versatile option for diverse trade show needs.
Explore the top-ranked tool, Cvent, to elevate your tradeshow experience and unlock its full potential for seamless planning and management.
Tools Reviewed
All tools were independently evaluated for this comparison