Quick Overview
- 1#1: Cvent - Comprehensive event management platform with robust lead capture, scanning, qualification, and CRM integration for trade shows.
- 2#2: Certain - Specialized event lead retrieval software for seamless badge scanning, data capture, and real-time tracking at trade shows.
- 3#3: Bizzabo - Event experience platform offering AI-driven lead scoring, capture via app scanning, and analytics for trade show interactions.
- 4#4: Whova - Event app with mobile lead scanning, matchmaking, and automated follow-up tools tailored for trade show lead tracking.
- 5#5: EventMobi - Mobile-first event platform featuring badge and QR code scanning for efficient lead capture and management at trade shows.
- 6#6: iCapture - Trade show-specific lead capture app with business card scanning, surveys, and instant CRM syncing for on-site tracking.
- 7#7: Brella - Event networking tool with lead capture through meetings scheduling, scanning, and post-event analytics for trade shows.
- 8#8: Grip - AI-powered event platform for matchmaking, lead scanning, and personalized tracking during trade show engagements.
- 9#9: vFairs - Hybrid event platform with lead capture booths, chat tracking, and analytics suitable for in-person trade shows.
- 10#10: Lead Liaison - Marketing automation suite including trade show modules for lead capture, nurturing, and ROI measurement.
Tools were chosen based on robust feature sets—including lead capture, real-time scanning, CRM integration, and analytics—alongside user-friendliness, proven reliability, and strong value to ensure they deliver measurable results for trade show professionals.
Comparison Table
Explore a curated comparison of trade show tracking software, including Cvent, Certain, Bizzabo, Whova, EventMobi, and more, to understand key features, ease of use, and performance. This guide helps readers identify the tool that aligns best with their event objectives and operational needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Cvent Comprehensive event management platform with robust lead capture, scanning, qualification, and CRM integration for trade shows. | enterprise | 9.5/10 | 9.8/10 | 8.7/10 | 8.2/10 |
| 2 | Certain Specialized event lead retrieval software for seamless badge scanning, data capture, and real-time tracking at trade shows. | specialized | 9.1/10 | 9.5/10 | 8.7/10 | 8.4/10 |
| 3 | Bizzabo Event experience platform offering AI-driven lead scoring, capture via app scanning, and analytics for trade show interactions. | enterprise | 8.7/10 | 9.2/10 | 8.0/10 | 7.5/10 |
| 4 | Whova Event app with mobile lead scanning, matchmaking, and automated follow-up tools tailored for trade show lead tracking. | specialized | 8.7/10 | 9.1/10 | 9.0/10 | 8.2/10 |
| 5 | EventMobi Mobile-first event platform featuring badge and QR code scanning for efficient lead capture and management at trade shows. | specialized | 8.1/10 | 8.5/10 | 7.7/10 | 7.8/10 |
| 6 | iCapture Trade show-specific lead capture app with business card scanning, surveys, and instant CRM syncing for on-site tracking. | specialized | 8.1/10 | 8.4/10 | 8.7/10 | 7.6/10 |
| 7 | Brella Event networking tool with lead capture through meetings scheduling, scanning, and post-event analytics for trade shows. | specialized | 8.1/10 | 8.7/10 | 7.9/10 | 7.6/10 |
| 8 | Grip AI-powered event platform for matchmaking, lead scanning, and personalized tracking during trade show engagements. | specialized | 8.2/10 | 9.0/10 | 8.0/10 | 7.5/10 |
| 9 | vFairs Hybrid event platform with lead capture booths, chat tracking, and analytics suitable for in-person trade shows. | enterprise | 7.8/10 | 8.2/10 | 7.5/10 | 7.0/10 |
| 10 | Lead Liaison Marketing automation suite including trade show modules for lead capture, nurturing, and ROI measurement. | enterprise | 7.6/10 | 8.2/10 | 7.1/10 | 7.3/10 |
Comprehensive event management platform with robust lead capture, scanning, qualification, and CRM integration for trade shows.
Specialized event lead retrieval software for seamless badge scanning, data capture, and real-time tracking at trade shows.
Event experience platform offering AI-driven lead scoring, capture via app scanning, and analytics for trade show interactions.
Event app with mobile lead scanning, matchmaking, and automated follow-up tools tailored for trade show lead tracking.
Mobile-first event platform featuring badge and QR code scanning for efficient lead capture and management at trade shows.
Trade show-specific lead capture app with business card scanning, surveys, and instant CRM syncing for on-site tracking.
Event networking tool with lead capture through meetings scheduling, scanning, and post-event analytics for trade shows.
AI-powered event platform for matchmaking, lead scanning, and personalized tracking during trade show engagements.
Hybrid event platform with lead capture booths, chat tracking, and analytics suitable for in-person trade shows.
Marketing automation suite including trade show modules for lead capture, nurturing, and ROI measurement.
Cvent
enterpriseComprehensive event management platform with robust lead capture, scanning, qualification, and CRM integration for trade shows.
Cvent LeadApp for instant badge scanning, lead qualification, and AI-driven scoring directly from mobile devices
Cvent is a leading event management platform that provides comprehensive trade show tracking capabilities, including real-time lead capture via badge scanning, attendee interaction tracking, and ROI analytics. It enables exhibitors to manage registrations, engage visitors through personalized agendas, and generate detailed reports on booth performance and lead quality. With robust integrations and mobile apps, Cvent streamlines the entire trade show lifecycle from planning to post-event follow-up.
Pros
- Advanced lead capture with badge scanning and real-time data syncing
- Powerful analytics dashboard for tracking engagement and ROI metrics
- Seamless CRM integrations like Salesforce for efficient lead handoff
Cons
- High pricing suitable mainly for enterprise-level events
- Steep learning curve for complex custom configurations
- Limited free tier or trial options for small-scale testing
Best For
Enterprise exhibitors and event organizers managing large-scale trade shows requiring end-to-end tracking and analytics.
Pricing
Custom quote-based pricing starting at $5,000+ per event or annual subscriptions from $10,000+, depending on attendee volume and features.
Certain
specializedSpecialized event lead retrieval software for seamless badge scanning, data capture, and real-time tracking at trade shows.
Exhibitor mobile app for instant lead scanning, qualification, and CRM syncing with offline mode
Certain is a robust event management platform tailored for trade shows, providing end-to-end solutions for attendee registration, badge printing, and lead capture. It excels in exhibitor tools like mobile badge scanning, real-time lead retrieval, and seamless CRM integrations such as Salesforce. The software delivers comprehensive analytics and reporting to track interactions and measure ROI, making it ideal for optimizing trade show performance.
Pros
- Powerful mobile lead capture and badge scanning with offline support
- Deep CRM integrations and real-time analytics dashboards
- Scalable for enterprise-level trade shows with multi-event management
Cons
- Custom pricing can be expensive for small organizers
- Steep learning curve for advanced customizations
- Setup requires dedicated support for complex deployments
Best For
Mid-to-large enterprises hosting frequent trade shows that require sophisticated lead tracking, exhibitor portals, and data-driven insights.
Pricing
Custom enterprise pricing starting around $5,000-$10,000 annually based on event volume, attendees, and features; no public tiers.
Bizzabo
enterpriseEvent experience platform offering AI-driven lead scoring, capture via app scanning, and analytics for trade show interactions.
AI-driven SmartMatch for personalized exhibitor-attendee networking and lead generation
Bizzabo is a comprehensive event management platform designed for trade shows, conferences, and corporate events, offering tools for registration, attendee engagement, and exhibitor lead capture. It enables real-time tracking of booth visits, interactions via a mobile app, and analytics on attendee behavior to optimize trade show ROI. While versatile for hybrid events, it excels in providing exhibitors with lead scanning, CRM integrations, and post-event reporting.
Pros
- Robust analytics and lead tracking dashboard
- Integrated mobile app for badge scanning and networking
- Seamless CRM integrations for exhibitor lead management
Cons
- High pricing for smaller trade shows
- Steep learning curve for full customization
- Overfeatured for basic tracking needs
Best For
Mid-to-large trade show organizers needing an all-in-one platform with advanced engagement and analytics tools.
Pricing
Custom enterprise pricing, typically starting at $5,000-$10,000 per event based on attendee count and features.
Whova
specializedEvent app with mobile lead scanning, matchmaking, and automated follow-up tools tailored for trade show lead tracking.
AI-powered matchmaking that connects attendees and exhibitors for targeted networking and lead opportunities
Whova is an all-in-one event management platform designed for trade shows, conferences, and exhibitions, offering a mobile-first app for attendee engagement and tracking. It provides tools for lead capture via badge scanning, personalized agendas, interactive exhibitor maps, and AI-driven networking matchmaking. Organizers gain real-time analytics on booth visits, session attendance, and exhibitor performance to optimize trade show ROI.
Pros
- Seamless lead scanning and CRM integration for exhibitors
- Intuitive mobile app boosting attendee engagement and tracking
- Robust analytics dashboard for real-time trade show insights
Cons
- Pricing can be steep for smaller events
- Advanced customization requires additional setup time
- Limited offline functionality during poor connectivity
Best For
Mid-to-large trade show organizers needing mobile attendee tracking, lead management, and networking features.
Pricing
Custom quote-based pricing starting around $5,000 for events up to 1,000 attendees, with per-registrant fees scaling for larger shows.
EventMobi
specializedMobile-first event platform featuring badge and QR code scanning for efficient lead capture and management at trade shows.
Mobile lead retrieval app with NFC/QR scanning and instant data sync
EventMobi is a comprehensive event management platform designed for trade shows, conferences, and corporate events, offering mobile apps, registration, and exhibitor tools. For trade show tracking, it provides badge scanning, lead capture, real-time attendee analytics, and booth traffic insights via its app. It enables exhibitors to qualify leads on-site and sync data for post-event follow-up.
Pros
- Robust lead capture with badge scanning and qualification tools
- Real-time analytics for attendee engagement and booth performance
- Seamless integration with CRM systems like Salesforce
Cons
- Pricing can be steep for smaller trade shows
- Steeper learning curve for advanced customizations
- More conference-oriented than pure trade show focus
Best For
Mid-to-large trade show organizers needing an all-in-one platform with strong mobile lead tracking.
Pricing
Custom pricing based on event size and features; typically starts at $5,000+ per event.
iCapture
specializedTrade show-specific lead capture app with business card scanning, surveys, and instant CRM syncing for on-site tracking.
Multi-modal lead capture supporting badge scanning, NFC taps, QR codes, and voice notes in one app
iCapture is a mobile-first lead capture and management platform tailored for trade shows and events, allowing exhibitors to scan badges, business cards, NFC chips, and QR codes to collect visitor data instantly. It supports custom surveys, real-time lead sharing with sales teams, and seamless integrations with CRMs like Salesforce and HubSpot for streamlined follow-up. The software emphasizes quick setup and on-the-go usability, making it ideal for booth staff to capture and qualify leads without desktop dependency.
Pros
- Versatile capture methods including badge scanning, NFC, and OCR business cards
- Real-time lead distribution and CRM integrations for immediate follow-up
- Intuitive mobile app with minimal training required
Cons
- Pricing can escalate for larger events or teams
- Reporting and analytics lack depth compared to enterprise competitors
- Occasional integration sync delays during high-volume events
Best For
Mid-sized exhibitors at frequent trade shows seeking straightforward, mobile lead capture without complex setup.
Pricing
Custom quotes; event-based plans start around $995 per show, with subscriptions from $499/month for unlimited events.
Brella
specializedEvent networking tool with lead capture through meetings scheduling, scanning, and post-event analytics for trade shows.
AI-driven matchmaking that intelligently pairs exhibitors with relevant attendees based on profiles and interests
Brella is a comprehensive event engagement platform tailored for trade shows and conferences, focusing on lead capture, networking, and analytics. It allows exhibitors to scan badges for instant lead data, facilitates AI-powered matchmaking between attendees and booths, and provides real-time interaction insights through customizable dashboards. The mobile app enhances attendee experience with agendas, maps, and chat features, making it ideal for maximizing trade show ROI.
Pros
- AI-powered matchmaking for targeted networking
- Seamless badge scanning and lead capture with CRM integrations
- Real-time analytics and customizable event app
Cons
- Pricing is custom and can be steep for smaller events
- Initial setup and customization require some technical expertise
- Limited free trial options, mostly demo-based
Best For
Mid-to-large trade show organizers seeking advanced networking and lead tracking for B2B events.
Pricing
Custom quote-based pricing starting around €5,000-€10,000 per event depending on scale, features, and attendee numbers; no public tiers.
Grip
specializedAI-powered event platform for matchmaking, lead scanning, and personalized tracking during trade show engagements.
AI matchmaking engine that intelligently pairs exhibitors with high-potential leads based on profiles and behaviors
Grip (grip.events) is an AI-powered event engagement platform tailored for trade shows, conferences, and networking events, focusing on attendee matchmaking, lead capture, and interaction tracking. It enables exhibitors to scan badges or QR codes via a mobile app for seamless lead management, generates personalized agendas, and provides analytics on meetings, engagements, and ROI. Organizers benefit from tools like virtual lounges and post-event follow-ups to nurture leads effectively.
Pros
- AI-driven matchmaking for relevant connections
- Robust lead capture and analytics dashboard
- Mobile-first app for on-site scanning and tracking
Cons
- Pricing can be steep for smaller events
- Advanced customization requires setup time
- CRM integrations are solid but not exhaustive
Best For
Mid-to-large trade show organizers seeking AI-enhanced networking and detailed lead tracking to boost exhibitor ROI.
Pricing
Custom pricing based on event size and features; typically starts at $5,000+ per event with per-attendee fees.
vFairs
enterpriseHybrid event platform with lead capture booths, chat tracking, and analytics suitable for in-person trade shows.
AI-driven matchmaking and networking tools integrated with real-time lead tracking
vFairs is a versatile platform designed for virtual, hybrid, and in-person events, with strong trade show tracking features via its mobile app for lead capture and attendee engagement. It allows exhibitors to scan badges, track visitor interactions in real-time, and generate comprehensive analytics reports on booth traffic and leads. While primarily known for virtual events, its hybrid capabilities make it suitable for modern trade shows needing integrated tracking and management tools.
Pros
- Advanced lead capture via QR/NFC scanning and mobile app
- Real-time analytics dashboard for attendee tracking and engagement
- Seamless CRM integrations for lead management
Cons
- Heavier focus on virtual/hybrid events may overwhelm pure in-person tracking needs
- Custom pricing lacks upfront transparency
- Steeper learning curve for non-event pros
Best For
Mid-to-large trade show organizers hosting hybrid events who want all-in-one tracking within a full event platform.
Pricing
Custom quotes based on event scale; typically starts at $5,000+ per event for basic packages.
Lead Liaison
enterpriseMarketing automation suite including trade show modules for lead capture, nurturing, and ROI measurement.
High-Speed Demand app for real-time badge scanning and lead validation with offline support
Lead Liaison is a marketing automation platform with specialized tools for trade show lead tracking via its DemandTools suite, enabling badge scanning, mobile lead capture, and real-time data syncing to CRMs. It automates post-event nurturing, scoring, and ROI analysis, integrating seamlessly into broader marketing workflows. While versatile for B2B events, it's part of a larger ecosystem rather than a standalone trade show solution.
Pros
- Robust mobile apps for badge scanning and offline lead capture
- Strong CRM integrations (Salesforce, HubSpot, etc.) for instant syncing
- Automated lead nurturing and event ROI reporting
Cons
- Complex interface due to full marketing automation suite
- Quote-based pricing can be expensive for small teams
- Less specialized compared to dedicated trade show tools
Best For
Mid-sized B2B marketers seeking integrated trade show tracking within a comprehensive automation platform.
Pricing
Custom quote-based pricing, typically starting at $1,000+/month depending on contacts and features.
Conclusion
Across the reviewed trade show tracking tools, Cvent emerges as the top choice, boasting a comprehensive platform with strong lead capture, scanning, and CRM integration. Certain and Bizzabo stand out as exceptional alternatives—Certain for specialized badge scanning and real-time tracking, and Bizzabo for AI-driven lead scoring and analytics. Each tool caters to distinct needs, but Cvent’s all-encompassing capabilities make it the leading pick for most trade show operations.
Explore Cvent to unlock its full potential for efficient lead tracking and transformed trade show results.
Tools Reviewed
All tools were independently evaluated for this comparison