Quick Overview
- 1#1: Cvent - Comprehensive event management platform for trade shows with registration, lead capture, floor plans, and analytics.
- 2#2: Bizzabo - All-in-one event experience platform offering exhibitor tools, attendee engagement, and matchmaking for trade shows.
- 3#3: vFairs - Virtual and hybrid trade show platform with booths, networking, lead generation, and immersive experiences.
- 4#4: Hubilo - Event platform for trade shows featuring virtual booths, live streaming, networking, and analytics.
- 5#5: Trippus - Trade show management software with badge printing, lead retrieval, session scheduling, and exhibitor portals.
- 6#6: Whova - Event app for trade shows providing attendee networking, agendas, lead scanning, and engagement tools.
- 7#7: ExpoLogic - Lead capture and management solution for trade shows with mobile apps, CRM integration, and reporting.
- 8#8: Eventbrite - Event ticketing and registration platform suitable for trade show booth sales and attendee management.
- 9#9: Certain - Event marketing automation tool for trade shows with registration, invitations, and ROI tracking.
- 10#10: Swoogo - Event management software for trade shows including registration, matchmaking, and exhibitor management.
We evaluated these tools based on core features, platform quality, user-friendliness, and measurable value, ensuring each option stands out for its ability to align with varied business needs and drive impactful outcomes.
Comparison Table
Compare leading trade show software tools like Cvent, Bizzabo, vFairs, Hubilo, Trippus and more to evaluate options for virtual, hybrid, or in-person events. This table provides key details to help readers identify the best fit based on their unique needs and goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Cvent Comprehensive event management platform for trade shows with registration, lead capture, floor plans, and analytics. | enterprise | 9.5/10 | 9.8/10 | 8.7/10 | 8.2/10 |
| 2 | Bizzabo All-in-one event experience platform offering exhibitor tools, attendee engagement, and matchmaking for trade shows. | enterprise | 9.2/10 | 9.5/10 | 8.4/10 | 8.1/10 |
| 3 | vFairs Virtual and hybrid trade show platform with booths, networking, lead generation, and immersive experiences. | specialized | 8.7/10 | 9.2/10 | 8.1/10 | 8.3/10 |
| 4 | Hubilo Event platform for trade shows featuring virtual booths, live streaming, networking, and analytics. | enterprise | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 5 | Trippus Trade show management software with badge printing, lead retrieval, session scheduling, and exhibitor portals. | specialized | 8.7/10 | 9.1/10 | 8.4/10 | 8.2/10 |
| 6 | Whova Event app for trade shows providing attendee networking, agendas, lead scanning, and engagement tools. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 7 | ExpoLogic Lead capture and management solution for trade shows with mobile apps, CRM integration, and reporting. | specialized | 8.1/10 | 8.6/10 | 7.8/10 | 7.7/10 |
| 8 | Eventbrite Event ticketing and registration platform suitable for trade show booth sales and attendee management. | enterprise | 7.6/10 | 7.2/10 | 9.1/10 | 7.9/10 |
| 9 | Certain Event marketing automation tool for trade shows with registration, invitations, and ROI tracking. | enterprise | 8.1/10 | 8.7/10 | 7.4/10 | 7.8/10 |
| 10 | Swoogo Event management software for trade shows including registration, matchmaking, and exhibitor management. | other | 8.1/10 | 8.3/10 | 8.5/10 | 7.8/10 |
Comprehensive event management platform for trade shows with registration, lead capture, floor plans, and analytics.
All-in-one event experience platform offering exhibitor tools, attendee engagement, and matchmaking for trade shows.
Virtual and hybrid trade show platform with booths, networking, lead generation, and immersive experiences.
Event platform for trade shows featuring virtual booths, live streaming, networking, and analytics.
Trade show management software with badge printing, lead retrieval, session scheduling, and exhibitor portals.
Event app for trade shows providing attendee networking, agendas, lead scanning, and engagement tools.
Lead capture and management solution for trade shows with mobile apps, CRM integration, and reporting.
Event ticketing and registration platform suitable for trade show booth sales and attendee management.
Event marketing automation tool for trade shows with registration, invitations, and ROI tracking.
Event management software for trade shows including registration, matchmaking, and exhibitor management.
Cvent
enterpriseComprehensive event management platform for trade shows with registration, lead capture, floor plans, and analytics.
AI-powered attendee-exhibitor matchmaking and mobile lead capture with instant CRM syncing
Cvent is a comprehensive event management platform renowned for its trade show solutions, handling everything from registration and exhibitor management to attendee engagement and post-event analytics. It provides tools for booth assignments, lead capture via mobile scanning, matchmaking, and virtual/hybrid event capabilities. Ideal for large-scale trade shows, it integrates seamlessly with CRMs and offers real-time reporting to optimize exhibitor ROI.
Pros
- Extensive exhibitor tools including booth management, staffing, and lead retrieval
- Powerful analytics and ROI reporting for trade show success
- Seamless integrations with Salesforce, Marketo, and other enterprise tools
Cons
- High cost suitable mainly for enterprise-level events
- Steep learning curve for advanced customizations
- Occasional performance lags during peak event registration periods
Best For
Enterprise organizers managing large-scale trade shows requiring full end-to-end automation and data-driven insights.
Pricing
Custom quote-based pricing, typically $10,000+ per event or annual subscriptions starting at $50,000 for enterprise plans.
Bizzabo
enterpriseAll-in-one event experience platform offering exhibitor tools, attendee engagement, and matchmaking for trade shows.
AI-driven matchmaking and exhibitor lead capture via a native mobile app with real-time CRM syncing
Bizzabo is an all-in-one event management platform tailored for trade shows, conferences, and corporate gatherings, enabling organizers to handle everything from registration and agenda building to exhibitor management and attendee networking. It features a customizable mobile app for lead capture, badge scanning, and real-time engagement, supporting in-person, virtual, and hybrid formats. With robust analytics and post-event community tools, it helps maximize ROI through data-driven insights and seamless integrations with CRMs like Salesforce.
Pros
- Comprehensive exhibitor and sponsor portals with lead tracking and booth analytics
- Powerful mobile app for networking, matchmaking, and on-site engagement
- Extensive integrations and detailed reporting for data-driven decisions
Cons
- High cost, especially for smaller events
- Steep learning curve for advanced customizations
- Some features require add-ons or higher-tier plans
Best For
Mid-to-large trade show organizers seeking a scalable, feature-rich platform for complex hybrid events with strong exhibitor tools.
Pricing
Custom enterprise pricing starting at around $10,000 annually or per-event fees based on attendee volume and features; free demo available.
vFairs
specializedVirtual and hybrid trade show platform with booths, networking, lead generation, and immersive experiences.
Immersive 3D virtual venue builder with drag-and-drop booth customization
vFairs is a comprehensive virtual event platform designed for trade shows, exhibitions, and conferences, offering immersive 3D environments, customizable virtual booths, and seamless attendee engagement tools. It supports live streaming, networking lounges, AI-powered matchmaking, and detailed analytics to replicate and enhance in-person trade show experiences online. Organizers can manage exhibitors, sponsors, and agendas through an intuitive dashboard, making it suitable for both hybrid and fully virtual events.
Pros
- Highly customizable 3D booths and venues for immersive experiences
- Advanced AI matchmaking and networking tools
- Robust analytics and ROI tracking for exhibitors
Cons
- Higher pricing suitable mainly for mid-to-large events
- Steeper learning curve for complex customizations
- Limited integrations compared to some competitors
Best For
Mid-to-large trade show organizers seeking immersive virtual or hybrid events with strong customization and analytics.
Pricing
Custom pricing starting around $5,000 per event or subscription tiers from $10,000/year, with add-ons for premium features.
Hubilo
enterpriseEvent platform for trade shows featuring virtual booths, live streaming, networking, and analytics.
AI-powered personalized matchmaking for exhibitor-buyer connections
Hubilo is a versatile event management platform tailored for virtual, hybrid, and in-person trade shows, offering tools for seamless attendee registration, interactive virtual booths, and live streaming. It excels in exhibitor management with lead capture, product showcases, and AI-powered networking to foster meaningful connections. Comprehensive analytics provide insights into engagement and ROI, making it suitable for large-scale trade show organizers seeking immersive experiences.
Pros
- Powerful AI matchmaking and networking tools
- Robust hybrid event support with virtual booths and lead gen
- Detailed analytics for measuring trade show ROI
Cons
- Custom pricing can be expensive for smaller events
- Customization requires technical setup time
- Limited options for very basic, low-budget trade shows
Best For
Mid-to-large trade show organizers hosting hybrid events who prioritize attendee engagement and data-driven insights.
Pricing
Quote-based pricing starting at around $10,000 per event, scaling with attendee numbers and features; no public tiered plans.
Trippus
specializedTrade show management software with badge printing, lead retrieval, session scheduling, and exhibitor portals.
Self-Service Kiosks for instant, contactless badge printing and check-in
Trippus is a robust event management platform tailored for trade shows, conferences, and exhibitions, offering end-to-end solutions for attendee registration, badge printing, and exhibitor management. It excels in on-site operations with self-service kiosks, mobile lead capture apps, and real-time analytics to streamline event workflows. The software supports seamless integrations with CRM systems and payment gateways, making it a reliable choice for professional event organizers.
Pros
- Advanced self-service badge printing kiosks reduce on-site staffing needs
- Powerful mobile app for exhibitor lead scanning and management
- Comprehensive reporting and analytics for data-driven insights
Cons
- Pricing is quote-based and can be expensive for smaller events
- Steeper learning curve for customizing complex event setups
- Limited free trial options compared to competitors
Best For
Mid-to-large trade show organizers who prioritize seamless on-site experiences and exhibitor tools.
Pricing
Custom quote-based pricing, typically €2-5 per registration plus setup fees; packages scale with event size.
Whova
specializedEvent app for trade shows providing attendee networking, agendas, lead scanning, and engagement tools.
AI Networking Matchmaker that intelligently connects attendees and exhibitors based on interests and profiles
Whova is an all-in-one event management platform tailored for trade shows, conferences, and corporate events, providing tools for registration, attendee engagement, and exhibitor management. Its standout mobile app delivers interactive agendas, venue maps, AI-driven networking, and lead capture features to enhance the trade show experience. Organizers benefit from real-time analytics, badge printing, and seamless integration with CRM systems for efficient event execution.
Pros
- AI-powered matchmaking for superior networking
- Robust mobile app with lead scanning and exhibitor directories
- Comprehensive analytics and reporting tools
Cons
- Pricing can be steep for smaller events
- Customization options limited for advanced booth layouts
- Occasional glitches in app during peak usage
Best For
Mid-to-large trade show organizers prioritizing attendee engagement and mobile-first experiences.
Pricing
Custom quote-based; typically $10-25 per attendee or starts at $1,500 per event for core features, with premium add-ons.
ExpoLogic
specializedLead capture and management solution for trade shows with mobile apps, CRM integration, and reporting.
BoothPro lead capture system with seamless hardware-software sync for instant data collection and qualification.
ExpoLogic is a specialized trade show management platform that helps organizers and exhibitors handle everything from booth reservations and staff scheduling to lead capture and attendee engagement. It features tools like the BoothPro app for real-time lead scanning, customizable exhibitor portals, and comprehensive reporting dashboards. The software integrates mobile apps and hardware solutions to streamline on-site operations and post-event analysis.
Pros
- Powerful lead capture with hardware integration
- Customizable portals for exhibitors and staff
- Strong analytics and reporting for ROI tracking
Cons
- Steep learning curve for advanced customizations
- Pricing scales quickly for large events
- Limited out-of-box integrations with non-trade show CRMs
Best For
Mid-sized trade show organizers and exhibitors needing integrated lead management and booth operations for multiple events.
Pricing
Custom pricing per event based on booth count and features; typically starts at $5,000+ for mid-sized shows (contact for quote).
Eventbrite
enterpriseEvent ticketing and registration platform suitable for trade show booth sales and attendee management.
Mobile app with seamless ticket scanning and on-site check-in for efficient attendee badge verification
Eventbrite is a popular event management platform primarily known for ticketing and registration, which can be adapted for trade shows to handle attendee sign-ups, ticket sales, and basic check-in. It provides customizable event pages, marketing tools, and mobile scanning for badges, along with analytics on attendance and sales. While versatile for general events, it lacks deep specialization in trade show-specific features like exhibitor portals or floor plan management.
Pros
- Intuitive interface for quick event setup
- Strong ticketing and mobile check-in capabilities
- Integrated marketing and promotion tools
Cons
- Limited exhibitor and booth management tools
- No native floor plans or matchmaking features
- Transaction fees can reduce value for high-volume events
Best For
Small to mid-sized trade show organizers prioritizing simple attendee registration and ticketing over advanced exhibitor features.
Pricing
Free for free events; paid tickets incur platform fees (typically 3.7% + $1.79 per ticket in the US); Professional and Enterprise plans start at $19.99/month plus fees for advanced features.
Certain
enterpriseEvent marketing automation tool for trade shows with registration, invitations, and ROI tracking.
Event Data Platform with real-time lead scoring and attribution across multi-channel campaigns
Certain is an enterprise-grade event management platform specializing in trade shows, conferences, and virtual events, offering end-to-end solutions from registration to lead capture and analytics. It enables marketers to promote events, manage attendee data via mobile apps, and integrate seamlessly with CRM systems like Salesforce for lead nurturing. The software emphasizes data compliance, ROI tracking, and scalable multi-event management for large-scale deployments.
Pros
- Robust integrations with CRM and marketing automation tools
- Advanced lead scoring and ROI analytics
- Scalable for high-volume trade shows with strong data security
Cons
- Steep learning curve for non-enterprise users
- Custom pricing lacks transparency
- Limited built-in exhibitor management compared to niche competitors
Best For
Mid-to-large marketing teams at enterprises running multiple annual trade shows needing deep martech integrations.
Pricing
Custom enterprise pricing starting around $10,000/year based on event volume and features; contact sales for quotes.
Swoogo
otherEvent management software for trade shows including registration, matchmaking, and exhibitor management.
Built-in badge printing and RFID integration for seamless on-site check-in and lead scanning
Swoogo is an all-in-one event management platform tailored for trade shows, conferences, and corporate events, offering tools for registration, ticketing, exhibitor management, and attendee engagement. It features customizable event websites, mobile apps for lead capture and networking, and robust reporting for post-event analysis. The software supports hybrid and virtual formats, making it versatile for modern trade show organizers seeking streamlined operations.
Pros
- Comprehensive exhibitor portal for booth management and lead retrieval
- Intuitive drag-and-drop website builder and mobile app
- Strong integration with CRM tools like Salesforce for lead nurturing
Cons
- Pricing can be steep for small-scale trade shows
- Limited advanced customization without developer support
- Reporting lacks depth in predictive analytics compared to specialists
Best For
Mid-sized trade show organizers needing an integrated platform for exhibitor, attendee, and lead management without multiple vendors.
Pricing
Quote-based pricing starting around $500/month for basic plans or $1,000+ per event, with enterprise tiers for larger shows.
Conclusion
When evaluating trade show software, three tools distinguish themselves as leaders, each bringing unique strengths. Cvent stands out as the top choice with its all-encompassing event management, from registration to detailed analytics. Bizzabo and vFairs follow closely, offering exceptional attendee engagement and immersive virtual/hybrid experiences, making them solid alternatives for different operational needs.
To maximize your trade show success, start with Cvent—the recognized leader—exploring its robust features to streamline your event strategy and drive meaningful results.
Tools Reviewed
All tools were independently evaluated for this comparison