Quick Overview
- 1#1: Cvent - All-in-one event management platform for handling trade show registrations, exhibitor coordination, floor plans, and attendee engagement.
- 2#2: a2z - Comprehensive trade show management software specializing in exhibitor management, badge printing, lead retrieval, and interactive floor plans.
- 3#3: Ungerboeck - Venue and event management system with robust tools for trade show logistics, space allocation, billing, and reporting.
- 4#4: Bizzabo - Event experience platform that powers trade shows with custom apps, networking features, and data-driven insights.
- 5#5: Whova - Event management app focused on enhancing trade show attendee networking, agendas, and real-time engagement.
- 6#6: Trippple - Lead capture and qualification software designed specifically for trade show exhibitors to streamline follow-ups.
- 7#7: vFairs - Virtual and hybrid trade show platform offering customizable booths, live chat, and analytics for exhibitors.
- 8#8: EventMobi - Mobile-first event platform for trade shows with apps supporting schedules, networking, and sponsor integrations.
- 9#9: ExpoFP - Interactive floor planning and booth mapping tool tailored for trade shows and exhibitions.
- 10#10: Sweep - Digital lead generation platform for trade shows with badge scanning, surveys, and CRM integrations.
We selected and ranked these tools based on feature depth, usability, reliability, and value, ensuring they deliver tangible benefits for exhibitors, planners, and attendees.
Comparison Table
This comparison table explores leading trade show event management tools, including Cvent, a2z, Ungerboeck, Bizzabo, Whova, and more, to guide readers in selecting the right solution for their event needs. By analyzing features, user experience, and key capabilities, users can identify tools that align with their scale and goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Cvent All-in-one event management platform for handling trade show registrations, exhibitor coordination, floor plans, and attendee engagement. | enterprise | 9.7/10 | 9.9/10 | 8.7/10 | 9.2/10 |
| 2 | a2z Comprehensive trade show management software specializing in exhibitor management, badge printing, lead retrieval, and interactive floor plans. | specialized | 9.1/10 | 9.5/10 | 8.4/10 | 8.7/10 |
| 3 | Ungerboeck Venue and event management system with robust tools for trade show logistics, space allocation, billing, and reporting. | enterprise | 8.7/10 | 9.3/10 | 7.4/10 | 8.1/10 |
| 4 | Bizzabo Event experience platform that powers trade shows with custom apps, networking features, and data-driven insights. | enterprise | 8.7/10 | 9.2/10 | 8.4/10 | 8.0/10 |
| 5 | Whova Event management app focused on enhancing trade show attendee networking, agendas, and real-time engagement. | specialized | 8.6/10 | 8.8/10 | 9.2/10 | 8.1/10 |
| 6 | Trippple Lead capture and qualification software designed specifically for trade show exhibitors to streamline follow-ups. | specialized | 8.1/10 | 8.4/10 | 8.0/10 | 7.8/10 |
| 7 | vFairs Virtual and hybrid trade show platform offering customizable booths, live chat, and analytics for exhibitors. | specialized | 8.2/10 | 8.7/10 | 7.6/10 | 7.9/10 |
| 8 | EventMobi Mobile-first event platform for trade shows with apps supporting schedules, networking, and sponsor integrations. | enterprise | 8.1/10 | 8.4/10 | 8.6/10 | 7.6/10 |
| 9 | ExpoFP Interactive floor planning and booth mapping tool tailored for trade shows and exhibitions. | specialized | 8.1/10 | 8.4/10 | 8.2/10 | 7.9/10 |
| 10 | Sweep Digital lead generation platform for trade shows with badge scanning, surveys, and CRM integrations. | specialized | 0.5/10 | 0.2/10 | 4.0/10 | 0.3/10 |
All-in-one event management platform for handling trade show registrations, exhibitor coordination, floor plans, and attendee engagement.
Comprehensive trade show management software specializing in exhibitor management, badge printing, lead retrieval, and interactive floor plans.
Venue and event management system with robust tools for trade show logistics, space allocation, billing, and reporting.
Event experience platform that powers trade shows with custom apps, networking features, and data-driven insights.
Event management app focused on enhancing trade show attendee networking, agendas, and real-time engagement.
Lead capture and qualification software designed specifically for trade show exhibitors to streamline follow-ups.
Virtual and hybrid trade show platform offering customizable booths, live chat, and analytics for exhibitors.
Mobile-first event platform for trade shows with apps supporting schedules, networking, and sponsor integrations.
Interactive floor planning and booth mapping tool tailored for trade shows and exhibitions.
Digital lead generation platform for trade shows with badge scanning, surveys, and CRM integrations.
Cvent
enterpriseAll-in-one event management platform for handling trade show registrations, exhibitor coordination, floor plans, and attendee engagement.
Advanced exhibitor lead management with NFC/mobile scanning, AI-powered qualification, and seamless CRM export for instant follow-up.
Cvent is an enterprise-grade event management platform specializing in trade shows, exhibitions, and corporate events, offering end-to-end solutions from venue sourcing to post-event analytics. It excels in exhibitor management, attendee registration, lead capture via mobile apps, matchmaking, and agenda building. With seamless integrations to CRMs like Salesforce and a vast global venue database, it powers large-scale trade shows efficiently.
Pros
- Comprehensive exhibitor tools including booth assignment, lead scanning, and real-time analytics
- Robust attendee engagement via mobile app with matchmaking and networking features
- Extensive integrations with CRMs, email platforms, and payment gateways
Cons
- Steep learning curve for complex features and customization
- Premium pricing with custom quotes only, no public tiers
- Occasional reports of slow customer support response times
Best For
Large enterprise organizers of trade shows and exhibitions needing scalable, full-featured management with advanced lead gen and analytics.
Pricing
Custom enterprise pricing; typically $10,000+ per event or annual subscriptions starting at $50,000+ based on scale and modules.
a2z
specializedComprehensive trade show management software specializing in exhibitor management, badge printing, lead retrieval, and interactive floor plans.
Exhibitor Marketplace for automated booth sales, payments, and contract management
a2z (a2z.net) is a robust event management platform tailored for trade shows and exhibitions, offering end-to-end solutions from exhibitor booth sales to attendee registration. It excels in managing interactive floor plans, lead capture via mobile apps, and comprehensive reporting for post-event analysis. The software supports large-scale B2B events with customizable exhibitor portals and CRM integrations, streamlining the entire event lifecycle.
Pros
- Comprehensive exhibitor management including booth sales and contracts
- Advanced lead capture and retrieval with NFC and QR code support
- Interactive floor plans and detailed analytics for data-driven decisions
Cons
- Steep learning curve for new users due to extensive features
- Pricing is quote-based and can be expensive for smaller events
- Limited out-of-the-box integrations with non-enterprise tools
Best For
Mid-to-large trade show organizers managing complex exhibitor sales and high-volume attendee experiences.
Pricing
Custom quote-based pricing; typically starts at $5,000+ per event depending on scale and features.
Ungerboeck
enterpriseVenue and event management system with robust tools for trade show logistics, space allocation, billing, and reporting.
Interactive 3D venue diagramming and real-time space management for dynamic floor plan adjustments during trade shows
Ungerboeck is a robust enterprise-grade software platform specializing in trade show and exhibition management, offering end-to-end tools for exhibitor coordination, attendee registration, venue diagramming, and lead management. It excels in handling complex, large-scale events with features like real-time floor plans, CRM integration, and comprehensive reporting. Originally focused on venue management, it has evolved into a full event management suite tailored for trade shows and conventions.
Pros
- Advanced venue diagramming and 3D floor planning for precise space allocation
- Comprehensive exhibitor and attendee portals with lead capture and CRM integration
- Powerful analytics and reporting for post-event insights and ROI tracking
Cons
- Steep learning curve due to complex interface and extensive customization options
- High pricing suitable only for enterprise users, with quote-based models
- Limited out-of-the-box mobile app functionality for on-site management
Best For
Large trade show organizers and convention centers managing high-volume, multi-day exhibitions with complex space and logistics needs.
Pricing
Custom enterprise pricing via quote; typically starts at $5,000+ per month or per event based on scale, with modular add-ons.
Bizzabo
enterpriseEvent experience platform that powers trade shows with custom apps, networking features, and data-driven insights.
AI-powered exhibitor-attendee matchmaking for real-time, personalized lead generation
Bizzabo is an all-in-one event experience platform tailored for in-person, virtual, and hybrid events like trade shows, offering tools for registration, exhibitor management, attendee engagement, and post-event analytics. It excels in creating personalized experiences through AI-powered matchmaking, custom mobile apps, and seamless lead capture for exhibitors. The platform supports end-to-end event workflows, from marketing automation to ROI measurement, making it ideal for B2B trade shows seeking high engagement.
Pros
- AI-driven matchmaking and networking for targeted exhibitor-attendee connections
- Customizable mobile apps with lead scanning and real-time engagement tools
- Comprehensive analytics dashboard for tracking event performance and ROI
Cons
- Premium pricing can be costly for smaller trade shows or budgets
- Steeper learning curve for advanced customization and integrations
- Limited options for very basic or one-off events without higher tiers
Best For
Mid-to-enterprise organizations hosting professional trade shows that need advanced networking, exhibitor tools, and data insights.
Pricing
Custom quote-based pricing; starts around $5,000-$10,000 per event or annual subscriptions from $499/month, scaling with attendee volume and features.
Whova
specializedEvent management app focused on enhancing trade show attendee networking, agendas, and real-time engagement.
AI-powered networking and lead recommendations that connect exhibitors with high-potential attendees in real-time
Whova is an all-in-one event management platform tailored for trade shows, conferences, and hybrid events, providing tools for registration, attendee engagement, and exhibitor management. It features a highly rated mobile app for networking, agendas, and lead capture, along with badge printing and analytics dashboards. Organizers can customize exhibitor directories, floor plans, and matchmaking to boost trade show interactions and ROI.
Pros
- Intuitive mobile app with AI matchmaking for exhibitor-attendee connections
- Seamless lead capture and badge scanning for trade show efficiency
- Comprehensive analytics and reporting for event ROI measurement
Cons
- Pricing scales quickly for large-scale trade shows
- Limited advanced booth management customization compared to specialized tools
- Some integrations require higher-tier plans
Best For
Mid-to-large trade show organizers prioritizing mobile-first attendee and exhibitor engagement.
Pricing
Custom pricing starting at $1.99 per attendee for basic plans, with Pro and Enterprise tiers (contact sales for quotes); includes mobile app and core features.
Trippple
specializedLead capture and qualification software designed specifically for trade show exhibitors to streamline follow-ups.
AI-powered matchmaking that connects exhibitors and visitors based on interests and profiles
Trippple is a specialized platform for managing trade shows and exhibitions, offering tools for exhibitor onboarding, visitor registration, booth management, and lead capture. It excels in facilitating networking through AI-powered matchmaking and a mobile app for digital interactions. The software also provides analytics and reporting to help organizers measure event success and optimize future shows.
Pros
- Strong AI matchmaking for exhibitors and visitors
- User-friendly mobile app for on-site engagement
- Comprehensive analytics and reporting dashboard
Cons
- Pricing is quote-based with no public tiers
- Limited integrations with other event tools
- Customization options could be more flexible
Best For
Mid-sized trade show organizers focused on enhancing networking and lead generation through intuitive digital tools.
Pricing
Custom quote-based pricing depending on event scale; typically starts around $4,000-$10,000 per event.
vFairs
specializedVirtual and hybrid trade show platform offering customizable booths, live chat, and analytics for exhibitors.
Immersive 3D virtual exhibition halls with realistic booth customization and spatial audio
vFairs is a robust virtual event platform designed for trade shows, exhibitions, and conferences, enabling organizers to create immersive online environments with customizable 3D/2D booths, networking spaces, and live sessions. It excels in exhibitor tools like lead capture, virtual swag, and analytics, while supporting hybrid events through integrations and mobile apps. The platform focuses on high-engagement experiences for global audiences, with features like AI matchmaking and gamification to boost interactions.
Pros
- Highly customizable immersive 3D booths and environments
- Advanced analytics and lead generation tools
- Strong integrations with CRMs like Salesforce and HubSpot
Cons
- Steep learning curve for complex setups
- Pricing can be high for smaller events
- Limited native support for fully in-person trade shows
Best For
Large-scale virtual or hybrid trade show organizers prioritizing immersive exhibitor experiences and detailed attendee analytics.
Pricing
Custom pricing starting at around $5,000 per event or subscription tiers from $10,000+/year based on attendee numbers and features.
EventMobi
enterpriseMobile-first event platform for trade shows with apps supporting schedules, networking, and sponsor integrations.
Mobile lead capture with seamless CRM integrations like Salesforce for instant exhibitor follow-ups
EventMobi is an all-in-one event management platform specializing in mobile-first solutions for trade shows, conferences, and corporate events. It provides tools for attendee registration, exhibitor directories, interactive floor plans, lead capture via badge scanning, and real-time engagement features like matchmaking and polls. The platform excels in delivering branded mobile apps that enhance networking and data collection for trade show organizers.
Pros
- Comprehensive mobile app with exhibitor lead capture and badge printing
- Strong analytics and reporting for ROI measurement
- Scalable for mid-to-large trade shows with seamless attendee engagement
Cons
- Pricing is quote-based and can be expensive for smaller events
- Advanced customizations often require support team assistance
- Limited standalone options without the full app suite
Best For
Mid-to-large trade show organizers prioritizing mobile engagement, lead generation, and exhibitor management.
Pricing
Custom quote-based pricing; typically starts at $5,000+ per event for mid-sized trade shows, with tiered plans (Starter, Pro, Enterprise) and annual subscriptions available.
ExpoFP
specializedInteractive floor planning and booth mapping tool tailored for trade shows and exhibitions.
Interactive 3D floor plan viewer with real-time booth availability and virtual tours
ExpoFP is a cloud-based trade show and exhibition management platform that specializes in creating interactive floor plans, managing booth sales, and handling exhibitor directories. It streamlines attendee registration, badge printing, lead capture via mobile apps, and provides real-time analytics for event organizers. The software supports the full event lifecycle from planning to post-event reporting, with a focus on visual booth layouts and self-service portals for exhibitors.
Pros
- Highly intuitive drag-and-drop floor plan builder with 2D/3D views
- Seamless online booth sales and payment integration
- Robust exhibitor and attendee portals with mobile lead scanning
Cons
- Limited native integrations with popular CRM or marketing tools
- Advanced reporting features require higher-tier plans
- Pricing can escalate quickly for large-scale events
Best For
Mid-sized trade show organizers seeking strong visual floor planning and booth management capabilities without needing extensive custom development.
Pricing
Custom pricing starting at around $500 per event for basic plans, with subscription tiers from $99/month scaling to enterprise levels based on attendee count and features.
Sweep
specializedDigital lead generation platform for trade shows with badge scanning, surveys, and CRM integrations.
AI agent that autonomously creates and deploys pull requests from natural language issues
Sweep (sweep.net) is an AI-powered developer tool that automates bug fixes, feature implementations, and code refactoring by generating pull requests directly in GitHub repositories. It acts as an autonomous coding agent for engineering teams, integrating with tools like GitHub, Linear, and Jira to triage issues and deploy code changes. However, it offers zero functionality for trade show event management, such as attendee registration, lead capture, booth scheduling, or exhibitor coordination, making it entirely unsuitable for this category.
Pros
- Leverages AI for code automation
- Seamless GitHub integration
- Quick setup for developers
Cons
- No trade show or event management features whatsoever
- Completely irrelevant for event organizers
- Resources wasted on non-applicable use case
Best For
Engineering teams automating code tasks, not trade show event managers.
Pricing
Free for open-source projects; Pro at $29/developer/month (20 PRs); Scale at $99/developer/month; Enterprise custom.
Conclusion
With a range of tools tailored to diverse needs, the top spots highlight Cvent as the leading choice, offering an all-in-one platform for seamless trade show management. a2z stands out for its focused exhibitor management, while Ungerboeck excels in logistics and reporting, proving strong alternatives for specific requirements.
To ensure your next trade show runs smoothly and effectively, start with Cvent’s comprehensive features—if your priorities lean toward exhibitor tools or logistics, explore a2z or Ungerboeck to find the perfect fit.
Tools Reviewed
All tools were independently evaluated for this comparison