Quick Overview
- 1#1: Salesforce - Leading enterprise CRM platform for comprehensive sales pipeline tracking, forecasting, and customer relationship management.
- 2#2: HubSpot CRM - Free, user-friendly CRM with robust sales tracking, deal management, and integrated marketing tools.
- 3#3: Pipedrive - Visual sales pipeline tool focused on deal tracking, activity management, and team performance insights.
- 4#4: Zoho CRM - Affordable, feature-rich CRM offering sales tracking, automation, analytics, and multi-channel support.
- 5#5: Freshsales - AI-driven sales CRM for tracking leads, deals, and customer interactions with visual pipelines.
- 6#6: Close - High-velocity sales CRM with built-in calling, emailing, and real-time activity tracking for inside sales teams.
- 7#7: monday sales CRM - Customizable work OS-based CRM for flexible sales pipeline tracking and team collaboration.
- 8#8: Copper - Google Workspace-integrated CRM that automatically tracks sales emails, calls, and deals.
- 9#9: Insightly - CRM platform combining sales pipeline tracking with project management and relationship insights.
- 10#10: Nimble - Social CRM for simple sales prospect tracking across email, social media, and unified timelines.
These tools were rigorously evaluated based on functionality (including pipeline tracking, forecasting, and analytics), user experience, reliability, and value, ensuring they deliver exceptional performance across small to enterprise scales.
Comparison Table
Explore a detailed comparison of top tracking sales software, featuring Salesforce, HubSpot CRM, Pipedrive, Zoho CRM, Freshsales, and more. This table highlights key capabilities, usability, and pricing to guide you toward the right tool for streamlining sales workflows. Understand how each platform balances functionality, scalability, and cost to suit diverse business needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Salesforce Leading enterprise CRM platform for comprehensive sales pipeline tracking, forecasting, and customer relationship management. | enterprise | 9.7/10 | 9.9/10 | 8.2/10 | 8.5/10 |
| 2 | HubSpot CRM Free, user-friendly CRM with robust sales tracking, deal management, and integrated marketing tools. | enterprise | 9.2/10 | 9.4/10 | 9.1/10 | 9.7/10 |
| 3 | Pipedrive Visual sales pipeline tool focused on deal tracking, activity management, and team performance insights. | specialized | 8.8/10 | 8.7/10 | 9.4/10 | 8.3/10 |
| 4 | Zoho CRM Affordable, feature-rich CRM offering sales tracking, automation, analytics, and multi-channel support. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 9.1/10 |
| 5 | Freshsales AI-driven sales CRM for tracking leads, deals, and customer interactions with visual pipelines. | enterprise | 8.2/10 | 8.5/10 | 9.0/10 | 8.0/10 |
| 6 | Close High-velocity sales CRM with built-in calling, emailing, and real-time activity tracking for inside sales teams. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 7 | monday sales CRM Customizable work OS-based CRM for flexible sales pipeline tracking and team collaboration. | enterprise | 8.1/10 | 8.5/10 | 7.6/10 | 7.8/10 |
| 8 | Copper Google Workspace-integrated CRM that automatically tracks sales emails, calls, and deals. | specialized | 8.1/10 | 7.9/10 | 9.3/10 | 7.8/10 |
| 9 | Insightly CRM platform combining sales pipeline tracking with project management and relationship insights. | enterprise | 7.8/10 | 8.2/10 | 7.5/10 | 7.3/10 |
| 10 | Nimble Social CRM for simple sales prospect tracking across email, social media, and unified timelines. | specialized | 7.8/10 | 7.5/10 | 8.7/10 | 8.2/10 |
Leading enterprise CRM platform for comprehensive sales pipeline tracking, forecasting, and customer relationship management.
Free, user-friendly CRM with robust sales tracking, deal management, and integrated marketing tools.
Visual sales pipeline tool focused on deal tracking, activity management, and team performance insights.
Affordable, feature-rich CRM offering sales tracking, automation, analytics, and multi-channel support.
AI-driven sales CRM for tracking leads, deals, and customer interactions with visual pipelines.
High-velocity sales CRM with built-in calling, emailing, and real-time activity tracking for inside sales teams.
Customizable work OS-based CRM for flexible sales pipeline tracking and team collaboration.
Google Workspace-integrated CRM that automatically tracks sales emails, calls, and deals.
CRM platform combining sales pipeline tracking with project management and relationship insights.
Social CRM for simple sales prospect tracking across email, social media, and unified timelines.
Salesforce
enterpriseLeading enterprise CRM platform for comprehensive sales pipeline tracking, forecasting, and customer relationship management.
Einstein AI for predictive sales forecasting and automated opportunity insights
Salesforce Sales Cloud is a comprehensive CRM platform designed for tracking and managing the entire sales lifecycle, from lead generation to deal closure and forecasting. It offers real-time pipeline visibility, automated workflows, and customizable dashboards to monitor sales performance across teams. Powered by Einstein AI, it provides predictive analytics, opportunity scoring, and personalized recommendations to optimize sales strategies.
Pros
- Unmatched depth in sales tracking with pipeline management, forecasting, and activity logging
- Highly scalable and customizable for enterprise needs with thousands of integrations via AppExchange
- AI-driven insights from Einstein for predictive lead scoring and next-best-action recommendations
Cons
- Steep learning curve and complex setup requiring training or admins
- High cost that may overwhelm small businesses or startups
- Occasional performance lags with very large datasets or heavy customizations
Best For
Large enterprises and scaling teams needing robust, customizable sales tracking with advanced AI analytics.
Pricing
Starts at $25/user/month (Essentials), $75 (Professional), $150 (Enterprise), $300+ (Unlimited) with custom pricing for advanced editions; annual contracts typical.
HubSpot CRM
enterpriseFree, user-friendly CRM with robust sales tracking, deal management, and integrated marketing tools.
Unified timeline view of all customer interactions across email, calls, meetings, and deals in one centralized dashboard
HubSpot CRM is a comprehensive, free customer relationship management platform that excels in tracking sales pipelines, leads, deals, and customer interactions. It provides tools like email tracking, task automation, meeting scheduling, and customizable reporting dashboards to monitor sales performance in real-time. As the core of HubSpot's inbound marketing ecosystem, it scales seamlessly with paid upgrades for advanced sales hub features, making it ideal for tracking sales from initial contact to close.
Pros
- Completely free core CRM with unlimited users and contacts for robust sales tracking
- Intuitive drag-and-drop pipelines and real-time email/activity tracking
- Seamless integrations with 1,000+ apps and built-in analytics for sales insights
Cons
- Advanced automation and forecasting require paid Sales Hub upgrades
- Reporting can feel limited in the free tier for complex enterprise needs
- Steep learning curve for fully customizing workflows without training
Best For
Small to mid-sized sales teams seeking a scalable, free CRM to track leads, deals, and customer interactions without upfront costs.
Pricing
Free CRM forever; Sales Hub Starter at $20/user/month, Professional at $90/user/month, Enterprise at $150/user/month (billed annually).
Pipedrive
specializedVisual sales pipeline tool focused on deal tracking, activity management, and team performance insights.
Customizable visual sales pipelines with real-time deal dragging and Kanban-style views
Pipedrive is a CRM platform tailored for sales teams, emphasizing visual pipeline management to track deals from lead to close. It offers customizable pipelines, activity scheduling, email integration, and sales forecasting tools to streamline sales processes. With robust reporting and automation features, it helps teams monitor performance and prioritize high-value opportunities effectively.
Pros
- Highly intuitive visual pipelines with drag-and-drop functionality
- Seamless email and calendar integrations for activity tracking
- Strong mobile app for on-the-go deal management
Cons
- Advanced automation and AI features locked behind higher tiers
- Reporting capabilities are solid but require add-ons for deeper customization
- Limited native marketing automation compared to all-in-one CRMs
Best For
Small to medium-sized sales teams seeking a straightforward, pipeline-focused tool for deal tracking and forecasting without unnecessary complexity.
Pricing
Starts at $14/user/month (Essential), up to $99/user/month (Enterprise); annual billing required for best rates.
Zoho CRM
enterpriseAffordable, feature-rich CRM offering sales tracking, automation, analytics, and multi-channel support.
Zia AI for predictive lead scoring and sales forecasting
Zoho CRM is a comprehensive cloud-based platform that excels in sales tracking by managing leads, deals, pipelines, and customer interactions through customizable modules and automation. It provides real-time visibility into sales activities with advanced reporting, forecasting tools, and AI-driven insights via Zia. Ideal for businesses seeking an all-in-one solution, it integrates deeply with the Zoho suite and third-party apps to enhance sales performance and team collaboration.
Pros
- Robust pipeline management and forecasting tools for precise sales tracking
- Extensive customization and automation capabilities
- Seamless integrations with over 500 apps and Zoho ecosystem
Cons
- Steep learning curve for advanced customizations
- Free plan limited to basic features and 3 users
- Some premium sales analytics locked behind higher tiers
Best For
Small to mid-sized businesses needing affordable, scalable sales tracking with deep customization.
Pricing
Free for up to 3 users; paid plans start at $14/user/month (Standard), up to $52/user/month (Ultimate), billed annually.
Freshsales
enterpriseAI-driven sales CRM for tracking leads, deals, and customer interactions with visual pipelines.
Freddy AI, an intelligent assistant that auto-scores leads, predicts deal outcomes, and suggests next-best actions.
Freshsales is a CRM platform by Freshworks focused on sales tracking and management, offering visual pipelines, lead scoring, and activity tracking to help teams monitor deals from inception to close. It includes built-in email tracking, calling capabilities, and AI-driven insights via Freddy AI for forecasting and recommendations. Designed for sales teams, it integrates customer data into a unified 360-degree view, streamlining workflows and boosting productivity.
Pros
- Intuitive visual sales pipelines with drag-and-drop functionality
- Built-in phone, email, and AI-powered Freddy for deal insights
- Seamless integrations with popular tools like Google Workspace and HubSpot
Cons
- Advanced reporting and customization limited to higher tiers
- Mobile app can be glitchy for heavy users
- Lead scoring setup requires some configuration for optimal use
Best For
Small to mid-sized sales teams seeking an easy-to-deploy CRM for pipeline tracking and lead management without steep learning curves.
Pricing
Free plan available; paid plans start at $9/user/month (Growth, billed annually) up to $69/user/month (Enterprise).
Close
specializedHigh-velocity sales CRM with built-in calling, emailing, and real-time activity tracking for inside sales teams.
Predictive dialer with one-click calling and automatic activity logging
Close is an inside sales CRM designed for high-velocity outbound sales teams, integrating calling, emailing, SMS, and task management directly into the platform. It excels at tracking sales activities with automatic logging of calls, emails, and notes, while providing visual pipelines, forecasting, and performance reporting. The tool streamlines deal progression without requiring external integrations for core communications.
Pros
- Built-in phone, email, and SMS with auto-logging for effortless tracking
- Powerful dialer and workflows boost sales productivity
- Real-time reporting and custom dashboards for sales insights
Cons
- Limited marketing automation capabilities
- Higher pricing may not suit very small teams
- Advanced customizations require some setup time
Best For
Outbound sales teams focused on call-heavy pipelines needing integrated activity tracking and deal management.
Pricing
Starts at $59/user/month (Starter, billed annually), $99/user/month (Professional), custom Enterprise plans.
monday sales CRM
enterpriseCustomizable work OS-based CRM for flexible sales pipeline tracking and team collaboration.
No-code automations that trigger actions across sales stages without developer help
monday sales CRM, built on the monday.com platform, is a highly customizable visual tool for tracking sales pipelines, leads, deals, and activities through interactive boards and dashboards. It enables teams to automate workflows, collaborate in real-time, and gain insights via customizable reports and integrations. While versatile for sales tracking, it shines in environments needing flexibility beyond traditional CRM rigidity.
Pros
- Highly customizable visual boards for intuitive pipeline tracking
- Powerful no-code automations to streamline sales processes
- Seamless integrations with 200+ apps for comprehensive sales data
Cons
- Steep learning curve for advanced customizations
- Pricing escalates quickly with users and premium features
- Reporting lacks depth compared to dedicated sales analytics tools
Best For
Sales teams in growing businesses seeking a flexible, visual CRM that integrates with project management workflows.
Pricing
Plans start at $12/user/month (billed annually) for Basic, up to $24/user/month for Pro with advanced sales CRM features; Enterprise custom.
Copper
specializedGoogle Workspace-integrated CRM that automatically tracks sales emails, calls, and deals.
Automatic syncing and behavioral insights from Google Workspace apps directly into the sales pipeline
Copper is a CRM platform tailored for Google Workspace users, offering comprehensive sales tracking through pipeline management, lead nurturing, deal forecasting, and activity logging. It seamlessly integrates with Gmail, Calendar, and Drive to automate data entry and provide a unified view of customer interactions. Designed for simplicity, it helps sales teams track opportunities without the complexity of traditional enterprise CRMs.
Pros
- Seamless native integration with Google Workspace tools like Gmail and Calendar
- Intuitive interface with minimal setup required
- Automated data syncing and smart pipeline visualizations
Cons
- Limited advanced customization for complex sales processes
- Fewer third-party integrations outside the Google ecosystem
- Pricing escalates quickly for higher-tier features
Best For
Small to medium sales teams embedded in Google Workspace who prioritize ease and integration over deep customization.
Pricing
Starts at $25/user/month (Basic, billed annually), $59/user/month (Professional), $99/user/month (Business); Enterprise custom.
Insightly
enterpriseCRM platform combining sales pipeline tracking with project management and relationship insights.
Built-in project management tightly linked to CRM records for tracking sales from lead to delivery
Insightly is a comprehensive CRM platform that excels in sales tracking by providing tools for managing leads, opportunities, and pipelines through customizable stages and visual boards. It integrates contact management, email tracking, task automation, and reporting to give sales teams a 360-degree view of customer interactions. Beyond core sales functions, it includes built-in project management, making it ideal for businesses linking sales with service delivery.
Pros
- Powerful pipeline visualization and drag-and-drop deal management
- Seamless integrations with email, calendars, and 250+ apps
- Combined CRM and project management for end-to-end workflows
Cons
- Reporting and analytics lack depth compared to top competitors
- Interface feels dated and customization requires technical know-how
- Pricing escalates quickly for advanced features and larger teams
Best For
Small to mid-sized businesses needing an integrated CRM for sales pipeline tracking and project management without separate tools.
Pricing
Starts at $29/user/month (Professional), $49/user/month (Plus), custom Enterprise; 14-day free trial, annual discounts available.
Nimble
specializedSocial CRM for simple sales prospect tracking across email, social media, and unified timelines.
Social relationship intelligence that automatically enriches contact profiles with real-time social media interactions and signals
Nimble is a relationship-focused CRM platform that excels in tracking sales pipelines, managing contacts, and integrating email and social media data for a unified view of customer interactions. It allows sales teams to monitor deals through customizable pipelines, log activities, and nurture leads with insights from social signals across platforms like LinkedIn, Twitter, and Facebook. Designed for simplicity, it helps small businesses streamline sales tracking without the complexity of enterprise tools.
Pros
- Intuitive interface with quick setup and minimal learning curve
- Strong email and social media integrations for enriched contact profiles
- Affordable pricing suitable for small teams
Cons
- Limited advanced reporting and analytics compared to competitors
- Customization options for pipelines and workflows are basic
- No native mobile app, relying on web responsiveness
Best For
Small sales teams and solopreneurs seeking a simple, relationship-driven CRM for basic pipeline tracking and social-enriched lead management.
Pricing
Starts at $25/user/month (billed annually) for Business plan; $37.50/user/month for Power plan with advanced features.
Conclusion
This roundup highlights the best sales tracking software, with Salesforce leading as the top choice, offering comprehensive CRM tools for enterprise needs. HubSpot CRM follows closely, appealing with its user-friendliness and integrated marketing capabilities, while Pipedrive excels through its visual pipeline design and team performance insights. Each tool fills unique gaps, making Salesforce a standout, but HubSpot and Pipedrive remain strong alternatives based on specific business requirements.
Don’t miss out—begin using Salesforce now to streamline your sales pipeline, forecast more accurately, and build stronger customer relationships, no matter the scale of your operation.
Tools Reviewed
All tools were independently evaluated for this comparison