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Top 10 Best Text Marketing Software of 2026

Find the top 10 best text marketing software to boost engagement. Compare features & get the right tool. Start now!

Sarah Mitchell

Sarah Mitchell

Feb 11, 2026

10 tools comparedExpert reviewed
Independent evaluation · Unbiased commentary · Updated regularly
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Text marketing software has become a vital tool for businesses seeking direct, high-impact customer engagement, offering a channel that combines immediacy and personalization. With a diverse array of platforms to choose from, selecting the right solution is key to unlocking effective campaign performance and audience connection.

Quick Overview

  1. 1#1: SimpleTexting - User-friendly SMS and MMS marketing platform with automation, segmentation, A/B testing, and detailed analytics.
  2. 2#2: EZ Texting - Comprehensive business texting solution for bulk SMS campaigns, two-way messaging, and customer engagement.
  3. 3#3: Textedly - Affordable SMS marketing tool offering scheduling, drip campaigns, keywords, and contact management.
  4. 4#4: SlickText - Advanced SMS marketing platform with list segmentation, MMS support, automation, and performance tracking.
  5. 5#5: TextMagic - Global SMS gateway for marketing messages, two-way chats, and notifications with instant delivery worldwide.
  6. 6#6: Klaviyo - Marketing automation platform integrating SMS with email for personalized e-commerce campaigns and flows.
  7. 7#7: Omnisend - Omnichannel marketing tool combining email, SMS, and push notifications for automated customer journeys.
  8. 8#8: Postscript - Shopify-native SMS marketing app for abandoned cart recovery, promotions, and personalized messaging.
  9. 9#9: Attentive - AI-driven mobile messaging platform for personalized SMS and MMS campaigns at enterprise scale.
  10. 10#10: Twilio - Programmable cloud communications platform enabling scalable SMS marketing via APIs and no-code tools.

We ranked these tools based on features, usability, reliability, and value, prioritizing those that deliver robust functionality—such as automation, segmentation, and global reach—while remaining accessible to businesses of all sizes.

Comparison Table

Text marketing software serves as a critical tool for businesses seeking direct audience connection, and this comparison table examines leading options including SimpleTexting, EZ Texting, Textedly, SlickText, TextMagic, and others. Readers will find insights into features, pricing models, and usability to determine the most suitable choice for their specific goals.

User-friendly SMS and MMS marketing platform with automation, segmentation, A/B testing, and detailed analytics.

Features
9.8/10
Ease
9.5/10
Value
9.3/10
2EZ Texting logo9.2/10

Comprehensive business texting solution for bulk SMS campaigns, two-way messaging, and customer engagement.

Features
9.3/10
Ease
9.5/10
Value
8.9/10
3Textedly logo8.5/10

Affordable SMS marketing tool offering scheduling, drip campaigns, keywords, and contact management.

Features
8.7/10
Ease
9.2/10
Value
8.3/10
4SlickText logo8.7/10

Advanced SMS marketing platform with list segmentation, MMS support, automation, and performance tracking.

Features
9.2/10
Ease
8.5/10
Value
8.0/10
5TextMagic logo8.1/10

Global SMS gateway for marketing messages, two-way chats, and notifications with instant delivery worldwide.

Features
8.0/10
Ease
8.5/10
Value
8.0/10
6Klaviyo logo8.4/10

Marketing automation platform integrating SMS with email for personalized e-commerce campaigns and flows.

Features
9.2/10
Ease
7.8/10
Value
7.6/10
7Omnisend logo8.2/10

Omnichannel marketing tool combining email, SMS, and push notifications for automated customer journeys.

Features
8.7/10
Ease
8.5/10
Value
7.8/10
8Postscript logo8.7/10

Shopify-native SMS marketing app for abandoned cart recovery, promotions, and personalized messaging.

Features
9.2/10
Ease
8.5/10
Value
8.0/10
9Attentive logo8.7/10

AI-driven mobile messaging platform for personalized SMS and MMS campaigns at enterprise scale.

Features
9.4/10
Ease
7.9/10
Value
8.1/10
10Twilio logo7.8/10

Programmable cloud communications platform enabling scalable SMS marketing via APIs and no-code tools.

Features
9.2/10
Ease
5.4/10
Value
8.1/10
1
SimpleTexting logo

SimpleTexting

specialized

User-friendly SMS and MMS marketing platform with automation, segmentation, A/B testing, and detailed analytics.

Overall Rating9.6/10
Features
9.8/10
Ease of Use
9.5/10
Value
9.3/10
Standout Feature

Unified Conversations inbox for seamless two-way SMS/MMS management across teams

SimpleTexting is a top-tier SMS and MMS marketing platform that empowers businesses to send bulk text campaigns, automate customer communications, and manage two-way conversations at scale. It excels in audience segmentation, list building via keywords and web forms, and integrations with CRMs like HubSpot and e-commerce tools like Shopify. Comprehensive analytics, A2P compliance tools, and high deliverability make it ideal for driving engagement, sales, and retention through mobile messaging.

Pros

  • Highly intuitive dashboard with drag-and-drop campaign builder
  • Powerful automation, segmentation, and two-way messaging capabilities
  • Excellent integrations and top-tier deliverability with 99%+ rates

Cons

  • Pricing scales quickly for high-volume senders
  • Advanced reporting requires higher-tier plans
  • Lacks native email marketing integration

Best For

Small to mid-sized businesses and marketing teams wanting a user-friendly, all-in-one SMS platform for customer engagement and conversions.

Pricing

Starts at $29/month (500 credits) up to $5,000+/month for enterprise; pay-per-credit with annual discounts available.

Visit SimpleTextingsimpletexting.com
2
EZ Texting logo

EZ Texting

specialized

Comprehensive business texting solution for bulk SMS campaigns, two-way messaging, and customer engagement.

Overall Rating9.2/10
Features
9.3/10
Ease of Use
9.5/10
Value
8.9/10
Standout Feature

QR Code generator for instant list building and text-to-join keywords

EZ Texting is a robust SMS marketing platform designed for businesses to create, send, and track text message campaigns efficiently. It offers features like contact segmentation, automation workflows, MMS support, QR code sign-ups, and integrations with tools like Zapier and Shopify. The platform excels in compliance with TCPA regulations and provides real-time analytics for optimizing engagement.

Pros

  • Intuitive drag-and-drop campaign builder and mobile app
  • Excellent deliverability rates and TCPA compliance tools
  • Strong automation and segmentation for personalized messaging

Cons

  • Credit-based pricing can become expensive at scale
  • Limited built-in A/B testing compared to competitors
  • Advanced reporting requires higher-tier plans

Best For

Small to medium-sized businesses seeking an easy-to-use SMS platform for customer engagement and promotions.

Pricing

Starts at $19/month (Lite: 500 credits), $29/month (Pro: 1,500 credits), up to custom enterprise plans; pay-as-you-go options available.

Visit EZ Textingeztexting.com
3
Textedly logo

Textedly

specialized

Affordable SMS marketing tool offering scheduling, drip campaigns, keywords, and contact management.

Overall Rating8.5/10
Features
8.7/10
Ease of Use
9.2/10
Value
8.3/10
Standout Feature

Integrated QR code generator and landing page builder for seamless SMS-to-action funnels

Textedly is a user-friendly SMS and MMS marketing platform that enables businesses to send bulk text campaigns, automated drip sequences, and personalized messages for promotions, reminders, and customer engagement. It includes tools like QR code generators, landing pages, and contact import features to streamline outreach while ensuring TCPA compliance and A2P 10DLC registration. With integrations via Zapier and robust reporting, it's suited for scaling text marketing efforts without complexity.

Pros

  • Intuitive dashboard and quick campaign setup
  • Strong automation for drip campaigns and reminders
  • Excellent compliance tools and customer support

Cons

  • Credit-based pricing can become expensive at scale
  • Limited native integrations compared to enterprise competitors
  • Analytics lack advanced segmentation depth

Best For

Small to medium-sized businesses seeking an easy-entry SMS marketing tool for customer notifications and promotions.

Pricing

Starts at $24/month for 500 credits (messages), with tiers up to $1,000+/month for high-volume; additional credits available pay-as-you-go.

Visit Textedlytextedly.com
4
SlickText logo

SlickText

specialized

Advanced SMS marketing platform with list segmentation, MMS support, automation, and performance tracking.

Overall Rating8.7/10
Features
9.2/10
Ease of Use
8.5/10
Value
8.0/10
Standout Feature

Text-to-Join opt-in system for rapid, compliant subscriber growth via custom keywords.

SlickText is a robust SMS marketing platform designed for businesses to create, send, and manage text message campaigns at scale. It offers tools for subscriber list building via keywords and web sign-ups, advanced segmentation, automation workflows, A/B testing, and detailed analytics to track engagement. The platform supports MMS, two-way messaging, and integrations with e-commerce tools like Shopify and WooCommerce, making it ideal for driving sales and customer loyalty through mobile.

Pros

  • Powerful automation and segmentation for personalized campaigns
  • High deliverability rates and compliance tools
  • Seamless integrations with major e-commerce platforms

Cons

  • Pricing scales quickly with subscriber count and message volume
  • Limited multichannel support beyond SMS/MMS
  • Occasional reports of slower customer support response times

Best For

Small to mid-sized e-commerce and retail businesses aiming to boost conversions via targeted SMS marketing.

Pricing

Plans start at $29/month (Growth: up to 500 subscribers, 3,200 messages) scaling to $499+/month for Premium (50k subscribers); pay-per-message extras apply.

Visit SlickTextslicktext.com
5
TextMagic logo

TextMagic

specialized

Global SMS gateway for marketing messages, two-way chats, and notifications with instant delivery worldwide.

Overall Rating8.1/10
Features
8.0/10
Ease of Use
8.5/10
Value
8.0/10
Standout Feature

Global SMS gateway supporting 200+ countries with local sender IDs and numbers for optimal deliverability

TextMagic is a robust SMS marketing platform that allows businesses to send bulk texts, automate campaigns, and handle two-way messaging across over 200 countries. It features a web-based dashboard for easy campaign management, contact segmentation, scheduling, templates, and detailed analytics. Additionally, its API enables seamless integrations with CRM systems, e-commerce platforms, and custom apps for scalable text marketing.

Pros

  • Extensive global coverage in 200+ countries with high delivery rates
  • User-friendly web interface and quick setup with no long-term contracts
  • Powerful API and Zapier integrations for automation

Cons

  • Primarily SMS-focused, lacking multichannel support like email or push notifications
  • Credit-based pricing can become costly for very high-volume users
  • Advanced personalization and A/B testing features are basic compared to enterprise tools

Best For

Small to medium-sized businesses seeking reliable, straightforward SMS marketing for international customer engagement and notifications.

Pricing

Pay-as-you-go credits (e.g., 10 credits for $10, ~$0.10 per domestic SMS) or monthly subscriptions starting at $29 for 500 credits; free trial with 10 messages available.

Visit TextMagictextmagic.com
6
Klaviyo logo

Klaviyo

enterprise

Marketing automation platform integrating SMS with email for personalized e-commerce campaigns and flows.

Overall Rating8.4/10
Features
9.2/10
Ease of Use
7.8/10
Value
7.6/10
Standout Feature

Behavioral automation flows that trigger hyper-personalized SMS based on real-time customer data from integrated stores

Klaviyo is a powerful marketing automation platform primarily known for email marketing but with robust SMS (text) capabilities tailored for e-commerce brands. It enables personalized SMS campaigns, automated flows triggered by customer behavior, and advanced segmentation using first-party data. Users can send MMS, A/B test messages, and track performance metrics like open rates and conversions directly within the platform.

Pros

  • Deep e-commerce integrations (e.g., Shopify, BigCommerce) for seamless SMS triggering
  • Advanced personalization and behavioral segmentation for high-engagement texts
  • Strong analytics and reporting specific to SMS performance

Cons

  • SMS functionality is secondary to email, requiring setup for standalone use
  • Pricing escalates quickly with contact list size and message volume
  • Steeper learning curve for non-e-commerce users or complex automations

Best For

E-commerce brands wanting integrated email and SMS marketing with data-driven personalization.

Pricing

Free plan for up to 250 contacts; paid plans start at $45/month (billed annually) based on active profiles, plus SMS costs (~$0.015 per US message outbound).

Visit Klaviyoklaviyo.com
7
Omnisend logo

Omnisend

specialized

Omnichannel marketing tool combining email, SMS, and push notifications for automated customer journeys.

Overall Rating8.2/10
Features
8.7/10
Ease of Use
8.5/10
Value
7.8/10
Standout Feature

Omnichannel customer journeys that dynamically trigger SMS, email, or push based on real-time behavior

Omnisend is an omnichannel marketing platform designed primarily for e-commerce businesses, offering robust SMS marketing capabilities alongside email, push notifications, and popups. It enables personalized text campaigns, automated SMS workflows like cart recovery and win-back sequences, and advanced segmentation based on purchase behavior. Users can integrate it seamlessly with platforms like Shopify and benefit from A/B testing to optimize SMS performance.

Pros

  • Seamless omnichannel automation combining SMS with email and push
  • Strong e-commerce integrations and behavioral triggers for SMS
  • User-friendly drag-and-drop editor and detailed reporting

Cons

  • SMS pricing is pay-per-message and can become expensive at scale
  • Less specialized SMS features compared to dedicated text platforms
  • Contact-based pricing limits scalability for large lists without upgrades

Best For

E-commerce stores wanting integrated SMS marketing within broader automation workflows.

Pricing

Free plan for up to 250 contacts; Standard from $20/mo (500 contacts); Pro from $59/mo; SMS charged at ~$0.02-$0.04 per message depending on volume.

Visit Omnisendomnisend.com
8
Postscript logo

Postscript

specialized

Shopify-native SMS marketing app for abandoned cart recovery, promotions, and personalized messaging.

Overall Rating8.7/10
Features
9.2/10
Ease of Use
8.5/10
Value
8.0/10
Standout Feature

One-click post-purchase upsells and reviews collected directly via SMS, proven to boost average order value significantly

Postscript is a specialized SMS marketing platform designed for e-commerce brands, particularly Shopify merchants, enabling targeted text campaigns for promotions, abandoned cart recovery, shipping updates, and personalized customer engagement. It offers robust automation, segmentation, and compliance tools to ensure high deliverability while adhering to TCPA and CTIA regulations. The platform integrates seamlessly with e-commerce stacks to drive revenue through direct mobile messaging.

Pros

  • Seamless native integration with Shopify and other e-commerce platforms
  • High deliverability rates and built-in regulatory compliance
  • Powerful automation for abandoned carts, upsells, and post-purchase flows

Cons

  • Pricing can be steep for small businesses or low-volume senders
  • Primarily SMS-focused with limited multichannel support
  • Advanced features require some setup time and learning

Best For

Shopify-based e-commerce brands aiming to scale revenue through automated, high-ROI SMS marketing campaigns.

Pricing

Starts at $250/month (Growth plan for up to 5K messages), with Professional at $650/month and Enterprise custom; pay-per-message beyond limits.

Visit Postscriptpostscript.io
9
Attentive logo

Attentive

enterprise

AI-driven mobile messaging platform for personalized SMS and MMS campaigns at enterprise scale.

Overall Rating8.7/10
Features
9.4/10
Ease of Use
7.9/10
Value
8.1/10
Standout Feature

AI-Powered Real-Time Personalization Engine using first-party data

Attentive is a conversational SMS and MMS marketing platform tailored for e-commerce brands, enabling personalized text campaigns to boost engagement, conversions, and customer lifetime value. It uses AI to analyze first-party data for hyper-personalized messaging, automate two-way conversations, and optimize campaigns through A/B testing and predictive analytics. With seamless integrations for platforms like Shopify, Klaviyo, and Google Analytics, it helps scale SMS marketing while ensuring compliance with TCPA and CTIA regulations.

Pros

  • AI-driven hyper-personalization for high ROI
  • Excellent deliverability and compliance tools
  • Deep e-commerce integrations and automation

Cons

  • Expensive custom pricing unsuitable for small businesses
  • Steep learning curve and complex setup
  • Limited transparency on pricing without sales contact

Best For

Mid-to-large e-commerce brands needing advanced, data-driven SMS personalization at scale.

Pricing

Custom enterprise pricing based on subscriber volume and messages; typically starts at $10,000+/month with no public tiers.

Visit Attentiveattentive.com
10
Twilio logo

Twilio

enterprise

Programmable cloud communications platform enabling scalable SMS marketing via APIs and no-code tools.

Overall Rating7.8/10
Features
9.2/10
Ease of Use
5.4/10
Value
8.1/10
Standout Feature

Programmable Messaging API for fully customizable, real-time SMS automation and workflows

Twilio is a cloud communications platform offering APIs for SMS, voice, and messaging services, enabling businesses to build scalable text marketing campaigns. It supports bulk SMS sending, two-way messaging, MMS, and advanced features like short codes and toll-free numbers for compliant marketing. With integrations across thousands of apps, it excels in customization but requires coding expertise for full implementation.

Pros

  • Unmatched scalability for high-volume SMS campaigns
  • Global reach with support for 180+ countries
  • Deep integrations and robust compliance tools (TCPA, CTIA)

Cons

  • Steep learning curve requiring developer skills
  • No out-of-the-box marketing UI or templates
  • Usage-based pricing can escalate quickly for small campaigns

Best For

Enterprises and tech teams building custom, high-scale text marketing solutions integrated with existing systems.

Pricing

Pay-as-you-go: ~$0.0079 per outbound SMS (US), $0.0085 inbound; phone numbers $1-2/month; volume discounts available.

Visit Twiliotwilio.com

Conclusion

The top text marketing software excel in diverse areas, from user-friendly automation to global reach, with SimpleTexting leading as the standout choice for its all-in-one features and intuitive design. EZ Texting and Textedly are strong alternatives, offering robust solutions for bulk campaigns or affordability, respectively, ensuring there’s a tool for every business need.

SimpleTexting logo
Our Top Pick
SimpleTexting

Whether you’re looking to streamline engagement or boost conversions, start with SimpleTexting—its strengths in automation and segmentation make it a reliable partner to elevate your text marketing efforts.