Quick Overview
- 1#1: SimpleTexting - User-friendly SMS and MMS marketing platform with automation, segmentation, A/B testing, and detailed analytics.
- 2#2: EZ Texting - Comprehensive business texting solution for bulk SMS campaigns, two-way messaging, and customer engagement.
- 3#3: Textedly - Affordable SMS marketing tool offering scheduling, drip campaigns, keywords, and contact management.
- 4#4: SlickText - Advanced SMS marketing platform with list segmentation, MMS support, automation, and performance tracking.
- 5#5: TextMagic - Global SMS gateway for marketing messages, two-way chats, and notifications with instant delivery worldwide.
- 6#6: Klaviyo - Marketing automation platform integrating SMS with email for personalized e-commerce campaigns and flows.
- 7#7: Omnisend - Omnichannel marketing tool combining email, SMS, and push notifications for automated customer journeys.
- 8#8: Postscript - Shopify-native SMS marketing app for abandoned cart recovery, promotions, and personalized messaging.
- 9#9: Attentive - AI-driven mobile messaging platform for personalized SMS and MMS campaigns at enterprise scale.
- 10#10: Twilio - Programmable cloud communications platform enabling scalable SMS marketing via APIs and no-code tools.
We ranked these tools based on features, usability, reliability, and value, prioritizing those that deliver robust functionality—such as automation, segmentation, and global reach—while remaining accessible to businesses of all sizes.
Comparison Table
Text marketing software serves as a critical tool for businesses seeking direct audience connection, and this comparison table examines leading options including SimpleTexting, EZ Texting, Textedly, SlickText, TextMagic, and others. Readers will find insights into features, pricing models, and usability to determine the most suitable choice for their specific goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | SimpleTexting User-friendly SMS and MMS marketing platform with automation, segmentation, A/B testing, and detailed analytics. | specialized | 9.6/10 | 9.8/10 | 9.5/10 | 9.3/10 |
| 2 | EZ Texting Comprehensive business texting solution for bulk SMS campaigns, two-way messaging, and customer engagement. | specialized | 9.2/10 | 9.3/10 | 9.5/10 | 8.9/10 |
| 3 | Textedly Affordable SMS marketing tool offering scheduling, drip campaigns, keywords, and contact management. | specialized | 8.5/10 | 8.7/10 | 9.2/10 | 8.3/10 |
| 4 | SlickText Advanced SMS marketing platform with list segmentation, MMS support, automation, and performance tracking. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 5 | TextMagic Global SMS gateway for marketing messages, two-way chats, and notifications with instant delivery worldwide. | specialized | 8.1/10 | 8.0/10 | 8.5/10 | 8.0/10 |
| 6 | Klaviyo Marketing automation platform integrating SMS with email for personalized e-commerce campaigns and flows. | enterprise | 8.4/10 | 9.2/10 | 7.8/10 | 7.6/10 |
| 7 | Omnisend Omnichannel marketing tool combining email, SMS, and push notifications for automated customer journeys. | specialized | 8.2/10 | 8.7/10 | 8.5/10 | 7.8/10 |
| 8 | Postscript Shopify-native SMS marketing app for abandoned cart recovery, promotions, and personalized messaging. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 9 | Attentive AI-driven mobile messaging platform for personalized SMS and MMS campaigns at enterprise scale. | enterprise | 8.7/10 | 9.4/10 | 7.9/10 | 8.1/10 |
| 10 | Twilio Programmable cloud communications platform enabling scalable SMS marketing via APIs and no-code tools. | enterprise | 7.8/10 | 9.2/10 | 5.4/10 | 8.1/10 |
User-friendly SMS and MMS marketing platform with automation, segmentation, A/B testing, and detailed analytics.
Comprehensive business texting solution for bulk SMS campaigns, two-way messaging, and customer engagement.
Affordable SMS marketing tool offering scheduling, drip campaigns, keywords, and contact management.
Advanced SMS marketing platform with list segmentation, MMS support, automation, and performance tracking.
Global SMS gateway for marketing messages, two-way chats, and notifications with instant delivery worldwide.
Marketing automation platform integrating SMS with email for personalized e-commerce campaigns and flows.
Omnichannel marketing tool combining email, SMS, and push notifications for automated customer journeys.
Shopify-native SMS marketing app for abandoned cart recovery, promotions, and personalized messaging.
AI-driven mobile messaging platform for personalized SMS and MMS campaigns at enterprise scale.
Programmable cloud communications platform enabling scalable SMS marketing via APIs and no-code tools.
SimpleTexting
specializedUser-friendly SMS and MMS marketing platform with automation, segmentation, A/B testing, and detailed analytics.
Unified Conversations inbox for seamless two-way SMS/MMS management across teams
SimpleTexting is a top-tier SMS and MMS marketing platform that empowers businesses to send bulk text campaigns, automate customer communications, and manage two-way conversations at scale. It excels in audience segmentation, list building via keywords and web forms, and integrations with CRMs like HubSpot and e-commerce tools like Shopify. Comprehensive analytics, A2P compliance tools, and high deliverability make it ideal for driving engagement, sales, and retention through mobile messaging.
Pros
- Highly intuitive dashboard with drag-and-drop campaign builder
- Powerful automation, segmentation, and two-way messaging capabilities
- Excellent integrations and top-tier deliverability with 99%+ rates
Cons
- Pricing scales quickly for high-volume senders
- Advanced reporting requires higher-tier plans
- Lacks native email marketing integration
Best For
Small to mid-sized businesses and marketing teams wanting a user-friendly, all-in-one SMS platform for customer engagement and conversions.
Pricing
Starts at $29/month (500 credits) up to $5,000+/month for enterprise; pay-per-credit with annual discounts available.
EZ Texting
specializedComprehensive business texting solution for bulk SMS campaigns, two-way messaging, and customer engagement.
QR Code generator for instant list building and text-to-join keywords
EZ Texting is a robust SMS marketing platform designed for businesses to create, send, and track text message campaigns efficiently. It offers features like contact segmentation, automation workflows, MMS support, QR code sign-ups, and integrations with tools like Zapier and Shopify. The platform excels in compliance with TCPA regulations and provides real-time analytics for optimizing engagement.
Pros
- Intuitive drag-and-drop campaign builder and mobile app
- Excellent deliverability rates and TCPA compliance tools
- Strong automation and segmentation for personalized messaging
Cons
- Credit-based pricing can become expensive at scale
- Limited built-in A/B testing compared to competitors
- Advanced reporting requires higher-tier plans
Best For
Small to medium-sized businesses seeking an easy-to-use SMS platform for customer engagement and promotions.
Pricing
Starts at $19/month (Lite: 500 credits), $29/month (Pro: 1,500 credits), up to custom enterprise plans; pay-as-you-go options available.
Textedly
specializedAffordable SMS marketing tool offering scheduling, drip campaigns, keywords, and contact management.
Integrated QR code generator and landing page builder for seamless SMS-to-action funnels
Textedly is a user-friendly SMS and MMS marketing platform that enables businesses to send bulk text campaigns, automated drip sequences, and personalized messages for promotions, reminders, and customer engagement. It includes tools like QR code generators, landing pages, and contact import features to streamline outreach while ensuring TCPA compliance and A2P 10DLC registration. With integrations via Zapier and robust reporting, it's suited for scaling text marketing efforts without complexity.
Pros
- Intuitive dashboard and quick campaign setup
- Strong automation for drip campaigns and reminders
- Excellent compliance tools and customer support
Cons
- Credit-based pricing can become expensive at scale
- Limited native integrations compared to enterprise competitors
- Analytics lack advanced segmentation depth
Best For
Small to medium-sized businesses seeking an easy-entry SMS marketing tool for customer notifications and promotions.
Pricing
Starts at $24/month for 500 credits (messages), with tiers up to $1,000+/month for high-volume; additional credits available pay-as-you-go.
SlickText
specializedAdvanced SMS marketing platform with list segmentation, MMS support, automation, and performance tracking.
Text-to-Join opt-in system for rapid, compliant subscriber growth via custom keywords.
SlickText is a robust SMS marketing platform designed for businesses to create, send, and manage text message campaigns at scale. It offers tools for subscriber list building via keywords and web sign-ups, advanced segmentation, automation workflows, A/B testing, and detailed analytics to track engagement. The platform supports MMS, two-way messaging, and integrations with e-commerce tools like Shopify and WooCommerce, making it ideal for driving sales and customer loyalty through mobile.
Pros
- Powerful automation and segmentation for personalized campaigns
- High deliverability rates and compliance tools
- Seamless integrations with major e-commerce platforms
Cons
- Pricing scales quickly with subscriber count and message volume
- Limited multichannel support beyond SMS/MMS
- Occasional reports of slower customer support response times
Best For
Small to mid-sized e-commerce and retail businesses aiming to boost conversions via targeted SMS marketing.
Pricing
Plans start at $29/month (Growth: up to 500 subscribers, 3,200 messages) scaling to $499+/month for Premium (50k subscribers); pay-per-message extras apply.
TextMagic
specializedGlobal SMS gateway for marketing messages, two-way chats, and notifications with instant delivery worldwide.
Global SMS gateway supporting 200+ countries with local sender IDs and numbers for optimal deliverability
TextMagic is a robust SMS marketing platform that allows businesses to send bulk texts, automate campaigns, and handle two-way messaging across over 200 countries. It features a web-based dashboard for easy campaign management, contact segmentation, scheduling, templates, and detailed analytics. Additionally, its API enables seamless integrations with CRM systems, e-commerce platforms, and custom apps for scalable text marketing.
Pros
- Extensive global coverage in 200+ countries with high delivery rates
- User-friendly web interface and quick setup with no long-term contracts
- Powerful API and Zapier integrations for automation
Cons
- Primarily SMS-focused, lacking multichannel support like email or push notifications
- Credit-based pricing can become costly for very high-volume users
- Advanced personalization and A/B testing features are basic compared to enterprise tools
Best For
Small to medium-sized businesses seeking reliable, straightforward SMS marketing for international customer engagement and notifications.
Pricing
Pay-as-you-go credits (e.g., 10 credits for $10, ~$0.10 per domestic SMS) or monthly subscriptions starting at $29 for 500 credits; free trial with 10 messages available.
Klaviyo
enterpriseMarketing automation platform integrating SMS with email for personalized e-commerce campaigns and flows.
Behavioral automation flows that trigger hyper-personalized SMS based on real-time customer data from integrated stores
Klaviyo is a powerful marketing automation platform primarily known for email marketing but with robust SMS (text) capabilities tailored for e-commerce brands. It enables personalized SMS campaigns, automated flows triggered by customer behavior, and advanced segmentation using first-party data. Users can send MMS, A/B test messages, and track performance metrics like open rates and conversions directly within the platform.
Pros
- Deep e-commerce integrations (e.g., Shopify, BigCommerce) for seamless SMS triggering
- Advanced personalization and behavioral segmentation for high-engagement texts
- Strong analytics and reporting specific to SMS performance
Cons
- SMS functionality is secondary to email, requiring setup for standalone use
- Pricing escalates quickly with contact list size and message volume
- Steeper learning curve for non-e-commerce users or complex automations
Best For
E-commerce brands wanting integrated email and SMS marketing with data-driven personalization.
Pricing
Free plan for up to 250 contacts; paid plans start at $45/month (billed annually) based on active profiles, plus SMS costs (~$0.015 per US message outbound).
Omnisend
specializedOmnichannel marketing tool combining email, SMS, and push notifications for automated customer journeys.
Omnichannel customer journeys that dynamically trigger SMS, email, or push based on real-time behavior
Omnisend is an omnichannel marketing platform designed primarily for e-commerce businesses, offering robust SMS marketing capabilities alongside email, push notifications, and popups. It enables personalized text campaigns, automated SMS workflows like cart recovery and win-back sequences, and advanced segmentation based on purchase behavior. Users can integrate it seamlessly with platforms like Shopify and benefit from A/B testing to optimize SMS performance.
Pros
- Seamless omnichannel automation combining SMS with email and push
- Strong e-commerce integrations and behavioral triggers for SMS
- User-friendly drag-and-drop editor and detailed reporting
Cons
- SMS pricing is pay-per-message and can become expensive at scale
- Less specialized SMS features compared to dedicated text platforms
- Contact-based pricing limits scalability for large lists without upgrades
Best For
E-commerce stores wanting integrated SMS marketing within broader automation workflows.
Pricing
Free plan for up to 250 contacts; Standard from $20/mo (500 contacts); Pro from $59/mo; SMS charged at ~$0.02-$0.04 per message depending on volume.
Postscript
specializedShopify-native SMS marketing app for abandoned cart recovery, promotions, and personalized messaging.
One-click post-purchase upsells and reviews collected directly via SMS, proven to boost average order value significantly
Postscript is a specialized SMS marketing platform designed for e-commerce brands, particularly Shopify merchants, enabling targeted text campaigns for promotions, abandoned cart recovery, shipping updates, and personalized customer engagement. It offers robust automation, segmentation, and compliance tools to ensure high deliverability while adhering to TCPA and CTIA regulations. The platform integrates seamlessly with e-commerce stacks to drive revenue through direct mobile messaging.
Pros
- Seamless native integration with Shopify and other e-commerce platforms
- High deliverability rates and built-in regulatory compliance
- Powerful automation for abandoned carts, upsells, and post-purchase flows
Cons
- Pricing can be steep for small businesses or low-volume senders
- Primarily SMS-focused with limited multichannel support
- Advanced features require some setup time and learning
Best For
Shopify-based e-commerce brands aiming to scale revenue through automated, high-ROI SMS marketing campaigns.
Pricing
Starts at $250/month (Growth plan for up to 5K messages), with Professional at $650/month and Enterprise custom; pay-per-message beyond limits.
Attentive
enterpriseAI-driven mobile messaging platform for personalized SMS and MMS campaigns at enterprise scale.
AI-Powered Real-Time Personalization Engine using first-party data
Attentive is a conversational SMS and MMS marketing platform tailored for e-commerce brands, enabling personalized text campaigns to boost engagement, conversions, and customer lifetime value. It uses AI to analyze first-party data for hyper-personalized messaging, automate two-way conversations, and optimize campaigns through A/B testing and predictive analytics. With seamless integrations for platforms like Shopify, Klaviyo, and Google Analytics, it helps scale SMS marketing while ensuring compliance with TCPA and CTIA regulations.
Pros
- AI-driven hyper-personalization for high ROI
- Excellent deliverability and compliance tools
- Deep e-commerce integrations and automation
Cons
- Expensive custom pricing unsuitable for small businesses
- Steep learning curve and complex setup
- Limited transparency on pricing without sales contact
Best For
Mid-to-large e-commerce brands needing advanced, data-driven SMS personalization at scale.
Pricing
Custom enterprise pricing based on subscriber volume and messages; typically starts at $10,000+/month with no public tiers.
Twilio
enterpriseProgrammable cloud communications platform enabling scalable SMS marketing via APIs and no-code tools.
Programmable Messaging API for fully customizable, real-time SMS automation and workflows
Twilio is a cloud communications platform offering APIs for SMS, voice, and messaging services, enabling businesses to build scalable text marketing campaigns. It supports bulk SMS sending, two-way messaging, MMS, and advanced features like short codes and toll-free numbers for compliant marketing. With integrations across thousands of apps, it excels in customization but requires coding expertise for full implementation.
Pros
- Unmatched scalability for high-volume SMS campaigns
- Global reach with support for 180+ countries
- Deep integrations and robust compliance tools (TCPA, CTIA)
Cons
- Steep learning curve requiring developer skills
- No out-of-the-box marketing UI or templates
- Usage-based pricing can escalate quickly for small campaigns
Best For
Enterprises and tech teams building custom, high-scale text marketing solutions integrated with existing systems.
Pricing
Pay-as-you-go: ~$0.0079 per outbound SMS (US), $0.0085 inbound; phone numbers $1-2/month; volume discounts available.
Conclusion
The top text marketing software excel in diverse areas, from user-friendly automation to global reach, with SimpleTexting leading as the standout choice for its all-in-one features and intuitive design. EZ Texting and Textedly are strong alternatives, offering robust solutions for bulk campaigns or affordability, respectively, ensuring there’s a tool for every business need.
Whether you’re looking to streamline engagement or boost conversions, start with SimpleTexting—its strengths in automation and segmentation make it a reliable partner to elevate your text marketing efforts.
Tools Reviewed
All tools were independently evaluated for this comparison
