Quick Overview
- 1#1: Badger Maps - Optimizes sales territories, routes, and customer visits for field sales teams with mapping and analytics.
- 2#2: Spotio - Provides territory mapping, management, and mobile CRM tools for door-to-door and field sales.
- 3#3: Map My Customers - Enables outside sales teams to visualize, manage, and optimize territories with route planning.
- 4#4: Geopointe - Delivers location intelligence and automated territory planning within Salesforce.
- 5#5: AlignMix - Automates territory alignment and balancing with data-driven optimization algorithms.
- 6#6: MapBusinessOnline - Offers cloud-based mapping for creating, analyzing, and exporting sales territories.
- 7#7: Territory4 - Designs balanced sales territories using advanced optimization and balancing tools.
- 8#8: Maptitude - Provides professional GIS mapping software with territory creation and demographic analysis.
- 9#9: AlignStar - Optimizes sales territories with workload balancing and performance forecasting.
- 10#10: Tactician - Supports territory management, site selection, and trade area analysis for sales planning.
Tools were evaluated based on core features (e.g., territory design, route optimization), usability, data integration capabilities, and overall value, ensuring a balanced selection of robust, practical options.
Comparison Table
Territory planning software enhances field sales productivity by organizing customer data and optimizing routes, with a variety of tools tailored to different business requirements. This comparison table examines key solutions like Badger Maps, Spotio, Map My Customers, Geopointe, AlignMix, and more, helping readers evaluate features, strengths, and ideal use cases for their teams.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Badger Maps Optimizes sales territories, routes, and customer visits for field sales teams with mapping and analytics. | specialized | 9.7/10 | 9.8/10 | 9.5/10 | 9.4/10 |
| 2 | Spotio Provides territory mapping, management, and mobile CRM tools for door-to-door and field sales. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 3 | Map My Customers Enables outside sales teams to visualize, manage, and optimize territories with route planning. | specialized | 8.5/10 | 8.8/10 | 8.7/10 | 8.2/10 |
| 4 | Geopointe Delivers location intelligence and automated territory planning within Salesforce. | enterprise | 8.6/10 | 9.2/10 | 8.1/10 | 8.0/10 |
| 5 | AlignMix Automates territory alignment and balancing with data-driven optimization algorithms. | specialized | 8.2/10 | 8.7/10 | 7.5/10 | 7.9/10 |
| 6 | MapBusinessOnline Offers cloud-based mapping for creating, analyzing, and exporting sales territories. | specialized | 7.9/10 | 8.1/10 | 8.4/10 | 7.8/10 |
| 7 | Territory4 Designs balanced sales territories using advanced optimization and balancing tools. | specialized | 7.6/10 | 7.8/10 | 8.2/10 | 7.0/10 |
| 8 | Maptitude Provides professional GIS mapping software with territory creation and demographic analysis. | enterprise | 8.1/10 | 9.2/10 | 6.8/10 | 8.0/10 |
| 9 | AlignStar Optimizes sales territories with workload balancing and performance forecasting. | specialized | 8.1/10 | 8.7/10 | 7.5/10 | 7.9/10 |
| 10 | Tactician Supports territory management, site selection, and trade area analysis for sales planning. | enterprise | 7.8/10 | 8.5/10 | 7.0/10 | 7.2/10 |
Optimizes sales territories, routes, and customer visits for field sales teams with mapping and analytics.
Provides territory mapping, management, and mobile CRM tools for door-to-door and field sales.
Enables outside sales teams to visualize, manage, and optimize territories with route planning.
Delivers location intelligence and automated territory planning within Salesforce.
Automates territory alignment and balancing with data-driven optimization algorithms.
Offers cloud-based mapping for creating, analyzing, and exporting sales territories.
Designs balanced sales territories using advanced optimization and balancing tools.
Provides professional GIS mapping software with territory creation and demographic analysis.
Optimizes sales territories with workload balancing and performance forecasting.
Supports territory management, site selection, and trade area analysis for sales planning.
Badger Maps
specializedOptimizes sales territories, routes, and customer visits for field sales teams with mapping and analytics.
AI-driven territory balancer that automatically redraws boundaries to equalize territories by revenue, headcount, or custom data layers
Badger Maps is a leading territory planning and route optimization software tailored for outside sales teams, enabling the creation, visualization, and balancing of sales territories using interactive maps and custom metrics like revenue or account count. It integrates CRM data to overlay customer locations, identify gaps, and generate optimized routes that save time and boost efficiency. The platform also supports daily scheduling, check-ins, and performance analytics to drive field sales productivity.
Pros
- Exceptional territory mapping and automatic balancing tools that equalize workloads based on key metrics
- Seamless CRM integrations (e.g., Salesforce, HubSpot) with real-time data syncing
- Intuitive mobile-first design optimized for field sales reps
Cons
- Higher pricing may deter very small teams
- Advanced territory features have a moderate learning curve
- Reporting depth is solid but not as customizable as enterprise BI tools
Best For
Outside sales managers and field reps in mid-to-large teams seeking to optimize territories, routes, and daily productivity.
Pricing
Starts at $49/user/month (billed annually) for Teams plan; Pro at $59/user/month; custom Enterprise pricing.
Spotio
specializedProvides territory mapping, management, and mobile CRM tools for door-to-door and field sales.
Intelligent Territory Optimizer that automatically balances territories using AI-driven metrics like sales potential and rep performance
Spotio is a field sales platform specializing in territory planning and management for outside sales teams. It enables users to create, visualize, and optimize territories using interactive maps, automatically assign leads, and balance workloads based on metrics like revenue potential or historical performance. The software integrates territory tools with routing, canvassing, and real-time tracking to enhance field efficiency and sales productivity.
Pros
- Advanced territory mapping and auto-optimization tools
- Seamless integration with CRM systems like Salesforce
- Mobile-first design with real-time field updates
Cons
- Limited advanced predictive analytics for territories
- Pricing scales quickly for larger teams
- Occasional mobile app glitches reported by users
Best For
Outside sales teams in door-to-door industries like solar, pest control, and telecom needing integrated territory planning and canvassing.
Pricing
Starts at $65/user/month for Canvassing plan; higher tiers like Door-to-Door at $89/user/month; custom Enterprise pricing available.
Map My Customers
specializedEnables outside sales teams to visualize, manage, and optimize territories with route planning.
Auto-balancer that instantly redistributes territories to equalize workloads based on user-defined criteria like sales volume or customer density
Map My Customers is a sales territory mapping and management platform that enables teams to visualize customer data on interactive maps, design and balance territories, and optimize routes for field sales reps. It supports territory planning by allowing users to draw custom boundaries, auto-balance assignments based on metrics like revenue or headcount, and track performance with heat maps and reports. The tool integrates with popular CRMs like Salesforce and offers a mobile app for real-time access, making it ideal for outside sales operations.
Pros
- Intuitive drag-and-drop territory design and visualization
- Automatic balancing of territories using customizable metrics
- Strong mobile app with offline capabilities for field reps
Cons
- Limited advanced AI-driven optimization compared to top enterprise tools
- Reporting features lack depth for complex analytics needs
- Higher-tier plans required for full CRM integrations and custom reporting
Best For
Small to mid-sized field sales teams seeking user-friendly territory mapping and basic optimization without enterprise-level complexity.
Pricing
Starts at $29/user/month (Basic), $49/user/month (Pro), with Enterprise plans custom quoted; annual billing offers discounts.
Geopointe
enterpriseDelivers location intelligence and automated territory planning within Salesforce.
Drag-and-drop territory designer with automated balancing directly embedded in Salesforce
Geopointe is a Salesforce-native mapping and territory planning platform that visualizes customer data, accounts, and opportunities on interactive maps. It enables sales teams to design, optimize, and automate territories based on geography, workload balance, revenue potential, and proximity. The tool supports real-time insights, clustering, heat maps, and seamless integration for efficient sales planning and execution.
Pros
- Deep native integration with Salesforce for seamless data visualization and automation
- Advanced territory optimization tools including auto-balancing and proximity search
- Robust mapping features like heat maps, clustering, and mobile accessibility
Cons
- Limited to Salesforce ecosystem, less ideal for non-Salesforce users
- Pricing can be high for small teams or basic needs
- Initial setup and advanced configuration require Salesforce expertise
Best For
Mid-to-large sales organizations heavily invested in Salesforce seeking advanced geographic territory management.
Pricing
Tiered plans starting at ~$5/user/month for basic mapping; Professional and Enterprise tiers $25+/user/month with custom quoting.
AlignMix
specializedAutomates territory alignment and balancing with data-driven optimization algorithms.
Patented MixAlign algorithm for automated, equitable territory balancing across multiple constraints
AlignMix is a specialized territory planning software that enables sales teams to design, optimize, and align territories using data-driven algorithms and interactive mapping. It integrates with CRM systems like Salesforce to balance workloads, predict sales potential, and support scenario planning for better resource allocation. The platform emphasizes fairness in territory design by minimizing overlaps and ensuring equitable opportunity distribution across reps.
Pros
- Advanced AI-driven optimization for workload balancing and territory alignment
- Seamless CRM integrations and robust data import capabilities
- Interactive maps and scenario modeling for visual planning
Cons
- Steeper learning curve for non-technical users
- Pricing is enterprise-oriented and not transparent
- Limited customization for very niche industry metrics
Best For
Mid-to-large sales organizations with complex territory structures seeking data-backed redesigns.
Pricing
Custom enterprise pricing upon request; typically starts at $10,000+ annually for teams of 50+ users.
MapBusinessOnline
specializedOffers cloud-based mapping for creating, analyzing, and exporting sales territories.
Layer Stack technology for overlaying multiple data sets and custom territories on a single interactive map
MapBusinessOnline is a cloud-based mapping platform tailored for businesses to visualize customer data, design sales territories, and optimize routes on interactive maps. Users can import data from Excel, CRM systems, or QuickBooks to create heat maps, drive-time zones, and balanced territories based on metrics like revenue or account count. It supports territory alignment, reporting, and mobile access, making it suitable for sales and field service teams seeking visual planning tools without complex GIS skills.
Pros
- User-friendly drag-and-drop territory creation and visualization
- Seamless data import from spreadsheets and CRMs
- Integrated route planner with drive-time analysis
Cons
- Limited AI-driven optimization compared to specialized tools
- Performance can lag with very large datasets
- Advanced reporting locked behind higher tiers
Best For
Small to mid-sized sales teams needing affordable, map-based territory design and customer visualization.
Pricing
Starts at $25/user/month (billed annually) for Basic; up to $125/user/month for Premium with advanced features.
Territory4
specializedDesigns balanced sales territories using advanced optimization and balancing tools.
AI-powered multi-KPI optimization that automatically generates balanced territory proposals
Territory4 is a cloud-based territory planning software tailored for sales and field service teams to design, optimize, and manage territories efficiently. It features interactive mapping, drag-and-drop planning tools, and automated optimization algorithms that balance workloads across multiple KPIs like revenue, travel time, and customer density. The platform supports real-time collaboration and integrates with CRMs such as Salesforce for seamless data synchronization and reporting.
Pros
- Intuitive drag-and-drop interface for quick territory adjustments
- Robust optimization engine balancing multiple KPIs
- Strong real-time collaboration and CRM integrations
Cons
- Pricing can be steep for small teams
- Limited advanced analytics compared to top competitors
- Steeper learning curve for complex optimizations
Best For
Mid-sized sales organizations needing collaborative territory design and optimization with CRM integration.
Pricing
Quote-based pricing starting at around £1,000/month for professional plans, scaling with users and features; enterprise options available.
Maptitude
enterpriseProvides professional GIS mapping software with territory creation and demographic analysis.
Integrated U.S. Census and demographic data for accurate, no-cost territory balancing by population, income, or sales potential
Maptitude is a powerful desktop GIS software from Caliper Corporation designed for business mapping, including advanced territory planning and optimization. It allows users to create, balance, and analyze sales territories using spatial data, drive-time calculations, and integrated demographic information from U.S. Census sources. The tool excels in visualizing customer locations, overlaying territories, and performing what-if scenarios to improve sales efficiency.
Pros
- Robust GIS tools for precise territory creation and balancing
- Includes extensive free demographic and business data layers
- High performance handling large datasets and complex analyses
Cons
- Steep learning curve due to professional GIS interface
- Desktop-only with limited real-time collaboration features
- Upfront licensing cost without free tier or trial limitations
Best For
Enterprise sales teams needing advanced spatial analytics and custom territory optimization beyond basic mapping.
Pricing
Perpetual license starts at $1,395 per user, plus optional annual maintenance (~$695) for updates and support.
AlignStar
specializedOptimizes sales territories with workload balancing and performance forecasting.
Proprietary genetic algorithm engine for automated, highly optimized territory designs
AlignStar is a specialized territory planning software designed for sales organizations to create, optimize, and manage sales territories using advanced algorithms and data-driven insights. It enables users to balance workloads across metrics like revenue, geography, customer density, and travel time while supporting scenario modeling and what-if analysis. The platform integrates with CRM systems and offers interactive mapping, reporting, and assignment tools to enhance sales efficiency and performance.
Pros
- Powerful genetic algorithm optimization for balanced territories
- Strong data integration with CRMs like Salesforce
- Interactive mapping and scenario planning tools
Cons
- Steep learning curve for non-technical users
- Pricing is quote-based and can be high for smaller teams
- Limited mobile accessibility and real-time collaboration
Best For
Mid-to-large sales teams in complex industries requiring data-driven territory realignments.
Pricing
Custom quote-based pricing; typically $10,000+ annually based on users, territories, and features.
Tactician
enterpriseSupports territory management, site selection, and trade area analysis for sales planning.
Automated territory balancing engine that optimizes across multiple metrics like workload, revenue, and geography in real-time
Tactician is a location intelligence platform focused on territory planning and optimization, using geospatial analytics to design balanced sales territories based on factors like revenue potential, customer density, and travel time. It offers tools for visualizing territories on interactive maps, aligning them with account data, and simulating scenarios to improve sales efficiency. The software integrates with CRM systems like Salesforce to streamline planning workflows for enterprise sales teams.
Pros
- Powerful geospatial analytics and optimization algorithms for balanced territory design
- Seamless CRM integrations and rich data visualization tools
- Handles complex, hierarchical territory structures effectively
Cons
- Steep learning curve due to GIS-heavy interface
- Enterprise pricing lacks transparency and may be prohibitive for SMBs
- Limited self-service options and customization flexibility
Best For
Mid-to-large enterprises with complex sales organizations needing advanced location-based territory optimization.
Pricing
Custom enterprise pricing starting at around $10,000/year; contact sales for quotes and demos.
Conclusion
The reviewed territory planning software offer diverse solutions, but the top three—with Badger Maps leading—stand out for their specialized strengths. Badger Maps excels in optimizing sales territories, routes, and customer visits with robust mapping and analytics, making it a top choice. Spotio and Map My Customers follow as strong alternatives, catering to field sales and visualization needs respectively, each with unique benefits for different teams.
Explore Badger Maps to unlock streamlined territory management and elevate your team's efficiency—your next step in optimizing sales performance might be just a click away.
Tools Reviewed
All tools were independently evaluated for this comparison