Quick Overview
- 1#1: Badger Maps - Optimizes sales territories and routes by balancing accounts, geography, and travel time for field sales teams.
- 2#2: Salesforce Maps - Provides advanced territory planning and optimization integrated seamlessly with Salesforce CRM.
- 3#3: Geopointe - Enables automated territory assignment and optimization with CRM mapping and visualization.
- 4#4: Map My Customers - Simplifies territory creation, visualization, and optimization for outside sales representatives.
- 5#5: Spotio - Offers territory mapping and optimization tools within a comprehensive field sales platform.
- 6#6: Visistat - Designs and optimizes sales territories using data-driven algorithms for balanced workloads.
- 7#7: Mapping Analytics Territory Manager - Uses genetic algorithms and heuristics for precise territory optimization and realignment.
- 8#8: Esri ArcGIS - Delivers GIS-based territory optimization with redistricting and spatial analytics capabilities.
- 9#9: CARTO - Builds and optimizes territories using cloud-native location intelligence and analytics.
- 10#10: Alteryx - Performs spatial analytics and optimization for custom territory design and balancing.
We evaluated these tools based on features like optimization algorithms, ease of use, CRM integration strength, and overall value, ensuring the list prioritizes software that delivers robust, actionable solutions for field sales and account management teams.
Comparison Table
Territory optimization software simplifies sales territory management by balancing customer reach and team workload. This comparison table features leading tools like Badger Maps, Salesforce Maps, Geopointe, Map My Customers, Spotio, and more, examining their core functionalities, integration capabilities, and target user bases. Readers will discover which tool aligns with their business size, workflow, and specific optimization goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Badger Maps Optimizes sales territories and routes by balancing accounts, geography, and travel time for field sales teams. | specialized | 9.5/10 | 9.7/10 | 9.2/10 | 9.3/10 |
| 2 | Salesforce Maps Provides advanced territory planning and optimization integrated seamlessly with Salesforce CRM. | enterprise | 8.7/10 | 9.3/10 | 8.1/10 | 8.2/10 |
| 3 | Geopointe Enables automated territory assignment and optimization with CRM mapping and visualization. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Map My Customers Simplifies territory creation, visualization, and optimization for outside sales representatives. | specialized | 8.4/10 | 8.2/10 | 9.1/10 | 7.9/10 |
| 5 | Spotio Offers territory mapping and optimization tools within a comprehensive field sales platform. | specialized | 8.2/10 | 8.5/10 | 8.0/10 | 7.8/10 |
| 6 | Visistat Designs and optimizes sales territories using data-driven algorithms for balanced workloads. | specialized | 8.2/10 | 8.7/10 | 7.6/10 | 7.9/10 |
| 7 | Mapping Analytics Territory Manager Uses genetic algorithms and heuristics for precise territory optimization and realignment. | specialized | 8.1/10 | 8.7/10 | 7.4/10 | 7.8/10 |
| 8 | Esri ArcGIS Delivers GIS-based territory optimization with redistricting and spatial analytics capabilities. | enterprise | 8.2/10 | 9.2/10 | 6.8/10 | 7.5/10 |
| 9 | CARTO Builds and optimizes territories using cloud-native location intelligence and analytics. | enterprise | 8.4/10 | 9.1/10 | 7.6/10 | 8.0/10 |
| 10 | Alteryx Performs spatial analytics and optimization for custom territory design and balancing. | enterprise | 7.8/10 | 8.5/10 | 7.0/10 | 6.8/10 |
Optimizes sales territories and routes by balancing accounts, geography, and travel time for field sales teams.
Provides advanced territory planning and optimization integrated seamlessly with Salesforce CRM.
Enables automated territory assignment and optimization with CRM mapping and visualization.
Simplifies territory creation, visualization, and optimization for outside sales representatives.
Offers territory mapping and optimization tools within a comprehensive field sales platform.
Designs and optimizes sales territories using data-driven algorithms for balanced workloads.
Uses genetic algorithms and heuristics for precise territory optimization and realignment.
Delivers GIS-based territory optimization with redistricting and spatial analytics capabilities.
Builds and optimizes territories using cloud-native location intelligence and analytics.
Performs spatial analytics and optimization for custom territory design and balancing.
Badger Maps
specializedOptimizes sales territories and routes by balancing accounts, geography, and travel time for field sales teams.
Automated territory balancing that dynamically equalizes workloads across reps using drive time, revenue, or 20+ custom metrics
Badger Maps is a leading territory optimization software tailored for field sales teams, enabling users to create, visualize, and balance sales territories using metrics like revenue, headcount, drive time, or custom data. It integrates with major CRMs such as Salesforce and HubSpot to pull customer data for accurate mapping and analysis. The platform also offers daily route optimization, check-ins, and performance reporting to maximize sales efficiency on the go.
Pros
- Powerful automated territory balancing with multi-metric optimization
- Seamless CRM integrations and real-time data syncing
- Intuitive mobile app for route planning and field execution
Cons
- Advanced analytics require higher-tier plans
- Steep learning curve for complex territory setups
- Limited free trial and no self-serve enterprise options
Best For
Field sales managers and teams in SMBs or mid-market companies seeking to optimize territories and daily routes with CRM-integrated tools.
Pricing
Starts at $59/user/month (Basic, billed annually), $69/user/month (Teams), with custom Enterprise pricing.
Salesforce Maps
enterpriseProvides advanced territory planning and optimization integrated seamlessly with Salesforce CRM.
AI-driven automated territory alignment that dynamically balances workloads, opportunities, and geography across sales teams
Salesforce Maps is a location intelligence platform deeply integrated with Salesforce CRM, designed to optimize sales territories, routes, and field operations. It enables automated territory alignment using AI-driven algorithms that balance workloads based on metrics like revenue, accounts, or travel time. The tool also supports dynamic scheduling, live tracking, and advanced analytics to enhance sales efficiency and coverage.
Pros
- Seamless integration with Salesforce CRM for real-time data syncing
- AI-powered territory optimization balancing multiple metrics automatically
- Robust analytics including heat maps and performance insights
Cons
- High cost, especially for smaller teams without existing Salesforce investment
- Steep learning curve due to Salesforce ecosystem complexity
- Limited flexibility for non-Salesforce users
Best For
Mid-to-large enterprises using Salesforce CRM that require sophisticated territory planning and field sales optimization.
Pricing
Starts at $100/user/month for Growth edition (billed annually), with Pro at $150/user/month and Enterprise custom pricing.
Geopointe
specializedEnables automated territory assignment and optimization with CRM mapping and visualization.
Native Salesforce Territory Planner with automated balancing based on custom KPIs and geospatial proximity
Geopointe is a Salesforce-native mapping and territory optimization platform designed to help sales teams visualize customer data, design balanced territories, and automate assignments. It leverages geospatial analytics to optimize territories based on metrics like revenue, headcount, or opportunity volume, ensuring equitable workload distribution. The tool integrates seamlessly with Salesforce CRM for real-time updates and provides interactive maps for planning and performance tracking.
Pros
- Deep native integration with Salesforce for seamless data flow
- Advanced geospatial optimization for balanced territories
- Interactive mapping and real-time analytics for quick adjustments
Cons
- Requires Salesforce ecosystem, limiting standalone use
- Higher pricing for advanced features and larger teams
- Learning curve for complex optimization rules
Best For
Sales organizations deeply embedded in Salesforce seeking map-based territory planning and optimization.
Pricing
Starts at $50/user/month for Essentials; Advanced and Enterprise tiers up to $100+/user/month with custom quotes.
Map My Customers
specializedSimplifies territory creation, visualization, and optimization for outside sales representatives.
Smart territory auto-balancer that equalizes workloads using custom metrics like revenue or headcount
Map My Customers is a sales territory mapping and optimization platform tailored for field sales teams, allowing users to visualize customer data on interactive maps, design balanced territories, and plan efficient routes. It supports drag-and-drop territory creation, automatic balancing based on metrics like sales volume or geography, and performance analytics to monitor rep activity. The tool integrates CRM data for real-time insights, helping managers reduce travel time and boost productivity.
Pros
- Intuitive drag-and-drop territory designer with auto-balancing algorithms
- Strong mobile app for real-time route planning and check-ins
- Excellent data visualization including heat maps and performance dashboards
Cons
- Limited advanced AI-driven optimization compared to enterprise competitors
- Integrations are solid but not as extensive as top tools
- Pricing scales quickly for larger teams with premium features
Best For
Small to mid-sized field sales teams needing user-friendly territory mapping and route optimization without steep learning curves.
Pricing
Starts at $25/user/month (Basic), $45/user/month (Pro), custom Enterprise; annual discounts available.
Spotio
specializedOffers territory mapping and optimization tools within a comprehensive field sales platform.
Smart Territory Balancer that automatically redistributes territories using AI-driven metrics for equitable workload distribution
Spotio is a field sales management platform with robust territory optimization tools designed for outside sales teams, enabling users to create, visualize, and balance territories using interactive maps and data-driven insights. It automates territory assignment based on metrics like lead density, revenue potential, and historical performance, while integrating route planning for efficient coverage. The software excels in real-time tracking and performance analytics to optimize sales territories dynamically.
Pros
- Powerful territory mapping and auto-balancing based on custom metrics
- Seamless integration with CRMs like Salesforce and real-time mobile tracking
- Heatmaps and visualization tools for quick insights into territory performance
Cons
- Limited advanced optimization algorithms compared to dedicated mapping specialists
- Pricing scales quickly for larger teams, potentially reducing value for small businesses
- Occasional mobile app glitches reported in high-data-volume scenarios
Best For
Outside sales teams in door-to-door industries like solar, pest control, and telecom needing integrated territory management with sales tracking.
Pricing
Starts at $59/user/month (Pro plan, billed annually), with Elite at $159/user/month; custom enterprise pricing available.
Visistat
specializedDesigns and optimizes sales territories using data-driven algorithms for balanced workloads.
AI-powered Smart Optimizer that automatically balances territories by factoring in geography, potential, and workload in minutes
Visistat is a cloud-based territory optimization platform that enables sales teams to design, visualize, and balance territories using interactive maps and advanced analytics. It automates account assignment, workload balancing, and forecasting while integrating with CRMs like Salesforce to align territories with revenue goals. The software supports scenario planning and real-time adjustments to optimize sales performance across geographies.
Pros
- Powerful AI-driven optimization for balancing territories by workload and geography
- Interactive mapping and visualization tools for quick scenario testing
- Seamless CRM integrations including Salesforce for automated data sync
Cons
- Steep learning curve for non-technical users
- Pricing is quote-based and can be expensive for smaller teams
- Limited out-of-the-box reporting customization
Best For
Mid-sized to enterprise sales organizations with complex, data-heavy territory management needs.
Pricing
Custom enterprise pricing via quote; typically starts around $50-100 per user/month depending on features and scale.
Mapping Analytics Territory Manager
specializedUses genetic algorithms and heuristics for precise territory optimization and realignment.
Drive-time optimized territory balancing that incorporates real-world travel data and multiple constraints simultaneously
Mapping Analytics Territory Manager is a GIS-powered software platform specializing in sales territory optimization and design. It leverages advanced mapping, data analytics, and optimization algorithms to balance workloads, minimize travel times, and align territories with sales potential and geography. The tool supports scenario planning, what-if analysis, and integration with CRM systems for data-driven territory management.
Pros
- Robust GIS mapping and visualization for precise territory design
- Powerful multi-criteria optimization balancing workload, geography, and travel
- Strong scenario modeling and reporting capabilities
Cons
- Steep learning curve for non-GIS users
- Limited out-of-box integrations with popular CRMs
- Pricing can be opaque without a demo
Best For
Mid-sized sales organizations needing advanced geographic territory optimization for field teams.
Pricing
Custom enterprise pricing; typically starts at $5,000-$10,000 annually per user/team, with demos required for quotes.
Esri ArcGIS
enterpriseDelivers GIS-based territory optimization with redistricting and spatial analytics capabilities.
Network Analyst for location-allocation and territory design optimization using real-world network data
Esri ArcGIS is a leading geographic information system (GIS) platform that supports territory optimization through powerful spatial analytics, mapping, and data visualization tools. It enables users to design balanced territories by analyzing demographics, drive-times, sales potential, and customer locations, with features like Network Analyst for routing and territory assignment solvers. While not exclusively a territory tool, its geospatial capabilities integrate seamlessly with CRM systems for enterprise-level optimization.
Pros
- Unmatched geospatial analytics for precise territory balancing and drive-time calculations
- Highly scalable with enterprise integrations and custom scripting
- Rich data visualization and real-time collaboration via ArcGIS Online
Cons
- Steep learning curve requiring GIS expertise
- High cost for full functionality and licensing
- Overly complex for simple territory management needs
Best For
Large enterprises with GIS-savvy teams needing advanced spatial analysis for sales, service, or logistics territories.
Pricing
ArcGIS Online starts at $100/user/year (Viewer), $500/user/year (Creator); ArcGIS Pro licenses ~$700/year/user; custom enterprise pricing for advanced deployments.
CARTO
enterpriseBuilds and optimizes territories using cloud-native location intelligence and analytics.
Analytics Toolbox with SQL-accessible spatial ML for automated territory design and optimization
CARTO is a cloud-native location intelligence platform specializing in geospatial analytics, enabling users to visualize, analyze, and optimize geographic data for applications like sales territory design. It supports territory optimization through spatial clustering, balancing workloads across regions, and proximity-based assignments using tools like SQL-based queries and machine learning models. Ideal for enterprises handling large-scale spatial datasets, it integrates seamlessly with cloud data warehouses for scalable territory management.
Pros
- Powerful geospatial analytics toolbox for advanced territory clustering and balancing
- Scalable cloud architecture handles massive datasets without performance issues
- Excellent data visualization and interactive mapping capabilities
Cons
- Steep learning curve for users without SQL or GIS experience
- Less intuitive for pure territory optimization compared to specialized tools
- Enterprise pricing can be costly for smaller teams
Best For
Mid-to-large enterprises with data teams needing robust geospatial analytics for complex territory optimization.
Pricing
Freemium starter plan; Pro from $100/user/month; Enterprise custom pricing based on usage and features.
Alteryx
enterprisePerforms spatial analytics and optimization for custom territory design and balancing.
Spatial Analytics suite with tools like Allocate, Drive-Time, and Optimize for precise, data-driven territory balancing
Alteryx is a comprehensive data analytics platform that specializes in data blending, preparation, predictive modeling, and automation through a visual drag-and-drop interface. For territory optimization, it provides robust geospatial analytics, including drive-time calculations, spatial joins, territory balancing, and optimization algorithms to design efficient sales territories based on metrics like revenue, geography, and workload. While highly versatile for custom analytics workflows, it requires significant setup compared to dedicated territory management tools.
Pros
- Powerful geospatial tools for territory design, drive-time analysis, and optimization
- Seamless integration with multiple data sources and CRM systems
- Scalable automation for repeatable territory planning workflows
Cons
- Steep learning curve for non-analysts
- High cost relative to specialized territory software
- Lacks native territory management dashboards and ongoing alignment features
Best For
Enterprise sales operations teams with dedicated data analysts seeking customizable, analytics-driven territory optimization.
Pricing
Subscription-based; Designer licenses start at ~$5,200/user/year, with Server/Cloud options higher; custom enterprise quotes required.
Conclusion
The reviewed territory optimization tools showcase versatile solutions, with Badger Maps leading as the top choice for its balanced focus on accounts, geography, and travel time, tailored for field sales teams. Salesforce Maps excels with seamless integration into CRM systems, appealing to those already in the Salesforce ecosystem, while Geopointe impresses with automated assignment, a strong alternative for efficiency. Together, they highlight how software enhances sales performance and workload balance.
Don’t miss out on optimizing your sales territories—start with Badger Maps to streamline routes, prioritize key accounts, and drive better results for your team.
Tools Reviewed
All tools were independently evaluated for this comparison