Quick Overview
- 1#1: Badger Maps - Provides territory mapping, route optimization, and CRM integration for field sales teams.
- 2#2: Salesforce Maps - Offers advanced territory planning, visualization, and optimization integrated with Salesforce CRM.
- 3#3: Territory.io - AI-driven territory design and balancing software for sales optimization.
- 4#4: Spotio - Enables territory mapping, route planning, and performance tracking for door-to-door sales.
- 5#5: Map My Customers - Simplifies territory mapping, routing, and customer management for outside sales reps.
- 6#6: Geopointe - Delivers mapping, territory management, and analytics as a native Salesforce app.
- 7#7: Maptive - Creates interactive maps for territory visualization, heatmaps, and data analysis.
- 8#8: eSpatial - Supports sales territory planning, balancing, and forecasting with cloud-based mapping.
- 9#9: AlignMix - Automates territory alignment, design, and optimization for balanced workloads.
- 10#10: SalesRabbit - Facilitates territory mapping, canvassing, and sales activity tracking on mobile.
We selected and ranked these tools based on features critical to sales success (including territory balancing, visualization, and integration), user experience (intuitive design and accessibility), reliability (data accuracy and consistent performance), and value (affordability and scalability across team sizes).
Comparison Table
This comparison table evaluates top territory mapping software tools, such as Badger Maps, Salesforce Maps, Territory.io, Spotio, and Map My Customers, to assist readers in finding the right solution for their sales territory management needs. It outlines key features, usability, and practical applications to support informed decision-making for optimizing territory organization and performance.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Badger Maps Provides territory mapping, route optimization, and CRM integration for field sales teams. | specialized | 9.7/10 | 9.8/10 | 9.4/10 | 9.3/10 |
| 2 | Salesforce Maps Offers advanced territory planning, visualization, and optimization integrated with Salesforce CRM. | enterprise | 8.7/10 | 9.2/10 | 8.0/10 | 7.8/10 |
| 3 | Territory.io AI-driven territory design and balancing software for sales optimization. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Spotio Enables territory mapping, route planning, and performance tracking for door-to-door sales. | specialized | 8.4/10 | 8.7/10 | 8.2/10 | 7.9/10 |
| 5 | Map My Customers Simplifies territory mapping, routing, and customer management for outside sales reps. | specialized | 8.3/10 | 8.5/10 | 9.0/10 | 8.0/10 |
| 6 | Geopointe Delivers mapping, territory management, and analytics as a native Salesforce app. | enterprise | 8.2/10 | 8.8/10 | 7.9/10 | 7.5/10 |
| 7 | Maptive Creates interactive maps for territory visualization, heatmaps, and data analysis. | specialized | 8.2/10 | 8.5/10 | 9.2/10 | 7.5/10 |
| 8 | eSpatial Supports sales territory planning, balancing, and forecasting with cloud-based mapping. | enterprise | 8.2/10 | 8.4/10 | 9.0/10 | 7.8/10 |
| 9 | AlignMix Automates territory alignment, design, and optimization for balanced workloads. | enterprise | 8.1/10 | 8.4/10 | 8.2/10 | 7.9/10 |
| 10 | SalesRabbit Facilitates territory mapping, canvassing, and sales activity tracking on mobile. | specialized | 7.6/10 | 7.4/10 | 8.5/10 | 7.5/10 |
Provides territory mapping, route optimization, and CRM integration for field sales teams.
Offers advanced territory planning, visualization, and optimization integrated with Salesforce CRM.
AI-driven territory design and balancing software for sales optimization.
Enables territory mapping, route planning, and performance tracking for door-to-door sales.
Simplifies territory mapping, routing, and customer management for outside sales reps.
Delivers mapping, territory management, and analytics as a native Salesforce app.
Creates interactive maps for territory visualization, heatmaps, and data analysis.
Supports sales territory planning, balancing, and forecasting with cloud-based mapping.
Automates territory alignment, design, and optimization for balanced workloads.
Facilitates territory mapping, canvassing, and sales activity tracking on mobile.
Badger Maps
specializedProvides territory mapping, route optimization, and CRM integration for field sales teams.
Automated territory balancing that dynamically adjusts boundaries based on real-time sales data, travel distance, and potential to ensure equitable workloads
Badger Maps is a leading territory mapping software tailored for outside sales teams, enabling users to create, visualize, and optimize sales territories on interactive maps. It integrates route planning, CRM synchronization, and performance analytics to help reps maximize field time and revenue. The platform stands out for its mobile-first design, supporting real-time updates and automated territory balancing based on data like sales potential and travel time.
Pros
- Exceptional territory visualization with heat maps, pins, and overlay analytics
- Seamless integrations with CRMs like Salesforce, HubSpot, and Google Maps
- Advanced route optimization that factors in territories, saving up to 30% on drive time
Cons
- Pricing can be steep for small teams or solo users
- Advanced features require the higher-tier plans
- Occasional mobile app glitches in low-signal areas
Best For
Outside sales teams and territory managers in industries like roofing, pest control, and HVAC who need data-driven territory design and daily route efficiency.
Pricing
Starts at $58/user/month (billed annually) for Basic; Pro at $78/user/month; Enterprise custom pricing with advanced territory tools.
Salesforce Maps
enterpriseOffers advanced territory planning, visualization, and optimization integrated with Salesforce CRM.
Einstein AI-driven territory planning that automatically balances workloads and aligns territories based on dynamic CRM data
Salesforce Maps is a comprehensive territory mapping solution integrated natively with the Salesforce CRM ecosystem, enabling sales leaders to visualize, design, and optimize territories using geospatial data. It automates territory alignment based on factors like revenue potential, travel time, and workload balance, while providing route planning, scheduling, and real-time field insights. The platform supports mobile access and advanced analytics to enhance sales performance and territory efficiency.
Pros
- Seamless native integration with Salesforce CRM for unified data and workflows
- Advanced AI-powered territory optimization and balancing algorithms
- Real-time visualization, route planning, and mobile field team tracking
Cons
- High cost, especially as an add-on to expensive Salesforce subscriptions
- Steep learning curve for users unfamiliar with Salesforce platform
- Limited flexibility for non-Salesforce CRM users or standalone deployments
Best For
Enterprise sales teams already using Salesforce who need sophisticated territory management and optimization within their existing CRM.
Pricing
Starts at $75/user/month for Core edition, up to $150/user/month for Pro; requires base Salesforce Sales Cloud subscription and billed annually.
Territory.io
specializedAI-driven territory design and balancing software for sales optimization.
AI-powered auto-balancing that dynamically adjusts territories based on multiple metrics like revenue, geography, and workload in real-time.
Territory.io is a cloud-based sales territory mapping platform designed to help sales teams create, visualize, and optimize territories using interactive maps and data-driven insights. It supports drag-and-drop design, automated balancing based on metrics like revenue or headcount, and real-time collaboration for teams. The software integrates with CRMs like Salesforce and HubSpot, providing analytics to ensure equitable territory distribution across geographies.
Pros
- Intuitive drag-and-drop mapping with real-time collaboration
- Powerful AI-driven territory balancing and optimization algorithms
- Strong integrations with Salesforce, HubSpot, and other CRMs
Cons
- Pricing is quote-based and can be expensive for small teams
- Advanced analytics require some learning curve
- Limited support for highly customized reporting out-of-the-box
Best For
Mid-sized sales teams and managers needing data-driven territory planning and visualization without complex setup.
Pricing
Quote-based pricing; starts around $49/user/month for basic plans, scaling to enterprise tiers with custom features.
Spotio
specializedEnables territory mapping, route planning, and performance tracking for door-to-door sales.
AI-powered territory optimizer that auto-balances workloads considering travel time, revenue potential, and rep capacity
Spotio is a comprehensive field sales platform with robust territory mapping capabilities designed to help sales teams visualize, design, and manage territories efficiently. It enables users to create balanced territories using data like account density, revenue potential, travel time, and custom metrics through intuitive drag-and-drop tools and AI-driven clustering. The software integrates territory mapping with route planning, visit tracking, and performance analytics, providing a holistic solution for field sales optimization.
Pros
- Powerful territory balancing with AI clustering and heatmaps
- Seamless CRM integrations for real-time data syncing
- Mobile app supports on-the-go territory adjustments and tracking
Cons
- Pricing escalates quickly for advanced territory features
- Steeper learning curve for complex custom metrics
- Less focused on pure mapping compared to dedicated tools
Best For
Mid-sized field sales teams needing integrated territory mapping with route optimization and sales performance tracking.
Pricing
Starts at $39/user/month (Basic, billed annually) up to $79/user/month (Elite), with custom Enterprise pricing.
Map My Customers
specializedSimplifies territory mapping, routing, and customer management for outside sales reps.
One-click territory balancing that automatically equalizes workloads based on custom metrics like sales volume or travel time
Map My Customers is a user-friendly territory mapping software tailored for outside sales teams, enabling quick visualization and optimization of sales territories using customer data imports from spreadsheets or CRMs. It supports balanced territory design based on metrics like revenue, geography, or workload, with tools for heat mapping, performance tracking, and route planning. The platform integrates with popular CRMs like Salesforce and offers a mobile app for on-the-go access.
Pros
- Intuitive drag-and-drop territory building and auto-balancing
- Strong mobile app for field sales reps with real-time updates
- Seamless CRM integrations and easy data import from spreadsheets
Cons
- Limited advanced analytics and forecasting compared to enterprise tools
- Customization options for complex territories can feel basic
- Reporting features lack depth for large-scale deployments
Best For
Small to mid-sized sales teams seeking simple, affordable territory mapping without a steep learning curve.
Pricing
Starts at $25/user/month (Basic), $40/user/month (Pro), with Enterprise custom pricing; annual discounts available.
Geopointe
enterpriseDelivers mapping, territory management, and analytics as a native Salesforce app.
Advanced territory shape drawing and automated account assignment directly within Salesforce
Geopointe is a Salesforce-native mapping and territory management platform that visualizes CRM data on interactive maps for sales teams. It excels in defining, balancing, and optimizing territories with tools for drawing shapes, auto-assigning accounts, and proximity analysis. Additional features include heat maps, route planning, clustering, and mobile accessibility for field operations.
Pros
- Seamless native integration with Salesforce for real-time data sync
- Powerful territory alignment and balancing tools with auto-assignment
- Robust visualization options including heat maps and clustering
Cons
- Limited compatibility outside of Salesforce ecosystem
- Steeper learning curve for advanced territory configurations
- Pricing can be high for small teams without full Salesforce utilization
Best For
Salesforce-dependent sales organizations requiring precise territory management and mapping within their CRM.
Pricing
Starts at around $50 per user per month for core features, with custom enterprise pricing available via Salesforce AppExchange.
Maptive
specializedCreates interactive maps for territory visualization, heatmaps, and data analysis.
Automatic territory optimization and balancing based on custom metrics like revenue potential or workload
Maptive is a cloud-based mapping software that transforms spreadsheet data into interactive Google Maps visualizations, specializing in territory mapping for sales and business teams. It offers tools for creating custom territories, heat maps, drive-time analysis, and proximity searches to optimize sales routes and assignments. Users can easily import data from Excel or CRM systems like Salesforce for real-time collaboration and insights.
Pros
- Intuitive drag-and-drop interface for quick map creation
- Seamless integrations with CRMs like Salesforce and Google Sheets
- Powerful visualization tools including heat maps and territory balancing
Cons
- Pricing can be steep for small teams or individuals
- Relies heavily on Google Maps API, limiting some advanced GIS capabilities
- Limited built-in reporting compared to enterprise GIS platforms
Best For
Sales managers and field service teams seeking an easy-to-use tool for visualizing and managing territories without GIS expertise.
Pricing
Starts at $795/year for Essential (1 user), $1,595/year for Pro, with Enterprise custom pricing; 10-day free trial available.
eSpatial
enterpriseSupports sales territory planning, balancing, and forecasting with cloud-based mapping.
One-click territory balancing that automatically aligns sales territories based on metrics like revenue, headcount, or drive-time.
eSpatial is a cloud-based mapping and territory management software that enables sales teams to visualize customer locations, design optimized territories, and perform spatial analysis on interactive maps. It supports drive-time calculations, heat mapping, and territory alignment to balance workloads and maximize coverage. The platform integrates seamlessly with CRM tools like Salesforce and Excel for easy data import and real-time collaboration.
Pros
- Intuitive drag-and-drop interface for quick map creation and territory design
- Strong integrations with Salesforce, Excel, and other CRMs
- Real-time collaboration and mobile accessibility for field teams
Cons
- Pricing can be expensive for small teams or basic needs
- Advanced optimization algorithms lag behind top competitors
- Some features like custom reporting require higher-tier plans
Best For
Mid-sized sales teams needing straightforward visual territory planning and CRM-integrated mapping without complex setup.
Pricing
Starts at $29/user/month for basic Mapping, $49 for Mapping+, up to $99+ for enterprise features with annual billing discounts.
AlignMix
enterpriseAutomates territory alignment, design, and optimization for balanced workloads.
Proprietary MIX algorithm that simultaneously optimizes multiple territory factors like workload, geography, and potential
AlignMix is a cloud-based territory mapping and alignment platform that enables sales leaders to design, optimize, and manage sales territories using data-driven algorithms. It balances workloads, geography, and performance metrics across multiple scenarios, allowing teams to collaborate and compare options in real-time. The software integrates with CRMs like Salesforce and provides detailed reporting for ongoing territory management.
Pros
- Advanced multi-objective optimization for balancing territories
- Seamless CRM integrations and scenario planning tools
- Intuitive drag-and-drop interface for quick adjustments
Cons
- Pricing is enterprise-focused and not transparent
- Limited advanced GIS customization compared to competitors
- Steeper learning curve for complex multi-layer optimizations
Best For
Mid-to-large sales organizations needing robust, data-driven territory realignments.
Pricing
Custom enterprise pricing upon request, typically starting at $10,000+ annually based on user count and features.
SalesRabbit
specializedFacilitates territory mapping, canvassing, and sales activity tracking on mobile.
Seamless integration of territory mapping with AI-driven route optimization for door-to-door sales reps
SalesRabbit is a mobile-first sales enablement platform designed for field sales teams, featuring territory mapping tools to create, assign, and visualize sales territories on interactive maps. It optimizes routes within territories, tracks rep performance, and integrates with CRMs like Salesforce for seamless lead management. While not a standalone GIS solution, it excels in combining territory management with real-time field sales productivity features.
Pros
- Intuitive mobile app for on-the-go territory access and route optimization
- Strong integration with CRMs and real-time performance tracking
- Tailored for field sales with canvassing and lead capture tools
Cons
- Limited advanced GIS analytics compared to dedicated mapping software
- Territory features are sales-oriented rather than enterprise-level mapping
- Pricing scales quickly for larger teams without unlimited users
Best For
Field sales teams in door-to-door or residential canvassing who need integrated territory mapping with mobile sales tools.
Pricing
Starts at $19/user/month (Solo), $39/user/month (Pro), $59/user/month (Enterprise), billed annually with custom enterprise options.
Conclusion
The top territory mapping tools presented here each bring distinct strengths to sales operations, with Badger Maps leading as the top choice, noted for its robust territory mapping, route optimization, and CRM integration. Salesforce Maps, excelling in advanced planning and deep Salesforce CRM integration, and Territory.io, with AI-driven territory design, stand out as compelling alternatives, suited to varying team needs. Whether for field sales, door-to-door outreach, or seamless system integration, these tools deliver actionable value, and the best pick often aligns with specific workflow requirements.
Don’t miss out on streamlining your sales processes—try Badger Maps first to map territories, optimize routes, and integrate effortlessly with your tools, turning planning into measurable success.
Tools Reviewed
All tools were independently evaluated for this comparison