Quick Overview
- 1#1: Badger Maps - Provides territory mapping, route optimization, and performance analytics for field sales teams.
- 2#2: Map My Customers - Offers intuitive territory mapping, heat maps, and check-in tools tailored for outside sales reps.
- 3#3: Spotio - Delivers field sales automation with territory management, routing, and real-time tracking features.
- 4#4: eSpatial - Enables advanced territory mapping, planning, and visualization using CRM data integration.
- 5#5: AlignMix - Automates territory design and alignment with AI-driven optimization for balanced sales territories.
- 6#6: Salesforce - Enterprise CRM with comprehensive territory management for assigning accounts and opportunities.
- 7#7: Microsoft Dynamics 365 - Cloud CRM solution featuring territory planning, assignment, and sales hierarchy management.
- 8#8: Geopointe - Salesforce app for mapping territories, routing, and visualizing sales data on interactive maps.
- 9#9: Maptive - Creates custom territory maps with Google Maps integration for sales territory analysis.
- 10#10: MapBusinessOnline - Business mapping tool for territory visualization, heat mapping, and demographic analysis.
Tools were rigorously evaluated based on feature depth, user experience, integration capabilities, and overall value, balancing robust functionality with accessibility to serve both small teams and enterprises.
Comparison Table
This comparison table evaluates key features, pricing, and practical uses of popular Territory Management Software tools, including Badger Maps, Map My Customers, Spotio, eSpatial, AlignMix, and more. Readers will gain insights to identify the tool that best fits their needs, whether optimizing route efficiency, expanding market coverage, or enhancing team collaboration.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Badger Maps Provides territory mapping, route optimization, and performance analytics for field sales teams. | specialized | 9.5/10 | 9.7/10 | 9.2/10 | 9.0/10 |
| 2 | Map My Customers Offers intuitive territory mapping, heat maps, and check-in tools tailored for outside sales reps. | specialized | 8.7/10 | 9.1/10 | 8.4/10 | 8.2/10 |
| 3 | Spotio Delivers field sales automation with territory management, routing, and real-time tracking features. | specialized | 8.6/10 | 9.1/10 | 8.4/10 | 8.2/10 |
| 4 | eSpatial Enables advanced territory mapping, planning, and visualization using CRM data integration. | specialized | 8.4/10 | 8.8/10 | 8.5/10 | 7.9/10 |
| 5 | AlignMix Automates territory design and alignment with AI-driven optimization for balanced sales territories. | specialized | 8.7/10 | 9.1/10 | 8.5/10 | 8.2/10 |
| 6 | Salesforce Enterprise CRM with comprehensive territory management for assigning accounts and opportunities. | enterprise | 8.4/10 | 9.2/10 | 6.8/10 | 7.6/10 |
| 7 | Microsoft Dynamics 365 Cloud CRM solution featuring territory planning, assignment, and sales hierarchy management. | enterprise | 8.1/10 | 8.5/10 | 7.0/10 | 7.5/10 |
| 8 | Geopointe Salesforce app for mapping territories, routing, and visualizing sales data on interactive maps. | specialized | 8.3/10 | 8.7/10 | 7.9/10 | 7.8/10 |
| 9 | Maptive Creates custom territory maps with Google Maps integration for sales territory analysis. | specialized | 8.1/10 | 8.3/10 | 9.2/10 | 7.6/10 |
| 10 | MapBusinessOnline Business mapping tool for territory visualization, heat mapping, and demographic analysis. | specialized | 7.6/10 | 7.4/10 | 8.4/10 | 8.1/10 |
Provides territory mapping, route optimization, and performance analytics for field sales teams.
Offers intuitive territory mapping, heat maps, and check-in tools tailored for outside sales reps.
Delivers field sales automation with territory management, routing, and real-time tracking features.
Enables advanced territory mapping, planning, and visualization using CRM data integration.
Automates territory design and alignment with AI-driven optimization for balanced sales territories.
Enterprise CRM with comprehensive territory management for assigning accounts and opportunities.
Cloud CRM solution featuring territory planning, assignment, and sales hierarchy management.
Salesforce app for mapping territories, routing, and visualizing sales data on interactive maps.
Creates custom territory maps with Google Maps integration for sales territory analysis.
Business mapping tool for territory visualization, heat mapping, and demographic analysis.
Badger Maps
specializedProvides territory mapping, route optimization, and performance analytics for field sales teams.
AI-powered territory optimizer that automatically balances workloads and generates violation-free routes within custom boundaries
Badger Maps is a top-tier territory management software designed specifically for field sales and service teams, enabling efficient route optimization, territory visualization, and performance tracking. It integrates seamlessly with CRMs like Salesforce, HubSpot, and ServiceTitan, allowing users to draw custom territories, balance workloads, and plan daily routes that account for traffic, appointments, and boundaries. The platform also supports check-ins, lead generation from maps, and real-time team collaboration to boost productivity and revenue.
Pros
- Superior route optimization with AI that saves hours on travel and fuel costs
- Powerful territory mapping and balancing tools with heat maps and auto-assignment
- Robust CRM integrations and mobile-first design for real-time field updates
Cons
- Limited advanced analytics compared to enterprise-only competitors
- Pricing scales quickly for larger teams without a free tier
- Web dashboard is functional but less feature-rich than the mobile app
Best For
Field sales teams in route-based industries like roofing, pest control, HVAC, and solar needing optimized territories and daily routing.
Pricing
Starts at $49/user/month (Basic), $69/user/month (Business), with custom Enterprise pricing; annual discounts available.
Map My Customers
specializedOffers intuitive territory mapping, heat maps, and check-in tools tailored for outside sales reps.
Drag-and-drop territory builder with auto-balancing based on revenue, travel time, or custom metrics
Map My Customers is a territory management software tailored for outside sales teams, offering interactive mapping tools to create, visualize, balance, and optimize sales territories. It includes route planning, heat mapping for performance insights, lead management on interactive maps, and seamless CRM integrations like Salesforce and HubSpot. The platform supports mobile access for field reps to access territories, plan daily routes, and track activities in real-time.
Pros
- Intuitive drag-and-drop territory design and visualization
- Powerful route optimization for daily field sales
- Strong CRM integrations and mobile app support
Cons
- Limited advanced analytics and reporting depth
- Scalability challenges for very large enterprises
- Occasional data sync delays with CRMs
Best For
Mid-sized field sales teams needing visual territory mapping, route planning, and performance tracking without complex enterprise setups.
Pricing
Starts at $25/user/month (Basic), $40/user/month (Pro), with Enterprise custom pricing; annual discounts available.
Spotio
specializedDelivers field sales automation with territory management, routing, and real-time tracking features.
Canvass Mode with AI-powered strike zones and heatmaps for hyper-targeted door-to-door territory execution
Spotio is a mobile-first field sales platform specializing in territory management for outside sales teams, enabling efficient creation, assignment, and visualization of sales territories using interactive maps and heatmaps. It offers route optimization, live GPS tracking, and performance analytics to help reps maximize coverage and close more deals. The software integrates with popular CRMs and provides tools for canvassing, lead generation, and activity reporting tailored to door-to-door and field sales operations.
Pros
- Powerful territory mapping and assignment with heatmaps and strike zones
- Real-time route optimization and GPS tracking for efficient canvassing
- Seamless CRM integrations and mobile app for field productivity
Cons
- Pricing can be steep for smaller teams without high-volume sales
- Advanced reporting requires some setup and customization
- Limited built-in automation compared to enterprise-level competitors
Best For
Outside sales teams focused on canvassing, door-to-door sales, or territory-based field operations needing mobile mapping and routing tools.
Pricing
Starts at $79/user/month for Growth plan (billed annually), with Professional at $99/user/month and custom Enterprise pricing.
eSpatial
specializedEnables advanced territory mapping, planning, and visualization using CRM data integration.
Drag-and-drop territory designer with automatic load balancing
eSpatial is a cloud-based mapping and territory management software that enables businesses to visualize customer data, sales performance, and territories on interactive maps. It offers tools for creating, balancing, and optimizing territories using drag-and-drop interfaces and automated algorithms, along with route planning and CRM integrations. The platform supports real-time collaboration and analytics to drive field sales efficiency and decision-making.
Pros
- Powerful map-based visualization and heat mapping
- Automated territory balancing and optimization tools
- Strong integrations with Salesforce, Excel, and other CRMs
Cons
- Limited advanced AI-driven analytics compared to top competitors
- Reporting customization could be more flexible
- Pricing scales up quickly for larger teams
Best For
Mid-sized sales and field service teams needing intuitive visual tools for territory design and management.
Pricing
Starts at $29/user/month for Mapping plan; Pro at $59/user/month; Enterprise custom pricing.
AlignMix
specializedAutomates territory design and alignment with AI-driven optimization for balanced sales territories.
Patented Auto-Align technology for instant workload-balanced territory proposals
AlignMix is a specialized territory management software that enables sales teams to design, optimize, and maintain balanced sales territories using data-driven algorithms and interactive mapping. It focuses on workload balancing, account alignment, and performance forecasting to drive revenue growth and rep productivity. The platform integrates with CRMs like Salesforce and offers real-time collaboration for territory planning cycles.
Pros
- Powerful AI-driven territory optimization and workload balancing
- Intuitive drag-and-drop mapping and visualization tools
- Seamless integrations with Salesforce and other CRMs
Cons
- Pricing is quote-based and can be expensive for smaller teams
- Initial data import and setup requires effort
- Limited standalone mobile app functionality
Best For
Mid-to-large sales organizations with complex territories needing annual realignments and data-driven planning.
Pricing
Custom enterprise pricing via quote; typically $10,000+ annually based on users and features.
Salesforce
enterpriseEnterprise CRM with comprehensive territory management for assigning accounts and opportunities.
Einstein AI for automated territory optimization and predictive balancing
Salesforce, through its Sales Cloud platform, offers comprehensive territory management tools that enable sales teams to create, assign, and optimize territories based on geography, account potential, revenue, or custom criteria. It provides real-time visibility into territory performance with integrated CRM data, automated assignment rules, and advanced analytics for balancing workloads and forecasting. The platform leverages AI via Einstein to recommend optimal territory alignments, making it suitable for complex sales organizations.
Pros
- Highly customizable territory models and rules
- Deep integration with CRM for real-time insights and automation
- AI-driven optimization and forecasting with Einstein
Cons
- Steep learning curve and complex setup
- High pricing that may not suit smaller teams
- Overkill for basic territory management needs
Best For
Large enterprises with complex, data-driven sales operations requiring seamless CRM integration.
Pricing
Sales Cloud starts at $25/user/month (Essentials) to $165/user/month (Unlimited); territory management features require Professional edition ($80/user/month) or higher, with add-ons extra.
Microsoft Dynamics 365
enterpriseCloud CRM solution featuring territory planning, assignment, and sales hierarchy management.
Hierarchical territory management with AI-powered assignment rules and optimization insights
Microsoft Dynamics 365 is a comprehensive CRM and ERP suite with territory management capabilities embedded in its Sales Hub module. It allows sales leaders to define hierarchical territories based on geography, industry, or custom criteria, automate account and opportunity assignments, and visualize performance via interactive maps and dashboards. The platform leverages AI for insights into territory coverage, sales forecasting, and optimization recommendations, making it suitable for complex enterprise sales operations.
Pros
- Deep integration with Microsoft 365, Power BI, and Teams for seamless workflows
- Hierarchical territory structures with automated assignment rules
- AI-driven analytics for territory optimization and performance tracking
Cons
- Steep learning curve and complex initial setup
- High cost, especially for smaller teams
- Overkill for basic territory management without full CRM needs
Best For
Large enterprises with complex sales organizations needing integrated CRM and advanced territory management.
Pricing
Starts at $65/user/month for Sales Professional; territory management features require Enterprise plans at $95+/user/month, billed annually.
Geopointe
specializedSalesforce app for mapping territories, routing, and visualizing sales data on interactive maps.
Dynamic territory auto-alignment that balances workloads in real-time using custom Salesforce data fields
Geopointe is a Salesforce-native mapping and territory management platform that visualizes CRM data on interactive maps to optimize sales territories. It enables users to draw, align, and balance territories using criteria like revenue, headcount, or proximity, with automated account assignment rules. The tool also supports route optimization, heat maps, and proximity searches to boost field sales efficiency directly within Salesforce.
Pros
- Seamless native integration with Salesforce for no-data-export workflows
- Powerful territory balancing and auto-assignment based on multiple metrics
- Advanced mapping tools including heat maps, clustering, and route planning
Cons
- Exclusively designed for Salesforce users, limiting multi-CRM flexibility
- Steep learning curve for complex configurations
- Pricing can be high for small teams without enterprise-scale needs
Best For
Sales organizations deeply embedded in Salesforce seeking robust, map-based territory optimization.
Pricing
Starts at around $50/user/month with tiered plans and custom enterprise quotes; Salesforce subscription required.
Maptive
specializedCreates custom territory maps with Google Maps integration for sales territory analysis.
Automatic territory balancing and assignment based on data-driven metrics like revenue or headcount
Maptive is a mapping and territory management software that transforms spreadsheet or CRM data into interactive Google Maps visualizations. It enables users to create, assign, and balance sales territories using tools like heatmaps, drive-time polygons, and proximity analysis. Ideal for sales teams, it provides insights into territory performance, customer density, and optimization opportunities without requiring GIS expertise.
Pros
- Seamless Google Maps integration for accurate geocoding and visualization
- Quick territory creation and balancing tools from imported data
- Strong analytics with heatmaps, drive-time analysis, and custom reports
Cons
- Limited native route optimization compared to dedicated field sales tools
- Pricing scales quickly for larger teams or high data volumes
- Heavy reliance on Google Maps API may incur additional costs or limits
Best For
Sales managers and teams needing intuitive mapping to visualize and optimize territories from existing data sources.
Pricing
Starts at $25/user/month (billed annually) for Essentials, up to $60/user/month for Enterprise, with custom quotes available.
MapBusinessOnline
specializedBusiness mapping tool for territory visualization, heat mapping, and demographic analysis.
Territory Balancing Wizard that auto-adjusts boundaries to equalize workload by sales potential or geography
MapBusinessOnline is a cloud-based mapping platform designed for businesses to visualize customer data, create sales territories, and optimize routes on interactive maps. It enables users to import data from spreadsheets, draw custom territories, balance them by metrics like sales volume or customer count, and generate reports for territory management. Ideal for sales teams needing geographic insights without complex CRM setups, it also includes demographic overlays and printing capabilities.
Pros
- Intuitive drag-and-drop territory creation
- Automatic territory balancing by custom criteria
- Affordable pricing with strong visualization tools
Cons
- Limited integrations with major CRMs
- No native mobile app for field use
- Basic analytics compared to enterprise tools
Best For
Small to medium-sized sales teams seeking simple, visual territory mapping without advanced automation.
Pricing
Plans start at $35/user/month (billed annually) for Basic, up to $125/user/month for Enterprise; 14-day free trial available.
Conclusion
The top territory management tools reviewed cater to diverse needs, from intuitive mapping to AI-driven optimization. Leading the pack is Badger Maps, which stands out for its robust territory mapping, route optimization, and performance insights, making it a standout for field sales teams. Map My Customers and Spotio also excel, offering user-friendly interfaces and advanced features, ensuring there are strong alternatives for different operational needs.
Take the first step toward boosting your team's efficiency—start exploring Badger Maps today to simplify territory management and drive better results.
Tools Reviewed
All tools were independently evaluated for this comparison