Quick Overview
- 1#1: Gleam - Gleam powers viral sweepstakes, contests, and giveaways with multi-action entries, winner selection, and integrations for audience growth.
- 2#2: Rafflecopter - Rafflecopter simplifies sweepstakes management by collecting entries via social actions and randomly selecting winners effortlessly.
- 3#3: ShortStack - ShortStack builds customizable landing pages for sweepstakes and contests with lead capture, fraud prevention, and detailed analytics.
- 4#4: Wishpond - Wishpond delivers full-featured sweepstakes and promotion tools integrated with email marketing and CRM for scalable campaigns.
- 5#5: SweepWidget - SweepWidget offers an intuitive platform for creating embeddable sweepstakes with multiple entry methods and automatic winner picking.
- 6#6: KickoffLabs - KickoffLabs automates referral-driven sweepstakes to generate leads through viral sharing and reward systems.
- 7#7: VYPER - VYPER creates gamified sweepstakes, leaderboards, and referral contests to boost engagement and conversions.
- 8#8: KingSumo - KingSumo streamlines simple sweepstakes optimized for email list building with easy winner selection and fraud detection.
- 9#9: Easypromos - Easypromos enables customizable sweepstakes, instant wins, and social contests with global compliance features.
- 10#10: Woobox - Woobox manages social media sweepstakes, polls, and promotions with entry tracking and winner notifications.
We ranked these tools based on a blend of key features (such as entry methods, integrations, and compliance), overall quality (reliability, customer support, and security), ease of use (intuitive interfaces and setup processes), and competitive value (pricing relative to capabilities and long-term utility).
Comparison Table
Choosing the right sweepstakes software is key to crafting engaging campaigns, and this comparison table explores top tools like Gleam, Rafflecopter, ShortStack, Wishpond, and SweepWidget. Readers will gain insights into features, pricing, and suitability for different needs to select the best fit for their marketing goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Gleam Gleam powers viral sweepstakes, contests, and giveaways with multi-action entries, winner selection, and integrations for audience growth. | specialized | 9.7/10 | 9.8/10 | 9.5/10 | 9.6/10 |
| 2 | Rafflecopter Rafflecopter simplifies sweepstakes management by collecting entries via social actions and randomly selecting winners effortlessly. | specialized | 8.7/10 | 8.5/10 | 9.2/10 | 8.0/10 |
| 3 | ShortStack ShortStack builds customizable landing pages for sweepstakes and contests with lead capture, fraud prevention, and detailed analytics. | enterprise | 8.7/10 | 9.1/10 | 8.4/10 | 8.2/10 |
| 4 | Wishpond Wishpond delivers full-featured sweepstakes and promotion tools integrated with email marketing and CRM for scalable campaigns. | enterprise | 8.1/10 | 8.5/10 | 8.2/10 | 7.6/10 |
| 5 | SweepWidget SweepWidget offers an intuitive platform for creating embeddable sweepstakes with multiple entry methods and automatic winner picking. | specialized | 8.2/10 | 8.5/10 | 9.2/10 | 8.0/10 |
| 6 | KickoffLabs KickoffLabs automates referral-driven sweepstakes to generate leads through viral sharing and reward systems. | specialized | 8.2/10 | 8.5/10 | 9.0/10 | 7.8/10 |
| 7 | VYPER VYPER creates gamified sweepstakes, leaderboards, and referral contests to boost engagement and conversions. | specialized | 7.4/10 | 7.6/10 | 8.5/10 | 7.0/10 |
| 8 | KingSumo KingSumo streamlines simple sweepstakes optimized for email list building with easy winner selection and fraud detection. | specialized | 8.1/10 | 8.3/10 | 9.2/10 | 7.6/10 |
| 9 | Easypromos Easypromos enables customizable sweepstakes, instant wins, and social contests with global compliance features. | specialized | 8.1/10 | 8.4/10 | 9.2/10 | 7.6/10 |
| 10 | Woobox Woobox manages social media sweepstakes, polls, and promotions with entry tracking and winner notifications. | specialized | 7.6/10 | 7.8/10 | 8.2/10 | 7.0/10 |
Gleam powers viral sweepstakes, contests, and giveaways with multi-action entries, winner selection, and integrations for audience growth.
Rafflecopter simplifies sweepstakes management by collecting entries via social actions and randomly selecting winners effortlessly.
ShortStack builds customizable landing pages for sweepstakes and contests with lead capture, fraud prevention, and detailed analytics.
Wishpond delivers full-featured sweepstakes and promotion tools integrated with email marketing and CRM for scalable campaigns.
SweepWidget offers an intuitive platform for creating embeddable sweepstakes with multiple entry methods and automatic winner picking.
KickoffLabs automates referral-driven sweepstakes to generate leads through viral sharing and reward systems.
VYPER creates gamified sweepstakes, leaderboards, and referral contests to boost engagement and conversions.
KingSumo streamlines simple sweepstakes optimized for email list building with easy winner selection and fraud detection.
Easypromos enables customizable sweepstakes, instant wins, and social contests with global compliance features.
Woobox manages social media sweepstakes, polls, and promotions with entry tracking and winner notifications.
Gleam
specializedGleam powers viral sweepstakes, contests, and giveaways with multi-action entries, winner selection, and integrations for audience growth.
Viral Loops referral system that incentivizes entries with bonus chances for shares, supercharging organic growth
Gleam is a leading platform for creating viral sweepstakes, giveaways, and contests that boost audience engagement and growth. It allows users to build customizable campaigns with diverse entry actions like social media follows, shares, referrals, email signups, and more, all while automating winner selection and fraud prevention. With robust analytics and integrations, Gleam helps marketers run compliant, high-performing promotions effortlessly.
Pros
- Extensive entry methods and viral mechanics for massive reach
- Advanced fraud detection and automated winner selection
- Seamless integrations with email tools, CRMs, and social platforms
Cons
- Free plan has entry limits and lacks some advanced features
- Steeper learning curve for complex custom campaigns
- Higher-tier pricing can add up for large-scale operations
Best For
Digital marketers, e-commerce brands, and agencies seeking viral sweepstakes to rapidly grow email lists and social followings.
Pricing
Free plan for basics; Pro starts at $10/month (1,000 entries), Pro+ at $99/month (unlimited), Enterprise custom.
Rafflecopter
specializedRafflecopter simplifies sweepstakes management by collecting entries via social actions and randomly selecting winners effortlessly.
Viral entry multipliers that reward social shares and referrals, driving exponential audience growth
Rafflecopter is a popular sweepstakes platform designed for bloggers, brands, and marketers to create and manage online giveaways and contests effortlessly. It offers customizable entry options like social media follows, email subscriptions, visits to websites, and daily bonus entries to boost engagement and grow audiences. The tool handles entry tracking, fraud detection, random winner selection, and data exports, making it a go-to for viral promotions.
Pros
- Extremely user-friendly interface with drag-and-drop setup
- Robust fraud prevention and reliable random winner selection
- Wide variety of entry actions including social shares and referrals
Cons
- Limited customization for giveaway design and branding
- Customer support response times can be slow for free users
- Advanced analytics locked behind higher pricing tiers
Best For
Bloggers, small businesses, and marketers seeking simple, viral social media giveaways to build email lists and followers without coding skills.
Pricing
Free plan for basic giveaways (up to 3 active); Gold ($25/month, unlimited giveaways); Platinum ($69/month, advanced reporting); Diamond (custom enterprise).
ShortStack
enterpriseShortStack builds customizable landing pages for sweepstakes and contests with lead capture, fraud prevention, and detailed analytics.
Extensive gamified entry mechanics, including scratch-off cards and spin-to-win wheels, designed specifically for high-engagement sweepstakes.
ShortStack is a versatile landing page and contest builder tailored for marketers to create sweepstakes, giveaways, photo contests, and interactive promotions. It features a drag-and-drop editor with templates for various campaign types, lead capture tools, and gamification elements like spin wheels and instant wins. The platform emphasizes legal compliance for sweepstakes, integrates with CRMs and email services, and provides analytics for optimizing entry rates and lead quality.
Pros
- Intuitive drag-and-drop builder with sweepstakes-specific templates
- Robust gamification options like Instant Win and referral contests
- Strong compliance tools and lead segmentation capabilities
Cons
- Pricing can be high for small businesses or low-volume users
- Advanced customizations may require CSS knowledge
- Limited mobile app; primarily web-based management
Best For
Mid-sized marketers, agencies, and e-commerce brands running frequent, compliant sweepstakes campaigns.
Pricing
Pro plan starts at $99/month (billed annually), Premier at $299/month, Corporate at $499/month, with custom Enterprise options.
Wishpond
enterpriseWishpond delivers full-featured sweepstakes and promotion tools integrated with email marketing and CRM for scalable campaigns.
ViralLoop referral engine that incentivizes entrants to share contests, amplifying reach organically
Wishpond is a comprehensive marketing platform designed for creating and managing sweepstakes, contests, and promotional campaigns to drive lead generation and customer engagement. It features drag-and-drop builders for landing pages, popups, forms, and viral contests like photo uploads, referrals, and instant wins. The software integrates with email marketing tools, CRMs, and analytics platforms to streamline promotion management and track ROI effectively.
Pros
- Intuitive drag-and-drop contest builder with pre-made templates
- Strong viral sharing and referral mechanics to boost entries
- Robust integrations with email and CRM tools for lead nurturing
Cons
- Higher pricing tiers required for advanced features and higher entry limits
- Limited options for highly customized sweepstakes rules
- Analytics depth is good but lacks some enterprise-level reporting
Best For
Small to mid-sized businesses seeking user-friendly tools for running viral sweepstakes and lead-gen promotions.
Pricing
Starts at $49/month (Starter, billed annually) for basic promotions; Pro ($99/month) and Premium ($199+/month) unlock more entries, automations, and support.
SweepWidget
specializedSweepWidget offers an intuitive platform for creating embeddable sweepstakes with multiple entry methods and automatic winner picking.
Embeddable widgets with one-click setup and automatic viral referral loops for exponential entry growth
SweepWidget is a no-code platform designed for creating customizable sweepstakes, giveaways, contests, and lead generation widgets that embed seamlessly on websites. It supports various entry methods including email signups, social shares, referrals, and bonus actions to drive viral participation and collect high-quality leads. The tool includes analytics, fraud detection, and integrations with tools like Zapier, Mailchimp, and Google Sheets for effective lead management.
Pros
- Intuitive drag-and-drop builder with pre-made templates
- Viral mechanics like referrals and bonus entries to boost engagement
- Strong integrations and lead export options
Cons
- Advanced customization and analytics locked behind higher plans
- Free plan has entry limits and branding
- Limited built-in compliance tools beyond basic rules generator
Best For
Marketers and small businesses seeking easy-to-deploy viral giveaways for lead generation without coding skills.
Pricing
Free plan with limits; paid plans start at $29/month (Basic), $59/month (Pro), up to $149/month (Enterprise) with annual discounts.
KickoffLabs
specializedKickoffLabs automates referral-driven sweepstakes to generate leads through viral sharing and reward systems.
Viral referral engine that automatically rewards shares with bonus entries, creating self-sustaining growth loops
KickoffLabs is a landing page and campaign builder focused on creating viral giveaways, sweepstakes, and referral contests to rapidly grow email lists. Users can design customizable pages where entrants earn bonus entries for referring friends, leveraging social sharing for exponential reach. It includes A/B testing, analytics, and integrations with email tools like Mailchimp for seamless lead management.
Pros
- Intuitive drag-and-drop builder for quick campaign setup
- Powerful viral referral system with unlimited bonus entries
- Robust analytics and A/B testing for optimization
Cons
- Limited advanced sweepstakes tools like automated winner selection or legal compliance features
- Customization options can feel restrictive for complex designs
- Higher-tier plans required for full scalability and integrations
Best For
Marketers and small businesses seeking simple, viral lead-generation sweepstakes to build email lists.
Pricing
Free plan available; paid plans start at $49/month (Starter) up to custom Enterprise pricing.
VYPER
specializedVYPER creates gamified sweepstakes, leaderboards, and referral contests to boost engagement and conversions.
Viral loops that automatically give bonus entries for successful referrals, driving exponential growth
Vyper (vyper.io) is a marketing platform specializing in viral sweepstakes, giveaways, and contests designed to explode email lists and social engagement. It offers drag-and-drop builders for customizable landing pages with multiple entry actions like email submits, social shares, and friend referrals. While effective for lead generation campaigns, it focuses more on viral mechanics than comprehensive legal compliance or enterprise-scale sweepstakes management.
Pros
- Intuitive drag-and-drop builder for quick campaign setup
- Powerful viral referral system that multiplies entries organically
- Strong integrations with email tools like Mailchimp and social platforms
Cons
- Limited built-in legal compliance tools for regulated sweepstakes (e.g., no automatic rules generator)
- Entry limits and advanced analytics locked behind higher tiers
- Less suited for complex, multi-stage enterprise promotions
Best For
Digital marketers and e-commerce brands seeking simple, viral lead-gen sweepstakes without needing heavy regulatory features.
Pricing
Starts at $49/month (Starter: 1,000 entries/mo), up to $299/month (Enterprise: unlimited); 14-day free trial available.
KingSumo
specializedKingSumo streamlines simple sweepstakes optimized for email list building with easy winner selection and fraud detection.
Viral bonus entry system where referrals and social actions multiply entries exponentially
KingSumo is a user-friendly giveaway platform that enables website owners, particularly those on WordPress, to create viral sweepstakes and contests to explode email list growth. It allows entrants to gain bonus entries through social shares, referrals, and other actions, with built-in fraud detection and random winner selection. The tool integrates seamlessly with email service providers and offers embeddable widgets for quick deployment.
Pros
- Extremely simple setup with embed codes or WordPress plugin
- Powerful viral referral mechanics drive massive list growth
- Robust fraud protection and automatic winner picker
Cons
- Limited advanced customization for giveaway designs
- Subscription pricing can be steep for low-volume users
- Reporting and analytics are basic compared to enterprise tools
Best For
Bloggers, e-commerce stores, and small marketers focused on rapid email list building via fun, shareable giveaways.
Pricing
Free plan (1 active giveaway); Grow ($25/mo, 5 active); Pro ($49/mo, unlimited); Enterprise custom.
Easypromos
specializedEasypromos enables customizable sweepstakes, instant wins, and social contests with global compliance features.
One-click social media integrations that auto-publish customizable sweepstakes landing pages across platforms like Instagram and Facebook
Easypromos is a user-friendly platform specializing in promotional campaigns, including sweepstakes, raffles, instant wins, contests, and quizzes, with customizable landing pages for web and social media. It streamlines sweepstakes management by handling participant entries, random winner selection, fraud detection, and automated notifications via email or SMS. The tool offers robust analytics to measure engagement and ROI, making it suitable for marketers aiming to boost brand visibility.
Pros
- Intuitive drag-and-drop builder requires no coding
- Strong social media integrations for easy promotion
- Comprehensive fraud prevention and analytics tools
Cons
- Pricing scales with campaign volume, can get expensive
- Advanced customizations limited in lower tiers
- Free plan restricts key sweepstakes features
Best For
Small to medium-sized businesses and agencies running frequent social media sweepstakes without technical expertise.
Pricing
Free plan for basic use; paid plans from €29/month (Premium) to €199+/month (Enterprise), often billed per campaign or subscription.
Woobox
specializedWoobox manages social media sweepstakes, polls, and promotions with entry tracking and winner notifications.
Cross-platform social promotion builder that supports entries via likes, shares, and comments across multiple networks
Woobox is a comprehensive platform for creating and managing social media promotions, including sweepstakes, contests, quizzes, and polls. It offers drag-and-drop tools to build customizable campaigns, collect entries through social actions like likes and shares, and automate winner selection while ensuring legal compliance. Marketers use it to drive engagement across platforms like Facebook, Instagram, and Twitter, with built-in analytics for tracking performance.
Pros
- Intuitive drag-and-drop builder for quick campaign setup
- Seamless integrations with major social media platforms
- Automated compliance tools and winner selection
Cons
- Higher pricing tiers required for advanced features
- Limited customization options compared to competitors
- Customer support can be slow during peak times
Best For
Small to mid-sized marketers running social media sweepstakes to boost engagement without coding expertise.
Pricing
Plans start at $49/month (Launch) up to $499/month (Enterprise), billed annually with a free trial available.
Conclusion
Across the reviewed tools, Gleam emerges as the top choice, leading with viral campaign capabilities, multi-action flexibility, and robust integrations. Rafflecopter impresses with its simplicity in managing social entry collection and winner selection, while ShortStack stands out for customizable landing pages and detailed analytics—each offering distinct strengths to meet varied needs. Together, these solutions highlight the power of dedicated sweepstakes software to elevate campaigns and drive results.
Ready to boost your next sweepstakes? Try Gleam first to tap into its viral potential, streamline your workflow, and turn campaigns into audience-building machines.
Tools Reviewed
All tools were independently evaluated for this comparison