Quick Overview
- 1#1: SurveyMonkey - A leading online survey platform for creating, distributing, and analyzing surveys with robust features and integrations.
- 2#2: Qualtrics - Enterprise-grade experience management software with advanced survey design, AI-powered analysis, and XM capabilities.
- 3#3: Typeform - Engaging conversational survey and form builder focused on beautiful, interactive user experiences.
- 4#4: Jotform - Versatile online form and survey builder with unlimited forms, payments, and HIPAA compliance options.
- 5#5: Google Forms - Free, simple survey and quiz creation tool integrated with Google Workspace for easy collaboration.
- 6#6: Microsoft Forms - User-friendly survey and polling tool within Microsoft 365 for quizzes, feedback, and branching logic.
- 7#7: Alchemer - Powerful survey platform with advanced logic, custom scripting, and customer feedback automation.
- 8#8: QuestionPro - Comprehensive survey software offering multilingual support, mobile optimization, and real-time analytics.
- 9#9: Zoho Survey - Affordable survey tool integrated with Zoho suite featuring skip logic, themes, and reporting.
- 10#10: Formstack - No-code form and survey builder with workflows, approvals, and data routing for business processes.
Tools were evaluated based on key metrics including feature versatility, user-friendliness, reliability, and value, ensuring a balanced selection that caters to diverse needs from beginners to advanced users.
Comparison Table
Survey software simplifies data collection, but choosing the right tool requires comparing features, usability, and cost. This table explores leading options like SurveyMonkey, Qualtrics, Typeform, Jotform, Google Forms, and more, empowering readers to identify the best fit for their needs based on key attributes.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | SurveyMonkey A leading online survey platform for creating, distributing, and analyzing surveys with robust features and integrations. | specialized | 9.3/10 | 9.5/10 | 9.2/10 | 8.8/10 |
| 2 | Qualtrics Enterprise-grade experience management software with advanced survey design, AI-powered analysis, and XM capabilities. | enterprise | 9.2/10 | 9.8/10 | 7.8/10 | 8.0/10 |
| 3 | Typeform Engaging conversational survey and form builder focused on beautiful, interactive user experiences. | creative_suite | 8.8/10 | 8.7/10 | 9.4/10 | 8.2/10 |
| 4 | Jotform Versatile online form and survey builder with unlimited forms, payments, and HIPAA compliance options. | specialized | 8.8/10 | 8.5/10 | 9.4/10 | 8.7/10 |
| 5 | Google Forms Free, simple survey and quiz creation tool integrated with Google Workspace for easy collaboration. | other | 8.5/10 | 7.5/10 | 9.8/10 | 10/10 |
| 6 | Microsoft Forms User-friendly survey and polling tool within Microsoft 365 for quizzes, feedback, and branching logic. | other | 8.3/10 | 8.0/10 | 9.5/10 | 8.8/10 |
| 7 | Alchemer Powerful survey platform with advanced logic, custom scripting, and customer feedback automation. | specialized | 8.4/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 8 | QuestionPro Comprehensive survey software offering multilingual support, mobile optimization, and real-time analytics. | specialized | 8.5/10 | 9.1/10 | 8.0/10 | 8.2/10 |
| 9 | Zoho Survey Affordable survey tool integrated with Zoho suite featuring skip logic, themes, and reporting. | specialized | 8.6/10 | 8.5/10 | 9.2/10 | 9.0/10 |
| 10 | Formstack No-code form and survey builder with workflows, approvals, and data routing for business processes. | enterprise | 8.0/10 | 8.2/10 | 8.5/10 | 7.5/10 |
A leading online survey platform for creating, distributing, and analyzing surveys with robust features and integrations.
Enterprise-grade experience management software with advanced survey design, AI-powered analysis, and XM capabilities.
Engaging conversational survey and form builder focused on beautiful, interactive user experiences.
Versatile online form and survey builder with unlimited forms, payments, and HIPAA compliance options.
Free, simple survey and quiz creation tool integrated with Google Workspace for easy collaboration.
User-friendly survey and polling tool within Microsoft 365 for quizzes, feedback, and branching logic.
Powerful survey platform with advanced logic, custom scripting, and customer feedback automation.
Comprehensive survey software offering multilingual support, mobile optimization, and real-time analytics.
Affordable survey tool integrated with Zoho suite featuring skip logic, themes, and reporting.
No-code form and survey builder with workflows, approvals, and data routing for business processes.
SurveyMonkey
specializedA leading online survey platform for creating, distributing, and analyzing surveys with robust features and integrations.
SurveyMonkey Genius AI for automated survey creation, optimization, and intelligent response analysis
SurveyMonkey is a premier online survey platform that empowers users to design, distribute, and analyze surveys with ease across web, email, social media, and more. It provides hundreds of templates, diverse question types including AI-generated ones, advanced branching logic, and multilingual support for global reach. The tool excels in data analysis with real-time reporting, AI-powered insights via SurveyMonkey Genius, and seamless integrations with CRM, marketing, and productivity apps.
Pros
- Vast library of customizable templates and question types
- Powerful AI-driven analytics and automation features
- Extensive integrations with 100+ apps like Salesforce and Slack
Cons
- Advanced features locked behind higher-tier plans
- Free plan has significant response and feature limitations
- Customization options can feel restrictive for complex designs
Best For
Businesses, marketers, researchers, and enterprises needing scalable, professional-grade survey tools with robust analytics.
Pricing
Free plan available; paid plans start at $25/user/month (Advantage, billed annually) up to $99/user/month (Premier), with custom Enterprise pricing.
Qualtrics
enterpriseEnterprise-grade experience management software with advanced survey design, AI-powered analysis, and XM capabilities.
XM Platform with AI-driven Stats iQ for automated statistical analysis and predictive insights from survey data
Qualtrics is a leading enterprise-grade experience management (XM) platform specializing in advanced survey creation, distribution, and analysis for customer experience, employee engagement, market research, and more. It provides powerful tools like branching logic, conjoint analysis, and AI-driven insights through features such as Stats iQ and Predict iQ. Trusted by Fortune 500 companies, it transforms survey data into actionable intelligence with robust integrations and scalability.
Pros
- Exceptional advanced analytics and AI-powered insights (Stats iQ, Predict iQ)
- Seamless integrations with CRM, Slack, Salesforce, and 100+ enterprise tools
- Highly customizable and scalable for complex, large-scale surveys
Cons
- High cost with custom enterprise pricing
- Steep learning curve for advanced features
- Overkill and less intuitive for simple, small-scale surveys
Best For
Enterprises and research teams requiring sophisticated survey tools, deep analytics, and experience management at scale.
Pricing
Custom quote-based pricing; typically starts at $1,500+ per user/year for core plans, with free trial available.
Typeform
creative_suiteEngaging conversational survey and form builder focused on beautiful, interactive user experiences.
One-question-at-a-time conversational format that significantly improves user engagement and survey completion rates
Typeform is a versatile online form and survey builder renowned for its conversational interface that presents one question at a time, making surveys feel like engaging chats rather than traditional forms. It excels in creating visually stunning quizzes, polls, lead generation tools, and customer feedback surveys with advanced logic branching, custom themes, and seamless integrations. While powerful for interactive experiences, it prioritizes user engagement over complex data analysis.
Pros
- Exceptional conversational design boosts response rates and completion
- Intuitive drag-and-drop builder with logic jumps and customization
- Strong integrations with tools like Google Sheets, HubSpot, and Zapier
Cons
- Limited advanced analytics and reporting compared to dedicated survey tools
- Pricing escalates quickly for high-volume or enterprise needs
- Less suited for very long or complex multi-page forms
Best For
Marketers, creators, and businesses seeking highly engaging, visually appealing surveys to capture leads or feedback with maximum completion rates.
Pricing
Free plan with basic features; paid plans start at $25/month (Basic, billed annually), up to $83/month (Business) and custom Enterprise pricing.
Jotform
specializedVersatile online form and survey builder with unlimited forms, payments, and HIPAA compliance options.
Jotform Apps: Instantly convert surveys into fully branded, standalone web or mobile apps.
Jotform is a versatile online form builder that excels as a survey software solution, enabling users to create professional surveys, quizzes, and feedback forms without coding. It offers a drag-and-drop interface, thousands of customizable templates, conditional logic for dynamic questioning, and built-in analytics for response insights. With mobile optimization, integrations, and compliance features like HIPAA, it's ideal for data collection across businesses and teams.
Pros
- Intuitive drag-and-drop builder simplifies survey creation
- Extensive template library and widgets for quick customization
- Robust integrations with 100+ apps like Google Workspace and Zapier
Cons
- Free plan limited to 100 monthly submissions
- Advanced analytics and logic locked behind paid tiers
- Interface can feel overwhelming for very complex surveys
Best For
Small to medium businesses and teams seeking flexible, customizable surveys with strong integrations and mobile support.
Pricing
Free plan available; paid plans start at $34/month (billed annually) for Starter (1,000 submissions), up to Enterprise custom pricing.
Google Forms
otherFree, simple survey and quiz creation tool integrated with Google Workspace for easy collaboration.
Real-time collaborative editing and automatic data export to Google Sheets
Google Forms is a free, web-based tool from Google Workspace designed for creating surveys, quizzes, polls, and registration forms with ease. It supports various question types including multiple choice, checkboxes, text, and file uploads, along with basic logic branching and response validation. Responses are automatically compiled into Google Sheets for real-time analysis and collaboration.
Pros
- Completely free with unlimited forms and responses
- Extremely intuitive drag-and-drop interface
- Seamless integration with Google Sheets and Workspace apps
Cons
- Limited advanced customization and theming options
- Basic reporting and analytics compared to dedicated tools
- No built-in payment processing or complex logic branching
Best For
Ideal for educators, small teams, and individuals needing quick, cost-free surveys without advanced requirements.
Pricing
Free for all users with a Google account; advanced features available via Google Workspace plans starting at $6/user/month.
Microsoft Forms
otherUser-friendly survey and polling tool within Microsoft 365 for quizzes, feedback, and branching logic.
Deep integration with Microsoft Teams and Power Automate for real-time polling and automated workflows
Microsoft Forms is a user-friendly web-based tool within the Microsoft 365 suite designed for creating surveys, quizzes, polls, and registration forms. It supports various question types including multiple choice, rating scales, and text responses, with features like branching logic and theme customization. Responses are collected in real-time and can be analyzed directly or exported to Excel for deeper insights.
Pros
- Intuitive interface with drag-and-drop form building
- Seamless integration with Microsoft 365 apps like Teams, Excel, and Power Automate
- Unlimited free responses with a Microsoft account
Cons
- Limited advanced analytics and reporting compared to dedicated survey tools
- Basic customization options for themes and layouts
- Fewer specialized question types and lacks A/B testing
Best For
Organizations and educators already using Microsoft 365 who need simple, reliable surveys and quizzes with strong ecosystem integration.
Pricing
Free for basic use with a Microsoft account; included in Microsoft 365 plans starting at $6/user/month for Business Basic.
Alchemer
specializedPowerful survey platform with advanced logic, custom scripting, and customer feedback automation.
Workflow automation that triggers actions like email alerts, CRM updates, or task assignments directly from survey responses
Alchemer is a powerful enterprise-grade survey platform that allows users to create complex, logic-driven surveys, distribute them across multiple channels, and analyze results with advanced reporting tools. Formerly SurveyGizmo, it excels in handling large-scale data collection for market research, customer feedback, and employee engagement. Key strengths include deep integrations with CRM systems like Salesforce and automation workflows that turn survey data into actionable insights.
Pros
- Advanced survey logic, branching, and piping for highly customized experiences
- Robust reporting dashboards with real-time analytics and data export options
- Extensive integrations with over 100 tools including Salesforce, Marketo, and Zapier
Cons
- Steeper learning curve for beginners due to feature depth
- Higher pricing may not suit small teams or basic needs
- Interface feels dated compared to more modern competitors
Best For
Mid-to-large enterprises and research teams needing sophisticated survey automation and CRM integrations.
Pricing
Starts at $49/user/month (billed annually) for basic plans; scales to $149+/user/month for advanced features, with custom enterprise pricing.
QuestionPro
specializedComprehensive survey software offering multilingual support, mobile optimization, and real-time analytics.
AI-powered Turbo Survey for automated question generation and intelligent analysis
QuestionPro is a comprehensive online survey platform designed for creating, distributing, and analyzing surveys across various industries. It offers advanced features like branching logic, multimedia questions, multilingual support in over 100 languages, and powerful analytics including AI-driven insights. Ideal for businesses, researchers, and enterprises, it supports multi-channel distribution via web links, email, SMS, and embeds, with robust reporting dashboards and integrations with CRM tools like Salesforce.
Pros
- Extensive question library with 80+ types and advanced logic options
- Powerful analytics including heatmaps, TURF, and AI-powered insights
- Strong enterprise features like team collaboration, API access, and white-labeling
Cons
- Interface can feel cluttered and overwhelming for beginners
- Pricing tiers limit responses and features on lower plans
- Customer support response times vary, especially for free users
Best For
Mid-to-large businesses and research teams needing advanced analytics and scalable survey deployment.
Pricing
Free plan (limited to 500 responses/month); paid plans start at $119/month (billed annually) for Essentials, up to $299+/month for Advanced/Team, with custom Enterprise pricing.
Zoho Survey
specializedAffordable survey tool integrated with Zoho suite featuring skip logic, themes, and reporting.
Deep integration with the Zoho ecosystem for unified data flow across CRM, analytics, and other business tools
Zoho Survey is a robust online survey platform designed for creating, distributing, and analyzing surveys, polls, and quizzes with ease. It features a drag-and-drop builder, advanced logic like branching and piping, multilingual support for over 30 languages, and customizable themes. Seamlessly integrated with the Zoho ecosystem and third-party apps like Google Workspace and Salesforce, it excels in feedback collection for businesses.
Pros
- Intuitive drag-and-drop survey builder
- Excellent integrations with Zoho apps and 100+ third-party tools
- Affordable pricing with a generous free plan
Cons
- Limited advanced analytics compared to enterprise tools
- Free plan caps at 10 questions and 100 responses per survey
- Mobile app lacks some desktop features
Best For
Small to medium businesses using the Zoho suite or needing cost-effective surveys with strong CRM integrations.
Pricing
Free plan available; paid plans start at $25/month (billed annually) for Basic, $40/month for Standard, and custom Enterprise pricing.
Formstack
enterpriseNo-code form and survey builder with workflows, approvals, and data routing for business processes.
Native workflow automation that triggers actions like approvals and notifications directly from survey responses
Formstack is a no-code platform primarily focused on building customizable forms, surveys, and workflows to streamline data collection and automation. It offers survey capabilities with drag-and-drop builders, conditional logic, scoring, branching, and multi-language support. While versatile for business processes, its survey tools integrate seamlessly with CRM systems and provide HIPAA-compliant options for secure data handling.
Pros
- Extensive integrations with 100+ apps like Salesforce and HubSpot
- Advanced conditional logic and workflow automation for dynamic surveys
- HIPAA and GDPR compliance for secure enterprise use
Cons
- Higher pricing compared to dedicated survey tools
- Survey features feel secondary to core form-building focus
- Limited advanced analytics without add-ons or integrations
Best For
Mid-sized businesses and enterprises needing integrated forms, surveys, and automated workflows.
Pricing
Starts at $59/user/month (billed annually) for basic plan; scales to $99+ for advanced features with enterprise custom pricing.
Conclusion
The top survey software landscape features SurveyMonkey as the leading choice, celebrated for its robust tools, integrations, and user-friendly design that cater to a wide range of needs. Qualtrics follows closely with enterprise-grade capabilities, advanced analytics, and XM focus, while Typeform shines in creating engaging, conversational experiences that drive higher response rates. Together, these solutions showcase the diversity of options available, ensuring there’s a fit for every objective.
Explore the power of top-ranked SurveyMonkey today to streamline survey creation, distribution, and analysis, and turn feedback into actionable results for your work or business.
Tools Reviewed
All tools were independently evaluated for this comparison