Quick Overview
- 1#1: Storemapper - Embed customizable, searchable Google Maps store locators with filters, directions, and analytics on any website.
- 2#2: Yext - Enterprise platform for managing location data listings and delivering dynamic store locators across search engines and websites.
- 3#3: Bullseye Locations - Advanced store locator software with proximity search, categories, promotions, and detailed analytics for retailers.
- 4#4: Locatoraid - Easy-to-use embeddable store locators featuring search by zip code, filters, and mobile-responsive maps.
- 5#5: Store Locator Widgets - No-code widgets for creating store locators with multiple map providers, custom styling, and filtering options.
- 6#6: Store Locator Plus - Powerful WordPress plugin for building feature-packed store locators with geocoding, widgets, and add-ons.
- 7#7: Maptive - Interactive mapping tool for plotting store locations with heatmaps, routes, and territory analysis.
- 8#8: Mapme - Code-free platform to build interactive store locator maps with markers, popups, and search functionality.
- 9#9: BatchGeo - Quickly convert address lists into interactive maps and basic store locators for websites or sharing.
- 10#10: ZeeMaps - Free customizable map service for embedding store locations with basic search and marker management.
These tools were selected based on rigorous evaluation of features (such as search, filters, and mapping capabilities), technical reliability (map accuracy, scalability), ease of use (customization flexibility, setup complexity), and value (pricing models, support, and ROI), ensuring a comprehensive guide for businesses of all sizes.
Comparison Table
Store locator software simplifies connecting customers with physical locations, and selecting the right tool is key to enhancing business visibility. This comparison table explores top options—such as Storemapper, Yext, Bullseye Locations, Locatoraid, Store Locator Widgets, and more—analyzing features, ease of use, and scalability to guide readers toward the best fit for their needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Storemapper Embed customizable, searchable Google Maps store locators with filters, directions, and analytics on any website. | specialized | 9.7/10 | 9.8/10 | 9.9/10 | 9.5/10 |
| 2 | Yext Enterprise platform for managing location data listings and delivering dynamic store locators across search engines and websites. | enterprise | 9.1/10 | 9.6/10 | 8.2/10 | 7.8/10 |
| 3 | Bullseye Locations Advanced store locator software with proximity search, categories, promotions, and detailed analytics for retailers. | enterprise | 8.7/10 | 8.8/10 | 9.2/10 | 8.3/10 |
| 4 | Locatoraid Easy-to-use embeddable store locators featuring search by zip code, filters, and mobile-responsive maps. | specialized | 8.6/10 | 8.4/10 | 9.2/10 | 8.1/10 |
| 5 | Store Locator Widgets No-code widgets for creating store locators with multiple map providers, custom styling, and filtering options. | specialized | 8.2/10 | 8.4/10 | 9.1/10 | 8.7/10 |
| 6 | Store Locator Plus Powerful WordPress plugin for building feature-packed store locators with geocoding, widgets, and add-ons. | other | 8.1/10 | 8.7/10 | 7.6/10 | 8.2/10 |
| 7 | Maptive Interactive mapping tool for plotting store locations with heatmaps, routes, and territory analysis. | specialized | 8.5/10 | 8.8/10 | 9.2/10 | 8.0/10 |
| 8 | Mapme Code-free platform to build interactive store locator maps with markers, popups, and search functionality. | specialized | 8.0/10 | 7.8/10 | 9.2/10 | 8.1/10 |
| 9 | BatchGeo Quickly convert address lists into interactive maps and basic store locators for websites or sharing. | other | 7.3/10 | 6.5/10 | 9.4/10 | 8.2/10 |
| 10 | ZeeMaps Free customizable map service for embedding store locations with basic search and marker management. | other | 7.3/10 | 7.0/10 | 8.5/10 | 8.8/10 |
Embed customizable, searchable Google Maps store locators with filters, directions, and analytics on any website.
Enterprise platform for managing location data listings and delivering dynamic store locators across search engines and websites.
Advanced store locator software with proximity search, categories, promotions, and detailed analytics for retailers.
Easy-to-use embeddable store locators featuring search by zip code, filters, and mobile-responsive maps.
No-code widgets for creating store locators with multiple map providers, custom styling, and filtering options.
Powerful WordPress plugin for building feature-packed store locators with geocoding, widgets, and add-ons.
Interactive mapping tool for plotting store locations with heatmaps, routes, and territory analysis.
Code-free platform to build interactive store locator maps with markers, popups, and search functionality.
Quickly convert address lists into interactive maps and basic store locators for websites or sharing.
Free customizable map service for embedding store locations with basic search and marker management.
Storemapper
specializedEmbed customizable, searchable Google Maps store locators with filters, directions, and analytics on any website.
Automatic generation of individual, SEO-optimized landing pages for each store location
Storemapper is a leading store locator software that allows businesses to embed interactive, customizable maps on their websites to display physical store locations. It offers advanced search features including proximity radius, zip code, city, and category filtering, along with driving directions and contact details. The platform is fully responsive, SEO-optimized, and provides detailed analytics to track user interactions, making it ideal for multi-location brands.
Pros
- Drag-and-drop setup with no coding required
- Unlimited locations on all plans and automatic SEO-optimized store pages
- Robust analytics, heatmaps, and mobile-first responsive design
Cons
- Limited to Google Maps integration (no multi-map provider support)
- Advanced customization and API access require higher-tier plans
- No free tier; minimum commitment is monthly subscription
Best For
Multi-location retailers and service businesses seeking a highly customizable, user-friendly store locator with strong SEO and analytics capabilities.
Pricing
Starts at $29/month (Starter: 500 locations), $79/month (Pro: 5,000 locations), $199/month (Premium: unlimited); annual billing offers 20% discount.
Yext
enterpriseEnterprise platform for managing location data listings and delivering dynamic store locators across search engines and websites.
PowerListings Network for automatic distribution of location data to over 200 publishers
Yext is a powerful digital knowledge management platform that excels as a store locator solution by centralizing location data management and syndicating it across hundreds of search engines, maps, apps, and directories. It offers embeddable store locator widgets with advanced features like AI-powered natural language search, hours availability, and inventory lookup. Businesses can ensure consistent, accurate location information online while gaining analytics on customer interactions.
Pros
- Extensive syndication to 200+ sites for maximum visibility
- AI-driven search capabilities including natural language queries and real-time updates
- Robust analytics and customization options for enterprise-scale deployments
Cons
- High pricing suitable mainly for larger businesses
- Steep learning curve for setup and advanced features
- Overkill for small businesses with few locations
Best For
Enterprise retailers and multi-location brands seeking comprehensive location data management and syndication.
Pricing
Custom quote-based pricing, typically starting at $500+ per location annually with tiers for additional features.
Bullseye Locations
enterpriseAdvanced store locator software with proximity search, categories, promotions, and detailed analytics for retailers.
SEO-optimized, dynamically generated store locator landing pages that improve search rankings for location queries
Bullseye Locations is a dedicated store locator software that helps multi-location businesses embed interactive Google Maps-based locators on their websites. It supports advanced search by zip code, city, or radius, with customizable filters for services, hours, and amenities. The platform offers SEO-optimized landing pages, mobile responsiveness, and easy integrations with CMS like WordPress, Shopify, and BigCommerce.
Pros
- Seamless embedding with customizable design and pins
- Strong SEO tools including dynamic landing pages
- Excellent mobile optimization and fast performance
Cons
- Requires separate Google Maps API key with usage fees
- Advanced analytics and custom domains limited to higher plans
- No native support for non-Google mapping providers
Best For
Multi-location retailers and franchises seeking an easy-to-implement store locator with SEO advantages.
Pricing
Starts at $29/month (100 locations), $79/month (1,000 locations), $149+/month (unlimited); plus Google Maps API costs.
Locatoraid
specializedEasy-to-use embeddable store locators featuring search by zip code, filters, and mobile-responsive maps.
One-click embed generator that auto-optimizes maps for any website theme
Locatoraid is a cloud-based store locator platform designed to help businesses showcase their physical locations on websites via interactive Google Maps widgets. It offers easy CSV imports for adding stores, customizable search filters by zip code, city, or proximity, and features like driving directions and click-to-call. The tool emphasizes quick setup and responsive design for seamless integration across devices.
Pros
- Simple embed code for fast website integration
- Responsive design works well on mobile devices
- Proximity-based search enhances user experience
Cons
- Requires separate Google Maps API key (additional cost)
- Limited advanced analytics compared to enterprise competitors
- Free plan has branding and location limits
Best For
Small to medium-sized retailers needing a straightforward, no-code store locator without complex setup.
Pricing
Starts at $29/month (Basic: 100 locations), $79/month (Pro: unlimited locations + custom domains), enterprise custom pricing.
Store Locator Widgets
specializedNo-code widgets for creating store locators with multiple map providers, custom styling, and filtering options.
Drag-and-drop widget customizer for pixel-perfect design matching any brand without code
Store Locator Widgets offers embeddable, customizable store locator maps powered by Google Maps, enabling businesses to display locations with search, filtering, and directions on any website. It supports features like category filtering, custom markers, proximity search, and mobile responsiveness without requiring coding skills. Ideal for quick integration into e-commerce sites, blogs, or landing pages to help customers find nearby stores.
Pros
- Seamless embed code integration with no coding required
- Highly customizable widgets including markers, themes, and filters
- Generous free plan with core functionality for small sites
Cons
- Relies on Google Maps API which incurs usage costs at scale
- Limited advanced analytics compared to enterprise competitors
- Fewer integrations with CRM or POS systems
Best For
Small to medium businesses or agencies needing a quick, customizable store locator without developer resources.
Pricing
Free plan (100 locations, 1,000 searches/month); Pro starts at $19/month (unlimited locations/searches); Enterprise custom pricing.
Store Locator Plus
otherPowerful WordPress plugin for building feature-packed store locators with geocoding, widgets, and add-ons.
Extensive add-on ecosystem for niche features like dynamic open/close hours and chain management
Store Locator Plus is a robust WordPress plugin that enables businesses to create interactive store locators using Google Maps integration. It supports unlimited locations, advanced search by zip code, radius, or category, and customizable displays with info windows and markers. The plugin offers CSV imports, shortcode flexibility, and an ecosystem of add-ons for features like open/closed hours and white-labeling.
Pros
- Seamless WordPress integration with shortcodes and hooks
- Scales to unlimited locations without performance issues
- Modular add-ons for tailored functionality
Cons
- Steeper learning curve for advanced customization
- Requires Google Maps API (incurs usage costs)
- Limited to WordPress platforms only
Best For
WordPress website owners managing multiple or chain store locations who need deep customization.
Pricing
Starts at $99/year for base license; premium editions $199-$299/year or lifetime options from $299, plus add-ons $49+.
Maptive
specializedInteractive mapping tool for plotting store locations with heatmaps, routes, and territory analysis.
Live data syncing from Google Sheets for real-time updates to store locations without manual uploads
Maptive is a powerful mapping platform that transforms spreadsheet data into interactive Google Maps-based visualizations, ideal for creating dynamic store locators. It enables businesses to display locations with customizable pins, categories, proximity search, and driving directions. Users can embed these maps on websites and benefit from features like clustering, heatmaps, and territory management for enhanced customer engagement.
Pros
- Seamless data import from spreadsheets and Google Sheets for quick setup
- Advanced search, filtering, and proximity tools tailored for store locators
- Highly customizable, responsive maps with no coding required
Cons
- Relies on Google Maps API, incurring additional usage-based costs at scale
- Fewer native integrations with e-commerce or CRM platforms compared to dedicated tools
- Pricing scales up quickly for high-volume locations or advanced needs
Best For
Small to medium businesses needing fast, professional store locator maps integrated with existing spreadsheet data.
Pricing
Starts at $25/month (billed annually at $300/year) for up to 500 locations; higher tiers from $50/month for more data and features, plus Google Maps API fees.
Mapme
specializedCode-free platform to build interactive store locator maps with markers, popups, and search functionality.
Advanced no-code filtering and search that lets users dynamically sort and find stores by category, proximity, or attributes
Mapme is a no-code platform designed for creating interactive maps, including store locators, that can be easily embedded on websites. It allows users to add custom markers for store locations, integrate search, filters, directions, and popups with details like hours and contact info. Ideal for businesses needing visually appealing, responsive maps without development skills, it supports multiple map providers like Google Maps and Mapbox.
Pros
- Intuitive drag-and-drop builder requires no coding
- Highly customizable markers, popups, and filters for store data
- Fully responsive maps that work seamlessly on mobile and desktop
Cons
- Limited built-in analytics and reporting features
- Free plan includes Mapme branding and marker limits
- Relies on third-party map APIs which may incur additional costs
Best For
Small to medium-sized businesses seeking a simple, embeddable store locator without technical expertise.
Pricing
Free plan available with limits; paid plans start at $29/month (Starter) up to $249/month (Business), with Enterprise custom.
BatchGeo
otherQuickly convert address lists into interactive maps and basic store locators for websites or sharing.
One-click batch mapping from address spreadsheets
BatchGeo is a straightforward mapping tool that converts lists of addresses from spreadsheets or text into interactive Google Maps, ideal for visualizing store locations or event sites. It allows users to embed customizable maps on websites, with features like clustering, search, and info popups for basic store locator functionality. While quick to set up, it relies on static data uploads rather than dynamic integrations.
Pros
- Incredibly simple drag-and-drop or copy-paste map creation from CSV/Excel
- Free tier supports public embeds with clustering and basic search
- Fast generation of shareable, responsive maps for quick deployment
Cons
- Lacks advanced store locator features like dynamic filtering, hours, or inventory checks
- Static data requires manual re-uploads for updates
- Limited customization and no native API for e-commerce integrations
Best For
Small businesses or marketers needing a free, no-code map for static store lists without ongoing maintenance.
Pricing
Free for public maps; Pro at $25/month (or $199/year) for private maps, custom styling, and HD exports.
ZeeMaps
otherFree customizable map service for embedding store locations with basic search and marker management.
Dynamic data import from Google Sheets or CSV for real-time location updates
ZeeMaps is a web-based platform for creating interactive Google Maps with custom markers, ideal for building simple store locators. Users can plot locations via manual entry, CSV import, or Google Sheets integration, adding details like photos, descriptions, and categories for searchable directories. It supports embedding on websites with proximity search, filtering, and mobile responsiveness, making it accessible for basic location-based needs.
Pros
- Affordable with a functional free tier
- Simple drag-and-drop map creation and embedding
- Proximity search and category filtering
Cons
- Outdated interface and limited modern customizations
- No advanced analytics or customer traffic insights
- Relies heavily on Google Maps with potential API limitations at scale
Best For
Small businesses or non-profits needing a quick, low-cost embeddable store locator without complex integrations.
Pricing
Free plan for basic maps; Pro at $19.95/month (annual); Enterprise at $39.95/month with advanced features.
Conclusion
The top store locator tools offer distinct strengths, with Storemapper leading as the best choice—featuring customizable Google Maps integration, search, filters, directions, and analytics. Yext impresses for enterprise-level location data management across platforms, while Bullseye Locations stands out with advanced proximity search and retail-focused analytics. Together, these tools showcase the capacity to streamline location discovery and engagement for diverse needs.
Ready to elevate your online presence? Try Storemapper to embed a powerful, tailored locator that connects your audience with your locations seamlessly, no matter the platform.
Tools Reviewed
All tools were independently evaluated for this comparison