Quick Overview
- 1#1: Paciolan - Comprehensive ticketing and CRM platform designed specifically for collegiate and professional sports teams to manage season tickets, single-game sales, and fan engagement.
- 2#2: Ticketmaster - Industry-leading ticketing solution powering sales, seating charts, and dynamic pricing for major professional sports leagues and stadiums worldwide.
- 3#3: AXS - Modern ticketing platform offering mobile-first sales, verified resale, and venue management tools for sports events and concerts.
- 4#4: SeatGeek - Innovative ticketing marketplace with smart pricing, seat view previews, and integrations for sports teams to optimize ticket inventory and fan experience.
- 5#5: StubHub - Global fan-to-fan ticket resale platform with official partnerships for sports events, featuring secure transactions and real-time pricing.
- 6#6: Tickets.com - Robust ticketing system used by MLB teams and venues for primary sales, box office management, and integrated marketing tools.
- 7#7: Eventbrite - Versatile event ticketing platform suitable for smaller sports events, leagues, and tournaments with easy setup, payments, and promotion features.
- 8#8: Etix - Reliable ticketing software for mid-sized sports venues and events, providing scanning, reporting, and customer support integrations.
- 9#9: Tixr - Blockchain-powered ticketing platform focused on anti-scalping and direct-to-fan sales for sports and live events with smart contracts.
- 10#10: Vivenu - API-first ticketing solution enabling custom experiences, dynamic bundling, and white-label options for sports organizations.
We selected and ranked these tools by evaluating their feature depth—including CRM integration, dynamic pricing, and anti-scalping technologies—alongside usability, reliability, and value, prioritizing solutions that deliver robust performance for modern sports ticketing needs.
Comparison Table
Managing sports tickets effectively is essential for smooth fan interactions and operational efficiency, with the right software playing a pivotal role. This comparison table explores top tools like Paciolan, Ticketmaster, AXS, SeatGeek, StubHub, and more, enabling readers to assess features, pricing, and usability to identify their best fit.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Paciolan Comprehensive ticketing and CRM platform designed specifically for collegiate and professional sports teams to manage season tickets, single-game sales, and fan engagement. | enterprise | 9.4/10 | 9.7/10 | 8.2/10 | 8.9/10 |
| 2 | Ticketmaster Industry-leading ticketing solution powering sales, seating charts, and dynamic pricing for major professional sports leagues and stadiums worldwide. | enterprise | 8.3/10 | 9.1/10 | 7.6/10 | 7.2/10 |
| 3 | AXS Modern ticketing platform offering mobile-first sales, verified resale, and venue management tools for sports events and concerts. | enterprise | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 4 | SeatGeek Innovative ticketing marketplace with smart pricing, seat view previews, and integrations for sports teams to optimize ticket inventory and fan experience. | enterprise | 8.4/10 | 9.1/10 | 8.6/10 | 7.7/10 |
| 5 | StubHub Global fan-to-fan ticket resale platform with official partnerships for sports events, featuring secure transactions and real-time pricing. | enterprise | 8.1/10 | 8.5/10 | 9.2/10 | 7.0/10 |
| 6 | Tickets.com Robust ticketing system used by MLB teams and venues for primary sales, box office management, and integrated marketing tools. | enterprise | 7.8/10 | 8.2/10 | 7.4/10 | 7.1/10 |
| 7 | Eventbrite Versatile event ticketing platform suitable for smaller sports events, leagues, and tournaments with easy setup, payments, and promotion features. | enterprise | 7.2/10 | 6.8/10 | 8.7/10 | 7.4/10 |
| 8 | Etix Reliable ticketing software for mid-sized sports venues and events, providing scanning, reporting, and customer support integrations. | specialized | 8.1/10 | 8.4/10 | 7.9/10 | 7.6/10 |
| 9 | Tixr Blockchain-powered ticketing platform focused on anti-scalping and direct-to-fan sales for sports and live events with smart contracts. | specialized | 8.4/10 | 8.7/10 | 8.2/10 | 8.0/10 |
| 10 | Vivenu API-first ticketing solution enabling custom experiences, dynamic bundling, and white-label options for sports organizations. | specialized | 8.1/10 | 9.2/10 | 7.4/10 | 7.6/10 |
Comprehensive ticketing and CRM platform designed specifically for collegiate and professional sports teams to manage season tickets, single-game sales, and fan engagement.
Industry-leading ticketing solution powering sales, seating charts, and dynamic pricing for major professional sports leagues and stadiums worldwide.
Modern ticketing platform offering mobile-first sales, verified resale, and venue management tools for sports events and concerts.
Innovative ticketing marketplace with smart pricing, seat view previews, and integrations for sports teams to optimize ticket inventory and fan experience.
Global fan-to-fan ticket resale platform with official partnerships for sports events, featuring secure transactions and real-time pricing.
Robust ticketing system used by MLB teams and venues for primary sales, box office management, and integrated marketing tools.
Versatile event ticketing platform suitable for smaller sports events, leagues, and tournaments with easy setup, payments, and promotion features.
Reliable ticketing software for mid-sized sports venues and events, providing scanning, reporting, and customer support integrations.
Blockchain-powered ticketing platform focused on anti-scalping and direct-to-fan sales for sports and live events with smart contracts.
API-first ticketing solution enabling custom experiences, dynamic bundling, and white-label options for sports organizations.
Paciolan
enterpriseComprehensive ticketing and CRM platform designed specifically for collegiate and professional sports teams to manage season tickets, single-game sales, and fan engagement.
Fully integrated CRM and ticketing system offering 360-degree fan profiles for personalized marketing and retention
Paciolan is a premier enterprise-grade ticketing and technology platform designed specifically for sports organizations, including collegiate athletics and professional teams. It provides comprehensive tools for ticket sales, season ticket management, dynamic pricing, seating charts, and CRM integration to optimize revenue and fan engagement. With advanced mobile ticketing, data analytics, and contactless entry options, it supports high-volume events while delivering personalized fan experiences.
Pros
- Robust integrations with CRM, POS, and third-party systems for seamless operations
- Advanced analytics and dynamic pricing to maximize revenue
- Proven scalability for large venues with millions of tickets sold annually
Cons
- Steep learning curve and extensive training required for staff
- High upfront implementation costs and custom pricing
- Less flexible for small-scale or non-sports venues
Best For
Large collegiate athletic departments and professional sports teams needing enterprise-level ticketing with deep fan data insights.
Pricing
Custom enterprise pricing based on venue size, ticket volume, and features; typically ranges from $100,000+ annually with implementation fees.
Ticketmaster
enterpriseIndustry-leading ticketing solution powering sales, seating charts, and dynamic pricing for major professional sports leagues and stadiums worldwide.
Verified Fan registration system that prioritizes real fans over bots for equitable access to high-demand sports tickets
Ticketmaster is a premier online ticketing platform offering comprehensive access to sports events across major leagues like NFL, NBA, MLB, and NHL. It enables users to purchase, transfer, resell, and manage digital tickets through its website and mobile app, featuring interactive seat maps and real-time inventory. As a sports ticket management solution, it excels in handling high-volume sales with secure entry options and fan-to-fan resale marketplaces.
Pros
- Vast inventory for major professional sports leagues and events
- Secure digital ticketing with easy transfer and mobile wallet integration
- Official Verified Fan and resale tools to reduce scalping
Cons
- High service fees that inflate total costs significantly
- Frequent technical glitches and long queues during peak sales
- Inconsistent customer support for ticket issues
Best For
Dedicated fans of major sports leagues who prioritize access to sold-out games and reliable digital ticket management over cost.
Pricing
Event-based pricing with tickets starting from $10+; service, processing, and facility fees add 15-30% to the base price.
AXS
enterpriseModern ticketing platform offering mobile-first sales, verified resale, and venue management tools for sports events and concerts.
Dynamic pricing engine that automatically adjusts ticket prices based on real-time demand and supply
AXS is a leading primary ticketing platform designed for live events, with a strong focus on sports ticket management for professional teams and venues. It offers comprehensive tools for ticket sales, inventory management, dynamic pricing, secure mobile delivery, and integrated resale marketplaces. Backed by major partnerships like the NHL and AEG venues, AXS streamlines fan access while providing robust anti-scalping and fraud prevention features.
Pros
- Advanced dynamic pricing and real-time inventory management
- Seamless mobile ticketing with contactless entry via AXS Mobile ID
- Strong integrations with major sports leagues and venues
Cons
- High per-ticket service fees can impact affordability
- Interface can feel overwhelming for smaller organizations
- Resale options sometimes restricted compared to competitors
Best For
Professional sports teams and large venues needing scalable, high-volume ticketing with enterprise-grade security.
Pricing
Custom enterprise pricing for venues with per-ticket service fees typically 10-20% of face value, plus processing costs; no public SaaS tiers.
SeatGeek
enterpriseInnovative ticketing marketplace with smart pricing, seat view previews, and integrations for sports teams to optimize ticket inventory and fan experience.
Deal Score, a proprietary rating system that analyzes millions of tickets to score deals from 1-10 for optimal value.
SeatGeek is a popular online ticket marketplace focused on sports events, enabling users to search, compare prices across sellers, and purchase or sell tickets seamlessly. It provides advanced tools like Deal Score for evaluating ticket value, virtual seat views for previewing experiences, and a mobile app for ticket management and entry. As a sports ticket management solution, it excels in price tracking, resale options, and event discovery for fans and resellers.
Pros
- Deal Score algorithm objectively rates ticket deals
- Virtual seat views and interactive maps for informed purchases
- Robust mobile app for scanning, selling, and managing tickets
Cons
- High service fees on both buyer and seller sides
- Inventory availability varies by event and demand
- Customer support can be slow during peak times
Best For
Sports fans and casual resellers seeking an intuitive platform to buy, sell, and track event tickets efficiently.
Pricing
No subscription fees; pay per ticket with 10-15% buyer fees and 10% seller fees added to dynamic ticket prices.
StubHub
enterpriseGlobal fan-to-fan ticket resale platform with official partnerships for sports events, featuring secure transactions and real-time pricing.
FanProtect Guarantee, which provides 100% assurance of valid tickets or full refund/replacement.
StubHub is a premier online marketplace specializing in the buying and selling of tickets for live sports events, concerts, and other entertainment. It enables users to search for games across major leagues like NFL, NBA, MLB, and NHL, purchase tickets instantly, and resell unused ones through a secure platform. Key management tools include digital ticket transfers, virtual seating charts, price alerts, and order tracking for seamless sports ticket handling.
Pros
- Vast inventory covering major sports leagues and events
- Intuitive mobile app for quick ticket buying, selling, and transfers
- FanProtect Guarantee for secure transactions and valid tickets
Cons
- High service fees (up to 30% for buyers)
- Tickets often sold at significant markups above face value
- Customer support can be slow during peak event times
Best For
Sports fans and resellers who need a reliable platform for frequently buying, selling, or managing tickets to live games.
Pricing
No subscription required; buyers pay ~20-30% service fees per ticket, sellers pay 10-15% commission on sales.
Tickets.com
enterpriseRobust ticketing system used by MLB teams and venues for primary sales, box office management, and integrated marketing tools.
Integrated primary-secondary ticketing exchange for seamless resale and revenue recapture
Tickets.com is an enterprise-grade ticketing platform primarily used by sports teams, leagues, and venues for managing ticket inventory, sales, and distribution. It offers tools for dynamic pricing, mobile ticketing, seating charts, and integration with CRM systems to enhance fan engagement and revenue optimization. The software supports primary and secondary markets, making it suitable for high-volume sports events like MLB games.
Pros
- Proven reliability with major sports leagues like MLB
- Advanced dynamic pricing and inventory management
- Strong mobile and digital delivery options
Cons
- Complex interface with a steep learning curve
- Custom pricing lacks transparency
- Less innovative than newer cloud-native competitors
Best For
Mid-to-large sports venues and professional teams needing scalable, battle-tested ticketing for high-volume events.
Pricing
Custom enterprise contracts based on venue size and volume; typically $50,000+ annually with per-event fees.
Eventbrite
enterpriseVersatile event ticketing platform suitable for smaller sports events, leagues, and tournaments with easy setup, payments, and promotion features.
Expansive event discovery marketplace that boosts visibility and ticket sales for sports events among millions of users
Eventbrite is a versatile online ticketing and event management platform that allows organizers to create, promote, and sell tickets for a wide range of events, including sports activities like races, amateur leagues, and community tournaments. It provides tools for customizable event pages, ticket sales, attendee tracking, and basic seating charts, making it suitable for smaller-scale sports events. While effective for entry-level sports ticketing, it lacks advanced features tailored for professional sports management such as dynamic pricing or large-scale inventory control.
Pros
- Intuitive interface for quick event setup and ticket sales
- Built-in marketing tools and event discovery marketplace for wider reach
- Mobile app for seamless check-in and attendee management
Cons
- Transaction fees (3.7% + $1.79 per paid ticket) can erode margins on high-volume sales
- Limited advanced features like season passes or complex seating for pro sports
- Less optimized for enterprise-level sports venues compared to specialized platforms
Best For
Ideal for organizers of amateur sports events, local leagues, running races, and community tournaments seeking an easy-to-use ticketing solution without heavy customization needs.
Pricing
Free for free events; paid tickets incur 3.7% + $1.79 service fee per ticket sold, with optional subscription plans (Essentials at $29/mo, Professional at $99/mo, Enterprise custom) for reduced fees and advanced tools.
Etix
specializedReliable ticketing software for mid-sized sports venues and events, providing scanning, reporting, and customer support integrations.
Integrated FanX platform for personalized marketing and upsell opportunities directly tied to ticketing data
Etix is a robust ticketing platform specializing in live event management, including sports events, providing end-to-end solutions for ticket sales, distribution, and fan engagement. It offers online storefronts, box office tools, mobile ticketing, and marketing features to help sports organizations sell tickets efficiently. With scalability for high-volume events and integrations for CRM and analytics, Etix streamlines operations for venues and teams.
Pros
- Scalable for large-scale sports events with proven reliability
- Strong mobile ticketing and digital delivery options
- Comprehensive anti-fraud and anti-scalping measures
Cons
- Transaction fees can be higher than some competitors
- Customization options limited for advanced sports-specific needs
- Reporting and analytics could be more intuitive
Best For
Mid-sized sports venues and teams seeking a dependable, all-in-one ticketing solution without extensive in-house development.
Pricing
Primarily transaction-based with per-ticket fees (around 10-15% plus service charges); custom enterprise pricing available for larger clients.
Tixr
specializedBlockchain-powered ticketing platform focused on anti-scalping and direct-to-fan sales for sports and live events with smart contracts.
Unified primary-secondary marketplace that officially controls resale to combat scalping and capture incremental revenue
Tixr is a modern primary ticketing platform tailored for sports teams, venues, and leagues, enabling seamless ticket sales, inventory management, and fan engagement. It offers dynamic pricing, customizable seating charts, mobile wallet delivery, and an integrated secondary marketplace to control resale and maximize revenue. The platform includes FanHub for loyalty programs and robust analytics to drive data-informed decisions in sports ticket management.
Pros
- Integrated primary and secondary ticketing for revenue protection
- Dynamic pricing engine optimizes sales in real-time
- FanHub loyalty tools enhance engagement and retention
Cons
- Limited integrations with some legacy CRM systems
- Per-ticket fees can add up for smaller events
- Setup requires technical expertise for custom configurations
Best For
Mid-sized sports teams and venues needing innovative, revenue-focused ticketing without enterprise-level complexity.
Pricing
Enterprise custom pricing with per-ticket fees typically 8-12% of gross sales, plus optional add-ons for premium features.
Vivenu
specializedAPI-first ticketing solution enabling custom experiences, dynamic bundling, and white-label options for sports organizations.
Real-time AI dynamic pricing engine that optimizes ticket prices based on demand, inventory, and fan behavior
Vivenu is a flexible, API-first ticketing platform tailored for sports venues and events, specializing in dynamic pricing, personalized fan experiences, and revenue optimization. It enables teams to manage ticket inventory, implement AI-driven pricing strategies that adapt to real-time demand, and leverage fan data for targeted engagement and loyalty programs. With seamless integrations and modular architecture, it's designed for large-scale operations in professional sports leagues like Bundesliga clubs.
Pros
- AI-powered dynamic pricing for revenue maximization
- Deep fan data analytics and personalization tools
- Highly customizable via APIs for enterprise integrations
Cons
- Enterprise-focused pricing can be prohibitive for smaller venues
- Steep learning curve due to modular complexity
- Limited visibility into standard templates for quick setup
Best For
Mid-to-large professional sports teams and venues prioritizing advanced revenue optimization and fan retention over simplicity.
Pricing
Custom enterprise pricing starting at $10,000+ annually based on venue capacity, event volume, and modules; requires sales quote.
Conclusion
The top sports ticket management software offers varied strengths, with Paciolan leading as the best overall for its specialized focus on collegiate and professional teams, integrating ticketing, CRM, and fan engagement tools. Close contenders like Ticketmaster and AXS shine in different areas—Ticketmaster’s industry-leading global reach and dynamic pricing, and AXS’s mobile-first approach and venue management—making them strong alternatives for specific needs. Together, they reflect the diverse demands of the sports ticketing landscape, from large-scale operations to niche events.
To elevate your sports ticket management, start with Paciolan: its tailored features are designed to streamline operations and deepen fan connections, setting the benchmark for success in the field.
Tools Reviewed
All tools were independently evaluated for this comparison