Quick Overview
- 1#1: Mindbody - Provides comprehensive marketing automation including email/SMS campaigns, loyalty programs, and promotions tailored for spas and wellness businesses.
- 2#2: Vagaro - Offers integrated booking and marketing tools with email blasts, SMS reminders, and social promotions for spas and salons.
- 3#3: Fresha - Delivers free booking software with built-in marketing features like automated emails, reviews, and client re-engagement for spas.
- 4#4: Zenoti - Enterprise-grade platform with advanced marketing automation, personalized campaigns, and analytics for large spa chains.
- 5#5: Phorest - Specializes in data-driven SMS and email marketing to boost client retention and bookings for spas and salons.
- 6#6: Boulevard - Modern management software featuring automated client communications, reviews, and targeted marketing for spas.
- 7#7: Mangomint - Streamlines spa operations with marketing tools like referral programs, waitlists, and automated notifications.
- 8#8: WellnessLiving - All-in-one solution with email marketing, SEO tools, and reputation management for spas and wellness centers.
- 9#9: DaySmart Salon - Supports spa marketing through email campaigns, gift cards, and client retention features integrated with scheduling.
- 10#10: Schedulicity - Facilitates online booking and basic marketing with promotions and reminders for independent spas and wellness pros.
Tools were selected and ranked based on core features (automation, client engagement, integration), user experience, and overall value, ensuring they deliver measurable results for spas ranging from boutiques to chains.
Comparison Table
Selecting the right spa marketing software is critical for enhancing client experiences and growing business reach, and this comparison table outlines top tools like Mindbody, Vagaro, Fresha, Zenoti, Phorest, and more. Readers gain insights into how each platform balances booking management, marketing automation, and reporting to suit the diverse needs of spas, from boutique studios to multi-location chains.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Mindbody Provides comprehensive marketing automation including email/SMS campaigns, loyalty programs, and promotions tailored for spas and wellness businesses. | enterprise | 9.4/10 | 9.6/10 | 8.2/10 | 8.7/10 |
| 2 | Vagaro Offers integrated booking and marketing tools with email blasts, SMS reminders, and social promotions for spas and salons. | specialized | 9.2/10 | 9.4/10 | 9.0/10 | 8.7/10 |
| 3 | Fresha Delivers free booking software with built-in marketing features like automated emails, reviews, and client re-engagement for spas. | specialized | 8.3/10 | 8.0/10 | 9.2/10 | 9.5/10 |
| 4 | Zenoti Enterprise-grade platform with advanced marketing automation, personalized campaigns, and analytics for large spa chains. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 5 | Phorest Specializes in data-driven SMS and email marketing to boost client retention and bookings for spas and salons. | specialized | 8.1/10 | 8.4/10 | 7.9/10 | 7.7/10 |
| 6 | Boulevard Modern management software featuring automated client communications, reviews, and targeted marketing for spas. | specialized | 8.1/10 | 8.4/10 | 7.9/10 | 7.6/10 |
| 7 | Mangomint Streamlines spa operations with marketing tools like referral programs, waitlists, and automated notifications. | specialized | 8.2/10 | 8.4/10 | 9.0/10 | 7.7/10 |
| 8 | WellnessLiving All-in-one solution with email marketing, SEO tools, and reputation management for spas and wellness centers. | specialized | 8.4/10 | 8.7/10 | 7.9/10 | 8.2/10 |
| 9 | DaySmart Salon Supports spa marketing through email campaigns, gift cards, and client retention features integrated with scheduling. | specialized | 7.8/10 | 7.5/10 | 8.2/10 | 7.6/10 |
| 10 | Schedulicity Facilitates online booking and basic marketing with promotions and reminders for independent spas and wellness pros. | specialized | 7.1/10 | 6.8/10 | 8.2/10 | 7.5/10 |
Provides comprehensive marketing automation including email/SMS campaigns, loyalty programs, and promotions tailored for spas and wellness businesses.
Offers integrated booking and marketing tools with email blasts, SMS reminders, and social promotions for spas and salons.
Delivers free booking software with built-in marketing features like automated emails, reviews, and client re-engagement for spas.
Enterprise-grade platform with advanced marketing automation, personalized campaigns, and analytics for large spa chains.
Specializes in data-driven SMS and email marketing to boost client retention and bookings for spas and salons.
Modern management software featuring automated client communications, reviews, and targeted marketing for spas.
Streamlines spa operations with marketing tools like referral programs, waitlists, and automated notifications.
All-in-one solution with email marketing, SEO tools, and reputation management for spas and wellness centers.
Supports spa marketing through email campaigns, gift cards, and client retention features integrated with scheduling.
Facilitates online booking and basic marketing with promotions and reminders for independent spas and wellness pros.
Mindbody
enterpriseProvides comprehensive marketing automation including email/SMS campaigns, loyalty programs, and promotions tailored for spas and wellness businesses.
Behavior-based marketing automation that triggers personalized campaigns using real-time booking and visit data
Mindbody is a comprehensive management platform for spas and wellness businesses, featuring powerful marketing tools like automated email/SMS campaigns, loyalty programs, and promotional engines to drive client acquisition and retention. It integrates marketing seamlessly with booking, payments, and CRM for personalized outreach based on client behavior and preferences. Spas benefit from analytics dashboards to measure ROI on campaigns and optimize strategies for maximum revenue growth.
Pros
- Extensive marketing automation with email, SMS, and push notifications
- Deep integration with operational data for hyper-targeted campaigns
- Robust analytics and reporting for campaign performance tracking
Cons
- Steep learning curve for advanced features
- Higher pricing may deter small spas
- Limited customization in some marketing templates
Best For
Established spas and multi-location wellness centers seeking an all-in-one platform for scalable marketing and operations.
Pricing
Starts at $139/month for basic plans, with premium marketing features from $259/month plus per-client fees and add-ons.
Vagaro
specializedOffers integrated booking and marketing tools with email blasts, SMS reminders, and social promotions for spas and salons.
Vagaro Marketplace, which exposes your spa to millions of users for direct bookings and marketing leads
Vagaro is a comprehensive all-in-one platform designed for spas, salons, and wellness businesses, offering powerful marketing tools integrated with booking, scheduling, and client management. It enables targeted email and SMS campaigns, automated promotions, loyalty programs, and social media integrations to drive client acquisition and retention. The software provides analytics to track marketing ROI, making it ideal for spas aiming to streamline operations and boost revenue through data-driven marketing.
Pros
- Robust integrated marketing tools including email/SMS campaigns and automated reminders
- Loyalty programs and one-click promotions tied to client data
- Marketplace exposure for new client discovery
Cons
- Pricing scales quickly for multi-location spas
- Steep learning curve for advanced marketing customizations
- Limited third-party marketing integrations compared to standalone tools
Best For
Mid-sized spas seeking an all-in-one solution that combines marketing automation with daily operations management.
Pricing
Starts at $29/month per location for Starter plan, up to $209/month for Elite, with marketing features included in most tiers; additional fees for payment processing.
Fresha
specializedDelivers free booking software with built-in marketing features like automated emails, reviews, and client re-engagement for spas.
Global marketplace that automatically promotes your spa to millions of potential clients searching for services
Fresha is an all-in-one booking and management platform tailored for spas, salons, and wellness businesses, with integrated marketing tools to help attract and retain clients. It provides automated email and SMS campaigns, loyalty programs, promotional offers, review management, and Google Business integration to boost visibility. The platform also features a global marketplace that exposes spas to new customers searching for services.
Pros
- Free core platform with no subscription fees
- Intuitive marketing automation for emails, SMS, and promotions
- Marketplace visibility drives organic new bookings
Cons
- Limited advanced marketing analytics compared to dedicated tools
- Transaction fees apply for payment processing (2.19% + $0.20)
- Customization options for campaigns are somewhat basic
Best For
Small to medium spas seeking an affordable, user-friendly all-in-one solution with solid built-in marketing to handle bookings and client engagement.
Pricing
Free forever for core features; optional payment processing at 2.19% + $0.20 per transaction, with premium add-ons available.
Zenoti
enterpriseEnterprise-grade platform with advanced marketing automation, personalized campaigns, and analytics for large spa chains.
Zenoti's AI-driven marketing automation engine that personalizes re-engagement campaigns based on guest behavior and preferences
Zenoti is a comprehensive cloud-based platform tailored for spas, salons, and wellness centers, providing advanced marketing tools such as automated email/SMS campaigns, customer segmentation, loyalty programs, and promotional management. It integrates marketing efforts with core operations like appointments, payments, and inventory to drive customer retention and revenue growth. With robust analytics and reporting, it helps businesses personalize communications and track campaign performance effectively.
Pros
- Powerful marketing automation with email, SMS, and push notifications
- Advanced customer segmentation and analytics for targeted campaigns
- Seamless integration with spa operations for holistic business management
Cons
- Steep learning curve and complex interface for beginners
- High pricing suitable mainly for larger enterprises
- Customization can require professional setup services
Best For
Multi-location spa chains and growing wellness businesses needing enterprise-grade marketing integrated with operations.
Pricing
Custom enterprise pricing starting at around $200-$500 per month per location, plus setup fees and add-ons for advanced marketing features.
Phorest
specializedSpecializes in data-driven SMS and email marketing to boost client retention and bookings for spas and salons.
Reputation Management with automated review requests via SMS/email and real-time feedback dashboard
Phorest is a comprehensive salon and spa management platform with integrated marketing tools designed to help spas attract, retain, and re-engage clients. It offers email and SMS campaigns, loyalty programs, automated rebooking reminders, and reputation management to drive bookings and revenue. The software leverages client data for personalized marketing, seamlessly connecting promotions with POS and scheduling systems.
Pros
- Robust email/SMS automation with high deliverability
- Reputation management for review generation and monitoring
- Integrated analytics to track campaign ROI and client behavior
Cons
- Higher pricing may not suit very small spas
- Learning curve for advanced marketing customizations
- Less focused on pure marketing compared to standalone tools
Best For
Medium-sized spas seeking an all-in-one platform where marketing integrates with daily operations.
Pricing
Custom quote-based pricing, typically starting at $150-$300/month per location plus transaction fees.
Boulevard
specializedModern management software featuring automated client communications, reviews, and targeted marketing for spas.
Behavior-based marketing automation that triggers personalized campaigns from client booking and visit data
Boulevard (boulevard.io) is an all-in-one management platform tailored for salons and spas, with strong marketing capabilities including automated email and SMS campaigns, loyalty programs, and review management. It leverages client data from bookings and CRM to enable targeted promotions, re-engagement efforts, and reputation building. While primarily a full operations suite, its marketing tools help spas drive repeat business and fill schedules efficiently.
Pros
- Seamless integration of marketing with booking and CRM data for personalized campaigns
- Automated SMS and email tools for re-engagement and promotions
- Built-in loyalty and referral programs to boost retention
Cons
- Higher pricing may not suit small spas focused solely on marketing
- Full platform can have a steeper learning curve for marketing-only users
- Limited advanced analytics compared to dedicated marketing tools
Best For
Mid-sized spas and salons seeking integrated marketing within a comprehensive management system.
Pricing
Starts at around $295/month per location (billed annually), with tiered plans up to custom enterprise pricing.
Mangomint
specializedStreamlines spa operations with marketing tools like referral programs, waitlists, and automated notifications.
No-code marketing automations that trigger personalized emails/SMS based on client behavior and spa events
Mangomint is an all-in-one salon and spa management software with built-in marketing tools designed to streamline client engagement and retention. It offers automated email and SMS campaigns, loyalty programs, promotional calendars, and review management to help spas drive bookings and revenue. The platform combines these marketing features with core operations like scheduling, POS, and reporting for a unified experience.
Pros
- Intuitive, modern interface that's easy to navigate
- Robust marketing automations for emails, SMS, and client retention
- Strong customer support with quick response times
Cons
- Higher pricing may not suit small spas
- Limited third-party integrations compared to competitors
- Advanced marketing features require some setup time
Best For
Mid-sized spas and salons seeking an all-in-one platform with automated marketing to boost client loyalty and bookings.
Pricing
Starts at $165/month for the Basic plan (1 location), up to $295/month for Pro; enterprise pricing available.
WellnessLiving
specializedAll-in-one solution with email marketing, SEO tools, and reputation management for spas and wellness centers.
Marketing Automation Center with drag-and-drop builders and behavior-based triggers for personalized campaigns
WellnessLiving is a comprehensive all-in-one management platform tailored for spas, salons, and wellness businesses, featuring robust marketing tools like automated email and SMS campaigns, loyalty programs, and referral tracking. It integrates marketing with online booking, payments, and client management to streamline customer acquisition and retention efforts. The software also provides analytics and website builders to help spas measure campaign performance and enhance their online presence.
Pros
- Powerful marketing automation with email/SMS triggers and segmentation
- Integrated booking and CRM for seamless client journeys
- Detailed reporting and analytics for campaign optimization
Cons
- Steep learning curve for advanced features
- Interface feels dated compared to modern competitors
- Pricing can add up with add-ons and multiple locations
Best For
Mid-sized spas seeking an all-in-one platform that combines marketing automation with operational management.
Pricing
Starts at $69/month for Basic (1 location), $129/month for Pro, $249/month for Elite; custom enterprise pricing available.
DaySmart Salon
specializedSupports spa marketing through email campaigns, gift cards, and client retention features integrated with scheduling.
Behavior-triggered marketing automation using client appointment and purchase data
DaySmart Salon is an all-in-one management platform tailored for salons and spas, with built-in marketing tools to drive client retention and acquisition. It offers automated email and SMS campaigns, loyalty programs, referral incentives, and targeted promotions based on client history and behavior. While primarily a scheduling and POS solution, its marketing features integrate seamlessly to support spa growth without needing third-party apps.
Pros
- Automated email/SMS reminders and campaigns reduce no-shows and boost rebooking
- Loyalty and referral programs encourage repeat business
- Integrated client database enables personalized marketing
Cons
- Marketing tools are solid but less advanced than dedicated platforms
- Pricing scales up quickly for advanced features
- Full suite can overwhelm users focused only on marketing
Best For
Small to mid-sized spas seeking integrated management and basic-to-moderate marketing automation.
Pricing
Starts at $29/month (Essential); Pro ($59/month) and Elite ($99/month) unlock advanced marketing; additional fees for SMS.
Schedulicity
specializedFacilitates online booking and basic marketing with promotions and reminders for independent spas and wellness pros.
Calendar-synced email/SMS promotions that automatically target clients based on past bookings and availability
Schedulicity is primarily an online appointment scheduling platform with built-in marketing tools designed for spas, salons, and wellness businesses. It enables automated email and SMS campaigns, promotional offers, client review collection, and loyalty programs to help drive bookings and customer retention. While strong in seamless scheduling integration, its marketing features focus on basic automation rather than advanced segmentation or analytics.
Pros
- Intuitive interface for quick setup and use
- Seamless integration of scheduling with basic marketing tools
- Affordable entry-level pricing with a free solo plan
Cons
- Marketing features lack depth in automation and segmentation
- Limited analytics and reporting for campaign performance
- Fewer third-party marketing integrations compared to dedicated tools
Best For
Small spas or solo practitioners seeking simple, all-in-one scheduling with entry-level marketing capabilities.
Pricing
Free for solo users; paid plans start at $39/month (Essentials) up to $109/month (Premier), billed annually.
Conclusion
The reviewed spa marketing software options offer varied capabilities to strengthen promotions, bookings, and client relationships. Mindbody leads as the top choice, with its comprehensive marketing automation, loyalty programs, and tailored campaigns. Vagaro and Fresha are strong alternatives, providing integrated booking/tools and free booking software with re-engagement features, respectively, to suit different business needs. Regardless of size or focus, each tool delivers value in enhancing spa success.
Take the next step—start with Mindbody to leverage its robust marketing tools and elevate your spa’s growth and client experience.
Tools Reviewed
All tools were independently evaluated for this comparison