Quick Overview
- 1#1: Zenoti - Enterprise spa management platform with advanced loyalty programs, membership management, and personalized rewards to boost customer retention.
- 2#2: Mindbody - Comprehensive business management software for spas featuring integrated loyalty marketing, rewards, and automated retention campaigns.
- 3#3: Phorest - Salon and spa client retention platform with powerful loyalty systems, SMS marketing, and data-driven rewards programs.
- 4#4: Vagaro - All-in-one scheduling and management software for spas with built-in loyalty rewards, memberships, and punch cards.
- 5#5: Boulevard - Modern salon and spa software offering automated loyalty programs, client rebooking incentives, and performance analytics.
- 6#6: Mangomint - Streamlined spa management tool with membership billing, loyalty points, and automated reward notifications.
- 7#7: WellnessLiving - All-in-one wellness platform for spas including customizable loyalty perks, referral programs, and VIP tiers.
- 8#8: DaySmart Spa - Spa-specific management software with client loyalty tracking, gift cards, and rewards redemption features.
- 9#9: ClinicSense - Wellness practice software featuring digital loyalty punch cards, rewards, and automated client retention tools.
- 10#10: Jane App - Practice management app for spas with loyalty reminders, membership tracking, and simple rewards systems.
We evaluated these tools based on key metrics including loyalty program robustness, ease of implementation and use, comprehensive business management integration, and overall value, ensuring each entry delivers maximum impact for spa operations.
Comparison Table
Explore how top spa loyalty software tools such as Zenoti, Mindbody, Phorest, Vagaro, and Boulevard stack up to enhance client retention and streamline operations. This comparison table outlines key features, pricing models, and usability to help you identify the best solution for growing your spa's member engagement and business efficiency.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Zenoti Enterprise spa management platform with advanced loyalty programs, membership management, and personalized rewards to boost customer retention. | enterprise | 9.5/10 | 9.8/10 | 8.7/10 | 9.2/10 |
| 2 | Mindbody Comprehensive business management software for spas featuring integrated loyalty marketing, rewards, and automated retention campaigns. | enterprise | 9.1/10 | 9.5/10 | 8.0/10 | 8.4/10 |
| 3 | Phorest Salon and spa client retention platform with powerful loyalty systems, SMS marketing, and data-driven rewards programs. | specialized | 8.3/10 | 8.7/10 | 7.9/10 | 7.8/10 |
| 4 | Vagaro All-in-one scheduling and management software for spas with built-in loyalty rewards, memberships, and punch cards. | specialized | 8.6/10 | 8.4/10 | 9.2/10 | 8.0/10 |
| 5 | Boulevard Modern salon and spa software offering automated loyalty programs, client rebooking incentives, and performance analytics. | enterprise | 8.2/10 | 8.5/10 | 8.4/10 | 7.7/10 |
| 6 | Mangomint Streamlined spa management tool with membership billing, loyalty points, and automated reward notifications. | specialized | 8.7/10 | 9.0/10 | 9.2/10 | 8.1/10 |
| 7 | WellnessLiving All-in-one wellness platform for spas including customizable loyalty perks, referral programs, and VIP tiers. | specialized | 8.4/10 | 9.1/10 | 7.6/10 | 8.0/10 |
| 8 | DaySmart Spa Spa-specific management software with client loyalty tracking, gift cards, and rewards redemption features. | specialized | 7.8/10 | 8.2/10 | 7.5/10 | 7.3/10 |
| 9 | ClinicSense Wellness practice software featuring digital loyalty punch cards, rewards, and automated client retention tools. | specialized | 7.6/10 | 7.2/10 | 8.1/10 | 7.8/10 |
| 10 | Jane App Practice management app for spas with loyalty reminders, membership tracking, and simple rewards systems. | specialized | 7.9/10 | 7.6/10 | 8.7/10 | 8.2/10 |
Enterprise spa management platform with advanced loyalty programs, membership management, and personalized rewards to boost customer retention.
Comprehensive business management software for spas featuring integrated loyalty marketing, rewards, and automated retention campaigns.
Salon and spa client retention platform with powerful loyalty systems, SMS marketing, and data-driven rewards programs.
All-in-one scheduling and management software for spas with built-in loyalty rewards, memberships, and punch cards.
Modern salon and spa software offering automated loyalty programs, client rebooking incentives, and performance analytics.
Streamlined spa management tool with membership billing, loyalty points, and automated reward notifications.
All-in-one wellness platform for spas including customizable loyalty perks, referral programs, and VIP tiers.
Spa-specific management software with client loyalty tracking, gift cards, and rewards redemption features.
Wellness practice software featuring digital loyalty punch cards, rewards, and automated client retention tools.
Practice management app for spas with loyalty reminders, membership tracking, and simple rewards systems.
Zenoti
enterpriseEnterprise spa management platform with advanced loyalty programs, membership management, and personalized rewards to boost customer retention.
AI-powered guest personalization engine that dynamically tailors loyalty offers, journeys, and recommendations based on behavior and preferences
Zenoti is a comprehensive cloud-based platform designed for spas, salons, and wellness centers, with robust loyalty software that drives customer retention through customizable programs. It offers features like tiered memberships, points accumulation, automated rewards, referral incentives, and personalized marketing campaigns integrated across online booking, POS, and mobile apps. The system provides deep analytics to track loyalty ROI and guest lifetime value, making it ideal for optimizing repeat business.
Pros
- Highly customizable loyalty programs with tiers, points, and automated rewards
- Seamless integration with CRM, bookings, payments, and marketing for unified guest experiences
- Advanced analytics and reporting for loyalty performance insights
Cons
- High cost structure unsuitable for very small spas
- Steep learning curve for full feature utilization
- Customization often requires professional services
Best For
Enterprise-level spas, multi-location chains, and high-volume wellness businesses needing scalable, all-in-one loyalty management.
Pricing
Custom quote-based pricing starting at ~$300/month per location or practitioner, with tiers scaling by features, users, and add-ons like AI tools.
Mindbody
enterpriseComprehensive business management software for spas featuring integrated loyalty marketing, rewards, and automated retention campaigns.
Integrated client app for real-time point tracking, reward redemption, and personalized booking promotions
Mindbody is a comprehensive management platform for spas and wellness businesses, featuring a robust loyalty program that enables points-based rewards, tiered memberships, and automated redemptions tied directly to bookings and payments. It leverages customer data to deliver personalized promotions via email, SMS, and the client-facing Mindbody app, boosting retention and repeat visits. The system integrates seamlessly with its scheduling, POS, and marketing tools, making it a powerhouse for spa loyalty management.
Pros
- Seamless integration of loyalty with bookings, payments, and marketing for a unified spa experience
- Advanced analytics and reporting to track loyalty program ROI and customer behavior
- Client app allows easy point tracking, reward redemption, and personalized offers
Cons
- High pricing with additional per-client fees can be prohibitive for small spas
- Steep learning curve due to extensive features and customization options
- Overkill for businesses needing only basic loyalty tools without full platform commitment
Best For
Mid-sized to large spas seeking an all-in-one platform with sophisticated, data-driven loyalty programs.
Pricing
Custom quote-based pricing starting at $200+/month for core software, plus $2-5 per active client/month and transaction fees.
Phorest
specializedSalon and spa client retention platform with powerful loyalty systems, SMS marketing, and data-driven rewards programs.
Automated marketing engine that leverages loyalty data for hyper-personalized SMS/email rebooking and reward campaigns
Phorest is a comprehensive cloud-based salon and spa management platform with robust loyalty features designed to enhance client retention for spas. It offers customizable membership tiers, points-based rewards, and automated redemption tied to client visits and spending. The software integrates loyalty data with marketing automation and CRM for targeted re-engagement campaigns, making it a strong all-in-one solution for spa loyalty management.
Pros
- Highly customizable loyalty programs with tiered memberships and points tracking
- Seamless integration with POS, booking, and marketing for automated retention campaigns
- Detailed analytics and reporting on loyalty program performance and ROI
Cons
- Pricing can be steep for smaller spas focused only on loyalty features
- Steeper learning curve due to its all-in-one platform complexity
- Limited standalone loyalty customization without full software adoption
Best For
Mid-sized spas seeking an integrated management system with advanced loyalty and marketing tools for client retention.
Pricing
Custom quotes starting at ~$129/month per location, plus per-user fees (~$30/user) and add-ons; scales with business size.
Vagaro
specializedAll-in-one scheduling and management software for spas with built-in loyalty rewards, memberships, and punch cards.
Automated VIP tiers that dynamically promote clients based on spending and engagement for effortless retention boosting
Vagaro is a comprehensive salon and spa management platform with built-in loyalty software that allows businesses to create rewards programs where clients earn points on purchases and services. It supports tiered VIP levels, point redemptions for discounts or freebies, and automated marketing campaigns like birthday rewards via email and SMS. The loyalty features integrate seamlessly with Vagaro's booking, POS, and client management tools for streamlined operations.
Pros
- Intuitive setup for rewards programs with point tracking and redemptions
- Seamless integration with booking and POS for automated loyalty triggers
- Client-facing mobile app enhances engagement with rewards visibility
Cons
- Pricing scales quickly with add-ons and higher client volumes
- Limited advanced customization for complex loyalty rules or gamification
- Best suited as part of full suite, less ideal for standalone loyalty needs
Best For
Mid-sized spas seeking an all-in-one platform with user-friendly loyalty tools integrated into daily operations.
Pricing
Starts at $29/month (Solo plan) up to $199+/month (Pro plan) per location, plus optional add-ons like online booking ($10-40/month) and per-client fees.
Boulevard
enterpriseModern salon and spa software offering automated loyalty programs, client rebooking incentives, and performance analytics.
Automated clienteling with AI-driven reward recommendations and VIP tier progression
Boulevard is an all-in-one management platform designed for spas, salons, and wellness businesses, featuring a robust loyalty program to drive client retention and repeat visits. It offers customizable points-based systems, tiered VIP memberships, automated rewards like discounts and free services, and seamless integration with booking, POS, and marketing tools. The software provides detailed analytics to track loyalty performance and client engagement, helping spas personalize experiences and boost revenue.
Pros
- Comprehensive loyalty tools integrated with full business operations
- Customizable rewards and tiered programs for personalized client experiences
- Strong analytics and reporting for measuring loyalty ROI
Cons
- Higher pricing may not suit very small spas
- Advanced features require some setup and learning
- Limited standalone loyalty focus without broader platform commitment
Best For
Mid-sized spas seeking an integrated platform where loyalty programs enhance overall operations and client retention.
Pricing
Quote-based pricing starting around $300/month per location, with tiers scaling based on features and number of users.
Mangomint
specializedStreamlined spa management tool with membership billing, loyalty points, and automated reward notifications.
AI-driven 'Boost' marketing automation that personalizes loyalty campaigns based on client behavior and purchase history
Mangomint is a comprehensive cloud-based salon and spa management platform that includes robust loyalty program tools, allowing spas to create customizable points-based systems, VIP tiers, and automated reward redemptions. It integrates loyalty with online booking, client CRM, marketing automation, and POS to drive repeat business and client retention. Ideal for spas seeking an all-in-one solution beyond basic loyalty tracking.
Pros
- Intuitive, modern interface praised for ease of navigation
- Powerful loyalty automation with points, tiers, and referral rewards
- Excellent marketing tools like automated SMS/email tied to loyalty data
Cons
- Higher pricing may deter very small spas
- Limited third-party integrations compared to larger competitors
- Advanced reporting requires some setup time
Best For
Mid-sized spas and salons needing an all-in-one platform with strong loyalty and marketing automation.
Pricing
Starts at $165/month for one location (Essentials plan), up to $295+/month for premium features; no contracts, monthly billing.
WellnessLiving
specializedAll-in-one wellness platform for spas including customizable loyalty perks, referral programs, and VIP tiers.
Automated marketing triggers based on loyalty point balances and behaviors for hyper-targeted retention campaigns
WellnessLiving is a comprehensive management platform for wellness businesses like spas, featuring a robust loyalty program that lets customers earn points on purchases, visits, and referrals, redeemable for discounts, free services, or products. It integrates loyalty seamlessly with online booking, POS, memberships, and marketing automation to boost retention and repeat business. The client portal and mobile app allow users to track points, view rewards, and receive personalized offers, making it easy to engage spa clients.
Pros
- Highly customizable points-based loyalty with tiers, referrals, and birthday rewards
- Deep integration with booking, payments, and automated email/SMS marketing
- Client-facing mobile app and portal for self-service point tracking and redemptions
Cons
- Steep learning curve due to extensive all-in-one features
- Pricing escalates quickly for full loyalty and advanced tools
- Better suited for multi-feature needs than loyalty-only use
Best For
Mid-sized spas seeking an integrated business management system with powerful loyalty tools to drive repeat visits.
Pricing
Starts at $69/month (Starter), $129/month (Pro), $249/month (Elite), with custom Ultimate plans; loyalty features available across tiers but optimized in higher ones.
DaySmart Spa
specializedSpa-specific management software with client loyalty tracking, gift cards, and rewards redemption features.
Automated VIP tier upgrades and personalized reward triggers based on client behavior and purchase history
DaySmart Spa is a comprehensive cloud-based management platform designed for spas and salons, offering robust loyalty software features like points-based rewards, VIP tiers, and automated marketing campaigns to retain clients. It integrates loyalty programs seamlessly with scheduling, POS, and client management tools, allowing spas to track visits, purchases, and reward redemptions effortlessly. The software emphasizes client retention through personalized rewards and SMS/email reminders, making it a solid choice for spas focused on building loyalty.
Pros
- Integrated points and tiered loyalty system that automates rewards based on client spending and visits
- Strong client database with history tracking for personalized loyalty offers
- Seamless integration with POS and booking for instant reward application
Cons
- Pricing can add up for multi-location spas or advanced loyalty customizations
- Loyalty reporting lacks deep analytics compared to specialized tools
- Steeper learning curve for setting up complex reward rules
Best For
Small to mid-sized spas seeking an all-in-one management solution with built-in loyalty features rather than a standalone loyalty app.
Pricing
Starts at $69/month for Starter plan (1 user), up to $199+/month for Enterprise with unlimited users and advanced loyalty tools; annual discounts available.
ClinicSense
specializedWellness practice software featuring digital loyalty punch cards, rewards, and automated client retention tools.
Automated retention marketing tied directly to client visit history and membership status
ClinicSense is an all-in-one cloud-based practice management software tailored for spas, clinics, and wellness centers, streamlining scheduling, billing, client records, and marketing. For spa loyalty, it offers membership programs, automated email/SMS campaigns for retention, package sales, and gift cards to encourage repeat visits and build customer loyalty. While not a standalone loyalty tool, its integrated features help spas foster long-term client relationships through data-driven personalization and rewards.
Pros
- Integrated membership and package tools for easy loyalty program setup
- Automated marketing campaigns boost retention without extra software
- User-friendly interface with mobile client app for booking and rewards
Cons
- Lacks advanced gamification like points or tiered rewards systems
- Features geared more toward medical clinics than pure spas
- Pricing scales quickly for multi-provider operations
Best For
Small to mid-sized spas and wellness centers needing an all-in-one management platform with solid built-in loyalty capabilities.
Pricing
Starts at $39/provider/month (Basic), $69/provider/month (Pro), with Enterprise custom pricing; billed annually.
Jane App
specializedPractice management app for spas with loyalty reminders, membership tracking, and simple rewards systems.
Integrated membership auto-renewal and scheduling that handles recurring appointments and payments effortlessly
Jane App is an all-in-one practice management software tailored for wellness businesses like spas, offering scheduling, client management, payments, and loyalty tools through memberships and packages. It allows spas to set up customizable membership plans, sell prepaid packages, and track client retention with automated reminders and reporting. While not exclusively a loyalty platform, it integrates these features seamlessly into daily operations to boost repeat visits and revenue.
Pros
- User-friendly interface with intuitive navigation
- Seamless integration of memberships with scheduling and billing
- Excellent customer support and onboarding resources
Cons
- Lacks advanced loyalty features like points systems or referral tracking
- Pricing can escalate quickly for multi-location or team-based spas
- Limited customization options for complex loyalty programs
Best For
Small to medium spas needing an all-in-one management tool with solid basic loyalty and membership features.
Pricing
Starts at $49 USD/month for solo users; scales to $149+/month based on locations, staff, and add-ons like payments processing.
Conclusion
The reviewed spa loyalty software showcase a range of powerful solutions, with Zenoti leading as the top choice, boasting advanced enterprise management and personalized loyalty tools to drive lasting client retention. Mindbody and Phorest follow closely, offering distinct strengths such as integrated marketing features and SMS-driven rewards, making them strong alternatives for varied business needs. Each platform excels in its own way, ensuring spas of all sizes can find a tool to enhance client relationships.
Elevate your spa’s client retention efforts—start with Zenoti to leverage its top-tier loyalty features and build stronger, more profitable connections with your clients.
Tools Reviewed
All tools were independently evaluated for this comparison