Quick Overview
- 1#1: LinkedIn Sales Navigator - Advanced LinkedIn search and engagement tool for discovering leads, insights, and building relationships to drive sales.
- 2#2: Dux-Soup - LinkedIn automation platform for automating visits, connections, and messaging to scale social prospecting.
- 3#3: Expandi - Cloud-based LinkedIn automation tool offering safe, personalized outreach and campaign management for lead generation.
- 4#4: Crystal - Personality assessment tool that analyzes social profiles to provide insights for tailored sales communication.
- 5#5: Lusha - Contact data enrichment platform that reveals emails and phones from LinkedIn profiles for direct social selling.
- 6#6: Nimble - Social CRM that unifies social interactions, emails, and contacts into a unified sales pipeline.
- 7#7: Hootsuite - Social media management suite for scheduling, monitoring, and engaging prospects across platforms to support selling.
- 8#8: EveryoneSocial - Employee advocacy platform that empowers teams to share branded content for amplified social selling reach.
- 9#9: Meet Alfred - Multi-channel automation tool with LinkedIn features for personalized messaging and lead nurturing.
- 10#10: WeConnect - LinkedIn outreach automation platform for smart sequencing, connections, and follow-ups to boost sales.
We ranked these tools based on core functionality (e.g., lead engagement, automation capabilities), user experience, reliability, and overall value, ensuring they cater to diverse sales needs, from solo practitioners to enterprise teams.
Comparison Table
Discover a detailed comparison of leading social selling software tools, including LinkedIn Sales Navigator, Dux-Soup, Expandi, Crystal, Lusha, and more. This table outlines key features—from lead enrichment to relationship analytics—to help readers identify tools aligned with their sales strategies. Readers will learn how each platform enhances outreach, personalization, and efficiency in modern social selling workflows.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | LinkedIn Sales Navigator Advanced LinkedIn search and engagement tool for discovering leads, insights, and building relationships to drive sales. | enterprise | 9.7/10 | 9.9/10 | 9.2/10 | 8.8/10 |
| 2 | Dux-Soup LinkedIn automation platform for automating visits, connections, and messaging to scale social prospecting. | specialized | 8.7/10 | 9.2/10 | 9.4/10 | 8.5/10 |
| 3 | Expandi Cloud-based LinkedIn automation tool offering safe, personalized outreach and campaign management for lead generation. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Crystal Personality assessment tool that analyzes social profiles to provide insights for tailored sales communication. | specialized | 8.4/10 | 8.7/10 | 9.2/10 | 7.8/10 |
| 5 | Lusha Contact data enrichment platform that reveals emails and phones from LinkedIn profiles for direct social selling. | specialized | 8.1/10 | 8.4/10 | 9.2/10 | 7.3/10 |
| 6 | Nimble Social CRM that unifies social interactions, emails, and contacts into a unified sales pipeline. | enterprise | 8.1/10 | 7.9/10 | 8.8/10 | 8.5/10 |
| 7 | Hootsuite Social media management suite for scheduling, monitoring, and engaging prospects across platforms to support selling. | enterprise | 8.1/10 | 8.5/10 | 7.6/10 | 7.4/10 |
| 8 | EveryoneSocial Employee advocacy platform that empowers teams to share branded content for amplified social selling reach. | enterprise | 8.4/10 | 8.7/10 | 8.5/10 | 7.9/10 |
| 9 | Meet Alfred Multi-channel automation tool with LinkedIn features for personalized messaging and lead nurturing. | specialized | 8.1/10 | 8.5/10 | 7.9/10 | 7.6/10 |
| 10 | WeConnect LinkedIn outreach automation platform for smart sequencing, connections, and follow-ups to boost sales. | specialized | 8.2/10 | 8.5/10 | 8.0/10 | 7.8/10 |
Advanced LinkedIn search and engagement tool for discovering leads, insights, and building relationships to drive sales.
LinkedIn automation platform for automating visits, connections, and messaging to scale social prospecting.
Cloud-based LinkedIn automation tool offering safe, personalized outreach and campaign management for lead generation.
Personality assessment tool that analyzes social profiles to provide insights for tailored sales communication.
Contact data enrichment platform that reveals emails and phones from LinkedIn profiles for direct social selling.
Social CRM that unifies social interactions, emails, and contacts into a unified sales pipeline.
Social media management suite for scheduling, monitoring, and engaging prospects across platforms to support selling.
Employee advocacy platform that empowers teams to share branded content for amplified social selling reach.
Multi-channel automation tool with LinkedIn features for personalized messaging and lead nurturing.
LinkedIn outreach automation platform for smart sequencing, connections, and follow-ups to boost sales.
LinkedIn Sales Navigator
enterpriseAdvanced LinkedIn search and engagement tool for discovering leads, insights, and building relationships to drive sales.
AI-driven Lead Recommendations that surface high-potential prospects based on your ideal buyer profile and real-time activity.
LinkedIn Sales Navigator is a premium sales enablement tool built natively on LinkedIn's professional network, designed to supercharge social selling for B2B professionals. It offers advanced search filters, lead and account recommendations, real-time alerts on job changes and company news, and InMail messaging to engage prospects effectively. The platform integrates with major CRMs like Salesforce, providing actionable insights into buyer intent and relationship mapping to streamline outreach and pipeline building.
Pros
- Unmatched access to 1B+ professionals with precise targeting
- AI-powered lead/account recommendations and buyer intent signals
- Seamless CRM integrations and real-time notifications
Cons
- High subscription cost limits accessibility for solo users
- Heavily reliant on LinkedIn ecosystem and activity levels
- Steep learning curve for maximizing advanced analytics
Best For
B2B sales teams and revenue professionals seeking to leverage professional networking for targeted lead generation and relationship nurturing.
Pricing
Core: $99.99/user/month; Advanced: $149.99/user/month; Advanced Plus: Custom enterprise pricing (billed annually).
Dux-Soup
specializedLinkedIn automation platform for automating visits, connections, and messaging to scale social prospecting.
Fury Mode for advanced, human-like multi-action automation sequences that enhance safety and efficiency
Dux-Soup is a leading LinkedIn automation tool tailored for social selling, enabling users to automate profile visits, connection requests, personalized messaging, and follow-up sequences to generate leads efficiently. It offers both browser extension and cloud-based plans, supporting individual prospectors and teams with features like drip campaigns, CSV exports, and CRM integrations. Designed to mimic human behavior, it helps scale outreach while minimizing LinkedIn account risks through safety limits and warmup modes.
Pros
- Intuitive Chrome extension for quick setup and use
- Robust automation including personalization and drip campaigns
- Affordable entry-level pricing with scalable plans
Cons
- Risk of LinkedIn restrictions if safety limits exceeded
- Limited to LinkedIn platform without multi-network support
- Advanced features require some configuration tweaking
Best For
Sales professionals, recruiters, and agencies focused on scaling LinkedIn lead generation and social selling outreach.
Pricing
Starts at €11.25/user/month (annual billing) for Solo plan; Pro at €14.99, Turbo at €41.99, with Enterprise custom pricing and free trial available.
Expandi
specializedCloud-based LinkedIn automation tool offering safe, personalized outreach and campaign management for lead generation.
Proprietary safety system with adaptive action limits and dedicated IP per account, ensuring human-like automation that scales with profile strength
Expandi is a cloud-based LinkedIn automation platform tailored for social selling, enabling users to automate personalized outreach campaigns including connection requests, messaging sequences, and follow-ups. It emphasizes account safety through human-like behavior simulation, dedicated IPs, and adaptive action limits to minimize ban risks. The tool provides robust analytics, A/B testing, and campaign optimization features to help sales teams scale lead generation efficiently on LinkedIn.
Pros
- Exceptional safety features with cloud-based execution, dedicated proxies, and profile warmup to prevent LinkedIn bans
- Intuitive drag-and-drop campaign builder with personalization variables and A/B testing
- Comprehensive analytics dashboard tracking reply rates, connection acceptance, and ROI metrics
Cons
- Limited to LinkedIn only, lacking multi-platform support for broader social selling
- Pricing is per LinkedIn account and can add up for teams managing multiple profiles
- No native integrations with CRMs or email tools, requiring Zapier workarounds
Best For
B2B sales professionals, recruiters, and agencies focused on scaling safe, high-volume LinkedIn outreach for lead generation.
Pricing
Starts at €99/month (Starter, 120 credits), €119/month (Pro, 360 credits), €149/month (Elite, unlimited), billed annually with a 7-day free trial.
Crystal
specializedPersonality assessment tool that analyzes social profiles to provide insights for tailored sales communication.
AI-generated DISC personality profiles directly from LinkedIn data via browser extension
Crystal (crystalknows.com) is a personality intelligence platform that leverages AI to generate DISC-based personality profiles from public online data like LinkedIn profiles and email addresses. Designed for sales teams, it helps tailor social selling outreach on platforms like LinkedIn by suggesting optimal communication styles for prospects. The Chrome extension provides instant insights during browsing, enhancing personalization in cold outreach and relationship-building.
Pros
- Seamless LinkedIn Chrome extension for instant personality insights
- Improves response rates through personalized messaging based on DISC profiles
- CRM integrations like Salesforce for team-wide use
Cons
- Limited to DISC model, lacking depth in other psychometric frameworks
- Potential privacy concerns from data aggregation practices
- Higher pricing tiers may not suit solo users or small teams
Best For
Sales professionals and teams heavily using LinkedIn for outbound prospecting who prioritize personality-driven personalization.
Pricing
Free limited plan; Pro at $29/user/month; Team at $49/user/month; Enterprise custom pricing.
Lusha
specializedContact data enrichment platform that reveals emails and phones from LinkedIn profiles for direct social selling.
One-click LinkedIn profile enrichment revealing emails and phones without leaving the platform
Lusha is a B2B sales intelligence platform designed to uncover verified email addresses and direct phone numbers for prospects directly from LinkedIn profiles, company websites, and CRM systems. It features a user-friendly Chrome extension for instant data enrichment during social selling workflows, enabling seamless lead generation and outreach. The tool supports bulk uploads, data exports, and integrations with platforms like Salesforce and HubSpot to streamline personalized social engagement.
Pros
- Highly accurate contact discovery with 80-90% hit rates on LinkedIn
- Intuitive Chrome extension for one-click enrichment
- Strong integrations with CRMs and sales tools for efficient workflows
Cons
- Credit-based pricing limits heavy users and can get expensive quickly
- Occasional data inaccuracies or outdated info
- Limited advanced analytics or automation compared to full sales platforms
Best For
Sales reps and SDRs focused on LinkedIn prospecting who need fast access to verified contact details for personalized outreach.
Pricing
Credit-based plans start at $29/user/month (Pro: 480 credits/year); scales to $79/user/month (Premium) and custom enterprise pricing.
Nimble
enterpriseSocial CRM that unifies social interactions, emails, and contacts into a unified sales pipeline.
Social signal monitoring and automatic relationship scoring from unified data sources
Nimble is a cloud-based CRM platform focused on relationship management and social selling, integrating data from social media (LinkedIn, Twitter, Facebook), email, calendars, and more to create unified contact profiles. It helps sales teams prospect, engage, and nurture leads by surfacing social signals, interaction histories, and deal opportunities. The tool emphasizes simplicity, enabling users to sell smarter through personalized outreach across channels without complex setups.
Pros
- Seamless integration with social media for enriched contact insights
- Intuitive interface requiring minimal training
- Affordable pricing with strong ROI for SMBs
Cons
- Limited advanced reporting and analytics compared to enterprise CRMs
- Fewer native integrations with sales stacks
- Basic automation lacks depth for complex workflows
Best For
Small to medium-sized sales teams and solopreneurs who need an easy-entry social CRM to leverage personal networks for selling.
Pricing
Starts at $25/user/month (billed annually for Business plan); higher tiers up to $49/user/month; 14-day free trial.
Hootsuite
enterpriseSocial media management suite for scheduling, monitoring, and engaging prospects across platforms to support selling.
Customizable streams for real-time social listening and proactive prospect engagement
Hootsuite is a robust social media management platform that allows users to schedule posts, monitor conversations, and engage audiences across major networks like Twitter, Facebook, Instagram, and LinkedIn. In the context of social selling, it excels with real-time listening streams to track prospects and keywords, unified inbox for efficient messaging, and analytics to measure sales funnel impact. It supports team collaboration and integrates with CRMs like Salesforce for seamless lead handoff.
Pros
- Comprehensive monitoring and listening tools for prospect identification
- Strong team collaboration and approval workflows
- Detailed analytics and reporting for ROI tracking
Cons
- Steep learning curve for advanced features
- Higher pricing tiers required for full social selling capabilities
- Limited native sales automation compared to specialized tools
Best For
Mid-sized sales and marketing teams needing unified social management to nurture leads and drive revenue.
Pricing
Professional plan starts at $99/user/month (billed annually); Team at $249/month for 3 users; Enterprise custom pricing.
EveryoneSocial
enterpriseEmployee advocacy platform that empowers teams to share branded content for amplified social selling reach.
AI-powered Smart Feed that delivers hyper-personalized content recommendations based on user interests, past performance, and network relevance
EveryoneSocial is an employee advocacy and social selling platform that enables teams to discover, curate, and share branded content across social channels like LinkedIn, Twitter, and Facebook. It empowers sales reps to build authentic relationships, amplify reach, and drive pipeline through gamified engagement and personalized content feeds. The tool provides deep analytics on shares, engagements, and revenue attribution to measure social selling ROI effectively.
Pros
- Robust content curation with AI-driven personalized feeds tailored to employee networks
- Gamification features like leaderboards and rewards to boost participation rates
- Advanced analytics for tracking social engagement tied to revenue impact
Cons
- Pricing is enterprise-focused and can be expensive for SMBs
- Limited native CRM integrations compared to sales-specific tools
- Steep initial setup for custom content approval workflows
Best For
Mid-sized to large enterprises aiming to scale social selling via employee advocacy programs.
Pricing
Custom enterprise pricing, typically $15-25 per user/month with minimums and annual contracts.
Meet Alfred
specializedMulti-channel automation tool with LinkedIn features for personalized messaging and lead nurturing.
Hyper-personalized messaging powered by AI that adapts to prospect responses for higher engagement rates
Meet Alfred is a cloud-based LinkedIn automation platform tailored for social selling, allowing users to automate profile visits, connection requests, messaging, and follow-ups to generate high-quality leads. It emphasizes safety with human-like behavior simulation to minimize LinkedIn restrictions, while offering smart sequences, A/B testing, and detailed analytics. The tool integrates with CRM systems and supports team collaboration for scaled outreach efforts.
Pros
- Robust LinkedIn-specific automation with safety features to avoid bans
- Advanced sequence builder and analytics for optimized campaigns
- Cloud-based operation for 24/7 automation without browser dependency
Cons
- Limited to LinkedIn, lacking multi-platform social selling support
- Steep learning curve for complex sequence customization
- Higher pricing tiers required for full team and advanced features
Best For
Sales teams and agencies specializing in LinkedIn lead generation and outbound prospecting.
Pricing
Starter plan at $49/month (basic automation), Growth at $99/month (advanced features), Scale at $149/month (teams), billed annually with discounts.
WeConnect
specializedLinkedIn outreach automation platform for smart sequencing, connections, and follow-ups to boost sales.
Cloud-based 24/7 LinkedIn automation that operates without requiring a browser or personal device.
WeConnect is a LinkedIn-centric social selling platform designed for B2B sales teams to automate prospecting, personalized outreach, and engagement. It features smart sequences, team collaboration, and safety algorithms that mimic human behavior to reduce ban risks on LinkedIn. The tool integrates with CRMs like Salesforce and HubSpot, providing analytics to refine social selling strategies and build qualified pipelines efficiently.
Pros
- Robust LinkedIn automation with built-in safety features to prevent account restrictions
- Strong CRM integrations and team collaboration tools
- Detailed analytics for optimizing outreach performance
Cons
- Primarily focused on LinkedIn, limiting multi-platform versatility
- Steeper learning curve for advanced sequence customization
- Pricing can be steep for solo users or very small teams
Best For
B2B sales teams and SDRs relying heavily on LinkedIn for scalable prospecting and pipeline generation.
Pricing
Starts at $49/user/month (Growth plan), $99/user/month (Pro plan), with custom enterprise pricing available.
Conclusion
The top social selling tools reviewed demonstrate varied strengths, with LinkedIn Sales Navigator leading as the most comprehensive choice for advanced lead discovery and relationship building. Dux-Soup and Expandi are strong alternatives, offering scaled automation and safe, personalized outreach respectively, ensuring businesses of all needs find effective solutions.
Elevate your social selling efforts by trying LinkedIn Sales Navigator—a vital tool for connecting, engaging, and converting leads to drive meaningful sales growth.
Tools Reviewed
All tools were independently evaluated for this comparison