Quick Overview
- 1#1: Sprout Social - Provides comprehensive social media analytics, custom reporting dashboards, and cross-platform performance insights.
- 2#2: Hootsuite - Offers robust social media management with detailed analytics reports, scheduling, and team collaboration features.
- 3#3: Brandwatch - Delivers advanced social listening, consumer intelligence, and customizable reporting for brand monitoring.
- 4#4: Agorapulse - Features powerful reporting tools with white-label PDFs, automated alerts, and unified inbox for social management.
- 5#5: Sendible - Enables agencies to create branded reports, track KPIs, and manage multiple client social accounts efficiently.
- 6#6: Iconosquare - Specializes in Instagram and TikTok analytics with detailed reports, competitor benchmarking, and post optimization.
- 7#7: Keyhole - Tracks hashtags, keywords, and influencers in real-time with historical data and exportable reports.
- 8#8: Rival IQ - Focuses on competitive social media benchmarking, performance tracking, and automated reporting.
- 9#9: Emplifi - Combines social management, listening, and AI-driven analytics for enterprise-level reporting.
- 10#10: Social Report - Aggregates data from all major social platforms into customizable, automated PDF and web reports.
Tools were selected and ranked by prioritizing comprehensive features (like real-time tracking or AI-driven insights), user-friendly design, data accuracy, and overall value, balancing functionality and accessibility for varied professional use cases.
Comparison Table
Explore a comprehensive comparison of social media reporting software, including tools such as Sprout Social, Hootsuite, Brandwatch, Agorapulse, and Sendible. This table breaks down key features, usability, and functionality to help readers identify the best fit for their team's needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Sprout Social Provides comprehensive social media analytics, custom reporting dashboards, and cross-platform performance insights. | enterprise | 9.4/10 | 9.6/10 | 9.1/10 | 8.7/10 |
| 2 | Hootsuite Offers robust social media management with detailed analytics reports, scheduling, and team collaboration features. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.3/10 |
| 3 | Brandwatch Delivers advanced social listening, consumer intelligence, and customizable reporting for brand monitoring. | enterprise | 9.1/10 | 9.6/10 | 7.8/10 | 8.2/10 |
| 4 | Agorapulse Features powerful reporting tools with white-label PDFs, automated alerts, and unified inbox for social management. | specialized | 8.7/10 | 9.1/10 | 8.5/10 | 8.3/10 |
| 5 | Sendible Enables agencies to create branded reports, track KPIs, and manage multiple client social accounts efficiently. | specialized | 8.7/10 | 9.2/10 | 8.1/10 | 8.4/10 |
| 6 | Iconosquare Specializes in Instagram and TikTok analytics with detailed reports, competitor benchmarking, and post optimization. | specialized | 8.4/10 | 9.1/10 | 8.0/10 | 7.7/10 |
| 7 | Keyhole Tracks hashtags, keywords, and influencers in real-time with historical data and exportable reports. | specialized | 8.1/10 | 8.7/10 | 7.9/10 | 7.6/10 |
| 8 | Rival IQ Focuses on competitive social media benchmarking, performance tracking, and automated reporting. | specialized | 8.4/10 | 9.1/10 | 7.8/10 | 7.9/10 |
| 9 | Emplifi Combines social management, listening, and AI-driven analytics for enterprise-level reporting. | enterprise | 8.4/10 | 9.2/10 | 7.8/10 | 7.5/10 |
| 10 | Social Report Aggregates data from all major social platforms into customizable, automated PDF and web reports. | specialized | 7.8/10 | 8.2/10 | 7.4/10 | 8.5/10 |
Provides comprehensive social media analytics, custom reporting dashboards, and cross-platform performance insights.
Offers robust social media management with detailed analytics reports, scheduling, and team collaboration features.
Delivers advanced social listening, consumer intelligence, and customizable reporting for brand monitoring.
Features powerful reporting tools with white-label PDFs, automated alerts, and unified inbox for social management.
Enables agencies to create branded reports, track KPIs, and manage multiple client social accounts efficiently.
Specializes in Instagram and TikTok analytics with detailed reports, competitor benchmarking, and post optimization.
Tracks hashtags, keywords, and influencers in real-time with historical data and exportable reports.
Focuses on competitive social media benchmarking, performance tracking, and automated reporting.
Combines social management, listening, and AI-driven analytics for enterprise-level reporting.
Aggregates data from all major social platforms into customizable, automated PDF and web reports.
Sprout Social
enterpriseProvides comprehensive social media analytics, custom reporting dashboards, and cross-platform performance insights.
Beautiful Reports with fully customizable, white-label PDFs that auto-schedule and deliver deep ROI insights
Sprout Social is a comprehensive social media management platform renowned for its robust reporting and analytics features, enabling users to track performance across platforms like Instagram, Facebook, Twitter, and LinkedIn. It offers customizable dashboards, detailed metrics on engagement, reach, and ROI, with beautiful visualizations and exportable PDF reports. The tool excels in providing actionable insights through cross-channel comparisons and scheduled reporting, making it ideal for data-driven social strategies.
Pros
- Highly customizable reports and dashboards with drag-and-drop builders
- Advanced cross-platform analytics including ROI tracking and competitor benchmarks
- Automated scheduling and branded PDF exports for professional sharing
Cons
- High pricing starts at $249/user/month, less ideal for small budgets
- Steep learning curve for advanced reporting customizations
- Limited historical data depth on lower-tier plans
Best For
Mid-sized businesses, agencies, and enterprises needing enterprise-grade social media reporting across multiple channels.
Pricing
Standard ($249/user/mo), Professional ($399/user/mo), Advanced ($499/user/mo), billed annually; 30-day free trial available.
Hootsuite
enterpriseOffers robust social media management with detailed analytics reports, scheduling, and team collaboration features.
Unified analytics dashboard that aggregates and visualizes performance data from 20+ social networks in one customizable view
Hootsuite is a leading social media management platform that provides robust reporting tools for tracking performance across multiple networks like Facebook, Instagram, Twitter, LinkedIn, and more. It offers customizable dashboards, detailed analytics on engagement, reach, and ROI, along with automated report generation and exports in various formats. Ideal for teams needing consolidated insights, it integrates with tools like Google Analytics for deeper data analysis.
Pros
- Comprehensive multi-platform analytics and customizable reports
- Automated scheduling and delivery of reports to stakeholders
- Real-time monitoring with unified dashboard for quick insights
Cons
- Steep learning curve for advanced reporting features
- Higher cost for full reporting capabilities in premium plans
- Limited customization in lower tiers
Best For
Mid-sized to enterprise teams managing multiple social accounts who require detailed, automated reporting across platforms.
Pricing
Professional plan starts at $99/month (10 social accounts, basic reports); Team at $249/month (enhanced reporting); Enterprise custom pricing with advanced analytics.
Brandwatch
enterpriseDelivers advanced social listening, consumer intelligence, and customizable reporting for brand monitoring.
AI-powered image and video recognition for visual content monitoring across platforms
Brandwatch is a leading social intelligence platform that monitors conversations across 100+ million sources including social media, news, blogs, reviews, and forums. It delivers actionable insights through AI-powered sentiment analysis, trend detection, audience profiling, and visual listening capabilities. The tool excels in creating customizable dashboards and reports for comprehensive social media performance tracking and strategic planning.
Pros
- Vast data coverage from over 100 million sources
- Advanced AI for sentiment, trends, and image recognition
- Highly customizable dashboards and reporting tools
Cons
- Steep learning curve for full utilization
- High enterprise-level pricing
- Complex setup requiring dedicated resources
Best For
Enterprise marketing teams and agencies needing in-depth social listening and advanced reporting.
Pricing
Custom enterprise pricing; typically starts at $1,000+/month, scaled by data volume and features.
Agorapulse
specializedFeatures powerful reporting tools with white-label PDFs, automated alerts, and unified inbox for social management.
Reports To Go: Automated, branded report generation and scheduled delivery directly to clients' inboxes.
Agorapulse is a robust social media management platform with powerful reporting capabilities, allowing users to generate customizable dashboards and automated reports across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. It excels in providing detailed analytics on engagement, reach, growth, and ROI, with options for white-label reports tailored for agencies. The tool supports report scheduling and automated delivery via email, making it easy to share insights with teams or clients without manual effort.
Pros
- Highly customizable report templates and dashboards
- Automated report scheduling and white-label options for client delivery
- Unified analytics across multiple social platforms
Cons
- Higher-tier plans required for advanced reporting features
- Limited customization for non-standard metrics
- Steeper pricing for small teams or solo users
Best For
Social media agencies and marketing teams managing multiple clients who need professional, automated reporting without heavy manual work.
Pricing
Starts at $79/month (Pro plan, billed annually) for up to 10 profiles, with Advanced at $149/month and custom Enterprise pricing.
Sendible
specializedEnables agencies to create branded reports, track KPIs, and manage multiple client social accounts efficiently.
White-label client reporting portals with automated, scheduled PDF exports
Sendible is a robust social media management platform with advanced reporting tools designed for agencies and teams managing multiple accounts. It offers customizable dashboards, detailed analytics across platforms like Facebook, Instagram, Twitter, and LinkedIn, and automated white-label PDF reports that can be scheduled and shared with clients. The software emphasizes professional reporting workflows, including client approval features and real-time performance tracking to optimize social strategies.
Pros
- Highly customizable and automated reporting with white-label options
- Comprehensive analytics across multiple social platforms
- Client portals for independent report access
Cons
- Pricing scales quickly for larger teams or agencies
- Interface feels somewhat dated compared to newer competitors
- Steeper learning curve for advanced reporting customizations
Best For
Social media agencies and marketing teams managing multiple clients who need branded, professional reporting deliverables.
Pricing
Plans start at $29/user/month (Creator, annual billing) up to $399/month (Scale), with custom Enterprise options.
Iconosquare
specializedSpecializes in Instagram and TikTok analytics with detailed reports, competitor benchmarking, and post optimization.
White-label, automated PDF reports with drag-and-drop customization for client-ready deliverables
Iconosquare is a comprehensive social media analytics and reporting platform that provides in-depth insights across platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, and YouTube. It offers customizable dashboards, automated reports, competitor analysis, and performance tracking to help users optimize their social strategies. The tool excels in visual reporting with exportable PDFs and white-label options, making it ideal for agencies and brands focused on data-driven decisions.
Pros
- Robust multi-platform analytics and customizable reports
- Competitor benchmarking and hashtag performance tracking
- Automated scheduling and best-time-to-post recommendations
Cons
- Pricing scales quickly with additional profiles
- Steeper learning curve for advanced reporting features
- Limited depth in some non-visual platforms like Twitter
Best For
Social media agencies and brands managing multiple visual-heavy accounts who need professional-grade reporting and analytics.
Pricing
Starts at $49/month (Pro plan, 3 profiles, billed annually); Advanced $89/month (10 profiles); VIP $159/month (unlimited); Enterprise custom; 14-day free trial.
Keyhole
specializedTracks hashtags, keywords, and influencers in real-time with historical data and exportable reports.
Real-time hashtag and keyword tracker with sentiment analysis and global reach estimates
Keyhole is a social media analytics and reporting tool focused on real-time tracking of hashtags, keywords, and mentions across platforms like Twitter, Instagram, Facebook, LinkedIn, TikTok, and YouTube. It offers dashboards for monitoring campaign performance, audience insights, influencer discovery, and competitor analysis. Users can generate customizable automated reports in PDF or CSV formats to share social media metrics effectively.
Pros
- Real-time tracking and historical data for hashtags and keywords
- Strong influencer search and competitive benchmarking tools
- Automated, customizable reporting with export options
Cons
- Limited integrations with other marketing tools
- Interface feels dated compared to newer competitors
- Advanced features locked behind higher pricing tiers
Best For
Agencies and marketers running hashtag campaigns or needing social listening reports for events and brand monitoring.
Pricing
Starts at $79/month (billed annually) for Pro plan; scales to $399/month for Enterprise with 14-day free trial.
Rival IQ
specializedFocuses on competitive social media benchmarking, performance tracking, and automated reporting.
Industry-leading competitive benchmarking that overlays your metrics directly against rivals' for instant performance gaps
Rival IQ is a social media analytics and reporting platform focused on competitive benchmarking, enabling users to track performance metrics across platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok. It provides automated, customizable reports and dashboards for comparing brand performance against competitors. Ideal for agencies and marketers seeking actionable insights into engagement, growth, and content strategies.
Pros
- Robust competitive benchmarking with side-by-side comparisons
- Automated white-label reporting for agencies and clients
- Comprehensive multi-platform analytics and listening tools
Cons
- Higher pricing may deter small businesses
- Steeper learning curve for advanced customizations
- Limited integrations compared to broader suites like Hootsuite
Best For
Agencies and mid-to-large brands needing competitive social media insights and professional client reporting.
Pricing
Starts at $239/month (Pro plan, billed annually) for up to 10 profiles, with Premier at $499/month and custom Enterprise options.
Emplifi
enterpriseCombines social management, listening, and AI-driven analytics for enterprise-level reporting.
Access to the world's largest AI-powered social media benchmarking database from billions of interactions
Emplifi is an enterprise-level social media management platform with robust reporting and analytics capabilities, enabling users to track performance across platforms like Facebook, Instagram, LinkedIn, TikTok, and more. It provides customizable dashboards, automated reports, and AI-driven insights into audience engagement, content performance, and ROI. The tool excels in competitive benchmarking using data from billions of global interactions, helping brands optimize strategies with data-backed decisions.
Pros
- Comprehensive cross-platform analytics and customizable reporting
- AI-powered competitive benchmarking with massive global dataset
- Automated report generation and export options for stakeholders
Cons
- Enterprise pricing is expensive for SMBs
- Steep learning curve for non-expert users
- Limited transparency on pricing without sales contact
Best For
Mid-to-large enterprises and agencies needing advanced social media reporting and competitive intelligence.
Pricing
Custom quote-based pricing for enterprises, typically starting at $1,000+ per month based on users and features.
Social Report
specializedAggregates data from all major social platforms into customizable, automated PDF and web reports.
Automated, white-label PDF reports that are emailed on a schedule with drag-and-drop customization
Social Report is a social media management platform focused on automated reporting, analytics, and scheduling across major networks like Facebook, Instagram, Twitter, LinkedIn, and Google My Business. It enables users to generate customizable, white-label reports with key metrics such as engagement, reach, and growth, which can be scheduled for automatic delivery. The tool also supports post scheduling, monitoring, and basic team collaboration, making it suitable for agencies and small teams needing streamlined reporting workflows.
Pros
- Robust automated reporting with customizable templates and white-label options
- Affordable pricing with strong value for agencies and small teams
- Supports scheduling, monitoring, and multi-platform analytics in one dashboard
Cons
- Dated user interface that feels clunky compared to modern competitors
- Limited advanced analytics and AI-driven insights
- Fewer integrations and automation options than top-tier tools
Best For
Small to mid-sized agencies and businesses seeking cost-effective, automated social media reporting without complex enterprise features.
Pricing
Starts at $29/month for Solo (1 user), $59/month for Pro (3 users), up to $299/month for Agency (unlimited users); annual discounts available, 10-day free trial.
Conclusion
The reviewed tools highlight a range of powerful options for social media reporting, with Sprout Social leading as the top choice due to its comprehensive analytics, custom dashboards, and cross-platform insights. Hootsuite impresses with its robust management and team collaboration features, while Brandwatch shines in advanced social listening and consumer intelligence, offering strong alternatives for varied needs. Together, they showcase how tailored tools empower effective strategy execution.
To elevate your social media efforts, start with Sprout Social—its integrated tools and actionable insights make it the ideal foundation for measuring, optimizing, and growing your social presence.
Tools Reviewed
All tools were independently evaluated for this comparison