Top 10 Best Social Media CRM Software of 2026

Sprout Social is a comprehensive social media management platform that serves as a powerful CRM solution for handling customer interactions across multiple social channels. It offers unified inboxes for messaging, advanced publishing tools with optimal send times, robust analytics, and social listening to track brand mentions and trends. The platform enables teams to build detailed customer profiles, automate workflows, and generate insightful reports, making it ideal for scaling social media strategies with CRM integration.

Agorapulse is a comprehensive social media management platform with strong CRM capabilities, enabling teams to schedule posts, monitor mentions, and manage customer interactions across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. It features a unified inbox for handling messages, comments, and reviews in one place, with tools for assigning conversations, setting labels, and tracking leads. Advanced reporting and analytics help users measure performance and ROI, while automation features streamline workflows for agencies and brands.

Hootsuite is a robust social media management platform that serves as a CRM solution by centralizing post scheduling, social listening, engagement, and analytics across major networks like Facebook, Instagram, Twitter, LinkedIn, and more. It features a unified inbox for handling messages and mentions, team collaboration tools with approvals, and integrations with CRM systems like Salesforce for streamlined customer interactions. With AI-powered content suggestions via OwlyWriter, it helps teams maintain consistent social presence while tracking ROI effectively.

Sendible is a comprehensive social media management platform tailored for agencies and marketing teams managing multiple client accounts. It enables scheduling, publishing, monitoring engagement, and generating white-label reports across major platforms like Facebook, Instagram, Twitter, LinkedIn, and more. The tool excels in collaboration features, including client approval workflows and customizable dashboards, making it ideal for streamlining social media CRM tasks.

Brandwatch is a powerful social listening and analytics platform that excels in monitoring vast amounts of social media data, providing deep insights into brand mentions, sentiment, trends, and audience behavior. It includes engagement tools for responding to conversations and integrates with CRM systems for enhanced customer management. While not a full-fledged publishing or scheduling suite, it supports data-driven social CRM strategies for enterprises.

Zoho Social is a robust social media management platform designed for scheduling posts, monitoring mentions, engaging with audiences, and generating analytics across major networks like Facebook, Instagram, Twitter, LinkedIn, and more. It excels in team collaboration features such as content approval workflows and shared inboxes, while offering seamless integration with Zoho's CRM ecosystem for streamlined customer relationship management. The tool also includes listening streams, custom reports, and mobile accessibility, making it suitable for businesses aiming to centralize social efforts.

SocialPilot is a robust social media management platform that enables users to schedule, publish, and analyze posts across major networks like Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and Google Business Profile. It features a visual content calendar, bulk scheduling, team collaboration tools, and unified inbox for engagement. Designed for agencies and teams, it includes client approval workflows and white-label reporting for streamlined multi-account management.

Loomly is a user-friendly social media management platform that focuses on content planning, scheduling, and publishing across networks like Instagram, Facebook, Twitter, LinkedIn, TikTok, and Pinterest. It supports team collaboration through approval workflows, content calendars, and asset libraries, while offering basic engagement tools for monitoring comments, mentions, and direct messages. As a social media CRM solution, it provides post analytics, performance reports, and optimization suggestions to help manage customer interactions and track campaign effectiveness.

Buffer is a user-friendly social media management tool focused on scheduling and publishing posts across platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, and Pinterest. It offers a content queue for automated posting at optimal times, basic analytics for performance tracking, and team collaboration features including approvals and analytics sharing. While strong in simplicity and efficiency, it provides limited depth in engagement monitoring and CRM functionalities compared to more robust social CRM solutions.

eClincher is a comprehensive social media management platform that allows users to schedule posts, manage multiple social accounts, and track performance analytics across platforms like Facebook, Instagram, Twitter, LinkedIn, and more. It includes CRM features for capturing leads from social interactions, managing contacts, and facilitating team collaboration. The tool emphasizes content curation from RSS feeds and libraries, visual planning calendars, and automated publishing to streamline workflows for businesses.