Quick Overview
- 1#1: Gleam - Run viral contests, giveaways, and reward actions across social media to boost engagement and leads.
- 2#2: Woobox - Create interactive social media promotions including contests, sweepstakes, and quizzes on multiple platforms.
- 3#3: ShortStack - Build customizable landing pages with contests, forms, and games optimized for social media traffic.
- 4#4: ViralSweep - Launch compliant sweepstakes and contests with entry options like follows, shares, and referrals across social channels.
- 5#5: Wishpond - Manage social contests, landing pages, and email campaigns to capture leads and drive conversions.
- 6#6: Rafflecopter - Simplify giveaway hosting with easy entry forms for social actions like tweets and follows.
- 7#7: EasyPromos - Design promotions, contests, and coupons directly integrable with Facebook, Instagram, and other social platforms.
- 8#8: KickoffLabs - Automate referral contests and viral lead generation campaigns via customizable landing pages.
- 9#9: Outgrow - Create interactive contests, quizzes, and calculators that integrate with social media for lead nurturing.
- 10#10: UpViral - Build high-converting sweepstakes and referral contests optimized for social sharing and growth.
These tools were selected based on robust feature sets, intuitive usability, consistent performance, and strong value, ensuring they deliver measurable results across different contest types and business sizes.
Comparison Table
Navigate the world of social media contests with ease using this comparison table, which outlines key tools like Gleam, Woobox, ShortStack, ViralSweep, and Wishpond. Readers will discover features, pricing, and ideal use cases to select the best software for their needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Gleam Run viral contests, giveaways, and reward actions across social media to boost engagement and leads. | specialized | 9.6/10 | 9.8/10 | 9.4/10 | 9.2/10 |
| 2 | Woobox Create interactive social media promotions including contests, sweepstakes, and quizzes on multiple platforms. | specialized | 8.7/10 | 9.2/10 | 8.1/10 | 8.4/10 |
| 3 | ShortStack Build customizable landing pages with contests, forms, and games optimized for social media traffic. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 7.9/10 |
| 4 | ViralSweep Launch compliant sweepstakes and contests with entry options like follows, shares, and referrals across social channels. | specialized | 8.7/10 | 9.2/10 | 8.1/10 | 8.3/10 |
| 5 | Wishpond Manage social contests, landing pages, and email campaigns to capture leads and drive conversions. | specialized | 8.1/10 | 8.4/10 | 8.6/10 | 7.7/10 |
| 6 | Rafflecopter Simplify giveaway hosting with easy entry forms for social actions like tweets and follows. | specialized | 8.1/10 | 7.9/10 | 9.4/10 | 8.3/10 |
| 7 | EasyPromos Design promotions, contests, and coupons directly integrable with Facebook, Instagram, and other social platforms. | specialized | 8.4/10 | 8.8/10 | 8.5/10 | 7.9/10 |
| 8 | KickoffLabs Automate referral contests and viral lead generation campaigns via customizable landing pages. | specialized | 8.4/10 | 8.6/10 | 9.1/10 | 8.2/10 |
| 9 | Outgrow Create interactive contests, quizzes, and calculators that integrate with social media for lead nurturing. | specialized | 8.2/10 | 8.5/10 | 9.0/10 | 7.5/10 |
| 10 | UpViral Build high-converting sweepstakes and referral contests optimized for social sharing and growth. | specialized | 8.2/10 | 8.8/10 | 8.4/10 | 7.9/10 |
Run viral contests, giveaways, and reward actions across social media to boost engagement and leads.
Create interactive social media promotions including contests, sweepstakes, and quizzes on multiple platforms.
Build customizable landing pages with contests, forms, and games optimized for social media traffic.
Launch compliant sweepstakes and contests with entry options like follows, shares, and referrals across social channels.
Manage social contests, landing pages, and email campaigns to capture leads and drive conversions.
Simplify giveaway hosting with easy entry forms for social actions like tweets and follows.
Design promotions, contests, and coupons directly integrable with Facebook, Instagram, and other social platforms.
Automate referral contests and viral lead generation campaigns via customizable landing pages.
Create interactive contests, quizzes, and calculators that integrate with social media for lead nurturing.
Build high-converting sweepstakes and referral contests optimized for social sharing and growth.
Gleam
specializedRun viral contests, giveaways, and reward actions across social media to boost engagement and leads.
Infinite action widget builder that creates hyper-viral referral loops with multipliers for shares and tags
Gleam is a leading platform for creating viral social media contests, giveaways, and competitions designed to grow email lists, social followers, and engagement. It features a drag-and-drop widget builder that supports countless entry actions like follows, likes, shares, tags, and referrals across platforms such as Instagram, TikTok, Twitter, Facebook, and YouTube. With powerful analytics, fraud detection, and integrations with tools like Mailchimp and Zapier, Gleam enables brands to run scalable, compliant campaigns effortlessly.
Pros
- Highly customizable widget builder with unlimited entry action combinations
- Robust anti-fraud detection and compliance tools
- In-depth analytics and seamless integrations with email/CRM platforms
Cons
- Higher-tier plans can be expensive for small businesses with high volume
- Steeper learning curve for advanced customization options
- Limited native support for some emerging platforms like Threads
Best For
Marketers and brands seeking to explode social media growth and lead generation through sophisticated, multi-platform contests.
Pricing
Free plan for basics; paid tiers start at $97/month (billed annually) for Pro, up to $997/month for Business, with custom Enterprise options.
Woobox
specializedCreate interactive social media promotions including contests, sweepstakes, and quizzes on multiple platforms.
Universal multi-platform campaigns that run seamlessly across Facebook, Instagram, Twitter, and more from a single dashboard
Woobox is a robust social media contest platform that enables brands to create engaging promotions, sweepstakes, quizzes, polls, and hashtag campaigns across platforms like Facebook, Instagram, Twitter, TikTok, and YouTube. It offers customizable entry forms, viral sharing mechanics, and lead generation tools to boost audience interaction and collect valuable user data. The platform provides real-time analytics, fraud detection, and integrations with email marketing and e-commerce systems for streamlined campaign management.
Pros
- Wide variety of contest types including photo/video uploads, quizzes, and multi-platform support
- Powerful analytics, lead capture, and fraud prevention tools
- Seamless integrations with CRMs, email services, and e-commerce platforms
Cons
- Pricing escalates quickly for advanced features and higher entry limits
- Steep learning curve for complex custom campaigns
- Occasional disruptions from social platform API changes
Best For
Mid-sized brands and marketing agencies running multi-platform social promotions and needing detailed analytics.
Pricing
Starts at $29/month (Lite plan, 1K entries), up to $99+/month (Pro/Business plans) with custom Enterprise pricing; free trial available.
ShortStack
specializedBuild customizable landing pages with contests, forms, and games optimized for social media traffic.
Built-in fraud detection and entry validation to ensure contest integrity
ShortStack is a no-code landing page builder focused on creating interactive social media contests, sweepstakes, photo uploads, quizzes, and lead generation campaigns. It integrates seamlessly with platforms like Facebook, Instagram, and TikTok, allowing users to embed contests directly into social posts or stories. The platform provides robust tools for entry management, fraud detection, and analytics to optimize campaign performance.
Pros
- Drag-and-drop builder with 100+ templates
- Advanced contest types like Instant Win and hashtag contests
- Strong integrations with email tools and social platforms
Cons
- Pricing starts high with no robust free tier
- Learning curve for complex campaigns
- Limited built-in social media scheduling
Best For
Mid-sized brands and agencies running targeted social media promotions and lead gen contests.
Pricing
Lite ($99/mo), Pro ($199/mo), Premium ($299/mo), with annual discounts and enterprise custom pricing.
ViralSweep
specializedLaunch compliant sweepstakes and contests with entry options like follows, shares, and referrals across social channels.
Viral referral engine that multiplies entries through automated sharing incentives
ViralSweep is a robust platform for running social media contests, sweepstakes, and promotions, enabling brands to create customizable landing pages with multiple entry methods like social actions, photo/video uploads, and referrals. It integrates seamlessly with social platforms, email tools, and CRMs, while ensuring legal compliance across jurisdictions. The tool offers advanced analytics, automation, and white-label options to drive viral growth and engagement for marketing campaigns.
Pros
- Extensive entry options including social shares, referrals, and instant wins for high virality
- Strong legal compliance tools and fraud detection
- Comprehensive analytics and integrations with tools like Zapier and Mailchimp
Cons
- Pricing escalates quickly for advanced features and higher entry limits
- Steeper learning curve for complex customizations
- Limited free plan with restrictive entry caps
Best For
Mid-sized brands and marketing agencies running multi-channel social promotions with high entry volumes.
Pricing
Starts at $49/month (Lite, 2,500 entries), up to $499+/month (Pro/Enterprise); 14-day free trial available.
Wishpond
specializedManage social contests, landing pages, and email campaigns to capture leads and drive conversions.
Automated multi-round judging and winner selection with fraud detection for fair, hands-off contest management
Wishpond is a comprehensive marketing platform specializing in social media contests, promotions, and lead generation tools. It enables users to create engaging contest types like photo, video, essay, and sweepstakes that integrate directly with Facebook, Instagram, Twitter, and Pinterest. The software automates entrant collection, judging, winner selection, and follow-up campaigns, while providing analytics to track engagement and conversions.
Pros
- Intuitive drag-and-drop contest builder with customizable templates
- Robust integrations with major social platforms and CRMs
- Advanced automation for judging, notifications, and lead nurturing
Cons
- Higher pricing tiers required for full contest features and unlimited entries
- Limited free trial and no perpetual free plan
- Customization options can feel restrictive on entry-level plans
Best For
Small to medium businesses seeking user-friendly tools to run viral social media contests and capture leads without coding expertise.
Pricing
Starts at $49/month (billed annually) for basic plan; contest-focused features from $99/month; custom enterprise pricing available.
Rafflecopter
specializedSimplify giveaway hosting with easy entry forms for social actions like tweets and follows.
Action-based multi-entry system that rewards participants for social follows, shares, and other engagements
Rafflecopter is a user-friendly platform designed for creating and managing online giveaways and contests, with a focus on social media promotion. It enables users to build customizable entry forms where participants earn entries by completing actions such as following social accounts, liking posts, sharing content, or subscribing to email lists. The tool handles random winner selection, fraud detection, and provides embeddable widgets for websites or blogs, making it ideal for audience growth.
Pros
- Extremely simple drag-and-drop form builder
- Supports a wide range of social media entry actions
- Reliable winner selection with basic fraud prevention
Cons
- Limited advanced analytics and reporting
- Susceptible to bot entries without premium upgrades
- Basic customization compared to modern competitors
Best For
Bloggers, influencers, and small businesses running simple social media giveaways to boost followers and email lists.
Pricing
Free plan with limited contests; paid plans start at $29/month (billed annually) for unlimited use and advanced features.
EasyPromos
specializedDesign promotions, contests, and coupons directly integrable with Facebook, Instagram, and other social platforms.
Diverse 'Apps' library including niche options like photo contests and instant wins with built-in viral mechanics for organic growth.
EasyPromos is a versatile platform designed for creating and managing interactive social media contests, sweepstakes, quizzes, and promotional campaigns. It offers ready-to-use templates for photo/video contests, instant wins, coupons, and more, with seamless integrations for Facebook, Instagram, Twitter, and websites. The tool emphasizes viral sharing mechanics, lead capture, and real-time analytics to boost engagement and ROI for marketers.
Pros
- Extensive library of contest templates and apps
- Strong social media integrations and viral sharing tools
- Comprehensive analytics and participant management
Cons
- Pricing scales quickly with participant volume
- Advanced customizations require higher plans
- Free trial limitations may not suit testing large campaigns
Best For
Mid-sized brands and agencies running frequent social media promotions needing customizable, no-code contest tools.
Pricing
Starts at €29/month (Starter, up to 1,000 participants), €79/month (Pro), €199/month (Premium); enterprise custom; 14-day free trial.
KickoffLabs
specializedAutomate referral contests and viral lead generation campaigns via customizable landing pages.
Smart referral loops that reward shares with bonus contest entries to fuel organic virality
KickoffLabs is a landing page and referral campaign builder focused on viral giveaways and social media contests to rapidly grow email lists. Users can create customizable campaigns where participants earn contest entries by sharing links on social platforms like Facebook, Twitter, and Instagram. It offers drag-and-drop design tools, referral tracking, and integrations with popular email services for seamless lead nurturing.
Pros
- Intuitive drag-and-drop builder for quick campaign setup
- Powerful referral mechanics that drive viral sharing
- Strong analytics and A/B testing for optimization
Cons
- Limited advanced social media scheduling or management tools
- Customization options can feel restrictive on lower plans
- Higher tiers needed for unlimited campaigns and contacts
Best For
Small to medium businesses and marketers looking to run simple, viral referral contests on social media for lead generation.
Pricing
Free plan with limits; paid plans start at $49/month (Basic) up to $149/month (Enterprise), billed annually.
Outgrow
specializedCreate interactive contests, quizzes, and calculators that integrate with social media for lead nurturing.
Interactive outcome engine that delivers personalized results or recommendations based on contest participation
Outgrow is a no-code platform for building interactive content including social media contests like photo uploads, video submissions, giveaways, and voting polls to drive engagement and leads. It provides customizable templates that can be shared via social media links or embedded on websites, with features for user submissions, moderation, and analytics. Primarily geared toward marketers, it excels in lead capture through contests but requires social sharing rather than direct platform posting.
Pros
- Drag-and-drop builder for quick contest creation
- Strong lead generation and analytics integration
- Variety of contest templates including UGC and voting
Cons
- No native posting directly to social platforms
- Pricing can be high for contest-only use
- Limited advanced social moderation tools compared to specialists
Best For
Marketers and brands seeking interactive, lead-focused contests shareable on social media without coding.
Pricing
Starts at $95/month (Basic plan, billed annually) with higher tiers up to $545/month; 14-day free trial available.
UpViral
specializedBuild high-converting sweepstakes and referral contests optimized for social sharing and growth.
Real-time smart leaderboards with bonus pools that dynamically reward top referrers and drive competition
UpViral is a specialized platform for running viral referral contests, giveaways, and sweepstakes designed to exponentially grow email lists and social media audiences. It provides customizable landing pages, real-time leaderboards, and advanced fraud detection to ensure fair participation and accurate tracking. The software excels in creating incentive-driven campaigns where participants earn entries by referring friends, sharing on social media, and completing actions.
Pros
- Powerful viral referral mechanics with multi-level bonuses and leaderboards
- Strong fraud protection and detailed analytics for campaign optimization
- Seamless integrations with email tools, Zapier, and social platforms
Cons
- Pricing can be steep for small businesses or startups
- Limited focus on non-referral contest types like simple polls or quizzes
- Steep learning curve for advanced customization options
Best For
Digital marketers and e-commerce brands seeking explosive audience growth through referral-based social media contests.
Pricing
Starts at $79/month (billed annually) for Starter plan (10K contacts), scaling to $499/month for Unlimited plan; 14-day free trial available.
Conclusion
While each tool offers distinct advantages, Gleam leads as the top choice, excelling in viral contest management, engagement, and lead generation across social platforms. Woobox and ShortStack follow closely, with Woobox shining in interactive multi-platform promotions and ShortStack standing out for customizable landing pages optimized for social traffic, making them strong alternatives for specific needs.
To start boosting your social media impact, begin with Gleam—its features are tailored to drive viral success and valuable results. For other preferences, Woobox or ShortStack offer reliable paths to achieve your contest goals.
Tools Reviewed
All tools were independently evaluated for this comparison