Quick Overview
- 1#1: Hootsuite - Enterprise-grade social media management platform with robust team collaboration for scheduling, monitoring, approvals, and analytics across multiple networks.
- 2#2: Sprout Social - All-in-one social media tool featuring advanced collaboration workflows, content calendars, inbox management, and detailed reporting for teams.
- 3#3: Agorapulse - User-friendly social media software emphasizing team collaboration through unified inbox, scheduling queues, and approval processes.
- 4#4: Loomly - Collaborative content calendar platform designed for social media teams to plan, review, approve, and publish posts seamlessly.
- 5#5: Buffer - Simple yet effective social media scheduler with team collaboration features for content queuing, notifications, and analytics.
- 6#6: Sendible - Agency-focused social media management tool offering white-label collaboration, client approvals, and multi-channel publishing.
- 7#7: Later - Visual planning tool for Instagram and other platforms with team collaboration for media libraries, scheduling, and link-in-bio features.
- 8#8: Planable - Dedicated social media collaboration platform for real-time content feedback, approvals, and scheduling across teams and clients.
- 9#9: CoSchedule - Marketing calendar integrating social media collaboration, automation, and task management for cohesive team workflows.
- 10#10: SocialPilot - Affordable social media tool with team collaboration, bulk scheduling, client dashboards, and analytics for agencies and small teams.
These tools were selected based on rigorous evaluation of features, user-friendliness, technical quality, and overall value, ensuring they deliver robust collaboration capabilities for both small teams and agencies.
Comparison Table
Social media collaboration software plays a vital role in streamlining team workflows and enhancing campaign coordination; this comparison table explores key tools like Hootsuite, Sprout Social, Agorapulse, Loomly, Buffer, and more. Readers will discover each platform's unique features, pricing structures, and usability to identify the best fit for their team's goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Hootsuite Enterprise-grade social media management platform with robust team collaboration for scheduling, monitoring, approvals, and analytics across multiple networks. | enterprise | 9.2/10 | 9.5/10 | 8.1/10 | 8.4/10 |
| 2 | Sprout Social All-in-one social media tool featuring advanced collaboration workflows, content calendars, inbox management, and detailed reporting for teams. | enterprise | 9.1/10 | 9.5/10 | 8.7/10 | 8.2/10 |
| 3 | Agorapulse User-friendly social media software emphasizing team collaboration through unified inbox, scheduling queues, and approval processes. | specialized | 9.2/10 | 9.5/10 | 8.8/10 | 8.5/10 |
| 4 | Loomly Collaborative content calendar platform designed for social media teams to plan, review, approve, and publish posts seamlessly. | specialized | 8.8/10 | 9.1/10 | 9.3/10 | 8.2/10 |
| 5 | Buffer Simple yet effective social media scheduler with team collaboration features for content queuing, notifications, and analytics. | specialized | 8.4/10 | 8.2/10 | 9.3/10 | 8.0/10 |
| 6 | Sendible Agency-focused social media management tool offering white-label collaboration, client approvals, and multi-channel publishing. | enterprise | 8.7/10 | 9.1/10 | 8.4/10 | 8.2/10 |
| 7 | Later Visual planning tool for Instagram and other platforms with team collaboration for media libraries, scheduling, and link-in-bio features. | creative_suite | 8.4/10 | 8.6/10 | 9.1/10 | 8.0/10 |
| 8 | Planable Dedicated social media collaboration platform for real-time content feedback, approvals, and scheduling across teams and clients. | specialized | 8.7/10 | 9.0/10 | 8.8/10 | 8.4/10 |
| 9 | CoSchedule Marketing calendar integrating social media collaboration, automation, and task management for cohesive team workflows. | enterprise | 8.1/10 | 8.4/10 | 7.9/10 | 7.7/10 |
| 10 | SocialPilot Affordable social media tool with team collaboration, bulk scheduling, client dashboards, and analytics for agencies and small teams. | specialized | 8.2/10 | 8.4/10 | 8.1/10 | 8.5/10 |
Enterprise-grade social media management platform with robust team collaboration for scheduling, monitoring, approvals, and analytics across multiple networks.
All-in-one social media tool featuring advanced collaboration workflows, content calendars, inbox management, and detailed reporting for teams.
User-friendly social media software emphasizing team collaboration through unified inbox, scheduling queues, and approval processes.
Collaborative content calendar platform designed for social media teams to plan, review, approve, and publish posts seamlessly.
Simple yet effective social media scheduler with team collaboration features for content queuing, notifications, and analytics.
Agency-focused social media management tool offering white-label collaboration, client approvals, and multi-channel publishing.
Visual planning tool for Instagram and other platforms with team collaboration for media libraries, scheduling, and link-in-bio features.
Dedicated social media collaboration platform for real-time content feedback, approvals, and scheduling across teams and clients.
Marketing calendar integrating social media collaboration, automation, and task management for cohesive team workflows.
Affordable social media tool with team collaboration, bulk scheduling, client dashboards, and analytics for agencies and small teams.
Hootsuite
enterpriseEnterprise-grade social media management platform with robust team collaboration for scheduling, monitoring, approvals, and analytics across multiple networks.
Team Workflows for content approval, assignments, and permissions that ensure brand consistency across collaborative publishing
Hootsuite is a leading social media management platform that enables teams to collaborate seamlessly across multiple social networks by scheduling posts, monitoring conversations, and analyzing performance from a single dashboard. It excels in team collaboration with features like content approval workflows, role-based permissions, and assignment tools that streamline publishing and engagement processes. Designed for businesses of all sizes, it supports over 100 integrations and provides real-time insights to optimize social strategies.
Pros
- Powerful team collaboration tools including workflows, assignments, and permissions
- Supports 20+ social platforms with unified inbox and monitoring streams
- Advanced analytics and reporting for data-driven decisions
Cons
- Steep learning curve for new users due to feature density
- Higher pricing tiers required for full collaboration features
- Occasional performance lags with high-volume accounts
Best For
Mid-sized to enterprise teams managing multiple social channels who need robust approval workflows and cross-team collaboration.
Pricing
Starts at $99/user/month for Professional (up to 10 accounts), $249/user/month for Team (unlimited users, advanced collaboration), Enterprise custom pricing.
Sprout Social
enterpriseAll-in-one social media tool featuring advanced collaboration workflows, content calendars, inbox management, and detailed reporting for teams.
Smart Inbox with AI-driven message prioritization, team assignments, tagging, and collaborative notes for efficient engagement handling
Sprout Social is a robust social media management platform tailored for teams, enabling seamless collaboration across publishing, engagement, listening, and analytics for major networks like Facebook, Instagram, Twitter, LinkedIn, and TikTok. It features shared inboxes, message assignments, approval workflows, and task management to streamline team coordination and ensure brand consistency. The platform also provides AI-powered insights, custom reporting, and optimal send times to enhance social strategies.
Pros
- Powerful collaboration tools like Smart Inbox, assignments, and approval workflows
- Comprehensive analytics and reporting with customizable dashboards
- Supports a wide range of social networks and integrations
Cons
- High pricing may not suit small teams or budgets
- Advanced features have a learning curve
- Some capabilities locked behind higher-tier plans
Best For
Mid-sized to enterprise marketing teams seeking advanced collaboration, analytics, and workflow automation for social media management.
Pricing
Standard ($249/user/mo), Professional ($399/user/mo), Advanced ($499/user/mo), Enterprise (custom); billed annually with 30-day free trial.
Agorapulse
specializedUser-friendly social media software emphasizing team collaboration through unified inbox, scheduling queues, and approval processes.
Approval queues and reviewer assignments that automate content review processes with feedback loops and notifications
Agorapulse is a robust social media management platform tailored for team collaboration, enabling unified inboxes, content calendars, and workflow approvals across multiple networks like Facebook, Instagram, Twitter, LinkedIn, and TikTok. It facilitates real-time task assignment, commenting, and reporting sharing to streamline social media operations for agencies and marketing teams. With features like listening tools and customizable reports, it helps teams monitor, engage, and analyze performance collaboratively.
Pros
- Unified Smart Inbox for collaborative message handling and assignments
- Visual content calendar with drag-and-drop scheduling and approval queues
- Powerful reporting and white-label options for client collaboration
Cons
- Pricing scales quickly with more social profiles and users
- Steeper learning curve for advanced reporting and listening features
- Limited native support for some emerging platforms like Threads
Best For
Mid-sized agencies and marketing teams managing multiple clients who need structured collaboration workflows for content approval and engagement.
Pricing
Starts at $79/month (billed annually) for 10 social profiles and 3 users, with tiers up to $239/month for 50 profiles; free trial and forever free plan available.
Loomly
specializedCollaborative content calendar platform designed for social media teams to plan, review, approve, and publish posts seamlessly.
Universal Post Preview that displays exactly how content will appear on each social platform, reducing publishing errors.
Loomly is a social media collaboration platform that enables teams to plan, create, approve, and publish content across major networks like Facebook, Instagram, Twitter, and LinkedIn. It features a visual content calendar, real-time commenting and approval workflows, and post previews to ensure brand consistency. The tool also includes content libraries, analytics dashboards, and AI-powered suggestions to streamline team workflows and boost efficiency.
Pros
- Intuitive visual content calendar for easy planning and oversight
- Robust approval workflows and real-time collaboration tools
- Accurate universal post previews across all supported platforms
Cons
- Pricing scales quickly for larger teams or more users
- Analytics are solid but lack depth compared to enterprise tools
- Fewer third-party integrations than some competitors
Best For
Small to mid-sized marketing teams and agencies seeking streamlined social media collaboration without a steep learning curve.
Pricing
Starts at $42/month (billed annually) for Basic (3 users, 3 accounts); Standard $79/month (10 users, 10 accounts); Advanced $149/month (20 users, 20 accounts); Enterprise custom.
Buffer
specializedSimple yet effective social media scheduler with team collaboration features for content queuing, notifications, and analytics.
Collaborative publishing queues that let multiple team members contribute and approve posts in a shared calendar view
Buffer is a user-friendly social media scheduling and management platform that allows teams to plan, collaborate on, and publish content across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok. It emphasizes collaboration through features like shared content queues, draft approvals, and team workspaces, enabling efficient workflows for social media teams. Additional tools include analytics, AI-powered content suggestions, and integrations with tools like Canva and Google Analytics.
Pros
- Intuitive drag-and-drop scheduling and collaborative queues
- Strong cross-platform support with reliable publishing
- Excellent mobile app for on-the-go management
Cons
- Per-channel pricing can become expensive for large teams
- Limited advanced collaboration like full inbox monitoring or detailed role-based permissions
- Analytics are basic compared to enterprise competitors
Best For
Small to medium-sized marketing teams or agencies needing simple, reliable scheduling with basic team collaboration.
Pricing
Free plan (3 channels, 10 scheduled posts); Essentials at $6/channel/month; Team at $12/channel/month (with collaboration); Enterprise custom.
Sendible
enterpriseAgency-focused social media management tool offering white-label collaboration, client approvals, and multi-channel publishing.
Advanced approval workflows and team collaboration designed specifically for agencies handling multiple client accounts
Sendible is a robust social media management platform tailored for agencies and teams, enabling efficient collaboration on content creation, scheduling, and publishing across major platforms like Facebook, Instagram, Twitter, LinkedIn, and more. It features advanced approval workflows, team permissions, and white-label reporting to streamline multi-client management. Additionally, it provides analytics, social listening, and custom RSS feeds for content curation, making it ideal for collaborative social strategies.
Pros
- Powerful collaboration tools with approval workflows and task assignments
- White-label client reports and dashboards for professional agency use
- Comprehensive multi-platform support and analytics
Cons
- Pricing scales quickly with more profiles and users
- Steeper learning curve for customization and advanced features
- Limited built-in automation compared to some rivals
Best For
Marketing agencies and teams managing social media for multiple clients who need strong collaboration and reporting capabilities.
Pricing
Starts at $29/month (Creator: 1 user, 15 profiles), $89/month (Growth: 3 users, 50 profiles), up to $299/month (Elite: 10 users, 500 profiles), with enterprise custom pricing.
Later
creative_suiteVisual planning tool for Instagram and other platforms with team collaboration for media libraries, scheduling, and link-in-bio features.
Visual Planner with real-time Instagram feed preview for collaborative content curation
Later is a visual social media scheduling and management platform primarily focused on Instagram but supporting platforms like Facebook, TikTok, Twitter, Pinterest, and LinkedIn. It enables teams to collaborate on content calendars, provide feedback via comments, assign approvals, and schedule posts with auto-publishing capabilities. The tool emphasizes visual planning, allowing users to preview feed aesthetics and maintain brand consistency across channels.
Pros
- Intuitive visual calendar for drag-and-drop planning and feed previews
- Strong collaboration tools including team approvals, comments, and role-based access
- Supports auto-publishing and analytics across multiple social platforms
Cons
- Pricing scales per social set, which can become expensive for large teams
- Analytics are solid but less advanced than enterprise competitors
- Limited customization in team workflows compared to dedicated collaboration tools
Best For
Small to mid-sized marketing teams and influencers focused on visual platforms like Instagram who need straightforward scheduling and approval workflows.
Pricing
Free plan available; Starter ($18/mo), Growth ($40/mo), Advanced ($80/mo) billed annually per social set, with team seats scaling by plan.
Planable
specializedDedicated social media collaboration platform for real-time content feedback, approvals, and scheduling across teams and clients.
Pixel-perfect social media feed previews that display content exactly as it will appear on each platform
Planable is a social media collaboration platform designed for teams to plan, review, approve, and publish content across multiple platforms like Facebook, Instagram, LinkedIn, and TikTok. It offers a visual content calendar and pixel-perfect previews that mimic real social feeds, enabling real-time feedback and streamlined workflows. The tool emphasizes agency and brand needs with features like approval processes, asset libraries, and integrations for efficient team collaboration.
Pros
- Pixel-perfect previews simulate exact social media feeds for accurate reviews
- Robust approval workflows and real-time collaboration reduce errors and delays
- Comprehensive integrations with major social platforms and tools like Slack
Cons
- Analytics are basic compared to dedicated tools like Hootsuite
- Pricing scales per user, which can be costly for large teams
- Limited customization in reporting and advanced automation features
Best For
Social media agencies and marketing teams that need visual planning and multi-person approval processes for content creation.
Pricing
Free Starter plan; Pro at $11/user/month (annual), Business at $22/user/month (annual), Enterprise custom.
CoSchedule
enterpriseMarketing calendar integrating social media collaboration, automation, and task management for cohesive team workflows.
The interactive Visual Marketing Calendar that offers real-time team visibility and drag-and-drop scheduling across all content types.
CoSchedule is a robust marketing calendar platform designed for social media management and team collaboration, enabling users to plan, schedule, and publish content across multiple channels from a centralized visual interface. It facilitates seamless teamwork through features like task assignments, approval workflows, in-app messaging, and permission controls. The tool also includes analytics, evergreen content queuing with ReQueue, and integrations with major social platforms and tools like WordPress.
Pros
- Visual drag-and-drop calendar for easy planning and oversight
- Strong collaboration tools including approvals, comments, and team permissions
- ReQueue for automated evergreen content recycling
Cons
- Pricing can be steep for small teams or basic needs
- Steeper learning curve for advanced workflows
- Analytics reporting lacks deep customization options
Best For
Mid-sized marketing teams and agencies seeking a unified calendar for social media collaboration and content scheduling.
Pricing
Starts at $29/user/month (Essential plan billed annually), with Team ($99/month for 3 users), Pro, and custom Enterprise tiers.
SocialPilot
specializedAffordable social media tool with team collaboration, bulk scheduling, client dashboards, and analytics for agencies and small teams.
Approval workflows with client review portals for seamless team and stakeholder sign-off
SocialPilot is a social media management platform tailored for teams and agencies, offering scheduling, publishing, and analytics across major platforms like Facebook, Instagram, Twitter, and LinkedIn. It emphasizes collaboration with features like shared content calendars, role-based access, approval workflows, and white-label client reports. This makes it efficient for coordinating social media strategies among team members and clients.
Pros
- Affordable pricing with strong value for agencies managing multiple clients
- Robust team collaboration tools including approval workflows and shared calendars
- Supports bulk scheduling and publishing to 10+ social platforms
Cons
- Interface feels dated compared to modern competitors
- Limited advanced automation and AI features
- Analytics are solid but lack deep customization for enterprises
Best For
Small to mid-sized agencies and marketing teams handling multiple client social media accounts.
Pricing
Starts at $30/month (Professional plan for 10 accounts), up to $200+/month for agency/enterprise plans with unlimited accounts and advanced collaboration.
Conclusion
The top 10 social media collaboration tools highlighted here demonstrate the best in streamlining team processes, with Hootsuite leading as the standout choice. Its enterprise-grade features, including robust collaboration, scheduling, approvals, and cross-network analytics, make it ideal for diverse teams. While Hootsuite excels, Sprout Social and Agorapulse are strong alternatives—Sprout for its advanced workflows and detailed reporting, Agorapulse for its user-friendly design and unified inbox. Each tool offers unique strengths, ensuring there’s a fit for most social media needs.
Take the next step in enhancing your team’s social media efforts by exploring Hootsuite, the top-ranked tool, and unlock seamless collaboration, efficient scheduling, and impactful results.
Tools Reviewed
All tools were independently evaluated for this comparison