Quick Overview
- 1#1: Klaviyo - Provides advanced SMS and email marketing automation with deep CRM segmentation and personalization for e-commerce.
- 2#2: GoHighLevel - Offers an all-in-one CRM platform with built-in SMS marketing, automation, and customer management for agencies and businesses.
- 3#3: ActiveCampaign - Delivers powerful email and SMS automation with integrated CRM features for targeted customer journeys.
- 4#4: Attentive - Powers AI-driven personalized SMS campaigns with customer data insights for retention and conversion.
- 5#5: Omnisend - Enables omnichannel SMS and email marketing automation tailored for e-commerce CRM needs.
- 6#6: SimpleTexting - Simplifies SMS marketing with contact lists, automation, and basic CRM tools for business outreach.
- 7#7: HubSpot - Integrates SMS into a full inbound CRM suite for marketing, sales, and service teams.
- 8#8: Brevo - Combines affordable SMS, email automation, and CRM functionalities for small to medium businesses.
- 9#9: Textedly - Facilitates bulk SMS campaigns with scheduling, keywords, and contact management features.
- 10#10: EZ Texting - Supports SMS marketing with messaging, lists, and reporting for customer engagement.
Tools were evaluated based on functionality breadth, user experience, reliability, and value, prioritizing those that balance robust features with accessibility, ensuring a curated list of options for varied business needs.
Comparison Table
This comparison table highlights leading SMS CRM tools, including Klaviyo, GoHighLevel, ActiveCampaign, Attentive, Omnisend, and more, to help readers understand key features, integrations, and best use cases for their business needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Klaviyo Provides advanced SMS and email marketing automation with deep CRM segmentation and personalization for e-commerce. | specialized | 9.7/10 | 9.9/10 | 8.8/10 | 9.0/10 |
| 2 | GoHighLevel Offers an all-in-one CRM platform with built-in SMS marketing, automation, and customer management for agencies and businesses. | enterprise | 9.2/10 | 9.5/10 | 7.9/10 | 9.1/10 |
| 3 | ActiveCampaign Delivers powerful email and SMS automation with integrated CRM features for targeted customer journeys. | specialized | 8.4/10 | 8.6/10 | 7.9/10 | 8.1/10 |
| 4 | Attentive Powers AI-driven personalized SMS campaigns with customer data insights for retention and conversion. | specialized | 8.6/10 | 9.1/10 | 8.0/10 | 7.9/10 |
| 5 | Omnisend Enables omnichannel SMS and email marketing automation tailored for e-commerce CRM needs. | specialized | 8.7/10 | 9.1/10 | 8.8/10 | 8.4/10 |
| 6 | SimpleTexting Simplifies SMS marketing with contact lists, automation, and basic CRM tools for business outreach. | specialized | 8.4/10 | 8.2/10 | 9.2/10 | 7.8/10 |
| 7 | HubSpot Integrates SMS into a full inbound CRM suite for marketing, sales, and service teams. | enterprise | 7.3/10 | 7.8/10 | 8.7/10 | 6.2/10 |
| 8 | Brevo Combines affordable SMS, email automation, and CRM functionalities for small to medium businesses. | specialized | 8.2/10 | 8.4/10 | 8.7/10 | 8.3/10 |
| 9 | Textedly Facilitates bulk SMS campaigns with scheduling, keywords, and contact management features. | other | 8.1/10 | 7.7/10 | 9.2/10 | 8.4/10 |
| 10 | EZ Texting Supports SMS marketing with messaging, lists, and reporting for customer engagement. | other | 8.0/10 | 8.2/10 | 8.7/10 | 7.5/10 |
Provides advanced SMS and email marketing automation with deep CRM segmentation and personalization for e-commerce.
Offers an all-in-one CRM platform with built-in SMS marketing, automation, and customer management for agencies and businesses.
Delivers powerful email and SMS automation with integrated CRM features for targeted customer journeys.
Powers AI-driven personalized SMS campaigns with customer data insights for retention and conversion.
Enables omnichannel SMS and email marketing automation tailored for e-commerce CRM needs.
Simplifies SMS marketing with contact lists, automation, and basic CRM tools for business outreach.
Integrates SMS into a full inbound CRM suite for marketing, sales, and service teams.
Combines affordable SMS, email automation, and CRM functionalities for small to medium businesses.
Facilitates bulk SMS campaigns with scheduling, keywords, and contact management features.
Supports SMS marketing with messaging, lists, and reporting for customer engagement.
Klaviyo
specializedProvides advanced SMS and email marketing automation with deep CRM segmentation and personalization for e-commerce.
Real-time behavioral flows that automatically send personalized SMS based on customer actions like cart abandonment or purchases
Klaviyo is a leading marketing automation platform renowned for its SMS and email capabilities tailored to e-commerce businesses. It leverages first-party customer data for hyper-personalized SMS campaigns, automations, and segmentation, enabling brands to engage customers with timely, relevant messages. Integrated seamlessly with platforms like Shopify and BigCommerce, it supports omnichannel strategies while ensuring compliance with regulations like TCPA.
Pros
- Exceptional data-driven personalization and segmentation for SMS
- Robust automation flows triggered by customer behavior
- Comprehensive analytics and A/B testing for optimization
Cons
- Pricing scales quickly with contact volume
- Steep learning curve for non-technical users
- Additional per-message costs for high-volume SMS
Best For
E-commerce brands with large customer databases needing integrated SMS CRM for personalized, behavior-based marketing.
Pricing
Free for up to 250 contacts; paid plans start at $20/mo (email) or $60/mo (SMS), billed based on active profiles with SMS at ~$0.015/message.
GoHighLevel
enterpriseOffers an all-in-one CRM platform with built-in SMS marketing, automation, and customer management for agencies and businesses.
White-label SaaS dashboard with unlimited client sub-accounts for seamless agency reselling of SMS CRM services
GoHighLevel is a comprehensive all-in-one CRM and marketing platform tailored for agencies and businesses, with powerful SMS capabilities including two-way texting, MMS broadcasting, and automated workflows. It integrates SMS seamlessly with CRM pipelines, lead management, and multi-channel campaigns to nurture leads and close sales efficiently. Designed for scalability, it supports unlimited contacts and sub-accounts, making it ideal for high-volume SMS CRM operations.
Pros
- Robust two-way SMS and MMS with automation triggers tied to CRM pipelines
- Unlimited contacts, users, and sub-accounts in higher plans for agency scaling
- White-label capabilities for reselling as your own branded SMS CRM solution
Cons
- Steep learning curve due to extensive features and interface complexity
- Full SMS and advanced features locked behind higher pricing tiers
- Occasional platform glitches during rapid updates
Best For
Marketing agencies and sales teams needing a scalable, all-in-one SMS CRM for client management and high-volume messaging.
Pricing
Agency Starter at $97/month (basic SMS/CRM), Unlimited at $297/month (unlimited sub-accounts), Pro at $497/month (advanced features); annual billing saves 17%.
ActiveCampaign
specializedDelivers powerful email and SMS automation with integrated CRM features for targeted customer journeys.
Deep behavioral automation engine that triggers SMS based on real-time customer actions across channels
ActiveCampaign is a powerful marketing automation and CRM platform that integrates SMS capabilities into its robust email and multichannel workflows, enabling targeted SMS campaigns, two-way messaging, and automated customer interactions. It excels at combining SMS with contact management, segmentation, and behavioral triggers for personalized outreach. While not exclusively SMS-focused, it provides a unified CRM experience for businesses scaling SMS alongside other channels.
Pros
- Seamless integration of SMS into advanced automation and CRM workflows
- Excellent contact segmentation and personalization for SMS campaigns
- Multichannel support combining SMS, email, and site messaging
Cons
- SMS features are secondary to email marketing, lacking some specialized SMS tools
- Pricing escalates quickly with SMS volume and higher-tier plans
- Steep learning curve for non-experts due to extensive customization options
Best For
Mid-sized businesses seeking integrated SMS CRM within a full marketing automation suite.
Pricing
Starts at $29/mo (Lite, 500 contacts) up to $259/mo (Professional); SMS add-on with per-message fees (~$0.01-$0.02/message) plus carrier surcharges.
Attentive
specializedPowers AI-driven personalized SMS campaigns with customer data insights for retention and conversion.
Moments™ AI engine for real-time, behavioral personalization across the customer journey
Attentive is a powerful SMS and MMS CRM platform tailored for e-commerce brands, enabling personalized customer conversations to boost engagement, retention, and revenue. It leverages AI for hyper-personalization, real-time behavioral triggers, advanced segmentation, and automation workflows. The platform excels in integrating with tools like Shopify and Klaviyo, while ensuring high deliverability and TCPA compliance through robust opt-in management.
Pros
- AI-driven hyper-personalization at scale for unmatched relevance
- Seamless e-commerce integrations and real-time analytics
- Proven high ROI with excellent deliverability and compliance tools
Cons
- High enterprise-level pricing not ideal for small businesses
- Steeper learning curve for setup and optimization
- Primarily SMS/MMS-focused, less emphasis on full omnichannel
Best For
Mid-to-large e-commerce brands aiming to drive significant revenue growth through personalized SMS campaigns.
Pricing
Custom, volume-based pricing typically starting at $1,000–$5,000+/month for mid-sized operations, with enterprise tiers scaling higher.
Omnisend
specializedEnables omnichannel SMS and email marketing automation tailored for e-commerce CRM needs.
Omnichannel journeys that trigger SMS based on email/push behavior for cohesive customer experiences
Omnisend is an omnichannel marketing automation platform tailored for e-commerce, specializing in email, SMS, and push notifications to drive customer engagement and sales. It provides robust SMS capabilities including personalized campaigns, automations, A/B testing, and segmentation based on purchase behavior and customer data. As an SMS CRM solution, it centralizes contact management, tracks interactions, and integrates seamlessly with e-commerce platforms like Shopify for targeted messaging.
Pros
- Advanced omnichannel automations combining SMS with email and push
- Deep e-commerce integrations and pre-built workflows
- Generous free plan with solid SMS features for starters
Cons
- SMS credits billed separately, which can increase costs at scale
- Reporting lacks depth compared to dedicated CRMs
- Less ideal for non-e-commerce businesses needing full CRM functionality
Best For
E-commerce businesses wanting integrated SMS marketing automation with customer data management.
Pricing
Free plan (up to 500 contacts, limited SMS); Standard from $16/mo (500 contacts); Pro from $59/mo; Enterprise custom; SMS at ~$0.015/message + platform fees.
SimpleTexting
specializedSimplifies SMS marketing with contact lists, automation, and basic CRM tools for business outreach.
Keyword-based sign-ups and two-way SMS automation for real-time conversational marketing
SimpleTexting is a user-friendly SMS marketing platform that enables businesses to send bulk text messages, manage contact lists, and automate customer communications for marketing, sales, and support. It supports MMS, two-way messaging, keywords for opt-ins, scheduling, and integrations with CRMs like HubSpot and Salesforce. While not a full-fledged CRM, it excels in SMS-specific CRM functions like segmentation, personalization, and analytics to nurture leads and retain customers.
Pros
- Intuitive drag-and-drop campaign builder and mobile app for on-the-go management
- Excellent deliverability with A2P 10DLC compliance and robust reporting
- Seamless integrations with popular CRMs, e-commerce tools, and Zapier
Cons
- Credit-based pricing can become expensive for high-volume users
- Lacks deep native CRM tools like deal pipelines or advanced lead scoring
- Limited customization for complex automation workflows compared to enterprise platforms
Best For
Small to mid-sized businesses focused on SMS-driven customer engagement, marketing campaigns, and quick-response support without needing a comprehensive CRM.
Pricing
Starts at $29/month (500 credits), with tiers up to $5,000+/month for enterprise; additional credits sold separately, annual discounts available.
HubSpot
enterpriseIntegrates SMS into a full inbound CRM suite for marketing, sales, and service teams.
Conversations Inbox unifying SMS, email, chat, and more into a single, shared team interface with CRM context.
HubSpot is a comprehensive CRM platform with SMS capabilities integrated into its Conversations inbox, enabling teams to send personalized text messages, manage two-way SMS conversations, and automate workflows alongside email, chat, and other channels. It supports SMS marketing campaigns, lead nurturing, and customer support via mobile, with full tracking and analytics tied to CRM contacts. While not a standalone SMS tool, it excels in multichannel communication for businesses already using HubSpot's ecosystem.
Pros
- Seamless integration of SMS with full CRM data, automation, and reporting
- Unified inbox for managing SMS alongside email, chat, and social
- Robust personalization and segmentation using CRM insights
Cons
- SMS features locked behind expensive Professional plans ($800+/month)
- Per-message credits add ongoing costs (e.g., $0.0075/SMS)
- Less specialized SMS tools compared to dedicated platforms like Twilio or Textedly
Best For
Mid-sized businesses deeply invested in the HubSpot ecosystem that want SMS as part of a broader multichannel CRM strategy.
Pricing
Free CRM core; SMS requires Marketing/Sales Hub Professional ($800+/month for small teams) plus SMS credits (~$0.0075 per message outbound).
Brevo
specializedCombines affordable SMS, email automation, and CRM functionalities for small to medium businesses.
Advanced marketing automation workflows that combine SMS with CRM data for personalized, multi-step customer journeys
Brevo (formerly Sendinblue) is an all-in-one CRM and marketing automation platform that integrates SMS capabilities for both transactional and marketing messages alongside email, WhatsApp, and chat. It enables user-friendly contact management, audience segmentation, and automated workflows triggered by SMS interactions to nurture leads and retain customers. The platform provides detailed analytics on SMS performance, making it suitable for businesses seeking multi-channel CRM solutions with SMS emphasis.
Pros
- Seamless integration of SMS with CRM and email for omnichannel campaigns
- Intuitive drag-and-drop automation builder supporting SMS triggers
- Competitive per-message SMS pricing with high deliverability rates
Cons
- SMS features are solid but less advanced than dedicated SMS platforms like Twilio
- Limited advanced customization for complex SMS templates
- Customer support can be slower for non-enterprise users
Best For
Small to medium-sized businesses needing an affordable, integrated CRM platform with reliable SMS marketing and automation.
Pricing
Free plan available; paid plans start at $25/month for marketing features; SMS billed at $0.09-$0.45 per message depending on volume and destination.
Textedly
otherFacilitates bulk SMS campaigns with scheduling, keywords, and contact management features.
Unlimited keywords for easy, instant opt-in campaigns via text replies
Textedly is a user-friendly SMS marketing platform designed for businesses to send bulk texts, MMS messages, and manage customer communications effectively. It offers contact list management, automation for drip campaigns, two-way messaging, and compliance tools like opt-in keywords to ensure TCPA adherence. While it provides basic CRM functionalities through segmentation and reporting, it excels more as an SMS tool that integrates with external CRMs via Zapier.
Pros
- Affordable pay-per-message pricing with no contracts
- Intuitive dashboard and quick setup for beginners
- Robust compliance features including keywords and DNC scrubbing
Cons
- Limited native CRM depth compared to full platforms
- Credit-based system can lead to unpredictable costs at scale
- Basic analytics lacking advanced segmentation insights
Best For
Small to medium businesses needing simple, compliant SMS marketing with basic contact management.
Pricing
Starts at $24/month (500 credits) for Growth plan, up to $169/month (100k credits) for Power User; annual discounts available, additional credits sold separately.
EZ Texting
otherSupports SMS marketing with messaging, lists, and reporting for customer engagement.
Advanced automation workflows for drip campaigns and triggered responses based on customer behavior
EZ Texting is a user-friendly SMS marketing and communication platform designed for businesses to send bulk texts, automate campaigns, and manage customer interactions via two-way messaging. It includes features like contact segmentation, MMS support, scheduling, keywords for opt-ins, and integrations with CRMs such as HubSpot and Salesforce. As an SMS CRM solution, it excels in lead nurturing, appointment reminders, and promotional campaigns, with robust reporting to track engagement metrics.
Pros
- Intuitive interface with drag-and-drop campaign builder
- Reliable message delivery and high open rates typical of SMS
- Strong customer support and quick setup with dedicated numbers
Cons
- Credit-based pricing can become expensive at scale
- Limited native CRM depth compared to full-featured platforms
- Advanced automations locked behind higher tiers
Best For
Small to medium-sized businesses needing simple, effective SMS marketing and basic customer communication without complex CRM requirements.
Pricing
Starts at $19/month for 500 credits (Lite plan), scales to $440+/month for 50,000+ credits (Team plan), with pay-as-you-go options; additional fees for MMS and international messaging.
Conclusion
Across the top 10 SMS CRM tools, each brings distinct value, yet Klaviyo leads as the top pick for its robust automation, e-commerce focus, and deep segmentation, making it a powerhouse for personalized customer engagement. GoHighLevel follows with an all-in-one agency-friendly platform, and ActiveCampaign shines in integrated journey automation, offering strong alternatives tailored to different business needs.
Don’t miss out—test Klaviyo to experience its exceptional SMS and email automation, or explore GoHighLevel or ActiveCampaign based on your priorities; whichever tool you select, you’ll equip your business to connect with customers more effectively.
Tools Reviewed
All tools were independently evaluated for this comparison
