Quick Overview
- 1#1: Salesforce Customer 360 - Unifies customer data across sales, service, marketing, and commerce for a complete 360-degree view.
- 2#2: Adobe Real-Time Customer Data Platform - Builds unified customer profiles in real-time by ingesting and harmonizing data from any source.
- 3#3: Microsoft Dynamics 365 Customer Insights - Powers a single customer view with AI-driven insights and data unification across touchpoints.
- 4#4: Oracle Unity Customer Data Platform - Delivers a persistent, unified customer profile for personalized experiences across channels.
- 5#5: SAP Customer Data Platform - Harmonizes customer data from multiple sources into a single actionable view for enterprises.
- 6#6: Twilio Segment - Collects and unifies customer data from digital touchpoints into a single stream for activation.
- 7#7: Tealium AudienceStream - Creates real-time customer profiles by stitching data across online and offline interactions.
- 8#8: Amperity - Focuses on identity resolution to build accurate, unified customer views from disparate data.
- 9#9: BlueConic - Empowers brands to collect and own unified first-party customer data across channels.
- 10#10: Treasure Data - Provides a customer data platform for unifying profiles and enabling data-driven personalization.
We ranked tools based on key factors including data unification depth (spanning sales, service, marketing, and offline channels), real-time processing capabilities, user experience, scalability, and overall value, ensuring a diverse yet high-quality selection for modern enterprises.
Comparison Table
Single Customer View Software enables businesses to integrate and analyze customer data across touchpoints, enhancing personalization and operational efficiency. This comparison table examines key solutions like Salesforce Customer 360, Adobe Real-Time Customer Data Platform, Microsoft Dynamics 365 Customer Insights, Oracle Unity Customer Data Platform, SAP Customer Data Platform, and others, highlighting their core features and use cases to guide informed selection.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Salesforce Customer 360 Unifies customer data across sales, service, marketing, and commerce for a complete 360-degree view. | enterprise | 9.4/10 | 9.8/10 | 7.2/10 | 8.5/10 |
| 2 | Adobe Real-Time Customer Data Platform Builds unified customer profiles in real-time by ingesting and harmonizing data from any source. | enterprise | 9.2/10 | 9.6/10 | 7.8/10 | 8.4/10 |
| 3 | Microsoft Dynamics 365 Customer Insights Powers a single customer view with AI-driven insights and data unification across touchpoints. | enterprise | 8.7/10 | 9.4/10 | 8.1/10 | 7.9/10 |
| 4 | Oracle Unity Customer Data Platform Delivers a persistent, unified customer profile for personalized experiences across channels. | enterprise | 8.4/10 | 9.1/10 | 7.2/10 | 7.8/10 |
| 5 | SAP Customer Data Platform Harmonizes customer data from multiple sources into a single actionable view for enterprises. | enterprise | 8.2/10 | 9.1/10 | 7.0/10 | 7.8/10 |
| 6 | Twilio Segment Collects and unifies customer data from digital touchpoints into a single stream for activation. | specialized | 8.6/10 | 9.2/10 | 8.0/10 | 7.8/10 |
| 7 | Tealium AudienceStream Creates real-time customer profiles by stitching data across online and offline interactions. | specialized | 8.1/10 | 8.8/10 | 7.4/10 | 7.7/10 |
| 8 | Amperity Focuses on identity resolution to build accurate, unified customer views from disparate data. | specialized | 8.4/10 | 9.2/10 | 7.5/10 | 8.0/10 |
| 9 | BlueConic Empowers brands to collect and own unified first-party customer data across channels. | specialized | 8.6/10 | 9.2/10 | 8.1/10 | 7.9/10 |
| 10 | Treasure Data Provides a customer data platform for unifying profiles and enabling data-driven personalization. | specialized | 8.4/10 | 9.1/10 | 7.2/10 | 8.0/10 |
Unifies customer data across sales, service, marketing, and commerce for a complete 360-degree view.
Builds unified customer profiles in real-time by ingesting and harmonizing data from any source.
Powers a single customer view with AI-driven insights and data unification across touchpoints.
Delivers a persistent, unified customer profile for personalized experiences across channels.
Harmonizes customer data from multiple sources into a single actionable view for enterprises.
Collects and unifies customer data from digital touchpoints into a single stream for activation.
Creates real-time customer profiles by stitching data across online and offline interactions.
Focuses on identity resolution to build accurate, unified customer views from disparate data.
Empowers brands to collect and own unified first-party customer data across channels.
Provides a customer data platform for unifying profiles and enabling data-driven personalization.
Salesforce Customer 360
enterpriseUnifies customer data across sales, service, marketing, and commerce for a complete 360-degree view.
Real-time unified customer profiles powered by Einstein AI and MuleSoft integrations for a true 360-degree view across all channels
Salesforce Customer 360 is a comprehensive CRM platform that unifies customer data from sales, service, marketing, commerce, and other channels into a single, real-time view. It leverages AI through Einstein to deliver personalized experiences, predictive insights, and actionable recommendations. As the leading Single Customer View solution, it enables enterprises to break down data silos and drive customer-centric strategies across the organization.
Pros
- Seamless data unification across multiple clouds and third-party systems via MuleSoft
- Powerful AI-driven insights with Einstein for predictive analytics and personalization
- Highly scalable for global enterprises with robust security and compliance features
Cons
- Steep learning curve and complex customization requiring skilled administrators
- High implementation costs and long setup times
- Premium pricing that may not suit small businesses
Best For
Large enterprises with complex customer data needs seeking a scalable, AI-powered unified customer view.
Pricing
Subscription-based; core editions start at $25-$300/user/month, full Customer 360 bundles often $400+/user/month with custom enterprise pricing.
Adobe Real-Time Customer Data Platform
enterpriseBuilds unified customer profiles in real-time by ingesting and harmonizing data from any source.
Real-time Customer Profile with graph-based identity stitching across online and offline touchpoints
Adobe Real-Time Customer Data Platform (RTCDP) unifies disparate customer data sources into a single, real-time customer profile using Adobe Experience Platform. It ingests batch and streaming data, applies advanced identity resolution, and enables seamless activation for personalized marketing across channels. RTCDP leverages AI and machine learning for dynamic segmentation and insights, making it ideal for creating a comprehensive single customer view.
Pros
- Real-time data ingestion and identity resolution for unified profiles
- Deep integration with Adobe Experience Cloud ecosystem
- AI-powered segmentation and activation capabilities
Cons
- High implementation complexity and costs
- Steep learning curve for non-technical users
- Pricing opacity and premium enterprise focus
Best For
Large enterprises with complex, high-volume data needs already invested in the Adobe ecosystem.
Pricing
Custom enterprise pricing based on data volume and usage; contact sales for quotes, often starting at six figures annually.
Microsoft Dynamics 365 Customer Insights
enterprisePowers a single customer view with AI-driven insights and data unification across touchpoints.
Real-time AI-driven customer profile unification across disparate data sources
Microsoft Dynamics 365 Customer Insights is a customer data platform (CDP) that unifies data from multiple sources into a single, real-time 360-degree customer view. It enables segmentation, personalization, and AI-driven insights for marketing, sales, and service teams. The solution integrates seamlessly with the Microsoft ecosystem, including Dynamics 365 and Power Platform, to power customer journeys and predictive analytics.
Pros
- Seamless integration with Microsoft Dynamics 365 and Power Platform
- AI-powered real-time unification and predictive insights
- Robust scalability for enterprise-level data volumes
Cons
- Steep learning curve and complex initial setup
- High pricing unsuitable for SMBs
- Heavy reliance on Microsoft ecosystem limits multi-vendor flexibility
Best For
Large enterprises already invested in the Microsoft stack needing advanced, AI-enhanced customer data unification.
Pricing
Subscription-based; Customer Insights - Journeys starts at ~$1,600/tenant/month plus per-user licenses (~$100+/user/month); Data tier available with Dynamics 365 embedding.
Oracle Unity Customer Data Platform
enterpriseDelivers a persistent, unified customer profile for personalized experiences across channels.
AI-powered Decisioning Studio for real-time, intent-driven customer orchestration and activation
Oracle Unity Customer Data Platform (CDP) is an enterprise-grade solution that ingests, harmonizes, and unifies customer data from diverse sources to deliver a persistent single customer view. It leverages AI-powered identity resolution, real-time data activation, and segmentation to enable personalized marketing and customer experiences across channels. Integrated within Oracle's CX ecosystem, it supports scalable data orchestration for large organizations handling massive data volumes.
Pros
- Superior AI-driven identity resolution for accurate 360-degree customer profiles
- Seamless real-time data activation and integration with Oracle Marketing Cloud
- Highly scalable for enterprise-level data volumes and complex use cases
Cons
- Steep learning curve and complex implementation requiring specialized expertise
- High cost structure that may not suit mid-market or smaller businesses
- Limited flexibility outside the Oracle ecosystem
Best For
Large enterprises with existing Oracle infrastructure needing robust, scalable single customer view capabilities for advanced personalization.
Pricing
Custom enterprise licensing, typically starting at $100,000+ annually based on data volume, users, and modules; contact sales for quote.
SAP Customer Data Platform
enterpriseHarmonizes customer data from multiple sources into a single actionable view for enterprises.
Seamless integration with SAP Datasphere for harmonized data modeling and real-time customer journey orchestration
SAP Customer Data Platform (CDP) is an enterprise-grade solution that ingests, unifies, and activates customer data from diverse sources to deliver a 360-degree single customer view. It excels in identity resolution, real-time segmentation, and orchestration across marketing, sales, and service channels. Leveraging SAP's Datasphere and AI capabilities, it enables personalized experiences at scale while ensuring compliance with data privacy regulations.
Pros
- Robust identity resolution and data unification across B2B/B2C
- Deep integration with SAP ecosystem and third-party tools
- Advanced AI-driven insights and real-time activation
Cons
- Complex setup and steep learning curve for non-SAP users
- High implementation time and costs
- Limited flexibility for small-scale deployments
Best For
Large enterprises with existing SAP infrastructure seeking scalable, unified customer data management.
Pricing
Custom enterprise pricing; typically starts at $100,000+ annually based on data volume, users, and modules.
Twilio Segment
specializedCollects and unifies customer data from digital touchpoints into a single stream for activation.
Warehouse-first Profiles for storing unified customer data in your own cloud warehouse with SQL-based functions for custom computations.
Twilio Segment is a leading Customer Data Platform (CDP) that collects first-party customer data from over 300 sources, unifies it into actionable profiles via advanced identity resolution, and activates it across marketing, analytics, and product tools. It provides a single customer view by enabling real-time data pipelines and warehouse-first storage, allowing teams to build personalized experiences without heavy engineering lift. Acquired by Twilio, it emphasizes scalability for mid-to-enterprise businesses handling high data volumes.
Pros
- Extensive library of 300+ no-code integrations for sources and destinations
- Robust real-time identity resolution and profile unification
- Warehouse-first approach for flexible, scalable data management
Cons
- Pricing scales quickly with monthly tracked users (MTUs), becoming costly at enterprise volumes
- Advanced configurations require data engineering expertise
- Limited built-in analytics compared to full-stack CDPs
Best For
Mid-sized to large enterprises with multiple data sources needing scalable, real-time customer data unification for cross-team activation.
Pricing
Free tier up to 1,000 MTUs/month; paid plans start at ~$120/month for 100k MTUs and scale to $0.01–$0.06 per additional 1k MTUs, with custom Enterprise pricing.
Tealium AudienceStream
specializedCreates real-time customer profiles by stitching data across online and offline interactions.
iDStitch real-time identity stitching for unified profiles across devices and anonymous visitors
Tealium AudienceStream is a real-time customer data platform (CDP) that unifies first-party data from online, offline, and third-party sources to create a persistent single customer view. It enables dynamic audience segmentation, real-time personalization, and activation across marketing channels like email, ads, and web. Designed for enterprises, it leverages Tealium's tag management for seamless data collection and iDStitch technology for advanced identity resolution.
Pros
- Real-time data orchestration and audience activation
- Extensive integrations with over 1,300 vendors
- Robust identity resolution via iDStitch for cross-device profiles
Cons
- Steep learning curve and complex setup
- Enterprise pricing inaccessible for SMBs
- Limited depth in offline/legacy data unification compared to full SCV suites
Best For
Large enterprises with mature digital stacks needing real-time CDP for marketing personalization.
Pricing
Custom quote-based; typically $100K+ annually based on data volume, events, and users.
Amperity
specializedFocuses on identity resolution to build accurate, unified customer views from disparate data.
AI-powered Identity Graph that automatically stitches identities across 100+ signals with minimal manual rules
Amperity is a Customer Data Platform (CDP) designed to create a single, unified customer view by resolving identities across disparate and messy data sources from online, offline, and third-party inputs. It uses AI and machine learning for automated identity stitching, data cleansing, and activation, enabling enterprises to power personalized marketing, analytics, and customer experiences at scale. The platform emphasizes data governance, privacy compliance, and seamless integrations with tools like Salesforce, Adobe, and data warehouses.
Pros
- Superior AI-driven identity resolution with high match accuracy on complex data
- Scalable architecture handles massive datasets for enterprises
- Comprehensive integrations and data activation across martech ecosystem
Cons
- High enterprise-level pricing requires significant investment
- Complex setup often needs professional services and time
- Steeper learning curve for non-technical users
Best For
Large enterprises with fragmented customer data needing precise identity unification and scalable CDP capabilities.
Pricing
Custom enterprise pricing based on data volume and usage; typically starts at $150,000+ annually with implementation fees.
BlueConic
specializedEmpowers brands to collect and own unified first-party customer data across channels.
Decentralized data orchestration that unifies customer profiles at the edge without requiring data export to a central lake
BlueConic is a customer data platform (CDP) designed to create a real-time, unified single customer view by collecting, harmonizing, and activating first-party data from online and offline sources without moving data to a central repository. It enables marketers to build persistent customer profiles and deliver personalized experiences across channels like web, mobile, email, and CRM systems. The platform emphasizes privacy compliance with built-in consent management and supports no-code/low-code interactions for data orchestration.
Pros
- Extensive library of pre-built connectors and integrations for seamless data federation
- Real-time profile building and activation without data warehouses
- Robust privacy and consent management tools for compliance
Cons
- Steep learning curve for advanced configurations despite no-code options
- High enterprise-level pricing not ideal for SMBs
- Limited native analytics compared to full marketing suites
Best For
Mid-to-large enterprises needing a flexible, privacy-first CDP for real-time customer data unification across siloed systems.
Pricing
Custom enterprise pricing, typically starting at $100,000+ annually based on data volume and features.
Treasure Data
specializedProvides a customer data platform for unifying profiles and enabling data-driven personalization.
Petabyte-scale data lakehouse with real-time identity resolution for unified customer profiles
Treasure Data is a cloud-native Customer Data Platform (CDP) that unifies disparate customer data sources into a single, real-time customer view through advanced data ingestion, identity resolution, and profiling. It leverages a data lakehouse architecture to handle petabyte-scale data processing, enabling segmentation, predictive analytics, and activation across marketing, sales, and service channels. Designed for enterprises, it supports machine learning models and extensive integrations for personalized customer experiences.
Pros
- Scalable data lakehouse handles massive volumes with low latency
- Powerful identity resolution and real-time profiling
- Extensive integrations with 100+ tools and channels
Cons
- Steep learning curve and complex initial setup
- Enterprise pricing can be prohibitively high for SMBs
- Limited no-code options compared to simpler CDPs
Best For
Large enterprises with high-volume, multi-source customer data needing robust unification and activation at scale.
Pricing
Custom enterprise pricing, typically starting at $100,000+ annually based on data volume and usage.
Conclusion
The top three single customer view software tools deliver exceptional value, with Salesforce Customer 360 leading as the top choice for its comprehensive 360-degree view across sales, service, marketing, and commerce. Adobe Real-Time Customer Data Platform excels in real-time profile building, while Microsoft Dynamics 365 Customer Insights stands out with AI-driven insights, offering strong alternatives for different operational needs. Together, these tools highlight the critical role of data unification in fostering meaningful customer connections.
Ready to elevate your customer experience? Start with Salesforce Customer 360 to unlock its unified platform and turn data into actionable growth strategies.
Tools Reviewed
All tools were independently evaluated for this comparison
