Quick Overview
- 1#1: AgencyAnalytics - Delivers comprehensive white-label client dashboards and automated reports for SEO, PPC, social, and more.
- 2#2: SEOmonitor - Provides a full white-label SEO platform with hyperlocal SERP tracking, audits, and customizable client portals.
- 3#3: BrightLocal - Offers white-label local SEO tools including citation management, review monitoring, and rank tracking reports.
- 4#4: TapClicks - Enterprise white-label marketing operations platform integrating SEO data from numerous sources with advanced automation.
- 5#5: Advanced Web Ranking - White-label rank tracking software with detailed SEO reports, API integration, and customizable branding.
- 6#6: Whatagraph - Automates stunning white-label data visualizations and reports for SEO and marketing metrics.
- 7#7: ReportGarden - Generates automated white-label PDF reports tailored for SEO, PPC, and digital agency performance.
- 8#8: Databox - White-label business intelligence platform with SEO KPI tracking and customizable client dashboards.
- 9#9: Whitespark - Specialized white-label tools for local SEO citation building, tracking, and reporting.
- 10#10: Authority Labs - Provides simple, affordable white-label keyword rank tracking with exportable reports.
We ranked these tools by evaluating feature depth (including multi-channel integration and customization options), ease of use for both agencies and clients, scalability, and overall value, ensuring they align with the diverse demands of modern digital service providers.
Comparison Table
Explore a detailed comparison of top SEO white label software tools, featuring AgencyAnalytics, SEOmonitor, BrightLocal, TapClicks, Advanced Web Ranking, and more. This table outlines key capabilities and suitability for different agency needs, helping readers identify the best fit for their clients.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | AgencyAnalytics Delivers comprehensive white-label client dashboards and automated reports for SEO, PPC, social, and more. | enterprise | 9.4/10 | 9.6/10 | 9.0/10 | 9.1/10 |
| 2 | SEOmonitor Provides a full white-label SEO platform with hyperlocal SERP tracking, audits, and customizable client portals. | specialized | 9.2/10 | 9.5/10 | 8.8/10 | 9.0/10 |
| 3 | BrightLocal Offers white-label local SEO tools including citation management, review monitoring, and rank tracking reports. | specialized | 8.7/10 | 9.0/10 | 8.5/10 | 8.2/10 |
| 4 | TapClicks Enterprise white-label marketing operations platform integrating SEO data from numerous sources with advanced automation. | enterprise | 8.4/10 | 9.0/10 | 7.8/10 | 7.5/10 |
| 5 | Advanced Web Ranking White-label rank tracking software with detailed SEO reports, API integration, and customizable branding. | specialized | 8.3/10 | 8.7/10 | 7.6/10 | 8.2/10 |
| 6 | Whatagraph Automates stunning white-label data visualizations and reports for SEO and marketing metrics. | specialized | 8.1/10 | 8.5/10 | 7.8/10 | 7.6/10 |
| 7 | ReportGarden Generates automated white-label PDF reports tailored for SEO, PPC, and digital agency performance. | specialized | 8.4/10 | 8.7/10 | 8.1/10 | 8.2/10 |
| 8 | Databox White-label business intelligence platform with SEO KPI tracking and customizable client dashboards. | enterprise | 8.1/10 | 8.5/10 | 9.0/10 | 7.5/10 |
| 9 | Whitespark Specialized white-label tools for local SEO citation building, tracking, and reporting. | specialized | 8.2/10 | 8.7/10 | 9.0/10 | 7.8/10 |
| 10 | Authority Labs Provides simple, affordable white-label keyword rank tracking with exportable reports. | specialized | 7.4/10 | 7.2/10 | 8.1/10 | 7.8/10 |
Delivers comprehensive white-label client dashboards and automated reports for SEO, PPC, social, and more.
Provides a full white-label SEO platform with hyperlocal SERP tracking, audits, and customizable client portals.
Offers white-label local SEO tools including citation management, review monitoring, and rank tracking reports.
Enterprise white-label marketing operations platform integrating SEO data from numerous sources with advanced automation.
White-label rank tracking software with detailed SEO reports, API integration, and customizable branding.
Automates stunning white-label data visualizations and reports for SEO and marketing metrics.
Generates automated white-label PDF reports tailored for SEO, PPC, and digital agency performance.
White-label business intelligence platform with SEO KPI tracking and customizable client dashboards.
Specialized white-label tools for local SEO citation building, tracking, and reporting.
Provides simple, affordable white-label keyword rank tracking with exportable reports.
AgencyAnalytics
enterpriseDelivers comprehensive white-label client dashboards and automated reports for SEO, PPC, social, and more.
Drag-and-drop report builder with complete white-label customization and live client dashboards
AgencyAnalytics is a comprehensive white-label dashboard platform designed for digital marketing agencies to deliver branded SEO, PPC, social media, and marketing reports to clients. It provides essential SEO tools like rank tracking, backlink analysis, site audits, keyword research, and integrations with Google Analytics, Search Console, and more. Agencies can create customizable client portals and automate scheduled reports, making it easy to impress clients with professional, rebranded analytics without building from scratch.
Pros
- Fully customizable white-label reporting and client portals with your branding
- Robust SEO toolkit including rank tracking, audits, and 80+ integrations
- Automated scheduling and embeddable widgets for seamless client delivery
Cons
- Higher-tier plans required for unlimited clients and advanced features
- Steeper initial learning curve for full customization
- Pricing can add up for small agencies with many clients
Best For
Digital marketing agencies seeking a top-tier white-label solution for professional SEO reporting and client management.
Pricing
Starts at $89/month (Essential, billed annually) for 5 portals, up to $399/month (Pro) for 50 portals, with custom Enterprise plans available.
SEOmonitor
specializedProvides a full white-label SEO platform with hyperlocal SERP tracking, audits, and customizable client portals.
Hyper-local rank tracking using GPS coordinates for pinpoint accuracy in specific locations
SEOmonitor is a robust SEO platform tailored for agencies, specializing in precise rank tracking, SERP analysis, and competitor insights with a strong emphasis on local SEO. It offers comprehensive white-label capabilities, allowing agencies to rebrand dashboards, reports, and client portals seamlessly under their own branding. Key features include hyper-local rank tracking using GPS coordinates, automated reporting, and detailed SERP screenshots, making it ideal for managing multiple client campaigns efficiently.
Pros
- Exceptional hyper-local rank tracking with GPS and map views
- Fully customizable white-label dashboards and reports
- High-accuracy SERP analysis with screenshots and historical data
- Agency-friendly client management and automated alerts
Cons
- Primarily focused on local SEO, less robust for enterprise global tracking
- Pricing scales quickly for larger client loads
- Fewer integrations with third-party tools compared to competitors
Best For
Local SEO agencies and digital marketers needing a white-label platform for accurate tracking and branded client reporting.
Pricing
Starts at $99/month for Essentials (basic tracking), $299/month for Pro (white-label features), with custom Enterprise plans for advanced agency needs.
BrightLocal
specializedOffers white-label local SEO tools including citation management, review monitoring, and rank tracking reports.
Fully white-label automated reporting with drag-and-drop customization and scheduled client delivery
BrightLocal is a robust local SEO platform tailored for agencies, providing rank tracking, citation building and tracking, review management, and competitor analysis. It stands out in the white-label space with fully customizable, branded reports and dashboards that agencies can share directly with clients under their own branding. The tool automates much of the local SEO workflow, delivering actionable insights for improving visibility in local search results.
Pros
- Highly customizable white-label reports and automated client-ready PDFs
- Comprehensive local SEO toolkit including rank tracking and citation management
- Strong automation for audits, reviews, and competitor monitoring
Cons
- Limited support for non-local or enterprise-scale national SEO
- Pricing scales quickly for agencies with many locations or users
- Interface can feel cluttered for beginners despite overall intuitiveness
Best For
Local SEO agencies and resellers needing branded reporting tools to deliver professional client services without building from scratch.
Pricing
Starts at $29/month (Solo, billed annually) up to $99+/month for agency plans; custom enterprise pricing available.
TapClicks
enterpriseEnterprise white-label marketing operations platform integrating SEO data from numerous sources with advanced automation.
Seamless aggregation of SEO data from 100+ connectors into fully branded, real-time client dashboards and automated reports
TapClicks is a powerful marketing operations platform designed for agencies, offering robust white-label capabilities to create branded client dashboards and automated reports. It aggregates SEO and marketing data from over 100 integrations, including Google Analytics, Search Console, SEMrush, and Ahrefs, enabling comprehensive SEO performance tracking and visualization. As a white-label SEO solution, it allows agencies to present professional, customized reports without revealing the underlying tool, streamlining client communication and scaling operations.
Pros
- Vast library of 100+ integrations for pulling SEO data from multiple sources
- Fully white-label dashboards, reports, and client portals with custom branding
- Automated reporting scheduling and delivery for efficient client management
Cons
- Steep learning curve due to complex interface and customization options
- High pricing that may not suit small SEO agencies
- Lacks native SEO tools like rank tracking, relying on third-party integrations
Best For
Mid-to-large digital agencies providing SEO alongside other marketing services, needing unified white-label reporting for multiple clients.
Pricing
Custom quote-based pricing, typically starting at $295/month for entry-level plans, scaling to $1,000+ for enterprise with more integrations and users.
Advanced Web Ranking
specializedWhite-label rank tracking software with detailed SEO reports, API integration, and customizable branding.
Extensive historical SERP snapshots and visualizations for white-labeled competitor benchmarking reports
Advanced Web Ranking (AWR) is a veteran SEO rank tracking platform offering robust white-label capabilities for agencies to rebrand reports and dashboards as their own. It excels in daily keyword rank monitoring, competitor analysis, backlink audits, local SEO tracking, and customizable visualizations across 180+ countries. With API access and automated reporting, it's designed for delivering professional client insights without exposing the tool's origin.
Pros
- Highly accurate historical rank tracking with global coverage
- Fully customizable white-label reports and dashboards
- Strong competitor and backlink analysis tools
Cons
- Dated interface requiring some adjustment
- Learning curve for advanced customization
- Higher tiers needed for large-scale keyword tracking
Best For
SEO agencies and resellers seeking reliable, white-label rank tracking for multiple clients without heavy customization overhead.
Pricing
Starts at $39/month (Starter: 500 keywords) up to $199+/month (Enterprise: unlimited keywords, API, white-label priority).
Whatagraph
specializedAutomates stunning white-label data visualizations and reports for SEO and marketing metrics.
Real-time, interactive white-label dashboards that auto-update and allow clients to explore data without logins
Whatagraph is a data visualization and reporting platform designed for agencies to create automated, white-labeled dashboards and reports from SEO and marketing data sources like Google Analytics, Search Console, Ahrefs, and SEMrush. It enables seamless client reporting with customizable templates, real-time updates, and branded exports, saving time on manual data compilation. As an SEO white-label solution, it focuses on presenting SEO metrics in visually appealing formats tailored for client presentations.
Pros
- Extensive integrations with key SEO tools like Google Search Console, Ahrefs, and SEMrush for comprehensive data pulling
- Fully customizable white-label branding including custom domains and logos for professional client delivery
- Drag-and-drop builder for quick creation of stunning, automated reports and dashboards
Cons
- Lacks built-in native SEO features like rank tracking or backlink analysis, relying heavily on third-party integrations
- Steeper learning curve for advanced customizations and complex multi-source setups
- Higher pricing may not suit very small agencies or those with basic reporting needs
Best For
Mid-sized SEO agencies and digital marketing teams needing branded, automated client reports from multiple data sources.
Pricing
Plans start at $199/month (billed annually) for Explorer, up to $719/month for Enterprise, with custom agency pricing available.
ReportGarden
specializedGenerates automated white-label PDF reports tailored for SEO, PPC, and digital agency performance.
Pixel-perfect, fully customizable white-label PDF reports with drag-and-drop design tools
ReportGarden is a white-label reporting and dashboard platform tailored for digital agencies, specializing in automated, branded reports for SEO, PPC, social media, and analytics. It integrates with major SEO tools like Ahrefs, SEMrush, Google Search Console, and Google Analytics to pull in key metrics such as rankings, traffic, and backlinks. Agencies can create customizable, client-ready dashboards and scheduled PDF reports without exposing the tool's branding, streamlining client communication.
Pros
- Extensive integrations with SEO tools like Ahrefs, SEMrush, and Google Search Console
- Highly customizable white-label reports and live client dashboards
- Automated scheduling and multi-client management for efficient workflows
Cons
- Steeper learning curve for advanced customizations and data connectors
- Pricing scales quickly for agencies with many clients
- Lacks some deep SEO-specific analytics found in dedicated rank trackers
Best For
Mid-sized SEO and digital marketing agencies seeking professional, branded reporting to enhance client retention without building custom solutions.
Pricing
Starts at $59/month (Pro), $149/month (Agency), with Enterprise custom pricing; billed annually with a 14-day free trial.
Databox
enterpriseWhite-label business intelligence platform with SEO KPI tracking and customizable client dashboards.
Universal Metrics library that pulls consistent KPIs across 100+ integrations into unified scorecards for effortless SEO performance benchmarking.
Databox is a versatile business intelligence platform that allows agencies to build customizable, white-labeled dashboards for tracking SEO performance metrics from various sources. It integrates seamlessly with key SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, and Moz to visualize traffic, rankings, backlinks, and conversions in real-time. Ideal for white-label use, it supports custom branding, domains, and client-specific views, enabling agencies to deliver professional reports without exposing the underlying tool.
Pros
- Over 100 integrations including major SEO platforms for comprehensive data visualization
- True white-labeling with custom domains, logos, and embed options
- Drag-and-drop interface for quick dashboard creation and sharing
Cons
- Lacks native SEO tools like automated rank tracking; relies heavily on third-party integrations
- White-label and advanced agency features require expensive custom plans
- Can become overwhelming for non-technical users with complex multi-source setups
Best For
Mid-sized SEO agencies needing flexible, multi-tool dashboards that can be branded and shared with clients without deep SEO-specific automation.
Pricing
Free plan limited; Starter at $72/mo, Professional at $135/mo (billed annually); custom Agency plans with full white-labeling start at $300+/mo based on usage.
Whitespark
specializedSpecialized white-label tools for local SEO citation building, tracking, and reporting.
The comprehensive citation finder and builder with a database of over 100,000 sources, enabling fast, accurate local listings.
Whitespark is a specialized local SEO platform that excels in citation building, management, and tracking, making it a solid choice for agencies offering white-label services. It provides tools for local rank tracking, review generation, Google Business Profile audits, and customizable white-label reports that agencies can brand as their own. While not a full-spectrum SEO suite, it streamlines local SEO workflows for resellers.
Pros
- Highly accurate local citation database and builder with verified submissions
- Intuitive white-label reporting and client dashboards for easy rebranding
- Precise local rank tracking with heatmaps and competitor analysis
Cons
- Limited to local SEO; lacks broader organic/international SEO tools
- Agency/white-label plans can get pricey for high-volume use
- Review generation features require manual oversight for compliance
Best For
Local SEO agencies and resellers needing branded citation management and rank tracking without building tools from scratch.
Pricing
Starts at $29/month for basic tools; agency white-label plans from $199/month with custom quoting for enterprises.
Authority Labs
specializedProvides simple, affordable white-label keyword rank tracking with exportable reports.
Fully customizable white-label PDF reports and embeddable widgets for seamless client branding
Authority Labs is a specialized keyword rank tracking tool that delivers daily updates on search engine positions across Google, Bing, and others in over 100 countries. It excels in white-label capabilities, enabling agencies to brand reports and dashboards as their own for client delivery. Acquired by Moz, it integrates basic reporting features tailored for SEO resellers seeking reliable, no-frills tracking without a full-suite platform.
Pros
- Highly accurate daily rank tracking with local and mobile support
- Robust white-label reporting and client dashboards for agency branding
- Affordable pricing scalable for small to mid-sized agencies
Cons
- Limited to rank tracking; lacks backlink analysis, site audits, or content tools
- Outdated interface feels clunky compared to modern competitors
- Moz integration can limit standalone flexibility and customization
Best For
Small to mid-sized SEO agencies needing a simple, white-label rank tracker to deliver branded reports to clients without investing in comprehensive suites.
Pricing
Starts at $29/month (100 keywords, 1 user) up to $199+/month for 5,000+ keywords; custom enterprise plans available.
Conclusion
Evaluating the top SEO white-label tools reveals AgencyAnalytics as the clear leader, with its powerful dashboards and cross-channel automation streamlining client management. SEOmonitor and BrightLocal follow closely, offering specialized strengths—SEOmonitor in hyperlocal tracking and customizable portals, BrightLocal in local SEO tools—making them ideal for diverse agency needs.
Take the next step in enhancing your agency’s performance; explore AgencyAnalytics to deliver exceptional, professional results that impress your clients.
Tools Reviewed
All tools were independently evaluated for this comparison
