Quick Overview
- 1#1: SEMrush - Comprehensive SEO platform offering customizable, white-label reports for audits, keywords, traffic, and competitor analysis.
- 2#2: Ahrefs - Powerful SEO toolset providing detailed site audits, backlink analysis, keyword research, and exportable PDF reports.
- 3#3: Moz Pro - SEO software with rank tracking, site audits, link research, and professional campaign reporting dashboards.
- 4#4: SE Ranking - All-in-one SEO platform featuring advanced rank tracking, audits, and white-label reporting automation.
- 5#5: AgencyAnalytics - Marketing reporting tool that automates SEO client reports by integrating data from multiple sources into branded dashboards.
- 6#6: BrightLocal - Local SEO platform delivering automated reports on rankings, citations, reviews, and reputation management.
- 7#7: SEO PowerSuite - Desktop SEO suite for in-depth audits, keyword research, and generating customizable HTML/PDF reports.
- 8#8: Surfer SEO - Content optimization tool providing SERP analysis, on-page audits, and performance tracking reports.
- 9#9: SpyFu - Competitor intelligence tool offering SEO keyword research, backlink data, and historical ranking reports.
- 10#10: Serpstat - SEO and PPC platform with site audits, keyword clustering, competitor analysis, and reporting dashboards.
We selected and ranked these tools by evaluating key factors including feature depth (e.g., customization, data sources), platform quality (reliability, user experience), and overall value, ensuring they cater to diverse needs from audits to competitor analysis.
Comparison Table
This comparison table aids readers in assessing top SEO reports software, featuring SEMrush, Ahrefs, Moz Pro, SE Ranking, AgencyAnalytics, and more. It outlines crucial details like reporting versatility, analytics tools, and integration capabilities to help identify the best fit for specific needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | SEMrush Comprehensive SEO platform offering customizable, white-label reports for audits, keywords, traffic, and competitor analysis. | enterprise | 9.5/10 | 9.8/10 | 8.5/10 | 9.0/10 |
| 2 | Ahrefs Powerful SEO toolset providing detailed site audits, backlink analysis, keyword research, and exportable PDF reports. | enterprise | 9.6/10 | 9.8/10 | 8.4/10 | 9.1/10 |
| 3 | Moz Pro SEO software with rank tracking, site audits, link research, and professional campaign reporting dashboards. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 4 | SE Ranking All-in-one SEO platform featuring advanced rank tracking, audits, and white-label reporting automation. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.4/10 |
| 5 | AgencyAnalytics Marketing reporting tool that automates SEO client reports by integrating data from multiple sources into branded dashboards. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 6 | BrightLocal Local SEO platform delivering automated reports on rankings, citations, reviews, and reputation management. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.3/10 |
| 7 | SEO PowerSuite Desktop SEO suite for in-depth audits, keyword research, and generating customizable HTML/PDF reports. | specialized | 8.1/10 | 8.7/10 | 7.0/10 | 9.2/10 |
| 8 | Surfer SEO Content optimization tool providing SERP analysis, on-page audits, and performance tracking reports. | specialized | 8.4/10 | 8.7/10 | 9.1/10 | 7.9/10 |
| 9 | SpyFu Competitor intelligence tool offering SEO keyword research, backlink data, and historical ranking reports. | specialized | 8.1/10 | 7.8/10 | 9.2/10 | 9.0/10 |
| 10 | Serpstat SEO and PPC platform with site audits, keyword clustering, competitor analysis, and reporting dashboards. | specialized | 8.2/10 | 8.5/10 | 7.8/10 | 9.0/10 |
Comprehensive SEO platform offering customizable, white-label reports for audits, keywords, traffic, and competitor analysis.
Powerful SEO toolset providing detailed site audits, backlink analysis, keyword research, and exportable PDF reports.
SEO software with rank tracking, site audits, link research, and professional campaign reporting dashboards.
All-in-one SEO platform featuring advanced rank tracking, audits, and white-label reporting automation.
Marketing reporting tool that automates SEO client reports by integrating data from multiple sources into branded dashboards.
Local SEO platform delivering automated reports on rankings, citations, reviews, and reputation management.
Desktop SEO suite for in-depth audits, keyword research, and generating customizable HTML/PDF reports.
Content optimization tool providing SERP analysis, on-page audits, and performance tracking reports.
Competitor intelligence tool offering SEO keyword research, backlink data, and historical ranking reports.
SEO and PPC platform with site audits, keyword clustering, competitor analysis, and reporting dashboards.
SEMrush
enterpriseComprehensive SEO platform offering customizable, white-label reports for audits, keywords, traffic, and competitor analysis.
White-label report builder with scheduling and API integrations for fully branded, automated client deliverables
SEMrush is a comprehensive digital marketing platform excelling in SEO, with powerful reporting tools that generate detailed, customizable SEO reports on keywords, rankings, traffic, backlinks, and competitor performance. It allows users to create white-label PDF reports, automate scheduled deliveries, and integrate data from audits and tracking campaigns for actionable insights. Ideal for agencies and teams, its reporting suite turns complex data into visually appealing, client-ready documents.
Pros
- Extremely customizable and white-label reports with branding options
- Automated scheduling and multi-channel data integration for efficiency
- Rich visualizations and templates for professional SEO insights
Cons
- Steep learning curve for beginners due to vast feature set
- High pricing may deter small businesses or solo users
- Occasional data overload in reports requiring filtering expertise
Best For
SEO agencies, marketing teams, and enterprises needing professional, automated, and scalable SEO reporting solutions.
Pricing
Pro plan at $139.95/mo (billed annually), Guru at $249.95/mo, Business at $499.95/mo, with enterprise custom pricing.
Ahrefs
enterprisePowerful SEO toolset providing detailed site audits, backlink analysis, keyword research, and exportable PDF reports.
Unrivaled 35+ trillion backlink database enabling hyper-detailed competitor and historical SEO reporting
Ahrefs is a comprehensive SEO toolkit renowned for its vast backlink database, keyword research, site audits, and rank tracking, with powerful reporting features that allow users to create customizable dashboards and automated PDF reports. It excels in generating detailed SEO performance insights, including traffic estimates, keyword rankings, and backlink profiles, which can be shared via white-label exports or integrated with tools like Google Looker Studio. The platform's reporting suite is designed for agencies and professionals needing data-driven SEO reports to track progress and benchmark competitors.
Pros
- Massive, accurate backlink database for in-depth reporting
- Customizable dashboards and automated white-label PDF reports
- Integration with Google Analytics, Search Console, and Looker Studio
Cons
- Steep learning curve for beginners
- Higher pricing compared to basic reporting tools
- Limited built-in visualization options without integrations
Best For
SEO agencies, digital marketers, and enterprises requiring advanced, data-rich reports on backlinks, keywords, and site performance.
Pricing
Lite plan starts at $129/month (billed annually), Standard $249, Advanced $449, Enterprise $1,149, with 7-day trial for $7.
Moz Pro
specializedSEO software with rank tracking, site audits, link research, and professional campaign reporting dashboards.
White-label customizable reports with ROI tracking and automated client delivery
Moz Pro is a comprehensive SEO suite from moz.com that excels in generating detailed, customizable reports for tracking keyword rankings, site health, backlinks, and competitor performance. It offers automated reporting dashboards, white-label PDF exports, and scheduled email delivery to share actionable insights with teams or clients. As a robust SEO reports solution, it integrates with Google Analytics and Search Console for holistic data visualization and trend analysis.
Pros
- Highly customizable reports with drag-and-drop builder
- White-label options and automated scheduling for client delivery
- Deep integration with core SEO metrics like Domain Authority
Cons
- Steep pricing for full reporting features in higher tiers
- Learning curve for advanced customizations
- Some data depth lags behind competitors like Ahrefs
Best For
SEO agencies and in-house teams managing multiple sites who need branded, professional reports.
Pricing
Starts at $99/mo (Standard, 10 reports/mo), up to $599/mo (Premium, unlimited); 30-day free trial available.
SE Ranking
specializedAll-in-one SEO platform featuring advanced rank tracking, audits, and white-label reporting automation.
White-label client dashboards with real-time data sharing and customizable permissions
SE Ranking is an all-in-one SEO platform with robust reporting capabilities, enabling users to generate customizable, white-label reports on keyword rankings, site audits, backlink profiles, competitor analysis, and traffic insights. It supports automated report scheduling, client portals for real-time dashboards, and integration with Google Analytics and Search Console for enriched data. Ideal for agencies, the tool streamlines client communication with professional, branded deliverables that highlight SEO performance metrics.
Pros
- Highly customizable white-label reports with drag-and-drop editor
- Automated scheduling and client portal sharing
- Comprehensive data integration for accurate insights
Cons
- Steeper learning curve for advanced customizations
- Project limits on lower plans require upgrades for agencies
- Some report templates feel dated compared to competitors
Best For
SEO agencies and freelancers managing multiple clients who need branded, automated reporting tools.
Pricing
Starts at $55/mo (Essential, 5 projects), $109/mo (Pro, 40 projects), $239/mo (Business, 300 projects); 14-day free trial with annual discounts.
AgencyAnalytics
specializedMarketing reporting tool that automates SEO client reports by integrating data from multiple sources into branded dashboards.
White-label client portals with live, interactive dashboards that clients can access anytime without login hassles
AgencyAnalytics is a powerful reporting platform tailored for digital agencies, specializing in automated, white-label SEO reports alongside PPC, social media, and web analytics. It pulls data from over 80 integrations like Google Analytics, Search Console, Ahrefs, and SEMrush to create customizable dashboards and scheduled PDF/CSV reports. Ideal for client-facing teams, it emphasizes branded deliverables that consolidate SEO metrics such as rankings, traffic, audits, and backlinks into professional formats.
Pros
- Extensive integrations with 80+ tools for comprehensive SEO data consolidation
- Fully customizable white-label dashboards and automated report scheduling
- Multi-channel reporting beyond SEO, including PPC and social metrics
Cons
- Pricing scales quickly for agencies with many clients or advanced needs
- SEO features like rank tracking are solid but less advanced than specialized tools
- Initial setup and customization can have a learning curve for complex reports
Best For
Marketing agencies and SEO teams serving multiple clients who need branded, automated reports to impress and retain business.
Pricing
Starts at $79/month (billed annually) for Solo plan with basic reporting; scales to $299+/month for agency plans with unlimited clients and advanced features; custom enterprise pricing available.
BrightLocal
specializedLocal SEO platform delivering automated reports on rankings, citations, reviews, and reputation management.
White-label report builder with drag-and-drop customization and automated email delivery
BrightLocal is a specialized SEO platform focused on local search optimization, offering tools for rank tracking, citation management, review monitoring, and automated reporting. Its reporting suite allows users to create professional, white-label PDF reports that aggregate data from ranks, reviews, citations, and competitor analysis. These reports can be fully customized, scheduled for automatic delivery, and shared via branded client portals, streamlining client communication for agencies.
Pros
- Highly customizable white-label reports with automation and scheduling
- Integrated local SEO data like rank tracking and review summaries in one report
- Branded client portals for easy sharing and collaboration
Cons
- Limited to local SEO focus, lacking depth in technical or enterprise SEO reporting
- Pricing scales quickly for agencies tracking many locations
- Customization can require time to master for complex reports
Best For
Local SEO agencies and marketers managing multiple client locations who need branded, automated reports.
Pricing
Starts at $29/month (Individual, 1 location), $49/month (Multi, 10 locations), with custom Agency plans from $79/month scaling by locations and users.
SEO PowerSuite
specializedDesktop SEO suite for in-depth audits, keyword research, and generating customizable HTML/PDF reports.
Integrated project-based reporting that combines rank tracking, audits, backlinks, and competitor data into fully branded, professional PDF/HTML reports.
SEO PowerSuite is a desktop-based all-in-one SEO toolkit comprising Rank Tracker, Website Auditor, SEO SpyGlass, and LinkAssistant, designed for comprehensive SEO analysis and reporting. It allows users to generate detailed, customizable reports on rankings, site audits, backlinks, and competitor insights, exportable in PDF, HTML, Excel, and other formats. The software emphasizes offline functionality and white-label reporting for agencies, making it suitable for in-depth SEO reporting without cloud dependencies.
Pros
- Comprehensive reporting integrating data from multiple SEO tools
- Highly customizable white-label reports with charts and graphs
- One-time purchase model offering excellent long-term value
Cons
- Outdated interface with a steeper learning curve
- Desktop-only software lacking cloud sync and mobile access
- Limited automation compared to modern SaaS reporting tools
Best For
SEO agencies and freelancers needing powerful, customizable desktop-based reporting for client deliverables without recurring fees.
Pricing
Free version available with limits; Professional license $299 one-time, Enterprise $499 one-time (includes 1-year updates; $127/year thereafter).
Surfer SEO
specializedContent optimization tool providing SERP analysis, on-page audits, and performance tracking reports.
SERP Analyzer that reverse-engineers top-ranking pages to generate precise, data-backed optimization reports
Surfer SEO is an on-page optimization platform that delivers detailed SEO reports focused on content audits, SERP analysis, and keyword performance tracking. It scans top-ranking pages for target keywords to provide data-driven recommendations, content scores, and optimization briefs. As an SEO Reports Software solution, it emphasizes actionable insights for improving content rankings through project-based dashboards and exportable PDF reports.
Pros
- Comprehensive content audit reports with competitor benchmarks
- Real-time SERP data integration for accurate optimization insights
- User-friendly dashboards and exportable PDF reports for easy sharing
Cons
- Reporting is heavily content-focused, with limited technical or backlink SEO coverage
- No advanced white-label or customizable report templates
- Higher-tier plans required for multi-project reporting scalability
Best For
Content marketers and agencies needing detailed on-page SEO reports and optimization guidance for improving organic rankings.
Pricing
Basic $59/mo (10 projects), Essential $99/mo (30 projects), Scale $219/mo (100+ projects); 35-50% discounts on annual plans.
SpyFu
specializedCompetitor intelligence tool offering SEO keyword research, backlink data, and historical ranking reports.
Unlimited domain lookups with 15+ years of historical keyword and ad data
SpyFu is a competitive intelligence platform focused on SEO and PPC research, providing in-depth reports on competitors' keywords, ad spend, rankings, and backlinks. It excels in uncovering organic and paid search strategies, allowing users to benchmark their performance against rivals through exportable data and visualizations. Ideal for SEO reporting, it generates detailed competitor overviews but lacks broader site auditing or technical SEO tools.
Pros
- Unlimited competitor searches and reports without credits
- Rich historical data on keywords, ads, and rankings for benchmarking
- Affordable pricing with high ROI for competitor-focused SEO insights
Cons
- Limited native rank tracking and no on-page/technical SEO audits
- Reporting customization is basic compared to full-suite tools
- Less emphasis on your own site's performance metrics
Best For
SEO professionals and agencies needing quick competitor analysis reports to inform client strategies.
Pricing
Starts at $39/month (Basic: competitor research); $79/month (Professional: full SEO/PPC tools, rank tracking); annual discounts available.
Serpstat
specializedSEO and PPC platform with site audits, keyword clustering, competitor analysis, and reporting dashboards.
White-label report builder with drag-and-drop widgets for fully branded, automated client deliverables
Serpstat is an all-in-one SEO platform with strong reporting capabilities, allowing users to generate customizable dashboards and white-label reports on keyword rankings, site audits, backlinks, and competitor analysis. It supports scheduled automated reports delivered via email or shared links, integrating data from its comprehensive SEO toolkit into visually appealing PDFs or online views. Ideal for agencies, it enables client-specific branding and multi-project management within reports.
Pros
- Affordable pricing with robust all-in-one SEO data integration
- Customizable white-label reports and automated scheduling
- Intuitive drag-and-drop report builder with various widgets
Cons
- Interface feels dated and has a learning curve
- Limited advanced customization compared to premium tools
- Occasional data delays or inaccuracies in tracking
Best For
SEO agencies and freelancers seeking cost-effective, white-label reporting for multiple clients.
Pricing
Starts at $69/mo (Lite, 100 keywords), up to $459/mo (Enterprise); annual plans offer ~17% discount, 7-day free trial.
Conclusion
Evaluating 10 SEO reporting tools reveals a clear top choice: SEMrush, a comprehensive platform with customizable white-label reports encompassing audits, keywords, traffic, and competitor analysis. While Ahrefs and Moz Pro stand out as strong alternatives—Ahrefs for detailed site audits and backlink data, Moz Pro for professional campaign dashboards—SEMrush's all-in-one versatility makes it the most adaptable for diverse needs. Each tool excels in specific areas, but SEMrush proves the most well-rounded overall.
Don't miss out—try SEMrush to access tailored, streamline reporting that transforms your SEO efforts and boosts results.
Tools Reviewed
All tools were independently evaluated for this comparison