Quick Overview
- 1#1: SEMrush - Generates comprehensive, customizable SEO reports covering keyword rankings, traffic analytics, backlinks, and site audits.
- 2#2: Ahrefs - Provides in-depth SEO audit reports, content analysis, and backlink profiles with exportable PDF and data visualizations.
- 3#3: Moz Pro - Offers customizable SEO reporting dashboards for rank tracking, page optimization, and link building metrics.
- 4#4: SE Ranking - Creates white-label SEO reports with keyword research, competitor analysis, and historical ranking data.
- 5#5: AgencyAnalytics - Builds automated, client-ready SEO performance reports integrating data from multiple tools like Google Analytics.
- 6#6: Serpstat - Delivers affordable SEO reports on keywords, backlinks, site audits, and PPC competitor insights.
- 7#7: SpyFu - Generates competitor SEO reports focusing on keywords, ad spend, and organic ranking history.
- 8#8: BrightLocal - Produces local SEO reports including rank tracking, citation audits, and review management analytics.
- 9#9: Majestic - Provides detailed backlink and trust flow reports essential for comprehensive SEO analysis.
- 10#10: Screaming Frog SEO Spider - Crawls websites to generate technical SEO audit reports on structure, issues, and metadata.
Our ranking prioritized tools with strong feature sets (including data breadth and customization), high-quality reporting capabilities (such as clarity and visual appeal), intuitive user interfaces, and exceptional value, ensuring alignment with diverse workflow needs and goals.
Comparison Table
Explore a curated comparison of leading SEO report generator tools, featuring SEMrush, Ahrefs, Moz Pro, SE Ranking, AgencyAnalytics, and more, designed to simplify performance analysis. This table breaks down key features, pricing models, and usability, equipping readers to select the ideal software for their objectives.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | SEMrush Generates comprehensive, customizable SEO reports covering keyword rankings, traffic analytics, backlinks, and site audits. | enterprise | 9.5/10 | 9.8/10 | 8.7/10 | 9.2/10 |
| 2 | Ahrefs Provides in-depth SEO audit reports, content analysis, and backlink profiles with exportable PDF and data visualizations. | enterprise | 9.3/10 | 9.7/10 | 8.3/10 | 8.6/10 |
| 3 | Moz Pro Offers customizable SEO reporting dashboards for rank tracking, page optimization, and link building metrics. | enterprise | 9.1/10 | 9.4/10 | 8.7/10 | 8.5/10 |
| 4 | SE Ranking Creates white-label SEO reports with keyword research, competitor analysis, and historical ranking data. | specialized | 8.7/10 | 8.9/10 | 8.5/10 | 8.6/10 |
| 5 | AgencyAnalytics Builds automated, client-ready SEO performance reports integrating data from multiple tools like Google Analytics. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 6 | Serpstat Delivers affordable SEO reports on keywords, backlinks, site audits, and PPC competitor insights. | specialized | 8.4/10 | 8.7/10 | 8.2/10 | 8.1/10 |
| 7 | SpyFu Generates competitor SEO reports focusing on keywords, ad spend, and organic ranking history. | specialized | 7.4/10 | 7.0/10 | 8.5/10 | 9.0/10 |
| 8 | BrightLocal Produces local SEO reports including rank tracking, citation audits, and review management analytics. | specialized | 8.8/10 | 9.2/10 | 8.7/10 | 8.4/10 |
| 9 | Majestic Provides detailed backlink and trust flow reports essential for comprehensive SEO analysis. | specialized | 8.4/10 | 9.2/10 | 7.8/10 | 7.6/10 |
| 10 | Screaming Frog SEO Spider Crawls websites to generate technical SEO audit reports on structure, issues, and metadata. | specialized | 8.2/10 | 9.0/10 | 7.5/10 | 8.5/10 |
Generates comprehensive, customizable SEO reports covering keyword rankings, traffic analytics, backlinks, and site audits.
Provides in-depth SEO audit reports, content analysis, and backlink profiles with exportable PDF and data visualizations.
Offers customizable SEO reporting dashboards for rank tracking, page optimization, and link building metrics.
Creates white-label SEO reports with keyword research, competitor analysis, and historical ranking data.
Builds automated, client-ready SEO performance reports integrating data from multiple tools like Google Analytics.
Delivers affordable SEO reports on keywords, backlinks, site audits, and PPC competitor insights.
Generates competitor SEO reports focusing on keywords, ad spend, and organic ranking history.
Produces local SEO reports including rank tracking, citation audits, and review management analytics.
Provides detailed backlink and trust flow reports essential for comprehensive SEO analysis.
Crawls websites to generate technical SEO audit reports on structure, issues, and metadata.
SEMrush
enterpriseGenerates comprehensive, customizable SEO reports covering keyword rankings, traffic analytics, backlinks, and site audits.
Advanced Report Builder with white-labeling and multi-tool data fusion for polished, branded client deliverables
SEMrush is a comprehensive SEO platform renowned for its powerful report generation capabilities, enabling users to create detailed, customizable PDF reports on keyword performance, site audits, backlink profiles, and competitor analysis. It integrates data from multiple tools like Position Tracking, Organic Research, and Traffic Analytics into professional, white-label reports suitable for client delivery. Automated scheduling and export options streamline workflows for agencies and SEO teams.
Pros
- Extremely comprehensive data integration for in-depth SEO reports
- Customizable templates, white-labeling, and automated scheduling
- High accuracy from vast proprietary database
Cons
- Steep learning curve for beginners due to feature depth
- Premium pricing may not suit solo freelancers
- Occasional data discrepancies in niche markets
Best For
SEO agencies and marketing teams requiring professional, client-ready reports with advanced customization.
Pricing
Pro: $139.95/mo; Guru: $249.95/mo; Business: $499.95/mo (annual billing; free trial available).
Ahrefs
enterpriseProvides in-depth SEO audit reports, content analysis, and backlink profiles with exportable PDF and data visualizations.
Automated Site Audit reports that crawl sites and deliver prioritized, actionable technical SEO issue lists with fix guides
Ahrefs is a powerful SEO platform renowned for its robust data-driven reporting capabilities, enabling users to generate comprehensive SEO reports on backlinks, keywords, site audits, and competitor analysis. Through tools like Site Explorer, Site Audit, and Rank Tracker, it delivers actionable insights with visualizations, customizable dashboards, and export options in PDF, CSV, and white-label formats. Ideal for agencies and pros, it automates report generation for client deliverables while providing deep metrics from its vast index of live backlinks and keywords.
Pros
- Unmatched data accuracy and scale from 30+ trillion backlinks and billions of keywords
- Customizable, white-label PDF reports and automated audits for client-ready deliverables
- Advanced visualizations, alerts, and API integrations for seamless reporting workflows
Cons
- Steep learning curve for beginners due to feature depth
- High pricing not ideal for solo freelancers or small sites
- Limited free tools; trial requires credit card
Best For
SEO agencies, digital marketers, and enterprises needing professional-grade, data-rich SEO reports for clients and competitive analysis.
Pricing
Lite ($99/mo), Standard ($199/mo), Advanced ($399/mo), Enterprise ($999/mo); annual billing saves 16%.
Moz Pro
enterpriseOffers customizable SEO reporting dashboards for rank tracking, page optimization, and link building metrics.
White-label PDF reports with drag-and-drop customization and Moz's unique Domain Authority scoring
Moz Pro is a comprehensive SEO platform from moz.com that excels in generating detailed, customizable SEO reports by integrating data from site audits, keyword tracking, backlink analysis, and rank monitoring. It enables users to create professional white-label PDF reports, interactive dashboards, and scheduled automated deliveries tailored to client needs. As a robust SEO report generator, it provides actionable insights with metrics like Domain Authority, spam scores, and optimization recommendations.
Pros
- Highly customizable white-label reports and dashboards
- Integrates comprehensive SEO data sources like audits and rankings
- Automated scheduling and client-sharing capabilities
Cons
- Pricing escalates quickly for higher data limits
- Learning curve for advanced customization
- Reports limited to Moz's proprietary metrics ecosystem
Best For
SEO agencies and marketing teams requiring branded, data-rich reports within a full SEO toolkit.
Pricing
Starts at $99/mo (Standard, annual) up to $599/mo (Premium); free trial available.
SE Ranking
specializedCreates white-label SEO reports with keyword research, competitor analysis, and historical ranking data.
Drag-and-drop report editor that pulls live data from keyword rankings, audits, and competitors into interactive, white-label reports
SE Ranking is an all-in-one SEO platform with robust report generation tools that compile data from keyword tracking, site audits, competitor analysis, and backlink monitoring into professional reports. Users can create fully customizable, white-label PDF and HTML reports using a drag-and-drop editor and automate delivery via email scheduling. It excels as an SEO report generator by integrating real-time data from its comprehensive toolkit, making it ideal for agencies delivering client-facing insights.
Pros
- Highly customizable reports with drag-and-drop widgets and templates
- White-label branding and automated scheduling for client delivery
- Seamless integration of all-in-one SEO data for comprehensive insights
Cons
- Learning curve for advanced customizations and full feature set
- Pricing scales with keyword tracking limits, increasing costs for large projects
- Fewer pre-built templates compared to specialized reporting tools
Best For
SEO agencies and freelancers needing automated, branded reports backed by full SEO analytics.
Pricing
Starts at $65/month (Essential plan, 250 keywords); Pro $109, Business $239; Enterprise custom; discounts for annual billing.
AgencyAnalytics
specializedBuilds automated, client-ready SEO performance reports integrating data from multiple tools like Google Analytics.
Fully white-label client dashboards and reports that rebrand entirely as your agency's own tool
AgencyAnalytics is a powerful reporting platform tailored for digital agencies, specializing in automated, white-label SEO reports that consolidate data from rank tracking, site audits, keyword research, and backlink analysis. It integrates seamlessly with tools like Google Analytics, Search Console, and Ahrefs to generate customizable dashboards and scheduled PDF reports for clients. Ideal for streamlining client communication, it emphasizes visual storytelling over raw data dumps, making SEO performance accessible and professional.
Pros
- Highly customizable white-label reports and client portals
- Broad integrations with 80+ marketing tools for comprehensive SEO data
- Automated scheduling and delivery of professional PDF/HTML reports
Cons
- Pricing can be steep for solo users or small agencies
- SEO features are solid but less specialized than dedicated tools like SEMrush
- Initial setup and widget customization has a moderate learning curve
Best For
Marketing agencies handling multiple clients who need branded, automated SEO reporting to impress and retain business.
Pricing
Starts at $79/month (Essential, billed annually) for 5 sites/50 keywords; scales to $199+/month for Pro plans with unlimited sites; custom enterprise pricing available.
Serpstat
specializedDelivers affordable SEO reports on keywords, backlinks, site audits, and PPC competitor insights.
White-label automated reports that combine keyword rankings, site audits, and competitor insights in a single, branded dashboard export
Serpstat is an all-in-one SEO platform with powerful report generation tools that compile data from keyword tracking, site audits, competitor analysis, and backlink monitoring into customizable, professional reports. Users can create white-label PDFs, CSVs, or scheduled automated emails tailored for clients, with visualizations like graphs and tables for clear insights. It excels in delivering actionable SEO reports without needing multiple tools, making it suitable for agencies and in-house teams.
Pros
- Highly customizable and white-label reports for client-ready delivery
- Automated scheduling and multi-format exports (PDF, CSV, Excel)
- Integrates SEO data from audits, ranks, and competitors into unified reports
Cons
- Reporting interface can feel overwhelming for beginners
- Limited advanced data visualization options compared to BI-focused tools
- Relies heavily on its own data ecosystem, fewer third-party integrations for reports
Best For
SEO agencies and digital marketers needing comprehensive, client-facing reports from an all-in-one SEO suite.
Pricing
Plans start at $69/month (Lite, 10 projects) up to $499/month (Enterprise, unlimited); 7-day free trial available.
SpyFu
specializedGenerates competitor SEO reports focusing on keywords, ad spend, and organic ranking history.
In-depth historical ad copy and keyword data from competitors dating back over 15 years
SpyFu is a competitive intelligence platform focused on revealing competitors' SEO and PPC keywords, ad histories, and rankings. It generates detailed reports on organic keywords, search volume trends, and domain comparisons, enabling users to benchmark performance and identify opportunities. While not a full-spectrum SEO audit tool, its reporting excels in spy-style analysis for strategic insights.
Pros
- Unlimited keyword searches and exports
- Accurate historical competitor data spanning 15+ years
- Simple, intuitive interface for quick report generation
Cons
- Lacks comprehensive site audits or backlink analysis
- Reporting customization is basic, no white-label options
- Limited to competitor intelligence, not ongoing rank tracking
Best For
Small agencies and solo marketers seeking affordable competitor SEO reports for strategy development.
Pricing
Starts at $39/month (Basic, unlimited searches); Professional at $79/month; Agency at $299/month.
BrightLocal
specializedProduces local SEO reports including rank tracking, citation audits, and review management analytics.
Automated, fully customizable white-label reports with scheduled client delivery
BrightLocal is a robust local SEO platform renowned for its automated report generation capabilities, allowing users to create professional, white-labeled PDF reports on keyword rankings, citations, reviews, and competitor performance. It streamlines client reporting with scheduling, customization, and data visualizations tailored for agencies. The tool integrates rank tracking and review monitoring to provide actionable insights in every report.
Pros
- Automated white-label reports with scheduling
- Comprehensive local SEO data including citations and reviews
- Customizable templates and branding options
Cons
- Report volume limits on entry-level plans
- Primarily focused on local SEO, less ideal for enterprise/global
- Higher tiers required for multi-location tracking
Best For
Local SEO agencies and marketers delivering branded reports to multiple clients.
Pricing
Starts at $29/month (Individual, 5 reports) up to $149/month (Pro Plus, 100 reports); 50% off annual billing.
Majestic
specializedProvides detailed backlink and trust flow reports essential for comprehensive SEO analysis.
Trust Flow metric for accurately measuring the quality and authority of backlinks
Majestic is a leading backlink intelligence platform that analyzes billions of backlinks to provide detailed insights into link profiles, trust metrics, and competitor landscapes. As an SEO report generator, it enables users to create professional PDF reports on backlink quality, anchor texts, referring domains, and topical authority. Its vast index and unique metrics make it ideal for comprehensive link-based SEO audits and client presentations.
Pros
- Massive backlink index with billions of URLs
- Unique Trust Flow and Citation Flow metrics
- Customizable PDF reports and export options
Cons
- Steep pricing for full features
- Limited integration with other SEO tools
- Learning curve for advanced reporting
Best For
SEO professionals and agencies focused on backlink analysis and client reporting.
Pricing
Lite plan at $49.99/month (3,000 units), Gold at $99.99/month (15,000 units), API and enterprise custom pricing.
Screaming Frog SEO Spider
specializedCrawls websites to generate technical SEO audit reports on structure, issues, and metadata.
JavaScript rendering and dynamic crawling for modern SPAs, enabling accurate audits of client-side rendered sites
Screaming Frog SEO Spider is a desktop-based website crawler specialized in technical SEO audits, scanning sites for issues like broken links, missing titles, duplicate content, and redirect chains. It generates comprehensive reports with visualizations, custom extractions, and export options to CSV, Excel, or Google Sheets for report generation. While excellent for on-site analysis, it lacks broader SEO features like keyword research or backlink analysis found in full-suite report generators.
Pros
- Exceptional depth in technical crawling and issue detection
- Highly customizable with API integrations and bulk exports
- Cost-effective for unlimited crawls post-purchase
Cons
- Steep learning curve for beginners due to complex interface
- Desktop-only application with no cloud or real-time monitoring
- Limited scope for non-technical SEO metrics like rankings or competitors
Best For
Technical SEO specialists and agencies focused on in-depth site audits and generating data-driven crawl reports.
Pricing
Free version limited to 500 URLs; paid license £199/year or £349 one-time for unlimited crawling.
Conclusion
When evaluating SEO report generator software, the top tools each bring unique strengths, but SEMrush claims the top spot as the most comprehensive option, delivering customizable reports that cover keyword rankings, traffic insights, backlinks, and site audits. Ahrefs shines with its detailed audit and backlink profile tools, while Moz Pro impresses with its tailored dashboards for rank tracking and optimization metrics—both stand firmly as strong alternatives. Regardless of specific needs, SEMrush’s all-in-one approach makes it the best choice for most users.
Ready to transform your SEO reporting? Start with SEMrush today and unlock the power of comprehensive, automated insights to boost your strategy.
Tools Reviewed
All tools were independently evaluated for this comparison