Quick Overview
- 1#1: AgencyAnalytics - White-label reporting platform with 80+ integrations for SEO agencies to deliver automated client dashboards and reports.
- 2#2: Whatagraph - Automated visual reporting tool that connects SEO data sources into stunning, customizable client reports for agencies.
- 3#3: ReportGarden - Drag-and-drop builder for SEO-specific automated reports and white-label dashboards tailored for digital agencies.
- 4#4: Databox - Real-time customizable dashboards aggregating SEO metrics from multiple tools for agency client reporting.
- 5#5: DashThis - Automated white-label PDF and online reports pulling data from SEO platforms for effortless agency delivery.
- 6#6: TapClicks - Enterprise marketing reporting platform with SEO integrations and white-label client portals for agencies.
- 7#7: SEMrush - All-in-one SEO toolkit offering customizable reports, dashboards, and agency growth kits for client reporting.
- 8#8: Ahrefs - Powerful SEO platform with rank tracking, audits, and exportable reports for agency client presentations.
- 9#9: Moz Pro - SEO software with white-label campaign reports, rank tracking, and analytics for agency use.
- 10#10: Klipfolio - Business intelligence tool for building SEO dashboards and scheduled reports from various data connectors.
We ranked these tools by evaluating integration flexibility, user experience, reporting customization, and overall utility, prioritizing solutions that balance power with simplicity to meet the demands of modern SEO agencies.
Comparison Table
For SEO agencies aiming to create impactful, efficient reports, this comparison table explores top tools like AgencyAnalytics, Whatagraph, ReportGarden, Databox, DashThis, and more. It highlights key features, client communication strengths, and user-friendliness to guide teams in selecting software that matches their workflow. Readers will gain insight into each tool’s unique value, from advanced analytics to customizable templates, ensuring they choose the best fit for their needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | AgencyAnalytics White-label reporting platform with 80+ integrations for SEO agencies to deliver automated client dashboards and reports. | specialized | 9.6/10 | 9.8/10 | 9.2/10 | 9.4/10 |
| 2 | Whatagraph Automated visual reporting tool that connects SEO data sources into stunning, customizable client reports for agencies. | specialized | 9.2/10 | 9.5/10 | 8.8/10 | 8.5/10 |
| 3 | ReportGarden Drag-and-drop builder for SEO-specific automated reports and white-label dashboards tailored for digital agencies. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Databox Real-time customizable dashboards aggregating SEO metrics from multiple tools for agency client reporting. | specialized | 8.7/10 | 9.0/10 | 8.8/10 | 8.2/10 |
| 5 | DashThis Automated white-label PDF and online reports pulling data from SEO platforms for effortless agency delivery. | specialized | 8.4/10 | 8.7/10 | 9.0/10 | 8.0/10 |
| 6 | TapClicks Enterprise marketing reporting platform with SEO integrations and white-label client portals for agencies. | enterprise | 8.2/10 | 9.1/10 | 7.4/10 | 7.7/10 |
| 7 | SEMrush All-in-one SEO toolkit offering customizable reports, dashboards, and agency growth kits for client reporting. | enterprise | 8.6/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 8 | Ahrefs Powerful SEO platform with rank tracking, audits, and exportable reports for agency client presentations. | enterprise | 8.2/10 | 9.1/10 | 7.4/10 | 7.0/10 |
| 9 | Moz Pro SEO software with white-label campaign reports, rank tracking, and analytics for agency use. | enterprise | 8.1/10 | 8.5/10 | 7.8/10 | 7.5/10 |
| 10 | Klipfolio Business intelligence tool for building SEO dashboards and scheduled reports from various data connectors. | other | 7.6/10 | 8.2/10 | 6.8/10 | 7.3/10 |
White-label reporting platform with 80+ integrations for SEO agencies to deliver automated client dashboards and reports.
Automated visual reporting tool that connects SEO data sources into stunning, customizable client reports for agencies.
Drag-and-drop builder for SEO-specific automated reports and white-label dashboards tailored for digital agencies.
Real-time customizable dashboards aggregating SEO metrics from multiple tools for agency client reporting.
Automated white-label PDF and online reports pulling data from SEO platforms for effortless agency delivery.
Enterprise marketing reporting platform with SEO integrations and white-label client portals for agencies.
All-in-one SEO toolkit offering customizable reports, dashboards, and agency growth kits for client reporting.
Powerful SEO platform with rank tracking, audits, and exportable reports for agency client presentations.
SEO software with white-label campaign reports, rank tracking, and analytics for agency use.
Business intelligence tool for building SEO dashboards and scheduled reports from various data connectors.
AgencyAnalytics
specializedWhite-label reporting platform with 80+ integrations for SEO agencies to deliver automated client dashboards and reports.
White-label client portals with real-time dashboards and automated PDF/CSV report delivery
AgencyAnalytics is a comprehensive reporting platform tailored for digital marketing agencies, enabling automated, white-label client reports across SEO, PPC, social media, and more. It connects to over 80 integrations like Google Analytics, Search Console, Ahrefs, and SEMrush to consolidate data into customizable dashboards. Agencies can schedule reports, share branded client portals, and track performance metrics efficiently, saving time on manual reporting tasks.
Pros
- Over 80 integrations for seamless data consolidation
- Fully customizable white-label reports and client portals
- Automated scheduling and delivery for effortless client management
Cons
- Pricing scales quickly for agencies with many clients
- Steep initial learning curve for advanced customizations
- Some integrations may have occasional data sync delays
Best For
SEO and digital marketing agencies handling multiple clients who require professional, branded automated reporting.
Pricing
Starts at $79/month (Essentials plan, billed annually) for up to 5 client logins, up to $399/month (Pro), with custom Enterprise pricing.
Whatagraph
specializedAutomated visual reporting tool that connects SEO data sources into stunning, customizable client reports for agencies.
One-click data blending from multiple SEO tools into fully customizable, white-labeled reports
Whatagraph is a powerful reporting platform designed for agencies to automate and visualize data from multiple sources into stunning, client-ready dashboards and reports. It excels in SEO agency reporting by integrating seamlessly with tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and more, allowing users to create white-labeled, customizable visuals without coding. The software automates report generation and scheduling, saving time while delivering professional insights to clients.
Pros
- Extensive integrations with 50+ SEO and marketing tools for comprehensive data pulling
- Drag-and-drop report builder with beautiful templates tailored for SEO metrics
- White-labeling and automated scheduling for effortless client reporting
Cons
- Higher pricing tiers can be expensive for small agencies
- Steeper learning curve for complex custom visualizations
- Limited advanced analytics compared to dedicated BI tools
Best For
SEO agencies managing multiple clients who need automated, visually appealing reports from diverse data sources.
Pricing
Starts at $79/month (Starter, billed annually) for basic reporting; Advanced at $199/month; Professional at $399/month; custom Enterprise plans available.
ReportGarden
specializedDrag-and-drop builder for SEO-specific automated reports and white-label dashboards tailored for digital agencies.
Pixel-perfect, fully white-label report automation with hundreds of pre-built SEO widgets
ReportGarden is a powerful reporting and analytics platform tailored for marketing agencies, specializing in automated, white-label reports and dashboards for SEO, PPC, social media, and more. It integrates seamlessly with key SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, and Moz to aggregate data into visually stunning, client-ready formats. Agencies can customize templates, schedule automated deliveries, and provide branded client portals for real-time insights.
Pros
- Highly customizable drag-and-drop report builder with SEO-specific widgets
- Extensive integrations with top SEO tools for automated data pulling
- White-label client portals and scheduled report delivery for professional client management
Cons
- Pricing can be steep for solo practitioners or small agencies
- Advanced customizations require a learning curve
- Lacks some deep native SEO forecasting or competitive analysis tools
Best For
Mid-sized SEO agencies focused on delivering polished, branded client reports and dashboards without building everything from scratch.
Pricing
Starts at $49/month (Solo plan), $99/month (Agency), up to custom Enterprise; 14-day free trial available.
Databox
specializedReal-time customizable dashboards aggregating SEO metrics from multiple tools for agency client reporting.
Seamless multi-source data blending from 100+ connectors into a single, real-time dashboard view tailored for SEO metrics
Databox is a versatile business intelligence platform that empowers SEO agencies to aggregate data from over 100 integrations, including Google Analytics, Search Console, Ahrefs, SEMrush, and Moz, into customizable, real-time dashboards. It streamlines agency reporting by enabling branded, automated client updates via email, Slack, or dedicated portals, with mobile accessibility for on-the-go monitoring. Key features like scorecards, goal tracking, and AI-powered insights help visualize SEO performance and ROI effectively.
Pros
- Extensive integrations with major SEO tools for unified data pulling
- Intuitive drag-and-drop dashboard builder with white-label options
- Automated reporting and client sharing via portals, email, or Slack
Cons
- Pricing escalates significantly for multi-client agencies and high data volumes
- Some advanced SEO metrics require third-party integrations and setup time
- Occasional sync delays with certain data sources during peak usage
Best For
SEO agencies handling multiple clients who need a centralized hub for consolidating and automating professional performance reports.
Pricing
Free plan for basics; Starter at $72/month (5 data sources), Professional at $135/month (15 sources), and custom enterprise plans.
DashThis
specializedAutomated white-label PDF and online reports pulling data from SEO platforms for effortless agency delivery.
White-label client portals that allow agencies to share interactive, branded dashboards securely with clients.
DashThis is a powerful dashboard and reporting tool that aggregates data from over 50 marketing platforms, including Google Analytics, Search Console, SEMrush, and Ahrefs, into customizable, visual dashboards. It enables SEO agencies to create automated, white-labeled PDF reports and client portals for effortless performance sharing. The platform emphasizes simplicity in data visualization and scheduled delivery, making it a go-to for multi-client reporting workflows.
Pros
- Over 50 integrations for comprehensive SEO and marketing data pulling
- Drag-and-drop customization with white-labeling for agency branding
- Automated report scheduling and PDF exports saving significant time
Cons
- Lacks deep analytics or AI-driven insights beyond basic visualization
- Pricing scales quickly with multiple dashboards and users
- Some advanced SEO metrics require third-party integrations without native enhancements
Best For
SEO agencies managing multiple clients who need automated, branded reports from diverse data sources without coding.
Pricing
Starts at $39/month (1 dashboard, 3 data sources), $89/month (5 dashboards), $159/month (unlimited), with custom enterprise plans; 15-day free trial.
TapClicks
enterpriseEnterprise marketing reporting platform with SEO integrations and white-label client portals for agencies.
Universal Data Connector that pulls and unifies data from virtually any SEO/marketing source into a single, automated dashboard
TapClicks is a robust marketing reporting and analytics platform designed for agencies to aggregate data from over 100 integrations, including key SEO tools like Google Analytics, Search Console, Ahrefs, and SEMrush. It automates custom dashboard creation, report generation, and client delivery with white-label options. This makes it a scalable solution for SEO agencies handling multi-client reporting needs.
Pros
- Extensive integrations with 100+ marketing and SEO tools for seamless data aggregation
- Highly customizable dashboards and automated white-label reporting
- Scalable for enterprise-level agencies with multi-client management
Cons
- Steep learning curve for initial setup and customization
- Pricing can be expensive for smaller agencies
- Occasional delays or limitations in data syncing from certain sources
Best For
Mid-to-large SEO agencies managing multiple clients who require automated, branded reporting and deep data integrations.
Pricing
Custom quote-based pricing starting around $500/month for basic plans, scaling to $1,000+ for advanced agency features based on data volume and users.
SEMrush
enterpriseAll-in-one SEO toolkit offering customizable reports, dashboards, and agency growth kits for client reporting.
White-label client portals with interactive, shareable dashboards for real-time SEO performance tracking
SEMrush is a comprehensive digital marketing platform renowned for its SEO tools, including keyword research, site audits, rank tracking, and competitor analysis. As an SEO agency reporting software, it offers customizable dashboards, white-label PDF reports, and client portals to present data on organic traffic, backlinks, and performance metrics. Agencies can manage multiple clients through projects, automate reports, and share interactive widgets for real-time insights.
Pros
- Vast array of SEO data sources for rich, detailed client reports
- White-label reporting and multi-client project management
- Automated scheduling and interactive client dashboards
Cons
- High pricing may strain smaller agencies
- Steep learning curve for full reporting customization
- Reporting heavily tied to SEMrush ecosystem, limiting some integrations
Best For
Mid-to-large SEO agencies needing robust, data-intensive reporting for multiple clients.
Pricing
Pro plan at $139.95/mo (billed annually), Guru at $249.95/mo, Business at $499.95/mo; custom agency/enterprise pricing available.
Ahrefs
enterprisePowerful SEO platform with rank tracking, audits, and exportable reports for agency client presentations.
White-label, customizable PDF reports powered by the world's largest backlink database
Ahrefs is a powerful SEO toolkit that equips agencies with detailed data on backlinks, keywords, site audits, and rank tracking for comprehensive client reporting. It features customizable dashboards, white-label PDF reports, and integrations for exporting SEO metrics to impress clients. While primarily an SEO research platform, its reporting capabilities allow agencies to showcase performance insights effectively.
Pros
- Vast, accurate SEO data including the largest backlink index for credible reporting
- White-label PDF reports and customizable dashboards for client presentations
- Multi-client project management with rank tracking and alerts
Cons
- Expensive pricing scales poorly for agencies with many clients
- Steep learning curve for non-expert users
- Reporting lacks advanced automation and multi-channel integrations found in dedicated tools
Best For
SEO-focused agencies needing deep, data-rich reports for client SEO performance rather than all-in-one marketing dashboards.
Pricing
Starts at $99/month (Lite, limited reporting), $199/month (Standard), up to $999/month (Enterprise); 2 months free with annual billing.
Moz Pro
enterpriseSEO software with white-label campaign reports, rank tracking, and analytics for agency use.
Campaigns dashboard for client-specific SEO tracking and branded, shareable reports
Moz Pro is a comprehensive SEO platform from Moz that equips agencies with tools for keyword research, rank tracking, site audits, page optimization, and link analysis. Its reporting capabilities include customizable white-label PDF reports, interactive dashboards, and client-specific campaigns for sharing performance data. While primarily an all-in-one SEO suite, it excels in delivering actionable insights through automated reporting for agency-client communications.
Pros
- Rich SEO data ecosystem including Domain Authority metrics and Link Explorer
- White-label customizable reports and client dashboards for professional agency use
- Campaigns feature for isolated client tracking and automated reporting
Cons
- Steeper learning curve due to extensive features beyond just reporting
- Higher pricing tiers required for advanced agency-scale reporting
- Less automation in report scheduling compared to dedicated reporting tools
Best For
SEO agencies needing an all-in-one SEO toolkit with robust, white-label reporting for multiple clients.
Pricing
Starts at $99/month (Standard, annual billing), up to $599/month (Premium), with enterprise custom pricing.
Klipfolio
otherBusiness intelligence tool for building SEO dashboards and scheduled reports from various data connectors.
Pre-built connector library and formula builder for creating bespoke SEO metrics from raw data sources
Klipfolio is a versatile dashboarding and BI tool that connects to over 100 data sources, including key SEO platforms like Google Analytics, Search Console, SEMrush, and Ahrefs, enabling agencies to build custom, real-time SEO performance dashboards. It supports automated reporting with white-label options, scheduled email deliveries, and interactive visualizations for client presentations. While highly flexible, it requires more setup effort compared to SEO-specific tools, making it best for agencies comfortable with customization.
Pros
- Extensive integrations with SEO and marketing tools for comprehensive data pulling
- Highly customizable dashboards and real-time updates
- White-label client reporting with automated delivery options
Cons
- Steep learning curve for building complex SEO-specific metrics
- Lacks out-of-the-box SEO templates and agency-focused workflows
- Pricing scales quickly with active dashboards and users
Best For
SEO agencies needing fully customizable, multi-channel dashboards who have time to configure integrations.
Pricing
Free for basic individual use; Team plan starts at $99/month (billed annually) for 10 active dashboards; scales to Enterprise with custom pricing based on dashboards and users.
Conclusion
The reviewed tools provide robust solutions for agency client reporting, with AgencyAnalytics leading as the top choice, offering extensive integrations and automated white-label dashboards. Whatagraph stands out as a strong alternative for visually stunning, customizable reports, while ReportGarden excels with its SEO-specific drag-and-drop builder, catering to diverse agency needs. Each platform offers unique strengths, ensuring a fit for various workflows.
Elevate your client reporting—start with AgencyAnalytics to access automated insights, white-label tools, and streamlined communication, boosting your agency’s efficiency and client satisfaction.
Tools Reviewed
All tools were independently evaluated for this comparison