Quick Overview
- 1#1: PointClickCare - Comprehensive cloud-based EHR and CRM platform for managing resident care, billing, and operations in senior living facilities.
- 2#2: MatrixCare - Unified software solution for post-acute and senior care, offering CRM, clinical documentation, and revenue cycle management.
- 3#3: Yardi Senior Living - Property management and CRM system tailored for senior housing, handling leasing, resident services, and financials.
- 4#4: Eldermark - All-in-one CRM and operations platform designed specifically for independent living and assisted living communities.
- 5#5: Enquire - Sales and marketing CRM optimized for senior living, streamlining lead management and move-in processes.
- 6#6: LifeLoop - Resident and family engagement platform with integrated CRM features for senior living communities.
- 7#7: Sentrics - Connectivity and experience platform that enhances CRM capabilities for senior living resident interactions.
- 8#8: myLife Management - CRM and operations management software focused on senior living sales, care coordination, and analytics.
- 9#9: RealPage Senior Living - Revenue management and CRM tools for optimizing occupancy and resident services in senior housing.
- 10#10: Breezy - Marketing automation and CRM platform dedicated to senior living lead generation and conversion.
These tools were ranked based on their ability to integrate robust features (including care coordination, financial management, and resident engagement), deliver intuitive user experiences, and provide strong value, ensuring they align with the unique needs of senior living communities across different settings.
Comparison Table
In the senior living sector, CRM software is vital for optimizing resident care and operational efficiency. This comparison table features tools like PointClickCare, MatrixCare, Yardi Senior Living, Eldermark, Enquire, and more, aiming to help readers understand key differences in features, usability, and tailored support. Insights from this table will guide informed decisions for selecting the right CRM for specific facility needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | PointClickCare Comprehensive cloud-based EHR and CRM platform for managing resident care, billing, and operations in senior living facilities. | enterprise | 9.3/10 | 9.6/10 | 8.1/10 | 8.7/10 |
| 2 | MatrixCare Unified software solution for post-acute and senior care, offering CRM, clinical documentation, and revenue cycle management. | enterprise | 9.1/10 | 9.5/10 | 8.2/10 | 8.7/10 |
| 3 | Yardi Senior Living Property management and CRM system tailored for senior housing, handling leasing, resident services, and financials. | enterprise | 8.4/10 | 9.2/10 | 7.1/10 | 7.8/10 |
| 4 | Eldermark All-in-one CRM and operations platform designed specifically for independent living and assisted living communities. | specialized | 8.6/10 | 9.1/10 | 8.3/10 | 8.0/10 |
| 5 | Enquire Sales and marketing CRM optimized for senior living, streamlining lead management and move-in processes. | specialized | 8.4/10 | 8.7/10 | 8.0/10 | 8.1/10 |
| 6 | LifeLoop Resident and family engagement platform with integrated CRM features for senior living communities. | specialized | 8.4/10 | 8.7/10 | 9.1/10 | 7.9/10 |
| 7 | Sentrics Connectivity and experience platform that enhances CRM capabilities for senior living resident interactions. | specialized | 8.2/10 | 8.6/10 | 7.9/10 | 7.7/10 |
| 8 | myLife Management CRM and operations management software focused on senior living sales, care coordination, and analytics. | enterprise | 7.8/10 | 8.1/10 | 7.5/10 | 7.7/10 |
| 9 | RealPage Senior Living Revenue management and CRM tools for optimizing occupancy and resident services in senior housing. | enterprise | 8.2/10 | 8.5/10 | 7.6/10 | 7.8/10 |
| 10 | Breezy Marketing automation and CRM platform dedicated to senior living lead generation and conversion. | specialized | 8.1/10 | 8.3/10 | 8.7/10 | 7.6/10 |
Comprehensive cloud-based EHR and CRM platform for managing resident care, billing, and operations in senior living facilities.
Unified software solution for post-acute and senior care, offering CRM, clinical documentation, and revenue cycle management.
Property management and CRM system tailored for senior housing, handling leasing, resident services, and financials.
All-in-one CRM and operations platform designed specifically for independent living and assisted living communities.
Sales and marketing CRM optimized for senior living, streamlining lead management and move-in processes.
Resident and family engagement platform with integrated CRM features for senior living communities.
Connectivity and experience platform that enhances CRM capabilities for senior living resident interactions.
CRM and operations management software focused on senior living sales, care coordination, and analytics.
Revenue management and CRM tools for optimizing occupancy and resident services in senior housing.
Marketing automation and CRM platform dedicated to senior living lead generation and conversion.
PointClickCare
enterpriseComprehensive cloud-based EHR and CRM platform for managing resident care, billing, and operations in senior living facilities.
Seamless end-to-end resident journey integration from marketing leads to EHR-managed care
PointClickCare is a leading cloud-based platform providing comprehensive CRM solutions tailored for senior living communities, enabling efficient management of leads, inquiries, tours, and move-ins. It integrates seamlessly with EHR, billing, and operational modules to offer a unified view of prospects and residents throughout the care continuum. Advanced analytics, automation, and marketing tools help optimize occupancy rates and streamline sales pipelines for long-term post-acute care providers.
Pros
- Deep integration with EHR and operational systems for holistic resident management
- Robust analytics and reporting for lead conversion and occupancy optimization
- Scalable across single facilities to large multi-site portfolios
Cons
- Steep learning curve due to extensive feature set
- High implementation and customization costs
- Occasional reports of slower customer support response times
Best For
Large senior living operators and multi-facility chains needing an integrated CRM with full care lifecycle management.
Pricing
Custom enterprise pricing, typically $100-$300 per bed/month or based on modules/users; quotes required.
MatrixCare
enterpriseUnified software solution for post-acute and senior care, offering CRM, clinical documentation, and revenue cycle management.
Integrated CRM-EHR pipeline that tracks prospects from inquiry to residency with automated clinical handoffs
MatrixCare is a comprehensive EHR and CRM platform tailored for senior living communities, enabling efficient management of resident inquiries, lead tracking, and sales pipelines alongside clinical care coordination. It integrates marketing automation, CRM tools, and operational workflows to streamline admissions and occupancy optimization. As part of ResMed's suite, it supports multi-facility operations with robust reporting and compliance features.
Pros
- Deep integration of CRM with EHR for seamless resident transitions from lead to long-term care
- Advanced analytics and reporting for occupancy and sales forecasting
- Scalable for multi-site senior living operators with mobile accessibility
Cons
- Steep learning curve due to extensive feature set
- High implementation costs and customization fees
- Occasional performance lags in large datasets
Best For
Large senior living providers needing an integrated CRM-EHR solution for sales, marketing, and care management.
Pricing
Custom enterprise pricing; typically $200-$500 per bed/month depending on modules and scale.
Yardi Senior Living
enterpriseProperty management and CRM system tailored for senior housing, handling leasing, resident services, and financials.
Integrated end-to-end resident journey management, from AI-powered lead nurturing to post-move-in care tracking in one unified system
Yardi Senior Living is a comprehensive CRM and property management platform tailored for senior living operators, including independent living, assisted living, and memory care communities. It excels in lead tracking, marketing automation, sales pipelines, resident engagement, and integrates seamlessly with accounting, billing, and operational modules for full lifecycle management. The solution provides robust reporting, custom workflows, and mobile access to streamline operations across portfolios.
Pros
- Deep CRM functionality with senior living-specific tools like waitlist management and care coordination
- Seamless integration across Yardi's ecosystem for accounting, maintenance, and compliance
- Powerful analytics, dashboards, and customizable reporting for data-driven decisions
Cons
- Steep learning curve due to its extensive and complex feature set
- High implementation costs and time for setup and training
- Pricing can be prohibitive for small operators with fewer units
Best For
Mid-to-large senior living organizations with multiple properties seeking an all-in-one CRM and operations platform.
Pricing
Custom quote-based pricing; typically $5–$15 per unit/month depending on modules, portfolio size, and customizations.
Eldermark
specializedAll-in-one CRM and operations platform designed specifically for independent living and assisted living communities.
Unified 360-degree resident view that seamlessly connects sales prospects to long-term care records and family engagement.
Eldermark is a cloud-based CRM and operations platform tailored for senior living communities, including independent living, assisted living, and memory care facilities. It centralizes resident management, sales lead tracking, care planning, eMAR (electronic medication administration), billing, and staff scheduling into a single system. The software emphasizes real-time analytics, mobile accessibility, and family portals to improve efficiency and resident experience.
Pros
- Comprehensive all-in-one platform covering CRM, operations, and care management
- Strong sales pipeline tools with senior living-specific workflows
- Mobile app and family portals for real-time communication and updates
Cons
- Steep learning curve during initial setup and training
- Pricing lacks transparency and can be high for small communities
- Limited third-party integrations compared to larger competitors
Best For
Mid-sized senior living operators needing an integrated CRM and operations hub without multiple vendor tools.
Pricing
Custom quotes based on community size (units/beds) and modules; typically starts at $500-$1,500/month per property.
Enquire
specializedSales and marketing CRM optimized for senior living, streamlining lead management and move-in processes.
Integrated waitlist and prospect-to-resident lifecycle management that automates transitions and reduces manual data entry.
Enquire is a CRM platform tailored specifically for senior living communities, enabling efficient management of leads from initial inquiry through to move-in and residency. It offers tools for sales pipeline tracking, automated marketing, waitlist management, and resident data centralization. The software emphasizes occupancy optimization with analytics and reporting designed for retirement and assisted living operators.
Pros
- Highly specialized for senior living with industry-specific workflows
- Robust lead nurturing and sales automation
- Comprehensive reporting and occupancy analytics
Cons
- Pricing can be steep for smaller communities
- Initial setup requires significant configuration
- Mobile app lacks some desktop functionalities
Best For
Mid-sized senior living communities needing an industry-tailored CRM for sales and marketing efficiency.
Pricing
Custom pricing per community based on units and users; typically $1,000-$3,000/month with annual contracts.
LifeLoop
specializedResident and family engagement platform with integrated CRM features for senior living communities.
Dedicated family portal that allows real-time updates and two-way communication between staff, residents, and families.
LifeLoop is a resident-centric engagement platform tailored for senior living communities, functioning as a CRM by centralizing resident profiles, communications, and interactions. It enables staff to manage events, maintenance requests, dining services, and announcements through intuitive portals for residents and families. While it supports lead nurturing and prospect management, its strength lies in fostering community engagement rather than deep sales pipeline automation.
Pros
- Highly intuitive mobile-first resident and family portals
- Comprehensive engagement tools like event calendars and work orders
- Strong focus on family involvement to enhance retention
Cons
- Limited advanced sales CRM features for lead conversion
- Custom pricing can be opaque and higher for small communities
- Integrations with external property management systems are moderate
Best For
Mid-to-large senior living operators prioritizing resident satisfaction and family communication over aggressive lead generation.
Pricing
Custom quotes based on community size and units; typically $5-12 per resident/month.
Sentrics
specializedConnectivity and experience platform that enhances CRM capabilities for senior living resident interactions.
Proprietary 'Guaranteed Move-Ins' system with AI-driven lead nurturing sequences customized for senior living prospects
Sentrics is a CRM and marketing automation platform tailored for senior living communities, focusing on lead capture, nurturing, and conversion from inquiry to move-in. It offers tools for managing prospects through customized sales pipelines, automated email/SMS campaigns, and post-move-in resident engagement. The software includes analytics dashboards to track occupancy rates and ROI on marketing efforts, making it a niche solution for senior housing operators.
Pros
- Specialized workflows optimized for senior living sales cycles
- Powerful marketing automation with email, SMS, and drip campaigns
- Detailed analytics for lead scoring and occupancy forecasting
Cons
- Pricing can be steep for small single-community operators
- Interface feels somewhat dated compared to modern CRMs
- Limited native integrations with non-senior-living tools
Best For
Mid-sized senior living operators with multiple communities seeking end-to-end lead-to-resident management.
Pricing
Quote-based pricing starting around $300-$500/month per community, with tiers for additional features and users.
myLife Management
enterpriseCRM and operations management software focused on senior living sales, care coordination, and analytics.
Integrated 'Lifecycle Engine' that automates transitions from prospect to resident with personalized touchpoints
myLife Management is a specialized CRM platform tailored for senior living communities, focusing on lead nurturing, resident management, and occupancy optimization. It provides tools for marketing automation, sales pipelines, care coordination, and customizable reporting to streamline operations. The software emphasizes resident lifecycle management, from inquiry to long-term engagement.
Pros
- Comprehensive resident lifecycle tools from lead to care management
- Strong marketing automation and tour scheduling features
- Customizable dashboards and reporting for data-driven decisions
Cons
- Interface can feel dated compared to modern competitors
- Limited native mobile app functionality
- Setup and customization require significant initial training
Best For
Mid-sized senior living operators seeking an integrated CRM with robust marketing and sales tracking.
Pricing
Custom pricing starting around $500/month for small communities, scaling to $2,000+/month for larger enterprises; quotes required.
RealPage Senior Living
enterpriseRevenue management and CRM tools for optimizing occupancy and resident services in senior housing.
AI-driven dynamic pricing engine adapted for senior living to maximize revenue and occupancy
RealPage Senior Living is a robust CRM platform tailored for senior living operators, focusing on lead management, prospect nurturing, and resident retention through integrated marketing automation and analytics. It leverages RealPage's enterprise ecosystem to optimize revenue, occupancy, and leasing workflows specific to assisted living, independent living, and memory care communities. The solution provides data-driven insights to streamline operations across multi-site portfolios.
Pros
- Seamless integration with RealPage's revenue management tools like YieldStar for dynamic pricing
- Comprehensive lead tracking and marketing automation customized for senior living prospects
- Advanced analytics and reporting for multi-property oversight
Cons
- Steep learning curve due to its enterprise-level complexity
- Pricing is premium and less transparent, often requiring custom quotes
- Fewer native integrations with senior-specific EHR or care management systems compared to niche competitors
Best For
Large senior living operators managing multiple properties who need scalable CRM integrated with revenue optimization.
Pricing
Quote-based enterprise pricing, typically $5-15 per unit/month depending on modules and scale, with minimum commitments for larger portfolios.
Breezy
specializedMarketing automation and CRM platform dedicated to senior living lead generation and conversion.
Prospect nurturing with senior living-specific drip campaigns and behavioral triggers
Breezy is a CRM platform specifically designed for senior living communities, streamlining lead capture, nurturing, and conversion processes. It offers tools for marketing automation, sales pipeline management, tour scheduling, and post-move-in resident tracking. With industry-specific features like referral management and occupancy analytics, it helps operators fill beds more efficiently.
Pros
- Tailored specifically for senior living with relevant workflows
- Intuitive interface and quick setup
- Strong automation for lead nurturing and follow-ups
Cons
- Pricing can be steep for small communities
- Limited advanced integrations with third-party tools
- Reporting lacks depth for enterprise-level analytics
Best For
Mid-sized senior living communities focused on marketing automation and sales efficiency.
Pricing
Custom pricing starting around $500/month per community, scaling with features and user count; contact for quote.
Conclusion
The reviewed tools offer diverse solutions, from all-in-one platforms handling care, billing, and operations to specialized systems for sales, engagement, or property management. While several stand out, PointClickCare emerges as the top choice, excelling in comprehensive care and operational management. MatrixCare and Yardi Senior Living, meanwhile, present strong alternatives—MatrixCare for post-acute needs and Yardi for property and financial oversight, each fitting unique community priorities.
Begin your search for the perfect CRM by exploring PointClickCare; its robust suite is engineered to elevate efficiency and resident care in senior living facilities.
Tools Reviewed
All tools were independently evaluated for this comparison