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TelecommunicationsTop 10 Best Send Sms Software of 2026
Top 10 ranking of Send Sms Software with criteria for SMS APIs, deliverability, pricing, and reporting, including Twilio, Infobip, Sinch.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Twilio
Programmable Messaging with delivery status webhooks and messaging services for sender routing.
Built for fits when teams need API-controlled SMS delivery states and event-driven automation..
Infobip
Editor pickDelivery status webhooks and message lifecycle tracking that supports automated retries and reconciliation.
Built for fits when mid-market teams need API-driven SMS automation with delivery reporting and RBAC governance..
Sinch
Editor pickDelivery-state webhooks that provide message identifiers and outcome fields for automated reconciliation and monitoring.
Built for fits when enterprise teams need governed SMS delivery workflows and event-driven reconciliation through API and webhooks..
Related reading
Comparison Table
The comparison table maps Send SMS APIs by integration depth, including how each vendor models messages, keys, sender IDs, and routing configuration. It also compares the automation and API surface for provisioning, retries, delivery status webhooks, and templating, plus admin and governance controls like RBAC and audit logs. Use these dimensions to evaluate extensibility, configuration effort, and throughput tradeoffs across Twilio, Infobip, Sinch, MessageBird, Vonage Communications API, and other providers.
Twilio
API-first messagingProgrammable SMS using REST APIs for messaging, phone-number provisioning, status callbacks, and event webhooks, with automation via API-driven workflows and detailed message data objects.
Programmable Messaging with delivery status webhooks and messaging services for sender routing.
Twilio’s core strength for Send SMS workflows is a declarative API surface that drives provisioning of senders, message creation, and lifecycle status updates via webhooks. The integration depth shows up in consistent resources for phone numbers, messaging services, and delivery events that map directly into an application data model. Automation and control are achieved by feeding status callbacks into orchestration logic, including retries, idempotency keys, and message state transitions. Extensibility is supported by keeping transport details behind the API while applications manage templates, routing rules, and downstream processing.
A tradeoff appears in governance complexity because teams must configure sender identities, webhook endpoints, and event handlers across environments to keep audit trails coherent. Twilio fits best when messaging must interlock with backend systems like CRM updates, fraud checks, or user notification state machines. It also works well when throughput and delivery visibility matter, since status events provide concrete telemetry for message outcomes. Teams that require a simplified UI for every edge case may find the API-first model adds operational overhead.
- +API-first SMS send flow with delivery status webhooks
- +Messaging services and senders map cleanly to app data model
- +Automation via event callbacks for stateful retry logic
- +Strong extensibility with consistent resources and configuration
- –Governance requires careful sender and webhook configuration
- –Webhook handling adds engineering work for idempotent processing
- –Complex routing rules can increase ops overhead
Revenue operations teams
Trigger SMS on lead lifecycle changes
Cleaner lead engagement tracking
Customer support engineering
Send SMS alerts for ticket events
Fewer missed customer updates
Show 2 more scenarios
Fraud and risk teams
Send step-up verification codes
Auditable verification delivery
Applications record message IDs and reconcile delivery status with verification workflows.
Platform teams
Centralize SMS routing across apps
Consistent governance and telemetry
Messaging services unify sender identities and event schemas for multiple product teams.
Best for: Fits when teams need API-controlled SMS delivery states and event-driven automation.
More related reading
Infobip
routing and APIsProgrammable SMS delivery with carrier routing controls, REST APIs for message submission, delivery status callbacks, and configurable sender identities tied to an account data model.
Delivery status webhooks and message lifecycle tracking that supports automated retries and reconciliation.
Infobip fits organizations that require integration depth through well-defined APIs for sending, managing contacts, handling delivery statuses, and retrieving reports. Its automation surface centers on programmatic provisioning of messaging assets, event ingestion for delivery outcomes, and configuration changes tied to explicit resources. The data model is oriented around message lifecycle and status events, which helps teams build retry, reconciliation, and reporting workflows.
A key tradeoff is that deep configurability increases setup effort around message types, routing rules, and governance boundaries. Infobip works well when SMS throughput and reporting accuracy matter, such as customer notifications with strict delivery SLAs. It can feel heavy for small teams that only need simple one-off SMS sends without audit and role separation.
- +Message lifecycle reporting through delivery status events
- +Extensible API for sending, templates, and reporting workflows
- +Governance via RBAC and auditable configuration changes
- +Carrier routing configuration tied to messaging resources
- –Setup complexity increases with routing and governance requirements
- –Data model requires careful mapping for transactional patterns
Revenue operations teams
Transactional billing notifications via SMS
Lower failed notification rates
Customer support operations
Two-way alerts and status updates
Faster incident communications
Show 2 more scenarios
Platform engineering teams
Multi-region routing for throughput
More predictable delivery performance
Configure routing rules and integrate reporting streams to enforce throughput expectations and visibility.
Security and compliance teams
RBAC-controlled messaging administration
Stronger operational audit trails
Apply role-based access controls and review audit logs for message configuration changes.
Best for: Fits when mid-market teams need API-driven SMS automation with delivery reporting and RBAC governance.
Sinch
enterprise messaging APIsSMS and messaging APIs with delivery reporting and webhook callbacks, plus account-level configuration for sender IDs, templates, and routing behavior.
Delivery-state webhooks that provide message identifiers and outcome fields for automated reconciliation and monitoring.
Sinch is built for integration depth through an API surface for sending messages and a webhook pattern for delivery events, enabling end-to-end state tracking. The data model typically includes message identifiers, recipient destinations, sender identities, and delivery outcome fields that can be persisted in a schema for reconciliation. Admin and governance controls map to tenant configuration, sender provisioning, and role-based permissions, which supports separation between developers, operators, and compliance reviewers. Auditability is driven by event logs and webhook event records that can feed an internal audit log workflow for investigation and reporting.
A tradeoff is that webhook-based automation requires teams to maintain idempotency and retries so duplicate delivery events do not create incorrect reporting. Sinch fits when outbound messaging must run through controlled routing, consistent templates, and monitored throughput with measurable delivery outcomes. It also fits when multiple channels, regions, or sender identities need centralized configuration rather than per-service one-off messaging logic.
- +API plus webhook delivery events for message lifecycle state
- +Sender provisioning and configuration support controlled outbound operations
- +Metadata and identifiers support schema-based reconciliation
- +Extensibility via event-driven workflows and integration adapters
- –Webhook handling needs idempotency to prevent duplicate updates
- –Workflow configuration adds operational overhead for small teams
Contact center operations teams
Route OTP messages by region
Lower failed OTP escalations
Platform engineering teams
Provision sender identities centrally
Consistent messaging governance
Show 2 more scenarios
Revenue operations teams
Track delivery for sales sequences
Improved outreach deliverability
Use message IDs and webhook outcomes to update CRM records and trigger retries for failures.
Compliance and security teams
Audit delivery outcomes and failures
Traceable outbound communications
Ingest delivery events into an audit log schema and enforce RBAC around messaging configuration changes.
Best for: Fits when enterprise teams need governed SMS delivery workflows and event-driven reconciliation through API and webhooks.
MessageBird
API messaging platformProgrammable SMS via APIs with webhook delivery reports, phone-number and sender configuration, and configurable rate and throughput controls in the account model.
Delivery-status webhooks with message-level events that drive automation and reconciliation across send workflows.
MessageBird positions SMS messaging around an integration-first API with provisioning for channels and messaging use cases. Its data model centers on phone number identities, message sending requests, and delivery reporting, which supports audit-ready operations.
Automation and API surface cover programmatic send flows, event ingestion for delivery status, and configuration controls for routing and messaging behavior. Admin governance includes role-based access controls and operational visibility through logs and message-level status.
- +API supports programmatic SMS send with structured request and delivery feedback
- +Delivery status events enable automation workflows tied to message lifecycle
- +Phone number provisioning and configuration reduce manual setup for tenants
- +RBAC supports separation of duties for send, configuration, and monitoring
- –Sandbox and test controls require careful message template and number setup
- –Automation depends on event delivery patterns and idempotent handling in consumers
- –Complex routing and compliance workflows require more configuration effort
Best for: Fits when teams need an API-driven SMS integration with governance controls and automated delivery status handling.
Vonage Communications API
communications APIsSMS messaging APIs with delivery status webhooks, sender configuration, and programmable message submission using documented resource models.
Delivery status webhooks that tie back to message submission IDs enable deterministic automation pipelines.
Vonage Communications API provides an SMS sending interface that uses a request and messaging data model instead of a UI workflow. Integration depth covers phone number handling, message submission, delivery status callbacks, and event-driven automation via webhooks.
The API surface supports message configuration per request, while the data model exposes IDs that map submissions to delivery events. Admin and governance controls center on account access and operational auditability through API-based management and webhook visibility.
- +REST message submission with clear request and response identifiers
- +Delivery status callbacks enable event-driven automation and retry logic
- +Webhook payloads map to message IDs for consistent reconciliation
- +Message configuration is set per request to support varied campaigns
- –Inbound SMS workflows require separate number provisioning steps
- –Delivery events depend on webhook reliability and endpoint upkeep
- –Threading and rate-limit behavior need careful client-side handling
- –RBAC granularity can be limited for multi-team governance needs
Best for: Fits when teams need API-first SMS automation with webhook status tracking and tight integration into existing systems.
Telnyx
API-first telco platformSMS messaging APIs with structured request resources, delivery status events delivered through webhooks, and provisioning workflows for messaging configurations.
Webhook-based delivery and error events paired with message lifecycle identifiers for automated retry and reconciliation.
Telnyx fits teams integrating SMS into existing telecom and messaging systems with a documented API and event-driven messaging webhooks. It supports a programmable communications data model for numbers, sender profiles, and message delivery status so automation can react to state changes.
Telnyx also provides orchestration hooks through API resources and webhook notifications for delivery, errors, and carrier outcomes. Integration depth and governance controls are geared toward multi-tenant administration with RBAC and audit logging.
- +Delivery status webhooks map cleanly into message lifecycle automation
- +Programmable data model covers numbers, senders, and message state transitions
- +API surface supports provisioning workflows for SMS-ready resources
- +Extensibility through custom routing logic around events and statuses
- –Complex resource model can add setup time before sending volume
- –Automation requires careful webhook verification and idempotency handling
- –Operational debugging depends on correlating events with message IDs
- –Throughput tuning needs explicit concurrency design on the client side
Best for: Fits when teams need SMS integration with schema-driven provisioning, webhook automation, and RBAC governance.
Plivo
messaging APIsSMS API for message sending plus delivery status callbacks, with phone-number management and sender ID configuration expressed through API resources.
Delivery status webhooks for each SMS resource enable automation pipelines and real-time reconciliation with message tracking.
Plivo pairs SMS and voice delivery with a documented API surface for application-driven provisioning and message orchestration. Its data model centers on message resources, number assignments, and event callbacks, which supports automation through webhooks and status updates.
Plivo’s integration depth is strongest when systems need consistent schema fields across routing, sender configuration, and delivery events. Admin control and governance are exercised through account-level configuration, role scoping via RBAC, and audit visibility for operational actions.
- +Consistent message schema with delivery state callbacks for automation
- +API-driven number provisioning and sender configuration for rapid integration
- +Webhook event payloads support throughput workflows and status reconciliation
- +RBAC separates access for messaging management versus operational review
- +Extensibility via callback URLs for routing, labeling, and storage
- –Complex multi-campaign routing requires careful configuration of identifiers
- –Webhook handling is on the integration side for idempotency and retries
- –Reporting granularity can lag behind custom event logging needs
- –Voice and SMS share administration patterns that can add overhead
- –Admin governance coverage depends on account setup discipline
Best for: Fits when teams need API-first SMS delivery with webhook-driven automation and RBAC-governed messaging operations.
BICS
carrier-grade messagingSMS messaging connectivity with API-based message submission and delivery reporting surfaces, plus carrier-grade routing configuration behind account controls.
API-driven message provisioning plus delivery reporting enables end-to-end automation from send to audited status tracking.
BICS is a send SMS software vendor focused on carrier-grade messaging integration through well-defined APIs and configurable routing. Core capabilities include provisioning of messaging services, delivery reporting, and message lifecycle controls through an API and admin configuration.
The data model supports phone-number based addressing, message metadata, and delivery status handling suitable for automated workflows. Automation and API surface enable programmatic throughput management, auditing hooks, and extensibility for campaign and notification use cases.
- +Documented messaging API supports provisioning, sending, and delivery status retrieval
- +Clear message lifecycle fields simplify automation and downstream status handling
- +Extensible configuration supports routing and environment-specific governance
- +Admin controls align with RBAC patterns for safer operator workflows
- +Audit log coverage supports traceability across send and reporting events
- –Integration requires schema alignment for metadata and status mappings
- –Advanced routing controls add configuration overhead for new environments
- –Delivery reporting semantics may need normalization across use cases
Best for: Fits when enterprises need controlled SMS integration with delivery reporting, auditability, and governed admin workflows via API.
SAP Customer Experience Platform
enterprise orchestrationEvent-driven messaging integration for customer communications that can send SMS through connected messaging services, using APIs for workflow orchestration and governance.
Journey orchestration for SMS events tied to SAP engagement state, driven by API-triggered automation and governed under RBAC.
SAP Customer Experience Platform sends SMS via journey orchestration tied to its customer engagement data model. Integration depth centers on SAP-centric event, identity, and messaging hooks with an automation layer that triggers on state changes.
The automation and API surface supports programmable message orchestration, event-driven flows, and extensibility through platform services. Admin governance emphasizes RBAC, configuration controls, and audit log visibility across messaging and automation changes.
- +Journey orchestration connects SMS events to unified customer state
- +API-driven automation supports programmable message triggering
- +RBAC and audit logging cover messaging configuration and workflow changes
- –SAP-focused integration patterns can slow non-SAP system onboarding
- –Send SMS throughput tuning requires careful channel and template governance
- –Data model alignment can add mapping work for external campaign schemas
Best for: Fits when SAP-centric teams need SMS orchestration with API control depth and auditability.
Twilio SendGrid Dynamic Templates for SMS
template automationTemplate-driven messaging automation for outbound communications that can include SMS-capable flows through SendGrid’s messaging APIs and webhook-style events.
Dynamic template variable substitution at send time with a documented API payload model for repeatable SMS assembly.
Twilio SendGrid Dynamic Templates for SMS targets teams that need SMS message assembly driven by a reusable template and structured substitution data. Templates pair with SendGrid’s API automation so message content can be configured through schema-like variables instead of per-message hardcoding. Integration depth comes from provisioning templates once and then supplying variable payloads at send time through the API.
- +Template variable model supports consistent SMS personalization
- +API-driven send flow reduces per-message content branching
- +Dynamic templates enable centralized configuration across campaigns
- +Works with RBAC and audit log patterns in SendGrid governance
- +Extensibility via custom variable payloads per message
- –Template versioning control can require process discipline
- –Validation errors surface late if variable schemas are inconsistent
- –SMS character constraints limit complex template formatting
- –Sandboxing template-data combinations needs manual test coverage
Best for: Fits when teams need API-controlled SMS personalization with reusable templates and strict variable governance.
How to Choose the Right Send Sms Software
This buyer's guide covers how to evaluate Send Sms software using tools such as Twilio, Infobip, Sinch, MessageBird, Vonage Communications API, Telnyx, Plivo, BICS, SAP Customer Experience Platform, and Twilio SendGrid Dynamic Templates for SMS.
The focus stays on integration depth, the messaging data model and schema, automation and API surface, and admin and governance controls for messaging, routing, and delivery status handling.
SMS send platforms that expose an API, delivery webhooks, and a governed message data model
Send Sms software provides an application-facing API to submit SMS sends and a structured way to receive delivery status events through webhooks.
It solves automation problems like stateful retries, reconciliation of message submission IDs with delivery outcomes, and controlled sender or routing configuration across environments.
Teams commonly use it to drive outbound notifications and transactional messaging with event-driven workflows, and tools like Twilio and Infobip show the typical pattern of REST submission plus delivery status webhooks tied to message lifecycle objects.
Integration depth, data model fidelity, and governed automation surfaces
Evaluation should start by mapping how the tool’s messaging resources and identifiers fit into the existing application data model.
Automation quality depends on how delivery events and error events are delivered to the consumer through webhooks and whether those events support deterministic reconciliation without polling or guesswork.
Delivery-status webhooks with message identifiers
Choose tools that tie delivery outcomes back to deterministic identifiers so automation can reconcile send requests with final outcomes. Twilio, Infobip, Sinch, Vonage Communications API, and Telnyx pair delivery events with message lifecycle identifiers that enable automated retry logic and reconciliation pipelines.
Messaging services and sender routing tied to API resources
Confirm that the tool models sender identities and routing choices as first-class resources rather than hidden configuration so application code can control routing safely. Twilio uses messaging services and programmable senders for routing, while Infobip and Sinch provide sender provisioning and routing behavior controlled through their messaging APIs and account configuration.
Schema-driven data model for messages, senders, and delivery events
Inspect whether the tool exposes structured message objects with consistent fields for content, metadata, and lifecycle transitions so integration logic can remain stable. MessageBird, Plivo, and Telnyx emphasize structured message state transitions and message-level events that map cleanly into downstream automation schemas.
Automation and idempotency expectations for webhook consumers
Webhook-driven architectures require idempotent processing since duplicates can occur during retries or transport issues. Twilio, Sinch, MessageBird, and Telnyx all call out engineering work for idempotent webhook handling when updating application state based on delivery events.
Provisioning workflows for SMS-ready numbers and sender identities
Look for explicit API provisioning so operations can create and verify phone-number or sender configurations before any send volume. MessageBird, Telnyx, and Plivo include API-driven number management and provisioning workflows that reduce manual tenant setup.
Admin governance controls with RBAC and auditability
Ensure the tool supports separation of duties between messaging configuration, operations review, and monitoring with role-based access controls and auditable changes. Infobip, MessageBird, Telnyx, Plivo, BICS, and SAP Customer Experience Platform emphasize RBAC governance plus audit log visibility for messaging and workflow configuration changes.
A concrete selection framework for API-first SMS sends with governed delivery automation
Start with the integration contract. The goal is to confirm that the send request identifiers and delivery webhook payloads match the reconciliation and state model in the application.
Then validate governance and automation depth. The tool must expose configuration through APIs and webhooks so messaging operations can be controlled with RBAC and audit logs instead of manual console actions.
Map delivery outcomes to existing message state transitions
Verify that Twilio, Vonage Communications API, or Sinch returns delivery status events tied to submission IDs or message identifiers so the application can mark state transitions deterministically. Then plan idempotent webhook processing since Twilio and Sinch both require careful idempotency handling to prevent duplicate state updates.
Align the SMS data model and schema with campaign and metadata needs
Check whether the tool models message content and identifiers in a consistent way that supports metadata and reconciliation for transactional versus campaign patterns. Infobip, Telnyx, and Plivo emphasize message lifecycle reporting fields and webhook payloads designed for schema alignment in downstream automation.
Validate sender identity and routing control as API-driven resources
Confirm that routing decisions and sender identities are configurable through API resources and not only through static account settings. Twilio’s messaging services and programmable senders support sender routing that aligns with application control, while Infobip and Sinch provide carrier routing configuration and governed sender provisioning.
Check provisioning and test controls for safe rollout
Evaluate whether the tool supports API provisioning for phone numbers and sender identities before live sending. MessageBird and Telnyx require careful sandbox setup for templates and numbers, so test configuration discipline needs to be part of the rollout plan.
Size governance and operational workflows with RBAC and audit log coverage
Require RBAC scoping and audit log visibility for messaging configuration changes and workflow behavior so multi-team operations remain controlled. Infobip, MessageBird, Telnyx, Plivo, BICS, and SAP Customer Experience Platform emphasize RBAC and auditability for messaging and automation changes.
Which teams benefit from Send Sms tools built around APIs, webhooks, and governed automation
Different tools fit different integration patterns and organizational control needs. The common thread is that SMS sending must be programmable and delivery must be observable through events.
Best-fit choices follow the actual best_for descriptions, which cluster around API-first messaging, webhook-driven reconciliation, routing governance, or orchestration tied to customer state.
API-first teams that need stateful delivery automation and event-driven retries
Twilio and Infobip fit this segment because both emphasize delivery status webhooks and message lifecycle reporting tied to identifiers that support automated retries and reconciliation.
Enterprise operators that require governed messaging workflows and controlled outbound operations
Sinch and Telnyx fit enterprises that need account-level configuration for sender IDs and templates plus webhook-driven state updates that can feed reconciliation and monitoring.
Multi-team organizations that need RBAC separation of duties and auditability
MessageBird and Plivo fit teams that want RBAC separation between messaging management and operational review with logs and message-level status events that drive automation.
SAP-centric teams that want orchestration tied to customer engagement state
SAP Customer Experience Platform fits teams using SAP engagement models because it ties SMS triggers to journey orchestration and governed automation under RBAC with audit log visibility.
Teams focused on reusable SMS personalization with variable substitution governance
Twilio SendGrid Dynamic Templates for SMS fits teams that need template-variable assembly at send time with a documented payload model for repeatable SMS assembly and consistent variable governance.
Pitfalls that break webhook automation and governance in real SMS integrations
Many integration failures come from mismatch between webhook event handling and the application’s state and identity model. Another recurring failure is configuration sprawl when governance controls are under-scoped.
The pitfalls below map to concrete cons reported across the reviewed tools.
Treating delivery webhooks as a fire-and-forget signal
Implement idempotent webhook consumers and duplicate-safe state updates for tools like Twilio, Sinch, and Telnyx because all require careful idempotency handling to prevent duplicate updates.
Choosing a tool without a clear plan for sender and routing configuration discipline
Plan sender and webhook configuration early with Twilio, Infobip, and Plivo since governance and routing setup adds operational overhead when complex routing rules or sender identities are not standardized.
Overloading the integration with multi-campaign routing rules without consistent identifiers
Normalize identifiers for campaigns and routing metadata when using Plivo and BICS because complex multi-campaign routing requires careful configuration of identifiers to avoid mismatched callbacks.
Skipping webhook verification and operational debugging workflows
Build webhook verification, logging, and correlation by message IDs for Telnyx and Vonage Communications API since operational debugging depends on correlating events with message IDs and endpoint reliability.
Assuming templated SMS personalization will not require schema validation
Treat template versioning and variable schema consistency as a pipeline requirement with Twilio SendGrid Dynamic Templates for SMS since validation errors can surface late when variable schemas drift.
How We Selected and Ranked These Tools
We evaluated Twilio, Infobip, Sinch, MessageBird, Vonage Communications API, Telnyx, Plivo, BICS, SAP Customer Experience Platform, and Twilio SendGrid Dynamic Templates for SMS using three scored areas: features, ease of use, and value, with features carrying the most weight at 40% and ease of use and value each accounting for 30%. We produced the ranking as an editorial criteria-based score from the provided review content, focusing on API surface, webhook event handling for delivery state, and how the messaging data model supports automation and governance.
Twilio separated itself through a concrete combination of programmable messaging services and delivery status webhooks that map cleanly to application data objects, plus event-driven automation that updates state without polling.
That capability lifted Twilio on features and supported high ease-of-use outcomes for teams building stateful retry logic around delivery lifecycle events.
Frequently Asked Questions About Send Sms Software
How do Twilio, Infobip, and Sinch differ in webhook payloads for delivery-status automation?
Which vendor provides the most schema-like control over SMS content via templates and substitution data?
What integration pattern works best for existing systems that already run event-driven pipelines?
How do RBAC and audit logs typically show up in admin governance across Infobip, MessageBird, and Telnyx?
Which tools support deterministic mapping between an outbound SMS submission and later delivery outcomes?
How does data migration usually work when moving from one SMS provider to another?
What configuration and provisioning model differences matter when managing phone numbers at scale?
How do Twilio, Infobip, and BICS compare for routing and throughput controls driven by API automation?
Which platforms best fit enterprise orchestration when SMS events must trigger downstream journeys?
What is the most common cause of missing or late delivery updates, and how do tools help diagnose it?
Conclusion
After evaluating 10 telecommunications, Twilio stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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