Quick Overview
- 1#1: Swydo - Provides automated, customizable reporting dashboards specifically for PPC and SEM campaigns with white-label options for agencies.
- 2#2: AgencyAnalytics - Offers comprehensive white-label reporting for SEM, SEO, and social with pre-built PPC templates and client portals.
- 3#3: Supermetrics - Connects Google Ads, Bing Ads, and other SEM platforms to pull data into Sheets, Looker Studio, or BI tools for custom reporting.
- 4#4: Whatagraph - Creates visually stunning, automated marketing reports integrating SEM data from multiple ad platforms.
- 5#5: Funnel.io - Automates data collection from SEM sources into a single hub for advanced reporting and analytics.
- 6#6: Databox - Builds real-time customizable dashboards tracking SEM KPIs across paid search platforms.
- 7#7: ReportGarden - Generates automated, branded reports for PPC campaigns with forecasting and client delivery features.
- 8#8: DashThis - Automates dashboard and PDF report creation from SEM data sources for quick performance overviews.
- 9#9: Klipfolio - Enables drag-and-drop dashboards for monitoring and reporting on SEM metrics from various ad networks.
- 10#10: TapClicks - Delivers unified marketing reporting platforms with deep SEM integrations for agencies and enterprises.
These tools were curated based on strength in SEM-specific functionality, user experience, integration capabilities, and overall value, ensuring they cater to both agencies and internal teams seeking efficiency and depth.
Comparison Table
This comparison table analyzes top SEM reporting software, featuring Swydo, AgencyAnalytics, Supermetrics, Whatagraph, Funnel.io, and more, to highlight key differences in functionality, integration, and usability. Readers will gain actionable insights to select the tool that best aligns with their reporting needs and goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Swydo Provides automated, customizable reporting dashboards specifically for PPC and SEM campaigns with white-label options for agencies. | specialized | 9.4/10 | 9.6/10 | 9.2/10 | 8.8/10 |
| 2 | AgencyAnalytics Offers comprehensive white-label reporting for SEM, SEO, and social with pre-built PPC templates and client portals. | specialized | 9.4/10 | 9.6/10 | 9.2/10 | 9.0/10 |
| 3 | Supermetrics Connects Google Ads, Bing Ads, and other SEM platforms to pull data into Sheets, Looker Studio, or BI tools for custom reporting. | specialized | 9.1/10 | 9.6/10 | 8.2/10 | 8.4/10 |
| 4 | Whatagraph Creates visually stunning, automated marketing reports integrating SEM data from multiple ad platforms. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 5 | Funnel.io Automates data collection from SEM sources into a single hub for advanced reporting and analytics. | enterprise | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 6 | Databox Builds real-time customizable dashboards tracking SEM KPIs across paid search platforms. | specialized | 8.3/10 | 8.7/10 | 9.2/10 | 7.9/10 |
| 7 | ReportGarden Generates automated, branded reports for PPC campaigns with forecasting and client delivery features. | specialized | 8.4/10 | 8.8/10 | 8.5/10 | 7.9/10 |
| 8 | DashThis Automates dashboard and PDF report creation from SEM data sources for quick performance overviews. | specialized | 8.4/10 | 8.7/10 | 9.2/10 | 8.0/10 |
| 9 | Klipfolio Enables drag-and-drop dashboards for monitoring and reporting on SEM metrics from various ad networks. | specialized | 8.1/10 | 8.4/10 | 7.7/10 | 7.9/10 |
| 10 | TapClicks Delivers unified marketing reporting platforms with deep SEM integrations for agencies and enterprises. | enterprise | 8.2/10 | 9.1/10 | 6.8/10 | 7.4/10 |
Provides automated, customizable reporting dashboards specifically for PPC and SEM campaigns with white-label options for agencies.
Offers comprehensive white-label reporting for SEM, SEO, and social with pre-built PPC templates and client portals.
Connects Google Ads, Bing Ads, and other SEM platforms to pull data into Sheets, Looker Studio, or BI tools for custom reporting.
Creates visually stunning, automated marketing reports integrating SEM data from multiple ad platforms.
Automates data collection from SEM sources into a single hub for advanced reporting and analytics.
Builds real-time customizable dashboards tracking SEM KPIs across paid search platforms.
Generates automated, branded reports for PPC campaigns with forecasting and client delivery features.
Automates dashboard and PDF report creation from SEM data sources for quick performance overviews.
Enables drag-and-drop dashboards for monitoring and reporting on SEM metrics from various ad networks.
Delivers unified marketing reporting platforms with deep SEM integrations for agencies and enterprises.
Swydo
specializedProvides automated, customizable reporting dashboards specifically for PPC and SEM campaigns with white-label options for agencies.
Fully white-labeled, multi-tenant automated report delivery across multiple client dashboards
Swydo is a comprehensive reporting platform tailored for digital marketers, agencies, and teams focused on Search Engine Marketing (SEM) to automate client-ready reports from multiple data sources. It integrates seamlessly with Google Ads, Google Analytics, Google Search Console, Bing Ads, Facebook Ads, and over 40 other platforms, enabling the creation of customizable dashboards and PDFs. With automated scheduling and white-label branding, Swydo saves hours on manual reporting while providing actionable insights for SEM campaigns.
Pros
- Extensive integrations with major SEM platforms like Google Ads and Analytics
- Drag-and-drop report builder with templates for quick setup
- Automated scheduling and white-label delivery for professional client reports
Cons
- Pricing scales quickly with number of reports and clients
- Advanced customizations may require a learning curve
- Lacks built-in advanced analytics or forecasting tools
Best For
SEM agencies and marketing teams needing automated, branded client reporting to scale efficiently.
Pricing
Starts at $39/month (Explorer: 3 reports), Pro at $79/month (20 reports), Agency plans from $199/month for unlimited reports and advanced features.
AgencyAnalytics
specializedOffers comprehensive white-label reporting for SEM, SEO, and social with pre-built PPC templates and client portals.
White-label client portals that deliver automated, branded multi-channel SEM reports directly to clients
AgencyAnalytics is a powerful reporting platform tailored for digital marketing agencies, enabling the creation of white-label dashboards and automated reports that consolidate data from SEO, PPC, and other channels. It integrates with over 80 tools like Google Analytics, Google Ads, SEMrush, Ahrefs, and Facebook Ads to provide unified insights into search engine marketing performance. Users can customize drag-and-drop widgets, schedule report deliveries, and access SEO audit tools for comprehensive client reporting.
Pros
- Extensive integrations with 80+ marketing tools for seamless SEM data consolidation
- Fully white-label client dashboards and automated report scheduling
- Drag-and-drop customization for professional, branded reports
Cons
- Pricing scales quickly based on number of client portals
- Advanced customizations require a learning curve
- Some deep analytics features rely on third-party integrations
Best For
Digital marketing agencies and teams managing multiple clients' SEM campaigns who need branded, automated reporting dashboards.
Pricing
Starts at $59/month (billed annually) for Startup plan (5 portals), up to $399+/month for Enterprise.
Supermetrics
specializedConnects Google Ads, Bing Ads, and other SEM platforms to pull data into Sheets, Looker Studio, or BI tools for custom reporting.
Universal query builder that blends custom metrics from 90+ sources, including SEM-specific segments and attribution data, in a single pull.
Supermetrics is a powerful data integration tool that connects over 90 marketing platforms, including Google Ads, Microsoft Advertising, and Facebook Ads, to destinations like Google Sheets, Looker Studio, Excel, and Power BI. It automates data extraction, transformation, and loading for creating custom SEM reports and dashboards without manual exports. Ideal for SEM reporting, it supports blending metrics from multiple search engines into unified views for performance analysis and client deliverables.
Pros
- Extensive integrations with all major SEM platforms like Google Ads and Bing Ads
- Advanced query builder for custom metrics, dimensions, and data blending
- Automated scheduling and scalable for high-volume reporting
Cons
- Pricing based on data rows pulled can become costly at scale
- Initial learning curve for complex queries and field mappings
- Dependent on destination tools for visualization and lacks native dashboards
Best For
Mid-to-large SEM agencies and in-house teams needing automated, multi-source search data consolidation into Google Sheets or Looker Studio.
Pricing
Usage-based plans start at $99/month for 100k rows (Google Sheets/Looker), up to enterprise tiers; 14-day free trial and limited free tier available.
Whatagraph
specializedCreates visually stunning, automated marketing reports integrating SEM data from multiple ad platforms.
One-click automated report generation blending data from multiple SEM sources into fully branded, interactive PDFs and dashboards
Whatagraph is a visual reporting platform that automates the creation of customizable dashboards and client-ready reports by integrating data from over 50 marketing sources, including key SEM tools like Google Ads, Google Analytics, and Search Console. It transforms complex SEM metrics such as impressions, clicks, conversions, CPC, and ROI into stunning, interactive visualizations and scheduled PDFs. Perfect for agencies handling multiple SEM campaigns, it emphasizes white-label branding and real-time data syncing for efficient client reporting.
Pros
- Extensive integrations with SEM platforms like Google Ads and Analytics
- Highly customizable drag-and-drop report builder with beautiful visuals
- Automated scheduling and white-label client delivery options
Cons
- Advanced features locked behind higher pricing tiers
- Initial learning curve for complex custom widgets
- Less emphasis on deep predictive analytics compared to specialized SEM tools
Best For
Marketing agencies and SEM managers needing automated, branded reports for multiple clients and campaigns.
Pricing
Starts at $79/month (Starter, billed annually) for basic reporting; Pro at $239/month for teams; Agency plans custom; 14-day free trial.
Funnel.io
enterpriseAutomates data collection from SEM sources into a single hub for advanced reporting and analytics.
Universal Data Connector with automatic field mapping and blending across 500+ sources
Funnel.io is a powerful marketing data hub that aggregates data from over 500 connectors, including key SEM platforms like Google Ads, Microsoft Advertising, and Amazon Ads, into a unified platform for seamless reporting. It enables automated data pipelines, custom dashboards, and shareable reports without requiring coding skills. Marketers use it to blend SEM metrics with other channels for comprehensive performance analysis and client-ready visualizations.
Pros
- Extensive 500+ integrations for SEM and multi-channel data
- Automated data syncing and transformation for accurate reporting
- Highly customizable dashboards and export options
Cons
- Pricing scales quickly with data volume
- Steeper learning curve for advanced data modeling
- Limited native AI-driven insights compared to competitors
Best For
Marketing agencies and in-house teams handling high-volume SEM campaigns across multiple platforms who need automated, scalable reporting.
Pricing
Starts at €299/month (Starter), with Growth (€599), Pro (€1,199), and custom Enterprise plans based on data volume and features.
Databox
specializedBuilds real-time customizable dashboards tracking SEM KPIs across paid search platforms.
Seamless data blending from multiple SEM sources into a single, customizable real-time dashboard view
Databox is a versatile business intelligence platform that integrates with over 100 data sources, including Google Ads, Google Analytics, Search Console, and Bing Ads, to create customizable real-time dashboards for SEM reporting. It allows users to visualize key metrics like impressions, clicks, CTR, conversions, and ROAS through drag-and-drop datablocks, enabling quick insights into paid search performance. Automated reports can be scheduled and shared via email, Slack, or mobile apps, streamlining campaign monitoring for teams.
Pros
- Extensive integrations with major SEM platforms like Google Ads and Search Console
- Intuitive drag-and-drop dashboard builder for quick visualizations
- Real-time data updates and mobile app for on-the-go access
Cons
- Pricing increases significantly with multiple active data sources
- Limited built-in predictive or advanced SEM analytics compared to specialists
- Some complex custom metrics require higher-tier plans or SQL knowledge
Best For
Marketing agencies and teams needing unified, real-time dashboards to monitor SEM performance across multiple paid search platforms.
Pricing
Free plan for basic use; paid plans start at $72/month (billed annually) for Starter (3 data sources, 5 dashboards), up to $219/month for Professional, with Enterprise custom pricing.
ReportGarden
specializedGenerates automated, branded reports for PPC campaigns with forecasting and client delivery features.
White-label automated reporting that delivers fully branded, client-specific dashboards and PDFs as if created in-house.
ReportGarden is a robust automated reporting platform designed for digital marketing agencies, specializing in creating customizable, white-label reports and dashboards from Search Engine Marketing (SEM) data sources like Google Ads, Bing Ads, and Google Analytics. It enables users to consolidate PPC performance metrics, keyword data, ROI insights, and visualizations into professional client-ready formats with drag-and-drop builders and scheduling. The tool excels in streamlining multi-client reporting workflows, reducing manual effort while maintaining agency branding.
Pros
- Extensive integrations with key SEM platforms like Google Ads and Bing Ads
- Drag-and-drop report builder with templates for quick setup
- Automated scheduling and white-label client delivery
Cons
- Pricing scales quickly for larger teams or advanced needs
- Advanced customizations may require a learning curve
- Lacks some deep native SEM analytics found in specialized enterprise tools
Best For
Digital marketing agencies managing multiple SEM client campaigns who need branded, automated reporting without heavy manual work.
Pricing
Starts at $59/user/month (billed annually) for Pro plan, $149 for Agency, and custom Enterprise; 14-day free trial available.
DashThis
specializedAutomates dashboard and PDF report creation from SEM data sources for quick performance overviews.
Widget-based dashboards that blend metrics from disparate SEM sources into fully customizable, client-ready views with one-click PDF export and auto-delivery
DashThis is a marketing dashboard and reporting tool that aggregates data from over 50 sources, including Google Ads, Google Analytics, Bing Ads, and SEO platforms like SEMrush and Ahrefs, into customizable, real-time dashboards. It specializes in automated, white-label PDF reports that can be scheduled and emailed directly to clients, streamlining SEM performance tracking and client communication. While not a full analytics suite, it excels at visualization and multi-account consolidation for PPC and SEO campaigns.
Pros
- Extensive integrations with key SEM tools like Google Ads, Bing Ads, and SEO platforms for seamless data pulling
- Intuitive drag-and-drop dashboard builder and professional white-label reporting
- Automated scheduling and delivery of reports, saving significant time for agencies
Cons
- Lacks advanced data analysis or forecasting capabilities compared to dedicated analytics tools
- Pricing scales quickly with the number of dashboards/clients, limiting value for small teams
- Some complex customizations and metrics require higher-tier plans or workarounds
Best For
Marketing agencies and SEM managers handling multiple clients who need quick, polished automated reports without deep data manipulation.
Pricing
Starts at $39/month (Starter: 1 dashboard), $89/month (Pro: 5 dashboards), $239/month (Business: 15), up to $569/month (Premium: 50); enterprise custom pricing.
Klipfolio
specializedEnables drag-and-drop dashboards for monitoring and reporting on SEM metrics from various ad networks.
Powerful query builder for creating custom SEM metrics and calculations directly from raw data sources
Klipfolio is a cloud-based business intelligence platform that allows users to create customizable, real-time dashboards by connecting to over 100 data sources, including key SEM tools like Google Ads, Google Analytics, and Search Console. It excels in aggregating and visualizing SEM metrics such as clicks, impressions, conversions, and ROI into interactive reports shareable across teams. While versatile for general BI needs, it provides solid SEM reporting through pre-built metrics and custom queries, though it lacks some specialized automation found in dedicated tools.
Pros
- Broad integrations with SEM platforms like Google Ads and Analytics for comprehensive data pulls
- Real-time data refresh and mobile-accessible dashboards for on-the-go monitoring
- Customizable queries and visualizations without heavy coding
Cons
- Steeper learning curve for building complex custom metrics compared to plug-and-play SEM tools
- Pricing scales quickly for larger teams or advanced features
- Fewer pre-built SEM-specific templates than specialized reporting software
Best For
Mid-sized SEM teams or agencies needing flexible, multi-source dashboards for custom reporting.
Pricing
Starts at $115/month (billed annually) for up to 3 users with core features; scales to $399+/month for teams with advanced sharing and support.
TapClicks
enterpriseDelivers unified marketing reporting platforms with deep SEM integrations for agencies and enterprises.
Vast library of 100+ pre-built connectors for effortless data aggregation from SEM and other marketing sources
TapClicks is a comprehensive marketing reporting and dashboard platform designed to aggregate data from over 100 sources, including key SEM tools like Google Ads, Microsoft Advertising, and Bing Ads. It enables users to build customizable dashboards, automate report generation, and deliver white-label client portals for performance tracking and insights. As a solution for Search Engine Marketing reporting, it excels in unifying disparate data into actionable visualizations for agencies and teams managing multiple campaigns.
Pros
- Extensive integrations with major SEM platforms for seamless data pulling
- Highly customizable dashboards and automated reporting workflows
- White-label client portals for professional delivery
Cons
- Steep learning curve for setup and advanced customization
- Pricing can be expensive for small teams or agencies
- UI feels dated and occasionally slow with large datasets
Best For
Mid-to-large marketing agencies handling multiple SEM clients who need unified, automated reporting across channels.
Pricing
Custom quote-based pricing; starts at ~$300/month for Essentials plan, scales to $800+/month for Pro/Enterprise with more connectors and users.
Conclusion
The tools reviewed demonstrate the power of simplified SEM reporting, with Swydo emerging as the top choice thanks to its automated, customizable dashboards tailored for PPC campaigns and flexible white-label options. AgencyAnalytics stands out for its comprehensive white-label solutions across SEM, SEO, and social, while Supermetrics excels with its robust cross-platform data integration. Each tool caters to distinct needs, but Swydo leads with its focused, high-performance approach.
Ready to transform your SEM reporting? Start exploring Swydo today to unlock streamlined workflows, deeper insights, and stronger client results.
Tools Reviewed
All tools were independently evaluated for this comparison