Quick Overview
- 1#1: Salesforce - Leading CRM platform with advanced sales pipeline tracking, forecasting, and analytics for enterprises.
- 2#2: HubSpot CRM - Free, user-friendly CRM offering robust sales tracking, deal management, and email integration.
- 3#3: Pipedrive - Visual sales pipeline tool focused on deal tracking, activity management, and revenue forecasting.
- 4#4: Zoho CRM - Affordable CRM with comprehensive sales tracking, automation, and multi-channel lead management.
- 5#5: Freshsales - AI-powered sales CRM for tracking leads, deals, and customer interactions with visual pipelines.
- 6#6: Close - All-in-one sales platform combining CRM, calling, emailing, and real-time activity tracking.
- 7#7: Copper - CRM integrated with Google Workspace for seamless sales tracking and prospect management.
- 8#8: Insightly - CRM solution with project-linked sales tracking, custom pipelines, and reporting features.
- 9#9: monday sales CRM - Customizable no-code CRM for sales pipeline visualization, automation, and team collaboration.
- 10#10: Capsule - Simple, intuitive CRM designed for small teams to track sales opportunities and tasks.
We ranked these tools based on critical factors including pipeline management effectiveness, forecasting precision, integration capabilities, user-friendliness, and overall value, prioritizing quality and practicality to deliver a reliable list.
Comparison Table
Sales tracking software is essential for optimizing sales operations, with a variety of tools like Salesforce, HubSpot CRM, Pipedrive, Zoho CRM, Freshsales, and more offering distinct capabilities. This comparison table outlines key features, pricing structures, and usability aspects to guide readers in selecting the right solution based on their team's specific needs and priorities.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Salesforce Leading CRM platform with advanced sales pipeline tracking, forecasting, and analytics for enterprises. | enterprise | 9.5/10 | 9.8/10 | 7.2/10 | 8.5/10 |
| 2 | HubSpot CRM Free, user-friendly CRM offering robust sales tracking, deal management, and email integration. | specialized | 9.2/10 | 9.4/10 | 9.5/10 | 9.3/10 |
| 3 | Pipedrive Visual sales pipeline tool focused on deal tracking, activity management, and revenue forecasting. | specialized | 9.1/10 | 9.0/10 | 9.5/10 | 8.7/10 |
| 4 | Zoho CRM Affordable CRM with comprehensive sales tracking, automation, and multi-channel lead management. | enterprise | 8.7/10 | 9.2/10 | 8.0/10 | 9.5/10 |
| 5 | Freshsales AI-powered sales CRM for tracking leads, deals, and customer interactions with visual pipelines. | specialized | 8.7/10 | 8.9/10 | 9.1/10 | 8.4/10 |
| 6 | Close All-in-one sales platform combining CRM, calling, emailing, and real-time activity tracking. | specialized | 8.6/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 7 | Copper CRM integrated with Google Workspace for seamless sales tracking and prospect management. | specialized | 8.1/10 | 7.9/10 | 9.2/10 | 7.6/10 |
| 8 | Insightly CRM solution with project-linked sales tracking, custom pipelines, and reporting features. | enterprise | 8.1/10 | 8.4/10 | 8.6/10 | 7.9/10 |
| 9 | monday sales CRM Customizable no-code CRM for sales pipeline visualization, automation, and team collaboration. | enterprise | 8.5/10 | 9.0/10 | 8.3/10 | 8.0/10 |
| 10 | Capsule Simple, intuitive CRM designed for small teams to track sales opportunities and tasks. | other | 7.9/10 | 7.4/10 | 9.1/10 | 8.3/10 |
Leading CRM platform with advanced sales pipeline tracking, forecasting, and analytics for enterprises.
Free, user-friendly CRM offering robust sales tracking, deal management, and email integration.
Visual sales pipeline tool focused on deal tracking, activity management, and revenue forecasting.
Affordable CRM with comprehensive sales tracking, automation, and multi-channel lead management.
AI-powered sales CRM for tracking leads, deals, and customer interactions with visual pipelines.
All-in-one sales platform combining CRM, calling, emailing, and real-time activity tracking.
CRM integrated with Google Workspace for seamless sales tracking and prospect management.
CRM solution with project-linked sales tracking, custom pipelines, and reporting features.
Customizable no-code CRM for sales pipeline visualization, automation, and team collaboration.
Simple, intuitive CRM designed for small teams to track sales opportunities and tasks.
Salesforce
enterpriseLeading CRM platform with advanced sales pipeline tracking, forecasting, and analytics for enterprises.
Einstein AI for predictive lead scoring, opportunity insights, and automated sales forecasting
Salesforce, through its Sales Cloud, is a premier CRM platform designed for comprehensive sales tracking, enabling teams to manage leads, opportunities, accounts, and forecasts in real-time. It offers customizable pipelines, advanced reporting, and AI-driven insights via Einstein to optimize sales performance. Scalable for businesses of all sizes, it integrates seamlessly with thousands of apps via AppExchange, making it a powerhouse for sales operations.
Pros
- Highly customizable workflows and automation tailored to sales processes
- Powerful AI analytics and forecasting with Einstein for predictive insights
- Extensive integration ecosystem via AppExchange for enhanced tracking
Cons
- Steep learning curve requiring significant training and setup time
- High pricing that may overwhelm small businesses
- Occasional performance issues with complex customizations
Best For
Enterprise-level sales teams and scaling organizations needing robust, customizable sales tracking with advanced analytics.
Pricing
Starts at $25/user/month (Essentials), $80/user/month (Professional), $165/user/month (Enterprise), up to $330/user/month (Unlimited), with volume discounts and custom enterprise plans.
HubSpot CRM
specializedFree, user-friendly CRM offering robust sales tracking, deal management, and email integration.
Drag-and-drop sales pipelines with predictive deal forecasting and AI-powered insights
HubSpot CRM is a comprehensive, free-to-start customer relationship management platform designed for sales teams to track leads, deals, and customer interactions seamlessly. It provides customizable sales pipelines, email tracking, meeting scheduling, and performance reporting to monitor the entire sales funnel in real-time. As part of HubSpot's ecosystem, it integrates effortlessly with marketing and service tools for a unified view of customer data.
Pros
- Generous free tier with robust sales pipeline and deal tracking
- Intuitive interface with drag-and-drop pipeline management
- Extensive integrations and real-time activity insights
Cons
- Advanced forecasting and automation locked behind paid plans
- Pricing scales quickly for larger teams or custom needs
- Reporting depth limited in free version
Best For
Small to mid-sized sales teams seeking a scalable, user-friendly CRM that grows with their business.
Pricing
Free CRM core; Sales Hub Starter at $20/user/month, Professional at $90/user/month, Enterprise at $150/user/month (billed annually).
Pipedrive
specializedVisual sales pipeline tool focused on deal tracking, activity management, and revenue forecasting.
Customizable visual sales pipeline that allows real-time drag-and-drop deal movement and stage-specific automation
Pipedrive is a sales-centric CRM designed specifically for tracking deals through customizable visual pipelines, helping sales teams manage leads, activities, and forecasts efficiently. It offers automation for emails, tasks, and workflows, along with robust reporting and integrations with tools like Google Workspace and email providers. While not a full-suite CRM, it shines in streamlining the sales process from prospecting to closing.
Pros
- Intuitive visual pipeline with drag-and-drop functionality
- Strong automation and activity scheduling tools
- Excellent mobile app for on-the-go sales tracking
Cons
- Limited built-in marketing and service features
- Advanced reporting and AI tools locked behind higher tiers
- Customer support can be inconsistent for non-enterprise users
Best For
Small to mid-sized sales teams prioritizing pipeline visualization and deal progression over comprehensive CRM functionalities.
Pricing
Starts at $14.90/user/month (Essential, billed annually) up to $99/user/month (Enterprise); free trial available.
Zoho CRM
enterpriseAffordable CRM with comprehensive sales tracking, automation, and multi-channel lead management.
Blueprints for visual sales process automation and guided workflows
Zoho CRM is a versatile cloud-based platform designed for managing customer relationships and sales processes, with strong sales tracking capabilities including pipeline management, lead tracking, deal forecasting, and activity logging. It offers customizable dashboards, automated workflows, and real-time reporting to help sales teams monitor performance and close deals efficiently. Integrated with Zoho's ecosystem, it supports multichannel communication and scales well for growing businesses.
Pros
- Highly customizable pipelines and workflows for tailored sales tracking
- Robust analytics and forecasting tools for data-driven insights
- Affordable pricing with a generous free plan and extensive integrations
Cons
- Steep learning curve for beginners due to feature depth
- Advanced AI features locked behind higher-tier plans
- Mobile app occasionally lags with heavy customizations
Best For
Small to mid-sized sales teams seeking a scalable, cost-effective CRM for detailed pipeline tracking and automation.
Pricing
Free plan available; paid plans start at $14/user/month (Standard), up to $52/user/month (Ultimate), billed annually.
Freshsales
specializedAI-powered sales CRM for tracking leads, deals, and customer interactions with visual pipelines.
Freddy AI copilot for predictive deal insights, scoring, and automated workflows
Freshsales is a robust sales CRM from Freshworks designed to track and manage sales pipelines, deals, leads, and activities comprehensively. It provides visual drag-and-drop pipelines, 360-degree customer views, and real-time activity tracking to monitor sales performance effectively. Integrated communication tools like email, phone, and chat, combined with AI-driven insights, help sales teams forecast and close deals faster.
Pros
- Intuitive drag-and-drop pipeline builder for easy sales tracking
- Comprehensive activity logging and deal management with 360-degree views
- Freddy AI for automated insights and sales recommendations
Cons
- Advanced reporting and analytics locked behind higher-tier plans
- Limited customization in entry-level plans
- Pricing scales quickly for larger teams with full features
Best For
Small to medium-sized sales teams needing an intuitive CRM for pipeline tracking and AI-assisted deal management without complex setup.
Pricing
Free plan for up to 3 users; paid plans start at $15/user/month (Growth, billed annually), Pro at $39, Enterprise at $59.
Close
specializedAll-in-one sales platform combining CRM, calling, emailing, and real-time activity tracking.
Built-in predictive power dialer that auto-logs calls and outcomes directly into the CRM for effortless activity tracking
Close is an all-in-one sales CRM platform optimized for inside sales teams, integrating high-velocity calling, emailing, SMS, and pipeline management to track and accelerate deals. It provides detailed activity logging, custom reporting, and automation rules to monitor sales performance without switching apps. Designed for outbound-focused teams, it emphasizes speed and efficiency in tracking interactions and forecasting revenue.
Pros
- Integrated power dialer, email sequences, and SMS for seamless sales tracking
- Robust reporting dashboards with real-time pipeline visibility and forecasting
- Smart automations and workflows that reduce manual data entry
Cons
- Limited native integrations with advanced marketing tools
- Pricing scales quickly for larger teams
- Customization options are less flexible than enterprise CRMs
Best For
Outbound sales teams in SMBs who rely on high-volume calls and emails and want an integrated CRM without multiple disjointed tools.
Pricing
Starts at $59/user/month (Starter, annual billing) up to $129/user/month (Professional); Enterprise custom; free trial available.
Copper
specializedCRM integrated with Google Workspace for seamless sales tracking and prospect management.
Deep, native Google Workspace integration that auto-syncs emails, calendars, and contacts into sales pipelines
Copper is a CRM platform tailored for Google Workspace users, specializing in sales tracking through seamless integration with Gmail, Calendar, and Drive. It enables teams to manage pipelines, track deals, and automate workflows without leaving their Google apps. The software emphasizes simplicity and efficiency for sales processes, with features like email tracking, task automation, and basic reporting.
Pros
- Seamless native integration with Google Workspace apps
- Intuitive interface with minimal learning curve
- Effective automation for routine sales tasks
Cons
- Limited advanced reporting and customization options
- Higher pricing tiers required for full features
- Less suitable for complex enterprise sales needs
Best For
Small to medium-sized sales teams heavily reliant on Google Workspace seeking straightforward pipeline tracking.
Pricing
Starts at $25/user/month (Basic), $59/user/month (Professional), $99/user/month (Business); billed annually with discounts.
Insightly
enterpriseCRM solution with project-linked sales tracking, custom pipelines, and reporting features.
Relationship linking that visually maps contacts, organizations, and deals for comprehensive sales insights
Insightly is a versatile CRM platform that excels in sales tracking by offering visual pipeline management, deal forecasting, and activity tracking to help teams close deals efficiently. It integrates sales data with contact management, tasks, and projects, providing a unified view of customer relationships and sales performance. Customizable workflows and reporting tools enable data-driven decisions, while mobile apps ensure on-the-go access for sales reps.
Pros
- Intuitive drag-and-drop sales pipelines
- Strong integrations with Google Workspace, QuickBooks, and 250+ apps
- Built-in forecasting and custom reporting
Cons
- Advanced reporting locked behind higher tiers
- Limited native AI capabilities compared to competitors
- Customization can feel overwhelming for beginners
Best For
Small to mid-sized sales teams needing integrated CRM and project tracking without enterprise complexity.
Pricing
Professional at $29/user/month (billed annually), Business at $49/user/month, Enterprise custom; 14-day free trial.
monday sales CRM
enterpriseCustomizable no-code CRM for sales pipeline visualization, automation, and team collaboration.
No-code customizable boards that adapt to any sales process
monday sales CRM, built on the monday.com platform, is a highly customizable work management tool tailored for sales teams to track deals, manage pipelines, and monitor performance through visual boards and dashboards. It enables real-time collaboration, automated workflows, and integrations with tools like email and calendars for comprehensive sales tracking. While versatile, it's best suited for teams needing flexibility over rigid CRM structures.
Pros
- Highly customizable pipelines and boards for tailored sales tracking
- Powerful no-code automations to streamline deal progression
- Excellent integrations with sales tools like Gmail, Outlook, and Zapier
Cons
- Steep learning curve for complex customizations
- Can feel overwhelming for simple sales tracking needs
- Pricing scales quickly for larger teams with advanced features
Best For
Growing sales teams that need a visual, highly flexible platform to integrate sales tracking with broader workflows.
Pricing
Basic plan at $10/user/month, Standard at $14, Pro at $20 (billed annually); Enterprise custom.
Capsule
otherSimple, intuitive CRM designed for small teams to track sales opportunities and tasks.
Drag-and-drop visual sales pipeline for effortless opportunity tracking
Capsule CRM is a simple, cloud-based CRM platform tailored for small businesses to manage contacts, track sales opportunities through customizable pipelines, and handle tasks and emails. It emphasizes ease of use with a clean interface, visual deal tracking, and integrations with tools like Google Workspace and Mailchimp. While it lacks advanced automation, it excels in basic sales tracking without overwhelming users with complexity.
Pros
- Intuitive interface with drag-and-drop sales pipeline
- Generous free plan for small teams
- Strong mobile app for on-the-go tracking
Cons
- Limited advanced automation and workflows
- Basic reporting without deep analytics
- Fewer native integrations than enterprise competitors
Best For
Small businesses and solo sales professionals needing a straightforward tool to track deals and contacts without complex setup.
Pricing
Free for up to 250 contacts (2 users); Professional $18/user/month, Teams $36/user/month (billed annually).
Conclusion
Across the top 10 sales tracking tools, each offers unique strengths, but Salesforce leads as the top choice, excelling in advanced pipeline tracking and analytics for enterprises. HubSpot CRM stands out as a highly accessible alternative, ideal for those needing a free, user-friendly solution with strong email integration, while Pipedrive impresses with its visual pipeline and intuitive deal management. Whether prioritizing functionality, cost, or workflow design, there is a tool here to match diverse needs.
Ready to streamline your sales process? Try Salesforce today to unlock its powerful CRM, forecasting, and analytics tools and boost your sales efficiency.
Tools Reviewed
All tools were independently evaluated for this comparison