Quick Overview
- 1#1: Badger Maps - Optimizes sales territories and routes for field sales teams with drag-and-drop planning and performance analytics.
- 2#2: Salesforce Maps - Provides intelligent territory planning, route optimization, and visualization integrated with Salesforce CRM.
- 3#3: AlignMix - Automates sales territory alignment and design with balancing algorithms for revenue and workload equity.
- 4#4: Mapping Analytics - Delivers territory optimization software for creating balanced sales territories using geospatial analytics.
- 5#5: Spotio - Enables field sales teams to map and manage territories with real-time tracking and canvassing tools.
- 6#6: GeoVu - Designs optimal sales territories using advanced algorithms for balance and growth potential.
- 7#7: Tactician - Offers territory management and planning software with demographic and sales data integration.
- 8#8: Anaplan - Supports connected sales planning including territory modeling and scenario analysis for enterprises.
- 9#9: Varicent - Manages sales territories within incentive compensation planning for performance optimization.
- 10#10: CallProof - Provides mobile CRM with territory mapping and assignment for outside sales teams.
Tools were chosen based on a rigorous evaluation of functionality, usability, data integration capabilities, and overall value, ensuring they balance power with accessibility for diverse sales needs.
Comparison Table
Sales territory planning software streamlines sales strategies, and this comparison table analyzes leading tools—such as Badger Maps, Salesforce Maps, AlignMix, Mapping Analytics, Spotio, and more—to help identify the ideal fit. Readers will learn about key features, usability, and unique benefits, enabling data-driven decisions to boost coverage and efficiency.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Badger Maps Optimizes sales territories and routes for field sales teams with drag-and-drop planning and performance analytics. | specialized | 9.5/10 | 9.6/10 | 9.7/10 | 9.2/10 |
| 2 | Salesforce Maps Provides intelligent territory planning, route optimization, and visualization integrated with Salesforce CRM. | enterprise | 9.2/10 | 9.6/10 | 8.1/10 | 8.4/10 |
| 3 | AlignMix Automates sales territory alignment and design with balancing algorithms for revenue and workload equity. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Mapping Analytics Delivers territory optimization software for creating balanced sales territories using geospatial analytics. | specialized | 8.1/10 | 8.4/10 | 7.9/10 | 7.7/10 |
| 5 | Spotio Enables field sales teams to map and manage territories with real-time tracking and canvassing tools. | specialized | 8.2/10 | 8.5/10 | 8.0/10 | 7.8/10 |
| 6 | GeoVu Designs optimal sales territories using advanced algorithms for balance and growth potential. | specialized | 8.3/10 | 9.0/10 | 7.5/10 | 8.0/10 |
| 7 | Tactician Offers territory management and planning software with demographic and sales data integration. | specialized | 7.9/10 | 8.4/10 | 7.1/10 | 7.6/10 |
| 8 | Anaplan Supports connected sales planning including territory modeling and scenario analysis for enterprises. | enterprise | 8.4/10 | 9.1/10 | 7.2/10 | 8.0/10 |
| 9 | Varicent Manages sales territories within incentive compensation planning for performance optimization. | enterprise | 8.1/10 | 8.7/10 | 7.2/10 | 7.8/10 |
| 10 | CallProof Provides mobile CRM with territory mapping and assignment for outside sales teams. | specialized | 6.8/10 | 6.2/10 | 8.3/10 | 7.1/10 |
Optimizes sales territories and routes for field sales teams with drag-and-drop planning and performance analytics.
Provides intelligent territory planning, route optimization, and visualization integrated with Salesforce CRM.
Automates sales territory alignment and design with balancing algorithms for revenue and workload equity.
Delivers territory optimization software for creating balanced sales territories using geospatial analytics.
Enables field sales teams to map and manage territories with real-time tracking and canvassing tools.
Designs optimal sales territories using advanced algorithms for balance and growth potential.
Offers territory management and planning software with demographic and sales data integration.
Supports connected sales planning including territory modeling and scenario analysis for enterprises.
Manages sales territories within incentive compensation planning for performance optimization.
Provides mobile CRM with territory mapping and assignment for outside sales teams.
Badger Maps
specializedOptimizes sales territories and routes for field sales teams with drag-and-drop planning and performance analytics.
AI-driven territory balancing that automatically equalizes workloads across reps based on customizable factors like revenue potential, travel distance, and historical performance
Badger Maps is a leading sales territory planning software tailored for outside sales teams, offering advanced map-based territory visualization, automated route optimization, and workload balancing. It integrates seamlessly with CRMs like Salesforce and Pipedrive to sync customer data, leads, and activities. The platform enables efficient multi-stop routing, real-time check-ins, and performance analytics via heat maps to maximize field productivity.
Pros
- Superior route optimization for multi-stop daily planning saving hours per rep
- Advanced territory mapping with auto-balancing based on sales potential and travel time
- Robust CRM integrations and mobile-first design for seamless field use
Cons
- Limited advanced reporting and custom analytics for enterprise-scale needs
- Pricing scales quickly for larger teams without volume discounts in basic plans
- Less emphasis on desktop-only workflows compared to mobile/field focus
Best For
Outside sales teams and field reps requiring optimized routing, territory management, and real-time activity tracking to boost efficiency.
Pricing
Starts at $59/user/month (billed annually) for Pro plan; Team plan at $79/user/month; Enterprise custom pricing.
Salesforce Maps
enterpriseProvides intelligent territory planning, route optimization, and visualization integrated with Salesforce CRM.
AI-driven territory alignment that automatically balances sales workloads across geographic boundaries using CRM data
Salesforce Maps is a powerful location intelligence add-on for Salesforce CRM that specializes in sales territory planning by visualizing customer data on interactive maps and optimizing territory boundaries. It uses AI-driven insights to balance workloads, align territories based on performance metrics, and support route planning for field sales teams. The platform integrates seamlessly with Salesforce data, enabling real-time adjustments and predictive analytics for more effective sales strategies.
Pros
- Deep integration with Salesforce CRM for real-time data synchronization
- AI-powered territory optimization and workload balancing
- Advanced visualization tools and route planning capabilities
Cons
- Requires an existing Salesforce Sales Cloud subscription
- Steep learning curve for users new to Salesforce ecosystem
- Higher pricing makes it less accessible for small teams
Best For
Enterprise sales organizations already using Salesforce that need sophisticated, data-driven territory planning and optimization.
Pricing
Starts at $75/user/month (Growth), $125 (Pro), $175 (Enterprise), billed annually; requires Salesforce Sales Cloud license.
AlignMix
specializedAutomates sales territory alignment and design with balancing algorithms for revenue and workload equity.
Proprietary Smart Optimizer that automatically generates balanced territory scenarios across competing business constraints like workload and geography.
AlignMix is a data-driven sales territory planning software designed to help organizations create balanced, equitable, and high-performing sales territories. It integrates seamlessly with CRM systems like Salesforce to import customer data, enabling users to optimize territories based on metrics such as revenue potential, account volume, travel time, and sales rep capacity. The platform provides interactive mapping, scenario modeling, and collaboration tools to support annual planning cycles and ongoing adjustments.
Pros
- Powerful optimization algorithms that balance multiple metrics simultaneously
- Seamless CRM integrations for accurate data import
- Interactive maps and scenario planning for visual territory design
Cons
- Pricing is enterprise-focused and can be costly for smaller teams
- Initial data setup and configuration requires time investment
- Advanced features have a moderate learning curve
Best For
Mid-to-large enterprises with complex sales organizations needing precise, data-backed territory optimization.
Pricing
Quote-based pricing; typically starts at $5,000-$10,000 annually for small teams, scaling with users, data volume, and features.
Mapping Analytics
specializedDelivers territory optimization software for creating balanced sales territories using geospatial analytics.
Proximity and drive-time based auto-balancing for creating equitable territories
Mapping Analytics is a specialized sales territory planning software that uses advanced mapping technology to design, visualize, and optimize sales territories based on geographic data. It enables users to import Excel or CRM data, draw custom territories, and automatically balance them by metrics like revenue, accounts, or drive times. The platform also supports reporting, scenario planning, and export options for sales team alignment.
Pros
- Intuitive map-based interface for quick territory visualization
- Robust auto-balancing tools using geographic and workload metrics
- Strong data import from Excel and basic CRM sources
Cons
- Limited native integrations with modern CRMs like Salesforce
- User interface appears somewhat dated compared to competitors
- Advanced features require manual configuration
Best For
Small to mid-sized sales teams prioritizing geographic territory optimization and balancing without needing enterprise-scale integrations.
Pricing
Annual subscriptions start at $299 per user, with volume discounts for teams.
Spotio
specializedEnables field sales teams to map and manage territories with real-time tracking and canvassing tools.
Automated Territory Balancer that dynamically equalizes territories using multiple data metrics like revenue and visit history
Spotio is a field sales management platform with robust sales territory planning capabilities, enabling users to create, visualize, and optimize territories using interactive maps and data imports. It supports balancing territories based on metrics like revenue potential, sales history, and workload, while integrating with CRMs like Salesforce for seamless data flow. The tool also offers route optimization and real-time performance tracking to help sales teams maximize coverage and efficiency.
Pros
- Intuitive drag-and-drop territory mapping with heat maps
- Automated optimization to balance workloads and potential
- Strong mobile app for field reps with real-time updates
Cons
- Pricing can be steep for smaller teams
- Advanced analytics less comprehensive than dedicated planning tools
- Occasional learning curve for complex data imports
Best For
Field sales teams in industries like home services or solar needing visual territory mapping and optimization alongside daily sales tracking.
Pricing
Starts at $49/user/month (Basic), $79/user/month (Pro), with custom Enterprise pricing.
GeoVu
specializedDesigns optimal sales territories using advanced algorithms for balance and growth potential.
GeoVu Optimizer, an AI-powered tool for automated, constraint-based territory balancing that minimizes travel time and equalizes opportunities.
GeoVu is a geospatial analytics platform specializing in sales territory planning and optimization, leveraging interactive maps and AI-driven algorithms to design balanced territories. It visualizes customer data, sales performance, and market potential on customizable maps, enabling workload balancing and route optimization. The software integrates with CRM systems like Salesforce for real-time insights and supports predictive analytics to forecast territory outcomes.
Pros
- Powerful AI-based territory optimization and balancing algorithms
- Superior geospatial visualization and interactive mapping tools
- Seamless CRM integrations and robust data import capabilities
Cons
- Steeper learning curve for users without GIS experience
- Enterprise-focused pricing limits accessibility for small teams
- Limited native mobile app functionality compared to competitors
Best For
Mid-to-large sales organizations requiring advanced geospatial analytics for complex territory design and optimization.
Pricing
Custom enterprise pricing via quote; typically starts at $5,000-$10,000 annually for basic deployments, scaling with users and features.
Tactician
specializedOffers territory management and planning software with demographic and sales data integration.
AI-driven territory balancing that incorporates real-world travel times and multi-variable opportunity scoring for equitable and high-performing designs
Tactician is a location intelligence platform focused on sales territory planning, using geospatial analytics to design, balance, and optimize territories based on drive times, demographics, competitor locations, and sales potential. It enables sales leaders to create data-driven territory alignments, forecast performance, and run what-if scenarios for better resource allocation. The software integrates rich datasets and mapping tools to ensure equitable workloads and maximized coverage across geographic areas.
Pros
- Powerful geospatial tools with drive-time and proximity analysis for realistic territory design
- Extensive data layers including demographics, consumer spending, and competitor intel
- Scenario planning and collaborative features for team-based territory optimization
Cons
- Steep learning curve requiring GIS familiarity
- Enterprise pricing lacks transparency and can be costly for smaller teams
- Limited native integrations with popular CRMs like Salesforce
Best For
Mid-to-large enterprises in retail, CPG, or pharma needing advanced geospatial territory planning for field sales teams.
Pricing
Custom enterprise pricing; annual subscriptions typically start at $15,000+ based on users, data volume, and customizations—contact sales for quotes.
Anaplan
enterpriseSupports connected sales planning including territory modeling and scenario analysis for enterprises.
Hyperblock technology for ultra-fast, in-memory modeling of millions of territory scenarios in real-time
Anaplan is a cloud-based connected planning platform that excels in sales planning, including territory design, by leveraging advanced modeling to balance workloads, revenue potential, and geographic coverage. It integrates disparate data sources for dynamic scenario planning and optimization, enabling sales leaders to create efficient territories that align with business goals. The platform supports real-time collaboration and forecasting to adapt territories as market conditions change.
Pros
- Highly scalable for enterprise-level territory modeling and optimization
- Seamless integration with CRM and ERP systems for data-driven decisions
- Advanced scenario planning and what-if analysis for agile territory adjustments
Cons
- Steep learning curve requiring skilled model builders
- High implementation costs and complexity for smaller teams
- Pricing lacks transparency and is customized for large organizations
Best For
Large enterprises with complex sales operations needing integrated, data-centric territory planning across multiple regions.
Pricing
Enterprise subscription model; custom pricing typically starts at $1,000+ per user/month, contact sales for quotes.
Varicent
enterpriseManages sales territories within incentive compensation planning for performance optimization.
End-to-end integration of territory planning with quota allocation and incentive compensation calculations
Varicent is a comprehensive sales performance management (SPM) platform with robust territory planning capabilities, enabling sales leaders to design, model, and optimize territories based on data like revenue potential, customer distribution, and rep capacity. It supports what-if scenarios, geospatial mapping, and automated balancing to ensure equitable workloads and goal alignment. Integrated with incentive compensation management (ICM), it provides end-to-end visibility from planning to payouts.
Pros
- Advanced optimization algorithms for balancing territories by multiple metrics
- Deep integration with CRM systems and ICM for unified sales planning
- Powerful analytics, AI-driven insights, and geospatial visualization
Cons
- High enterprise-level pricing inaccessible to SMBs
- Steep learning curve and complex interface requiring training
- Customization often needs professional services
Best For
Large enterprises with complex sales organizations needing integrated territory planning, quotas, and compensation management.
Pricing
Custom quote-based enterprise pricing; typically starts at $50,000+ annually, scaling with users and modules.
CallProof
specializedProvides mobile CRM with territory mapping and assignment for outside sales teams.
Automated route optimizer that dynamically plans daily visits based on territory assignments and priorities
CallProof is a mobile-first CRM and sales enablement platform tailored for field sales teams, focusing on route optimization, check-ins, and lead management to support daily territory execution. It enables sales reps to plan efficient routes within assigned territories, track visits in real-time, and manage customer interactions on the go. While it offers basic territory assignment and performance tracking, it lacks advanced tools for territory design, balancing, or predictive modeling found in dedicated planning software.
Pros
- User-friendly mobile app ideal for on-the-go sales reps
- Effective route planning and GPS check-ins for territory coverage
- Real-time activity tracking and commission calculations
Cons
- Limited advanced territory optimization or balancing capabilities
- Basic reporting and analytics compared to enterprise tools
- Scalability issues for large teams with complex territories
Best For
Small to mid-sized field sales teams seeking simple route planning and activity tracking within predefined territories.
Pricing
Starts at $49/user/month for basic plans, up to $99/user/month for premium features; custom enterprise pricing available.
Conclusion
Among the reviewed tools, Badger Maps claims the top spot with its intuitive drag-and-drop optimization and performance analytics, suiting field sales teams. Salesforce Maps follows, integrating seamlessly with CRM for intelligent planning, while AlignMix impresses with automated alignment and workload-balancing algorithms. Each offers distinct strengths, but Badger Maps leads in overall functionality and user-friendliness.
Don't wait – start using Badger Maps to streamline territory planning, route smarter, and unlock better sales performance today.
Tools Reviewed
All tools were independently evaluated for this comparison