Quick Overview
- 1#1: Zilliant - AI-powered platform that optimizes sales territories by balancing workloads, minimizing travel, and maximizing revenue potential.
- 2#2: AlignMix - Automated sales territory design software that creates balanced territories based on data-driven insights and custom rules.
- 3#3: Salesforce Maps - Integrated mapping and territory management tool within Salesforce that optimizes routes and territories for field sales teams.
- 4#4: Anaplan - Connected planning platform with sales territory optimization features for scenario modeling and alignment.
- 5#5: Badger Maps - Field sales app that provides territory mapping, route optimization, and performance analytics for outside sales reps.
- 6#6: eSpatial - Cloud-based mapping software for designing, visualizing, and optimizing sales territories with heatmaps and analytics.
- 7#7: Maptive - Interactive mapping tool that enables custom territory creation, balancing, and visualization from spreadsheet data.
- 8#8: Map My Customers - Outside sales CRM with territory mapping, route planning, and optimization to boost field sales productivity.
- 9#9: Geopointe - Salesforce-native mapping app for territory management, assignment, and optimization using geospatial analytics.
- 10#10: Spotio - Field sales platform with territory management tools for drawing, assigning, and tracking sales regions.
These tools were ranked based on core features, user experience, scalability, and overall value, ensuring alignment with diverse business needs and operational goals.
Comparison Table
Sales territory optimization is critical for maximizing sales efficiency and team performance, making the right software choice essential. This comparison table explores key tools—including Zilliant, AlignMix, Salesforce Maps, Anaplan, Badger Maps, and more—highlighting features, usability, and ideal use cases to guide informed decisions.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Zilliant AI-powered platform that optimizes sales territories by balancing workloads, minimizing travel, and maximizing revenue potential. | enterprise | 9.6/10 | 9.8/10 | 8.7/10 | 9.4/10 |
| 2 | AlignMix Automated sales territory design software that creates balanced territories based on data-driven insights and custom rules. | specialized | 9.2/10 | 9.5/10 | 8.8/10 | 9.0/10 |
| 3 | Salesforce Maps Integrated mapping and territory management tool within Salesforce that optimizes routes and territories for field sales teams. | enterprise | 8.6/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 4 | Anaplan Connected planning platform with sales territory optimization features for scenario modeling and alignment. | enterprise | 8.2/10 | 9.0/10 | 6.8/10 | 7.5/10 |
| 5 | Badger Maps Field sales app that provides territory mapping, route optimization, and performance analytics for outside sales reps. | specialized | 8.4/10 | 8.2/10 | 9.1/10 | 8.0/10 |
| 6 | eSpatial Cloud-based mapping software for designing, visualizing, and optimizing sales territories with heatmaps and analytics. | specialized | 8.2/10 | 8.7/10 | 7.9/10 | 7.5/10 |
| 7 | Maptive Interactive mapping tool that enables custom territory creation, balancing, and visualization from spreadsheet data. | specialized | 8.1/10 | 7.9/10 | 9.2/10 | 7.6/10 |
| 8 | Map My Customers Outside sales CRM with territory mapping, route planning, and optimization to boost field sales productivity. | specialized | 8.1/10 | 7.9/10 | 8.6/10 | 8.4/10 |
| 9 | Geopointe Salesforce-native mapping app for territory management, assignment, and optimization using geospatial analytics. | specialized | 8.4/10 | 9.1/10 | 8.2/10 | 7.9/10 |
| 10 | Spotio Field sales platform with territory management tools for drawing, assigning, and tracking sales regions. | specialized | 8.0/10 | 8.3/10 | 8.7/10 | 7.6/10 |
AI-powered platform that optimizes sales territories by balancing workloads, minimizing travel, and maximizing revenue potential.
Automated sales territory design software that creates balanced territories based on data-driven insights and custom rules.
Integrated mapping and territory management tool within Salesforce that optimizes routes and territories for field sales teams.
Connected planning platform with sales territory optimization features for scenario modeling and alignment.
Field sales app that provides territory mapping, route optimization, and performance analytics for outside sales reps.
Cloud-based mapping software for designing, visualizing, and optimizing sales territories with heatmaps and analytics.
Interactive mapping tool that enables custom territory creation, balancing, and visualization from spreadsheet data.
Outside sales CRM with territory mapping, route planning, and optimization to boost field sales productivity.
Salesforce-native mapping app for territory management, assignment, and optimization using geospatial analytics.
Field sales platform with territory management tools for drawing, assigning, and tracking sales regions.
Zilliant
enterpriseAI-powered platform that optimizes sales territories by balancing workloads, minimizing travel, and maximizing revenue potential.
Revenue Alignment Engine that designs territories based on predictive revenue opportunity, not just geography or headcount
Zilliant is an AI-powered Sales Territory Optimization platform designed for B2B enterprises, leveraging machine learning to create balanced, revenue-maximizing territories. It analyzes customer data, sales rep performance, and market potential to automate territory design, segmentation, and real-time adjustments. The software integrates deeply with CRMs like Salesforce, ensuring seamless data flow and actionable insights for sales leaders.
Pros
- Advanced AI-driven territory optimization with revenue prediction
- Deep integrations with Salesforce and other CRMs
- Proven ROI through balanced workloads and 10-20% revenue uplift
Cons
- High enterprise-level pricing
- Steep learning curve for non-technical users
- Best suited for data-mature organizations
Best For
Large B2B enterprises with complex sales organizations seeking data-driven territory optimization to boost revenue efficiency.
Pricing
Custom enterprise subscription pricing; typically $100K+ annually based on users, data volume, and modules (quote required).
AlignMix
specializedAutomated sales territory design software that creates balanced territories based on data-driven insights and custom rules.
Multi-objective optimization engine that automatically generates balanced territories across revenue, workload, geography, and affinity in seconds
AlignMix is a cloud-based sales territory optimization platform designed to help sales leaders create balanced, efficient territories using advanced algorithms and CRM-integrated data. It automates the design process by optimizing for metrics like revenue, workload, travel time, and customer proximity, while offering interactive maps and drag-and-drop tools for manual refinements. The software supports scenario planning, real-time collaboration, and performance analytics to ensure territories drive quota attainment and rep productivity.
Pros
- Powerful AI-driven optimization algorithms that balance multiple objectives simultaneously
- Seamless integrations with Salesforce, Microsoft Dynamics, and other CRMs
- Interactive mapping and visualization tools for intuitive territory design and scenario comparison
Cons
- Steep learning curve for advanced optimization features and custom modeling
- Pricing can be prohibitive for very small sales teams under 20 reps
- Limited built-in reporting depth compared to dedicated BI tools
Best For
Mid-sized to enterprise sales organizations with complex territories seeking data-driven optimization and collaborative planning.
Pricing
Custom quote-based pricing, typically starting at $10,000-$25,000 annually depending on number of reps and features; no public tiers.
Salesforce Maps
enterpriseIntegrated mapping and territory management tool within Salesforce that optimizes routes and territories for field sales teams.
AI-powered territory auto-alignment that dynamically balances workloads using CRM data like revenue, headcount, and proximity
Salesforce Maps is a location intelligence solution integrated with Salesforce CRM, designed to optimize sales territories through geospatial visualization and analytics. It automates territory alignment, balances workloads based on metrics like revenue or travel time, and provides interactive maps for planning and management. Sales teams can leverage real-time data to visualize opportunities, plan routes, and track performance, enhancing overall field sales efficiency.
Pros
- Seamless integration with Salesforce CRM for real-time data syncing
- Advanced AI-driven territory optimization and balancing algorithms
- Powerful geospatial visualization and route planning tools
Cons
- High cost as an add-on to Salesforce subscriptions
- Steep learning curve for users new to Salesforce ecosystem
- Limited flexibility for non-Salesforce CRM users
Best For
Salesforce CRM users with large field sales teams seeking integrated territory optimization and location intelligence.
Pricing
Starts at $100/user/month (requires Salesforce Sales Cloud; enterprise pricing varies by volume and features)
Anaplan
enterpriseConnected planning platform with sales territory optimization features for scenario modeling and alignment.
Multi-dimensional hyperblock modeling for unlimited what-if territory scenarios at enterprise scale
Anaplan is a cloud-based connected planning platform that excels in enterprise-level sales planning, including territory optimization through customizable multi-dimensional models. It enables sales leaders to balance territories based on revenue potential, workload, geography, and performance data, while supporting what-if scenarios, quota setting, and real-time collaboration. Though not a dedicated STO tool, its flexibility integrates seamlessly with CRMs like Salesforce for sophisticated sales territory management.
Pros
- Highly flexible multi-dimensional modeling for complex territory optimization
- Seamless integrations with Salesforce and other sales tools
- Real-time scenario planning and collaboration for agile adjustments
Cons
- Steep learning curve requiring certified model builders
- High implementation costs and enterprise pricing
- Lacks out-of-the-box STO visualizations and automation
Best For
Large enterprises with dedicated planning teams seeking integrated, scalable sales territory optimization within broader planning processes.
Pricing
Quote-based enterprise pricing; typically starts at $1,000+ per user/month with custom modules and implementation fees.
Badger Maps
specializedField sales app that provides territory mapping, route optimization, and performance analytics for outside sales reps.
AI-driven route planner that optimizes for traffic, priorities, and recurring patterns while allowing skip-ahead adjustments
Badger Maps is a mobile-first platform designed for outside sales teams, specializing in route optimization, territory mapping, and CRM integration to streamline field sales activities. It enables reps to build efficient daily or weekly routes, visualize sales territories on interactive maps, and log visits with check-ins and notes. While excelling in practical route planning, it offers solid but not enterprise-grade tools for territory balancing and assignment.
Pros
- Exceptional multi-stop route optimization tailored for field sales
- Seamless integrations with CRMs like Salesforce and Pipedrive
- Intuitive mobile app with real-time GPS tracking and check-ins
Cons
- Limited advanced territory balancing and redistricting capabilities
- Higher pricing without a free tier
- Web dashboard lags behind mobile functionality
Best For
Field sales teams focused on daily route efficiency and basic territory visualization rather than complex multi-rep optimization.
Pricing
Starts at $59/user/month (billed annually) for Pro plan; Enterprise custom pricing with advanced territory features.
eSpatial
specializedCloud-based mapping software for designing, visualizing, and optimizing sales territories with heatmaps and analytics.
Auto-Territorizer for AI-driven territory design that balances workload, geography, and travel efficiency in minutes
eSpatial is a cloud-based mapping and territory management platform specialized in sales territory optimization, allowing users to visualize customer data on interactive maps and design balanced territories. It automates territory alignment by factoring in geography, workload, travel times, and sales potential, with seamless integrations to CRMs like Salesforce and Dynamics 365. The software supports real-time collaboration, performance tracking, and scenario planning to enhance sales efficiency and revenue growth.
Pros
- Intuitive map-based visualization for territory planning
- Strong CRM integrations and automated optimization algorithms
- Real-time collaboration and drive-time analysis tools
Cons
- Pricing is quote-based and can be high for small teams
- Steeper learning curve for users without GIS experience
- Advanced reporting lacks depth compared to top competitors
Best For
Mid-sized sales teams needing geospatial mapping for territory balancing and CRM-driven optimization.
Pricing
Custom quote-based pricing; typically starts at $250/user/month for core features, with enterprise plans scaling higher based on users and add-ons.
Maptive
specializedInteractive mapping tool that enables custom territory creation, balancing, and visualization from spreadsheet data.
Smart Clustering engine that automatically generates balanced territories optimized by workload, geography, or business metrics
Maptive is a cloud-based mapping software that transforms spreadsheets and CRM data into interactive maps for sales territory visualization and management. It enables users to create, balance, and optimize territories using clustering algorithms, drive-time analysis, and heatmaps to ensure equitable workload distribution. Ideal for sales teams, it integrates with tools like Salesforce and Google Sheets to provide real-time insights into territory performance and potential.
Pros
- Intuitive interface with drag-and-drop territory creation
- Strong clustering tool for balancing territories by revenue, accounts, or custom metrics
- Seamless integrations with Salesforce, HubSpot, and Google Workspace
Cons
- Optimization lacks advanced multi-scenario planning or AI-driven adjustments found in top-tier tools
- Higher pricing tiers required for full team features and custom support
- Relies on Google Maps API, potentially adding extra costs for high usage
Best For
Medium-sized sales teams needing straightforward map-based territory mapping and visualization without complex setup.
Pricing
Starts at $25/user/month (billed annually) for Pro plan; Enterprise custom pricing for advanced features.
Map My Customers
specializedOutside sales CRM with territory mapping, route planning, and optimization to boost field sales productivity.
Automated territory balancer that equalizes workloads using custom metrics like sales potential or travel time
Map My Customers is a cloud-based sales mapping and territory management platform tailored for outside sales teams. It enables users to visualize customer data on interactive maps, design balanced territories using metrics like revenue or geography, and optimize daily routes to maximize efficiency. The tool integrates with CRMs like Salesforce and offers mobile apps for field reps to access territories and track performance on the go.
Pros
- Intuitive drag-and-drop territory mapping and visualization
- Effective route optimization integrated with Google Maps
- Strong CRM integrations and mobile accessibility for field teams
Cons
- Limited advanced AI or predictive analytics for optimization
- Reporting and custom analytics could be more robust
- Scalability challenges with very large datasets or enterprises
Best For
Small to mid-sized field sales teams needing straightforward territory visualization and route planning.
Pricing
Starts at $29/user/month (Basic), $49/user/month (Pro), with custom Enterprise pricing.
Geopointe
specializedSalesforce-native mapping app for territory management, assignment, and optimization using geospatial analytics.
AI-powered territory auto-alignment that dynamically balances workloads across reps using real-time Salesforce data.
Geopointe is a Salesforce-native mapping and territory optimization platform that visualizes CRM data on interactive maps for sales teams. It excels in designing, balancing, and automating sales territories using geospatial analytics, workload metrics, and proximity rules. The software also supports route planning, mobile access, and performance reporting to drive revenue growth.
Pros
- Deep native integration with Salesforce for seamless data sync
- Advanced territory optimization with auto-balancing and AI-driven insights
- Robust visualization tools including heat maps and clustering
Cons
- Limited to Salesforce ecosystem, less ideal for non-SF users
- Higher pricing may deter small teams
- Steep learning curve for complex configurations
Best For
Mid-to-large Salesforce-dependent sales organizations seeking geospatial territory management.
Pricing
Starts at $75/user/month (Starter), $125/user/month (Pro), $175/user/month (Enterprise); billed annually with volume discounts.
Spotio
specializedField sales platform with territory management tools for drawing, assigning, and tracking sales regions.
Automated Heat Map Clustering that intelligently groups prospects into balanced territories based on location and potential.
Spotio is a field sales management platform that excels in sales territory optimization, offering tools for mapping territories, automated clustering, route planning, and real-time performance tracking. It helps sales teams visualize coverage, balance workloads, and maximize efficiency, particularly for door-to-door and canvassing operations. The software integrates mobile apps for reps to log activities, check-ins, and leads on the go, with heat maps providing insights into high-potential areas.
Pros
- Intuitive drag-and-drop territory mapping and automated clustering
- Real-time GPS tracking and route optimization for field reps
- Strong mobile-first design with check-in and activity logging
Cons
- Limited advanced AI-driven optimization compared to enterprise tools
- Pricing scales quickly for larger teams
- Analytics are solid but lack deep forecasting capabilities
Best For
Field sales teams in door-to-door, solar, pest control, or canvassing industries needing straightforward territory mapping and route efficiency.
Pricing
Starts at $49/user/month (billed annually) for Basic, $69 for Pro, and $99 for Elite plans with advanced features.
Conclusion
The reviewed sales territory optimization tools, from AI-driven platforms to integrated mapping solutions, each provide distinct ways to enhance sales efficiency. Zilliant leads as the top choice, leveraging AI to balance workloads, reduce travel, and maximize revenue potential. AlignMix and Salesforce Maps stand as strong alternatives—AlignMix with automated, data-driven design and Salesforce Maps with seamless integration into a leading CRM—catering to varied operational needs.
Start optimizing your sales territories by exploring Zilliant, or consider AlignMix or Salesforce Maps to find the perfect fit for your team’s unique workflow.
Tools Reviewed
All tools were independently evaluated for this comparison