Quick Overview
- 1#1: Badger Maps - Provides route optimization and interactive sales territory mapping for field sales teams to balance workloads and maximize efficiency.
- 2#2: Salesforce Maps - Delivers AI-powered location intelligence and territory planning integrated seamlessly with Salesforce CRM.
- 3#3: Map My Customers - Offers intuitive sales territory mapping, route planning, and performance analytics for outside sales reps.
- 4#4: Spotio - Enables field sales teams to create, visualize, and manage territories with mobile-first mapping tools.
- 5#5: Geopointe - Provides advanced mapping, territory assignment, and visualization capabilities within Salesforce ecosystems.
- 6#6: Maptive - Transforms spreadsheet data into customizable interactive maps for sales territory analysis and planning.
- 7#7: eSpatial - Supports data-driven sales territory design, balancing, and visualization with powerful mapping software.
- 8#8: Drawpoint - Facilitates collaborative sales territory mapping and management with easy drawing and sharing tools.
- 9#9: TerritoryNow - Offers real-time sales territory alignment, notifications, and management for dynamic team adjustments.
- 10#10: MapBusinessOnline - Delivers affordable territory mapping, heat mapping, and route optimization for small to mid-sized sales teams.
Tools were evaluated based on core functionality (including route optimization, territory design, and analytics), platform quality (integration capabilities, mobile efficiency), user-friendliness, and overall value across team sizes and goals.
Comparison Table
Sales territory mapping software enhances sales efficiency by optimizing routes, coverage, and customer interactions. This comparison table features tools like Badger Maps, Salesforce Maps, Map My Customers, Spotio, Geopointe, and more, detailing key features, pricing, and integrations to help readers find the right solution for their team.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Badger Maps Provides route optimization and interactive sales territory mapping for field sales teams to balance workloads and maximize efficiency. | specialized | 9.4/10 | 9.6/10 | 9.2/10 | 9.1/10 |
| 2 | Salesforce Maps Delivers AI-powered location intelligence and territory planning integrated seamlessly with Salesforce CRM. | enterprise | 9.2/10 | 9.5/10 | 8.5/10 | 8.0/10 |
| 3 | Map My Customers Offers intuitive sales territory mapping, route planning, and performance analytics for outside sales reps. | specialized | 8.6/10 | 8.7/10 | 9.2/10 | 8.4/10 |
| 4 | Spotio Enables field sales teams to create, visualize, and manage territories with mobile-first mapping tools. | specialized | 8.6/10 | 8.8/10 | 9.0/10 | 8.2/10 |
| 5 | Geopointe Provides advanced mapping, territory assignment, and visualization capabilities within Salesforce ecosystems. | enterprise | 8.4/10 | 9.1/10 | 7.8/10 | 8.0/10 |
| 6 | Maptive Transforms spreadsheet data into customizable interactive maps for sales territory analysis and planning. | specialized | 8.4/10 | 8.7/10 | 9.1/10 | 7.9/10 |
| 7 | eSpatial Supports data-driven sales territory design, balancing, and visualization with powerful mapping software. | specialized | 8.1/10 | 8.7/10 | 8.2/10 | 7.5/10 |
| 8 | Drawpoint Facilitates collaborative sales territory mapping and management with easy drawing and sharing tools. | specialized | 8.1/10 | 8.3/10 | 8.2/10 | 7.9/10 |
| 9 | TerritoryNow Offers real-time sales territory alignment, notifications, and management for dynamic team adjustments. | specialized | 8.1/10 | 8.3/10 | 8.7/10 | 7.6/10 |
| 10 | MapBusinessOnline Delivers affordable territory mapping, heat mapping, and route optimization for small to mid-sized sales teams. | other | 8.2/10 | 8.4/10 | 9.1/10 | 8.0/10 |
Provides route optimization and interactive sales territory mapping for field sales teams to balance workloads and maximize efficiency.
Delivers AI-powered location intelligence and territory planning integrated seamlessly with Salesforce CRM.
Offers intuitive sales territory mapping, route planning, and performance analytics for outside sales reps.
Enables field sales teams to create, visualize, and manage territories with mobile-first mapping tools.
Provides advanced mapping, territory assignment, and visualization capabilities within Salesforce ecosystems.
Transforms spreadsheet data into customizable interactive maps for sales territory analysis and planning.
Supports data-driven sales territory design, balancing, and visualization with powerful mapping software.
Facilitates collaborative sales territory mapping and management with easy drawing and sharing tools.
Offers real-time sales territory alignment, notifications, and management for dynamic team adjustments.
Delivers affordable territory mapping, heat mapping, and route optimization for small to mid-sized sales teams.
Badger Maps
specializedProvides route optimization and interactive sales territory mapping for field sales teams to balance workloads and maximize efficiency.
AI-powered Smart Scheduler that automatically optimizes weekly routes by integrating calendars, territories, and travel constraints
Badger Maps is a leading sales territory mapping and route optimization software tailored for outside sales teams, enabling users to visualize territories, balance workloads, and plan efficient routes directly on interactive maps. It integrates seamlessly with CRMs like Salesforce, HubSpot, and Google Calendar, while providing tools for check-ins, performance tracking, and heat maps to identify high-potential areas. The mobile-first design ensures field reps can access real-time data, schedule appointments, and navigate optimally, saving time and reducing travel costs.
Pros
- Exceptional route optimization that factors in traffic, appointments, and multiple stops to minimize drive time
- Robust CRM integrations and territory management tools for easy data sync and workload balancing
- Intuitive mobile app with real-time check-ins, heat maps, and performance analytics for field sales
Cons
- Limited advanced reporting and analytics compared to enterprise-level BI tools
- Pricing can be steep for very small teams or solo users without annual commitments
- Desktop web version is functional but less feature-rich than the mobile apps
Best For
Outside sales teams and field reps who need mobile-optimized territory mapping, route planning, and CRM integration to maximize daily productivity.
Pricing
Starts at $59/user/month (Pro, billed annually), $69/user/month (Teams), with custom Enterprise pricing; 14-day free trial available.
Salesforce Maps
enterpriseDelivers AI-powered location intelligence and territory planning integrated seamlessly with Salesforce CRM.
Einstein-powered territory planning that automatically optimizes boundaries and assignments using CRM data and AI predictions
Salesforce Maps is a powerful location intelligence tool integrated natively with Salesforce CRM, designed for sales territory planning, visualization, and optimization. It enables sales leaders to create dynamic territories, balance workloads automatically, and align territories with CRM data for better coverage and efficiency. Additional features include route optimization, live field rep tracking, and performance analytics on interactive maps.
Pros
- Seamless integration with Salesforce CRM for real-time data syncing
- AI-driven territory optimization and auto-balancing algorithms
- Comprehensive visualization with layers from CRM, external data, and live tracking
Cons
- High cost requires existing Salesforce investment
- Steep learning curve for users new to Salesforce ecosystem
- Limited standalone use without Salesforce platform
Best For
Mid-to-large enterprises using Salesforce CRM that need advanced, data-integrated territory management.
Pricing
Starts at $75/user/month (billed annually) for Core edition; Pro and Unlimited tiers up to $150/user/month with advanced features.
Map My Customers
specializedOffers intuitive sales territory mapping, route planning, and performance analytics for outside sales reps.
Automated territory balancing that evenly distributes accounts based on custom criteria like revenue, travel time, or customer count
Map My Customers is a sales territory mapping software tailored for field sales teams, enabling users to visualize customer locations, create and balance territories, and optimize routes on interactive maps. It provides heat maps for performance insights, mobile apps for reps to access data on the go, and tools for tracking sales activities and forecasts. The platform integrates with CRMs like Salesforce and QuickBooks to streamline territory management and boost efficiency.
Pros
- Intuitive drag-and-drop territory mapping and auto-balancing
- Robust mobile app for field reps with offline access
- Strong integrations with Salesforce, HubSpot, and QuickBooks
Cons
- Limited advanced AI-driven analytics compared to enterprise competitors
- Higher-tier features locked behind Pro/Enterprise plans
- Occasional performance lags with very large datasets
Best For
Small to mid-sized field sales teams seeking user-friendly territory visualization and route optimization without complex setup.
Pricing
Growth plan at $29/user/month (billed annually), Pro at $49/user/month, and custom Enterprise pricing.
Spotio
specializedEnables field sales teams to create, visualize, and manage territories with mobile-first mapping tools.
Dynamic heat map overlays showing territory performance and opportunity density in real-time
Spotio is a field sales management platform with robust territory mapping capabilities, enabling teams to visualize, assign, and balance sales territories using interactive maps and heat maps. It integrates route optimization, live rep tracking, and performance analytics to streamline outside sales operations like door-to-door canvassing. The software supports dynamic territory adjustments based on real-time data, making it suitable for industries such as solar, pest control, and home services.
Pros
- Intuitive drag-and-drop territory mapping with auto-balancing
- Real-time heat maps and rep location tracking
- Strong mobile app for field sales execution
Cons
- Limited advanced GIS integrations compared to enterprise tools
- Pricing scales quickly for larger teams
- Analytics depth lags behind dedicated mapping specialists
Best For
Field sales teams in SMBs focused on canvassing and territory optimization in service-based industries.
Pricing
Starts at $39/user/month (Basic, billed annually); Professional at $59/user/month; Enterprise custom.
Geopointe
enterpriseProvides advanced mapping, territory assignment, and visualization capabilities within Salesforce ecosystems.
Native Salesforce territory engine for automated, criteria-based account assignment and real-time balancing
Geopointe is a Salesforce-native mapping and territory management platform that empowers sales teams to visualize customer data, design balanced territories, and optimize routing directly within Salesforce. It supports advanced features like shape-based territory creation, automated account assignment based on criteria such as revenue or potential, and proximity-based searches for efficient lead management. The tool excels in real-time data syncing and interactive map overlays, making it a robust choice for CRM-integrated territory planning.
Pros
- Deep native integration with Salesforce for seamless data flow and real-time updates
- Powerful territory planning tools including automated balancing and shape-based assignments
- Interactive mapping with proximity search, routing optimization, and customizable layers
Cons
- Limited compatibility outside the Salesforce ecosystem
- Pricing can be steep for smaller teams or basic needs
- Occasional performance issues with extremely large datasets
Best For
Salesforce-dependent mid-to-large enterprises needing advanced, CRM-embedded territory mapping and optimization.
Pricing
Tiered pricing starts at $49/user/month for Essentials, $79 for Pro, and custom Enterprise plans.
Maptive
specializedTransforms spreadsheet data into customizable interactive maps for sales territory analysis and planning.
Automatic territory balancing that equalizes workloads based on drive time, sales potential, or custom metrics
Maptive is a cloud-based mapping platform powered by Google Maps API, designed for visualizing and managing sales territories through interactive maps. It enables users to import location data from spreadsheets, CRMs like Salesforce, or other sources to create heat maps, proximity analysis, and custom territories based on zip codes, drive times, or sales volume. The software supports real-time collaboration, reporting, and mobile access, helping sales teams optimize routes and balance workloads efficiently.
Pros
- Seamless integration with Google Maps for accurate, high-quality visualizations
- Intuitive drag-and-drop tools for creating and balancing territories
- Strong data import capabilities from Excel, CRM, and APIs
Cons
- Pricing can escalate quickly for teams needing advanced features or more users
- Limited native route optimization compared to field sales specialists
- Heavy reliance on Google Maps may require additional licensing costs
Best For
Mid-sized sales teams seeking user-friendly mapping for territory design and visualization without deep technical expertise.
Pricing
Starts at $25/user/month (billed annually) for Essentials; Pro at $50/user/month; Enterprise custom starting around $795/month for 10 users.
eSpatial
specializedSupports data-driven sales territory design, balancing, and visualization with powerful mapping software.
LinkOptimizer, which uses genetic algorithms to automatically create balanced territories based on multiple criteria like sales potential and geography
eSpatial is a cloud-based GIS platform designed specifically for sales territory mapping and optimization. It enables users to visualize customer data on interactive maps, design balanced territories using advanced algorithms, and perform drive-time and proximity analyses. The software integrates with CRMs like Salesforce and offers tools for workload balancing, performance tracking, and real-time collaboration.
Pros
- Advanced territory optimization algorithms that balance workloads automatically
- Seamless CRM integrations and data import capabilities
- Intuitive drag-and-drop map interface with real-time collaboration
Cons
- Higher pricing may deter small teams
- Steep learning curve for advanced GIS features
- Performance can lag with very large datasets
Best For
Mid-sized sales teams and managers needing data-driven territory planning and optimization.
Pricing
Starts at around $295/month for basic plans (5 users), with Pro and Enterprise tiers offering custom quotes.
Drawpoint
specializedFacilitates collaborative sales territory mapping and management with easy drawing and sharing tools.
Interactive polygon drawing with real-time auto-balancing by key metrics like revenue or headcount
Drawpoint (drawpoint.io) is a specialized sales territory mapping software that allows sales teams to interactively design, visualize, and optimize territories on customizable maps. It supports drawing polygons for territories, automatic workload balancing based on metrics like revenue, accounts, or travel time, and seamless integration with CRMs such as Salesforce and HubSpot. The platform enables collaborative planning with real-time editing and scenario comparisons to ensure fair and efficient territory assignments.
Pros
- Intuitive interactive map interface for drag-and-drop territory design
- Strong CRM integrations for easy data import and syncing
- Real-time collaboration and scenario planning tools
Cons
- Limited advanced AI-driven optimization compared to top competitors
- Reporting and analytics features are basic
- Pricing scales quickly for larger teams
Best For
Mid-sized sales teams seeking an intuitive, collaborative tool for territory redesign without needing heavy customization.
Pricing
Starts at $99/user/month for basic plans, with Pro and Enterprise tiers offering advanced features; custom quotes for larger teams.
TerritoryNow
specializedOffers real-time sales territory alignment, notifications, and management for dynamic team adjustments.
Real-time collaborative territory designer with instant balancing previews
TerritoryNow is a cloud-based sales territory mapping software designed to help sales teams visualize, design, and optimize territories using interactive GIS maps and data integration. It allows users to import customer data from CRMs like Salesforce, automatically balance territories by key metrics such as revenue or accounts, and collaborate in real-time. The platform provides analytics and reporting to support data-driven territory decisions and performance tracking.
Pros
- Intuitive drag-and-drop mapping interface
- Automated territory balancing with multiple metrics
- Strong CRM integrations including Salesforce and HubSpot
Cons
- Pricing is quote-based and can be high for small teams
- Limited advanced AI-driven optimization compared to top competitors
- Reporting customization options are somewhat basic
Best For
Mid-sized sales organizations needing visual territory design and balancing without complex setup.
Pricing
Custom pricing upon request; typically starts at $1,000/month for team plans, scaling with users and features.
MapBusinessOnline
otherDelivers affordable territory mapping, heat mapping, and route optimization for small to mid-sized sales teams.
Automated territory optimizer that balances regions by workload, sales potential, or geography in minutes
MapBusinessOnline is a cloud-based mapping tool designed for businesses to visualize customer data, create and optimize sales territories, and plan efficient routes on interactive maps. It supports importing data from Excel, CSV, or CRM systems like Salesforce to generate layered maps with drive-time zones, heat maps, and balanced territories. Ideal for sales teams, it simplifies territory design without requiring GIS expertise, while offering reporting and printing capabilities for professional outputs.
Pros
- Intuitive drag-and-drop interface for quick map creation
- Automatic territory balancing by revenue, headcount, or drive time
- Strong data import/export and visualization options
Cons
- Limited advanced CRM integrations compared to enterprise tools
- Reporting features lack deep customization
- Occasional performance lags with very large datasets
Best For
Small to mid-sized sales teams needing simple, affordable territory mapping and route planning without GIS complexity.
Pricing
Starts at $39/user/month (billed annually) for Standard plan; Premium at $79/user/month; Enterprise custom pricing.
Conclusion
A diverse array of sales territory mapping software options exists, each tailored to specific team needs. Badger Maps leads as the top choice, offering seamless route optimization and workload balancing for field sales teams. Salesforce Maps, a strong second, integrates powerful AI location intelligence with widely used CRM systems, while Map My Customers stands out with intuitive analytics for outside reps. Whether prioritizing efficiency, integration, or ease of use, there is a standout solution for every team.
Ready to enhance your sales efficiency? Start with Badger Maps to experience streamlined territory planning and maximize your team's potential.
Tools Reviewed
All tools were independently evaluated for this comparison