Quick Overview
- 1#1: Badger Maps - Optimizes sales territories, routes, and check-ins for field sales teams with advanced mapping and planning tools.
- 2#2: Salesforce Maps - Delivers AI-powered territory planning, route optimization, and visualization integrated directly with Salesforce CRM.
- 3#3: Spotio - Provides territory mapping, automated routing, and sales performance analytics for door-to-door and field sales.
- 4#4: Maptive - Transforms spreadsheet data into interactive Google Maps for custom sales territory design and heat mapping.
- 5#5: Map My Customers - Enables easy territory management, route planning, and CRM integration for small to mid-sized sales teams.
- 6#6: Geopointe - Offers advanced mapping, territory assignment, and forecasting tools as a native Salesforce app.
- 7#7: MapBusinessOnline - Cloud-based platform for creating, analyzing, and exporting sales territories with demographic data overlays.
- 8#8: eSpatial - Automates sales territory creation and balancing with data visualization and CRM connectivity.
- 9#9: Maptitude - Professional GIS software for designing optimal sales territories with drive-time analysis and market data.
- 10#10: Mapline - Converts Excel data into customizable maps for basic sales territory visualization and route planning.
These tools were selected based on their ability to deliver robust features like advanced mapping, automated routing, and analytics, while balancing usability, reliability, and value to suit sales teams of varying sizes and needs.
Comparison Table
Sales Territory Map Software helps streamline sales operations by visually organizing territories to enhance rep efficiency. This comparison table explores leading tools like Badger Maps, Salesforce Maps, Spotio, Maptive, and Map My Customers, equipping readers to identify the best fit for their team’s specific needs and workflows.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Badger Maps Optimizes sales territories, routes, and check-ins for field sales teams with advanced mapping and planning tools. | specialized | 9.6/10 | 9.8/10 | 9.4/10 | 9.2/10 |
| 2 | Salesforce Maps Delivers AI-powered territory planning, route optimization, and visualization integrated directly with Salesforce CRM. | enterprise | 9.1/10 | 9.5/10 | 8.2/10 | 8.7/10 |
| 3 | Spotio Provides territory mapping, automated routing, and sales performance analytics for door-to-door and field sales. | specialized | 8.6/10 | 9.1/10 | 8.4/10 | 8.0/10 |
| 4 | Maptive Transforms spreadsheet data into interactive Google Maps for custom sales territory design and heat mapping. | specialized | 8.6/10 | 8.4/10 | 9.3/10 | 8.1/10 |
| 5 | Map My Customers Enables easy territory management, route planning, and CRM integration for small to mid-sized sales teams. | specialized | 8.4/10 | 8.2/10 | 9.1/10 | 8.0/10 |
| 6 | Geopointe Offers advanced mapping, territory assignment, and forecasting tools as a native Salesforce app. | enterprise | 8.3/10 | 9.0/10 | 7.8/10 | 7.6/10 |
| 7 | MapBusinessOnline Cloud-based platform for creating, analyzing, and exporting sales territories with demographic data overlays. | specialized | 7.8/10 | 8.2/10 | 8.0/10 | 7.5/10 |
| 8 | eSpatial Automates sales territory creation and balancing with data visualization and CRM connectivity. | specialized | 8.2/10 | 8.7/10 | 8.0/10 | 7.8/10 |
| 9 | Maptitude Professional GIS software for designing optimal sales territories with drive-time analysis and market data. | enterprise | 8.1/10 | 9.3/10 | 6.7/10 | 7.8/10 |
| 10 | Mapline Converts Excel data into customizable maps for basic sales territory visualization and route planning. | specialized | 7.4/10 | 7.2/10 | 8.5/10 | 8.0/10 |
Optimizes sales territories, routes, and check-ins for field sales teams with advanced mapping and planning tools.
Delivers AI-powered territory planning, route optimization, and visualization integrated directly with Salesforce CRM.
Provides territory mapping, automated routing, and sales performance analytics for door-to-door and field sales.
Transforms spreadsheet data into interactive Google Maps for custom sales territory design and heat mapping.
Enables easy territory management, route planning, and CRM integration for small to mid-sized sales teams.
Offers advanced mapping, territory assignment, and forecasting tools as a native Salesforce app.
Cloud-based platform for creating, analyzing, and exporting sales territories with demographic data overlays.
Automates sales territory creation and balancing with data visualization and CRM connectivity.
Professional GIS software for designing optimal sales territories with drive-time analysis and market data.
Converts Excel data into customizable maps for basic sales territory visualization and route planning.
Badger Maps
specializedOptimizes sales territories, routes, and check-ins for field sales teams with advanced mapping and planning tools.
AI-powered route planner that dynamically incorporates territory boundaries, CRM data, and real-time traffic for hyper-efficient daily sales routes
Badger Maps is a mobile-first sales territory mapping and route optimization platform tailored for outside sales teams. It enables users to visualize territories on interactive maps, balance workloads, plan optimized multi-stop routes, and track field activities with GPS check-ins. The software integrates deeply with CRMs like Salesforce and provides performance analytics to boost sales efficiency.
Pros
- Exceptional route optimization that saves hours weekly by factoring in traffic, territories, and multiple stops
- Advanced territory mapping tools for drawing, balancing, and assigning regions with data overlays
- Seamless CRM integrations and mobile check-ins that generate leads and track performance in real-time
Cons
- Pricing scales up quickly for larger teams or advanced enterprise needs
- Steeper learning curve for complex territory management features
- Limited native reporting customization compared to dedicated BI tools
Best For
Outside sales reps and managers needing mobile territory visualization, route planning, and CRM-synced field productivity tools.
Pricing
Starts at $59/user/month (Basic, billed annually); Team plan at $69/user/month; Enterprise custom pricing.
Salesforce Maps
enterpriseDelivers AI-powered territory planning, route optimization, and visualization integrated directly with Salesforce CRM.
AI-Driven Territory Alignment that automatically designs and balances territories using custom metrics like revenue or travel time
Salesforce Maps is a location intelligence platform integrated with Salesforce CRM, enabling sales teams to visualize territories, optimize boundaries, and align accounts on interactive maps. It automates territory planning with AI-driven balancing based on metrics like revenue, headcount, or travel time, while supporting route optimization, live tracking, and mobile check-ins. The tool provides real-time insights to improve sales efficiency and field productivity.
Pros
- Seamless integration with Salesforce CRM for unified data and workflows
- AI-powered territory alignment and optimization tools
- Comprehensive live tracking, routing, and analytics for field teams
Cons
- High pricing tied to Salesforce ecosystem
- Steep learning curve for non-Salesforce users
- Limited flexibility for standalone deployments outside Salesforce
Best For
Mid-to-large enterprises using Salesforce CRM that require advanced, scalable territory planning and field sales management.
Pricing
Starts at $75/user/month for Growth edition, up to $150+/user/month for Enterprise, billed annually with Salesforce subscription required.
Spotio
specializedProvides territory mapping, automated routing, and sales performance analytics for door-to-door and field sales.
Interactive Smart Maps for multilayered territory visualization, balancing, and auto-assignment based on performance data
Spotio is a field sales enablement platform with robust territory mapping capabilities, allowing teams to visualize, assign, and manage sales territories interactively on a map. It supports route optimization, real-time check-ins, performance analytics, and integration with popular CRMs like Salesforce. Designed for door-to-door and outside sales reps, it combines mapping with sales tracking to boost efficiency and accountability.
Pros
- Advanced territory mapping with drag-and-drop assignment and heat maps
- Excellent route optimization and mobile-first design for field reps
- Strong integrations with CRMs and real-time activity tracking
Cons
- Advanced features have a learning curve for new users
- Pricing scales quickly for larger teams
- Reporting customization could be more flexible
Best For
Field sales teams in canvassing, D2D, or route-based sales needing precise territory management and optimization.
Pricing
Starts at $49/user/month (Starter, billed annually), Pro at $65/user/month, Enterprise custom.
Maptive
specializedTransforms spreadsheet data into interactive Google Maps for custom sales territory design and heat mapping.
AI-powered automatic territory balancing that evenly distributes leads based on customizable criteria like revenue potential or travel time
Maptive is a cloud-based mapping platform powered by Google Maps, designed specifically for creating interactive sales territory maps from spreadsheet or CRM data. It enables users to visualize customer locations, draw and balance territories, perform heat map analysis, and calculate drive times for optimized routing. The software stands out for its simplicity in turning raw location data into actionable insights without requiring GIS expertise.
Pros
- Intuitive drag-and-drop interface for rapid map creation
- Seamless Google Maps integration for accurate geocoding and drive-time analysis
- Strong territory balancing tools that auto-assign based on metrics like revenue or visits
Cons
- Higher pricing tiers required for advanced CRM integrations and custom features
- Limited built-in sales automation beyond mapping (e.g., no native CRM)
- Reliance on Google Maps API may incur additional costs for high-volume usage
Best For
Mid-sized sales teams and managers seeking an easy-to-use tool for territory visualization, optimization, and performance tracking without complex setup.
Pricing
Growth plan starts at $795/year (billed annually, 1 user); Pro at $1,595/year; Enterprise custom pricing.
Map My Customers
specializedEnables easy territory management, route planning, and CRM integration for small to mid-sized sales teams.
Smart Territory Builder for automatic optimization and balancing of territories based on user-defined data fields
Map My Customers is a sales territory mapping software that enables teams to visualize customer locations, create and balance territories, and optimize routes on interactive maps. It supports importing data from spreadsheets or CRMs, drawing custom boundaries, and assigning reps with workload balancing based on metrics like revenue or visit counts. The platform also includes mobile apps for real-time tracking and performance insights, making it ideal for field sales operations.
Pros
- Intuitive drag-and-drop tools for quick territory creation and visualization
- Automated balancing using custom metrics like revenue or headcount
- Robust mobile app with GPS tracking and route optimization
Cons
- Limited advanced analytics and reporting compared to enterprise tools
- Fewer native integrations with major CRMs
- No free plan; trial is time-limited
Best For
Small to mid-sized sales teams needing straightforward territory mapping and field rep tools without complex setup.
Pricing
Basic ($29/user/mo), Pro ($49/user/mo), Enterprise ($79/user/mo); billed annually with 14-day free trial.
Geopointe
enterpriseOffers advanced mapping, territory assignment, and forecasting tools as a native Salesforce app.
Auto-Territory Optimizer for balanced, data-driven territory realignment
Geopointe is a Salesforce-native mapping and territory management platform that visualizes CRM data on interactive maps for sales teams. It offers tools for territory planning, route optimization, proximity searches, heat mapping, and clustering to enhance field sales efficiency. Designed for seamless integration with Salesforce, it supports real-time data updates and mobile access for on-the-go decision-making.
Pros
- Deep Salesforce integration for real-time data visualization
- Advanced territory alignment and optimization tools
- Robust mobile app for field sales teams
Cons
- Limited functionality outside Salesforce ecosystem
- Steep learning curve for complex features
- Pricing scales quickly for larger teams
Best For
Sales organizations deeply embedded in Salesforce needing sophisticated territory mapping and optimization.
Pricing
Custom quote-based pricing; typically starts at $5-10/user/month depending on edition (Basic, Pro, Enterprise).
MapBusinessOnline
specializedCloud-based platform for creating, analyzing, and exporting sales territories with demographic data overlays.
Territory Design Wizard that automatically balances territories by sales volume, drive time, or custom metrics
MapBusinessOnline is a user-friendly mapping software designed for businesses to visualize sales data, customer locations, and create optimized sales territories on interactive maps. It allows users to import data from Excel or CSV files, draw territories using zip codes, counties, or custom polygons, and analyze performance with color-coded layers and heat maps. The tool also supports route planning, demographic overlays, and report generation, making it suitable for sales territory management without requiring advanced GIS skills.
Pros
- Intuitive drag-and-drop tools for quick territory creation
- Strong data import and visualization capabilities
- Built-in route optimization and reporting features
Cons
- Limited integrations with popular CRMs like Salesforce
- Desktop-focused interface feels dated compared to web apps
- Advanced analytics and automation are basic
Best For
Small to mid-sized sales teams seeking affordable, straightforward territory mapping and visualization without complex GIS expertise.
Pricing
Starts at $350/year (Standard plan for 1 user), $599/year (Premium), with volume discounts for teams; free trial available.
eSpatial
specializedAutomates sales territory creation and balancing with data visualization and CRM connectivity.
Patented Smart Territory Optimizer for automatically balancing workloads across reps
eSpatial is a cloud-based sales territory mapping software designed to help sales teams visualize, plan, and optimize territories using interactive GIS maps. It excels in importing CRM data from Salesforce or Excel to create balanced territories based on geography, workload, sales potential, and drive times. The platform provides real-time collaboration, performance analytics, and mobile access for field sales reps to track and adjust territories dynamically.
Pros
- Powerful territory optimization with workload balancing algorithms
- Seamless integrations with Salesforce, HubSpot, and Excel
- Interactive maps with drive-time analysis and heat mapping
Cons
- Pricing can be steep for small teams without volume discounts
- Advanced features require a learning curve for non-GIS users
- Reporting customization is somewhat limited compared to enterprise rivals
Best For
Mid-sized sales teams needing CRM-integrated territory planning and optimization tools.
Pricing
Starts at €29/user/month for basic plans, with Professional (€59/user/month) and custom Enterprise options.
Maptitude
enterpriseProfessional GIS software for designing optimal sales territories with drive-time analysis and market data.
Genetic algorithm-driven territory optimization for automatic balancing of sales workloads by metrics like revenue or travel time
Maptitude is a professional desktop GIS software from Caliper Corporation, specializing in business mapping applications like sales territory design, optimization, and analysis. It enables users to import sales data, create custom territories, perform drive-time calculations, and balance workloads using advanced algorithms. With extensive built-in demographic and Census data layers, it supports detailed spatial analytics for sales teams and market researchers.
Pros
- Advanced territory optimization with genetic algorithms
- Extensive built-in demographic and location data
- One-time purchase model with perpetual license
Cons
- Steep learning curve for non-GIS users
- Windows desktop-only, no web or mobile version
- Higher upfront cost without subscription flexibility
Best For
Experienced sales analysts or GIS professionals in mid-to-large enterprises needing robust territory balancing and spatial analysis.
Pricing
One-time license starts at $1,695 for standard edition; annual maintenance ~$695 optional.
Mapline
specializedConverts Excel data into customizable maps for basic sales territory visualization and route planning.
One-click conversion of Excel spreadsheets into interactive territory maps
Mapline is a cloud-based mapping platform designed for visualizing spreadsheet data on interactive maps, with strong capabilities in sales territory mapping, heat maps, and route planning. Users can import Excel or CSV files to create custom territories, overlay demographics, and analyze drive times effortlessly. It caters to sales teams seeking straightforward tools for optimizing territories without steep learning curves or high costs.
Pros
- Seamless integration with Excel for quick data import and mapping
- Affordable pricing including a functional free tier
- User-friendly territory drawing and visualization tools
Cons
- Limited advanced analytics and reporting compared to enterprise tools
- Performance can lag with very large datasets
- Customization options for maps and dashboards are somewhat basic
Best For
Small to mid-sized sales teams needing simple, budget-friendly territory mapping and data visualization from spreadsheets.
Pricing
Free plan available; Starter at $20/month, Pro at $60/month (billed annually), Enterprise custom pricing.
Conclusion
The review highlights a strong set of tools, with Badger Maps, Salesforce Maps, and Spotio leading as top choices for sales territory management. Badger Maps stands out for its broad optimization of routes, check-ins, and territory planning, making it a top pick for field teams. Salesforce Maps impresses with AI-driven planning and CRM integration, while Spotio excels in analytics and automation for door-to-door sales. Each offers unique strengths, ensuring there’s a fit for varied team needs.
Take the first step toward smoother sales operations—try Badger Maps to unlock its intuitive planning, route optimization, and check-in tools, and see how it can elevate your team’s performance.
Tools Reviewed
All tools were independently evaluated for this comparison