Quick Overview
- 1#1: Tactician Territory Designer - Automates sales territory planning and alignment by optimizing workloads, balancing revenue, and minimizing travel using advanced algorithms.
- 2#2: AlignStar - Provides automated territory design software that aligns sales territories based on custom hierarchies, potential, and performance metrics.
- 3#3: Terralign - Optimizes sales territories globally with intelligent alignment tools that balance accounts, geography, and sales potential.
- 4#4: Salesforce Maps - Delivers location intelligence within Salesforce to plan, visualize, and optimize sales territories for maximum efficiency.
- 5#5: Geopointe - Enhances CRM territory management with mapping, auto-assignment, and optimization features for sales alignment.
- 6#6: Badger Maps - Optimizes field sales territories and routes by integrating CRM data for balanced coverage and productivity.
- 7#7: Map My Customers - Simplifies sales territory mapping and management with drag-and-drop tools for account assignment and visualization.
- 8#8: Maptive - Transforms spreadsheet data into interactive maps for creating, visualizing, and managing sales territories.
- 9#9: MapBusinessOnline - Offers affordable mapping software for designing sales territories with heat maps, drive-time analysis, and reporting.
- 10#10: Maptitude - Professional GIS software with tools for sales territory creation, optimization, and demographic analysis.
These tools were ranked based on key factors including automation capabilities, CRM integration, scalability, ease of use, and value, ensuring they deliver proven performance across diverse sales environments.
Comparison Table
This comparison table examines leading Sales Territory Alignment Software tools, such as Tactician Territory Designer, AlignStar, Terralign, Salesforce Maps, Geopointe, and more, to guide businesses in selecting the right solution. Readers will discover key features, practical use cases, and suitability for diverse sales scenarios, empowering informed choices to optimize territory alignment and performance.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Tactician Territory Designer Automates sales territory planning and alignment by optimizing workloads, balancing revenue, and minimizing travel using advanced algorithms. | specialized | 9.5/10 | 9.8/10 | 8.2/10 | 9.0/10 |
| 2 | AlignStar Provides automated territory design software that aligns sales territories based on custom hierarchies, potential, and performance metrics. | specialized | 9.2/10 | 9.5/10 | 8.7/10 | 8.4/10 |
| 3 | Terralign Optimizes sales territories globally with intelligent alignment tools that balance accounts, geography, and sales potential. | specialized | 8.7/10 | 9.3/10 | 7.9/10 | 8.2/10 |
| 4 | Salesforce Maps Delivers location intelligence within Salesforce to plan, visualize, and optimize sales territories for maximum efficiency. | enterprise | 8.4/10 | 9.0/10 | 8.0/10 | 7.5/10 |
| 5 | Geopointe Enhances CRM territory management with mapping, auto-assignment, and optimization features for sales alignment. | specialized | 8.7/10 | 9.2/10 | 8.1/10 | 8.4/10 |
| 6 | Badger Maps Optimizes field sales territories and routes by integrating CRM data for balanced coverage and productivity. | specialized | 8.1/10 | 7.8/10 | 8.7/10 | 7.9/10 |
| 7 | Map My Customers Simplifies sales territory mapping and management with drag-and-drop tools for account assignment and visualization. | specialized | 8.4/10 | 8.5/10 | 9.2/10 | 8.3/10 |
| 8 | Maptive Transforms spreadsheet data into interactive maps for creating, visualizing, and managing sales territories. | other | 8.2/10 | 8.4/10 | 9.1/10 | 7.7/10 |
| 9 | MapBusinessOnline Offers affordable mapping software for designing sales territories with heat maps, drive-time analysis, and reporting. | other | 8.1/10 | 7.9/10 | 8.5/10 | 8.4/10 |
| 10 | Maptitude Professional GIS software with tools for sales territory creation, optimization, and demographic analysis. | enterprise | 8.2/10 | 9.1/10 | 6.8/10 | 8.0/10 |
Automates sales territory planning and alignment by optimizing workloads, balancing revenue, and minimizing travel using advanced algorithms.
Provides automated territory design software that aligns sales territories based on custom hierarchies, potential, and performance metrics.
Optimizes sales territories globally with intelligent alignment tools that balance accounts, geography, and sales potential.
Delivers location intelligence within Salesforce to plan, visualize, and optimize sales territories for maximum efficiency.
Enhances CRM territory management with mapping, auto-assignment, and optimization features for sales alignment.
Optimizes field sales territories and routes by integrating CRM data for balanced coverage and productivity.
Simplifies sales territory mapping and management with drag-and-drop tools for account assignment and visualization.
Transforms spreadsheet data into interactive maps for creating, visualizing, and managing sales territories.
Offers affordable mapping software for designing sales territories with heat maps, drive-time analysis, and reporting.
Professional GIS software with tools for sales territory creation, optimization, and demographic analysis.
Tactician Territory Designer
specializedAutomates sales territory planning and alignment by optimizing workloads, balancing revenue, and minimizing travel using advanced algorithms.
Patented AssignWiz optimization technology that simultaneously balances workloads across dozens of variables in minutes
Tactician Territory Designer is a leading GIS-based sales territory alignment software that uses advanced optimization algorithms to design balanced territories based on customer locations, sales potential, travel time, and workload metrics. It enables users to import data from CRMs like Salesforce, visualize territories on interactive maps, and run what-if scenarios to test alignments. The tool supports real-time collaboration, automatic balancing, and export of plans for field deployment, making it ideal for complex, data-driven territory redesigns.
Pros
- Powerful proprietary optimization engine balances multiple constraints like geography, revenue, and headcount
- Seamless GIS mapping and visualization with drag-and-drop territory adjustments
- Strong integrations with Salesforce, Excel, and other CRM systems for easy data import/export
Cons
- Steep learning curve for users without GIS or analytics experience
- Enterprise-level pricing may be prohibitive for small teams
- Limited mobile app support for on-the-go planning
Best For
Mid-to-large sales organizations with complex, national or global territories requiring precise, data-optimized alignments.
Pricing
Custom enterprise pricing starting at around $15,000 annually, based on users, territories, and modules; free demo available.
AlignStar
specializedProvides automated territory design software that aligns sales territories based on custom hierarchies, potential, and performance metrics.
Proprietary multi-constraint optimization engine that balances territories across geography, workload, revenue potential, and custom rules simultaneously
AlignStar is a specialized sales territory alignment software that enables organizations to design, optimize, and manage sales territories for balanced workloads and revenue potential. It integrates data from CRM systems, spreadsheets, and other sources to create interactive maps, run simulations, and generate balanced territory plans. The platform supports ongoing realignment, account assignment rules, and performance tracking to adapt to changing business dynamics.
Pros
- Powerful optimization algorithms for multi-objective territory balancing
- Seamless data import and integration with major CRMs like Salesforce
- Advanced mapping and visualization tools for scenario planning
Cons
- Higher cost suitable mainly for mid-to-large enterprises
- Initial setup requires significant data preparation
- Limited free trial or self-service demo options
Best For
Mid-sized to large sales organizations with complex territory structures seeking data-driven alignment and ongoing management.
Pricing
Custom enterprise pricing starting around $15,000 annually, based on user count, data volume, and features; quotes required.
Terralign
specializedOptimizes sales territories globally with intelligent alignment tools that balance accounts, geography, and sales potential.
Patented multi-constraint optimization that automatically balances territories across revenue, geography, and workload in minutes
Terralign is a specialized sales territory alignment software that leverages advanced geospatial analytics and optimization algorithms to design, balance, and manage sales territories efficiently. It imports data from CRMs like Salesforce, Excel, or databases to create balanced territories based on metrics such as revenue, geography, workload, and customer proximity. The platform supports scenario planning, automated realignments, and ongoing performance tracking to adapt to changing business needs.
Pros
- Sophisticated optimization engine for multi-objective territory balancing
- Strong GIS mapping and visualization capabilities
- Robust scenario modeling and what-if analysis
Cons
- Steep learning curve for non-technical users
- Pricing is opaque and enterprise-focused
- Data import and setup can be time-intensive
Best For
Mid-to-large enterprises with complex sales organizations needing data-driven territory optimization and frequent realignments.
Pricing
Custom enterprise pricing upon request; typically subscription-based starting at $10,000+ annually depending on users and features.
Salesforce Maps
enterpriseDelivers location intelligence within Salesforce to plan, visualize, and optimize sales territories for maximum efficiency.
AI-powered Territory Builder that auto-generates balanced territories using custom metrics like revenue, travel time, and capacity
Salesforce Maps is a location intelligence solution deeply integrated with Salesforce CRM, designed for sales territory alignment by enabling visualization of customer data on interactive maps. It facilitates the creation, optimization, and management of territories using AI-driven insights, workload balancing, and geospatial analytics to ensure equitable distribution of accounts and opportunities. Sales leaders can draw polygons, cluster prospects, and simulate alignments to maximize efficiency and revenue potential.
Pros
- Seamless native integration with Salesforce CRM for real-time data syncing
- Advanced AI tools for automated territory balancing and optimization
- Comprehensive mapping visualizations including heatmaps and clustering
Cons
- High pricing requires existing Salesforce investment
- Steep learning curve for users new to geospatial tools
- Limited standalone use without Salesforce ecosystem
Best For
Mid-to-large enterprises using Salesforce CRM that need robust, data-driven sales territory planning and field optimization.
Pricing
Starts at ~$100/user/month for Essentials, up to $150+/user/month for Advanced tiers; requires Salesforce Sales Cloud license.
Geopointe
specializedEnhances CRM territory management with mapping, auto-assignment, and optimization features for sales alignment.
Auto-Balancer for creating optimized territories using custom metrics like revenue, accounts, or geography in seconds
Geopointe is a Salesforce-native mapping and territory alignment platform that empowers sales teams to visualize CRM data on interactive maps, design balanced territories, and optimize alignments using geospatial analytics. It supports auto-drawing territories based on multiple metrics like revenue, headcount, or proximity, while enabling real-time collaboration and performance tracking. The tool integrates deeply with Salesforce, streamlining sales operations for field teams and managers alike.
Pros
- Seamless native integration with Salesforce for effortless data syncing
- Advanced territory optimization with multi-metric balancing and auto-draw tools
- Powerful interactive maps with proximity analysis and heatmapping
Cons
- Limited compatibility outside the Salesforce ecosystem
- Learning curve for complex features requires Salesforce admin knowledge
- Pricing can be steep for small teams without enterprise-scale needs
Best For
Mid-to-large Salesforce-dependent sales organizations needing robust geospatial territory planning and visualization.
Pricing
Starts at $65/user/month (billed annually) for basic mapping, with premium territory alignment tiers up to $100+/user/month.
Badger Maps
specializedOptimizes field sales territories and routes by integrating CRM data for balanced coverage and productivity.
CRM-driven territory balancing that automatically suggests adjustments based on revenue, visits, and geography
Badger Maps is a mobile-first platform tailored for outside sales teams, offering route optimization, scheduling, and territory management tools. It enables users to visualize sales territories on interactive maps, assign accounts, and balance workloads based on metrics like revenue or visit history. The software integrates seamlessly with popular CRMs like Salesforce and provides real-time navigation to enhance field efficiency.
Pros
- Intuitive map-based territory visualization and account assignment
- Seamless CRM integrations for automated data syncing
- Strong mobile app with real-time route optimization within territories
Cons
- Limited advanced analytics for complex territory modeling compared to dedicated tools
- Optimization focuses more on daily routing than long-term alignment
- Pricing scales per user, which can add up for large teams
Best For
Outside sales teams seeking an all-in-one mobile solution for territory mapping combined with daily route planning.
Pricing
Starts at $49/user/month for Starter plan; Team plan at $59/user/month; Enterprise custom pricing.
Map My Customers
specializedSimplifies sales territory mapping and management with drag-and-drop tools for account assignment and visualization.
Automatic territory balancer that instantly redistributes customers across territories based on user-defined metrics like revenue or travel time
Map My Customers is a sales mapping and territory management platform tailored for outside sales teams, enabling users to visualize customer data on interactive maps and create balanced territories. It offers tools for drawing territories by zip codes, counties, or custom polygons, automatic balancing based on metrics like revenue, potential, or headcount, and route optimization for daily planning. The software integrates with CRMs like Salesforce and HubSpot, providing mobile access for field reps to manage assignments and track performance.
Pros
- Intuitive drag-and-drop territory creation and auto-balancing
- Strong interactive mapping with heatmaps and data visualization
- Seamless mobile app and CRM integrations for field teams
Cons
- Limited advanced analytics compared to enterprise tools
- Territory customization can be rigid for highly complex shapes
- Reporting features lack depth for large-scale operations
Best For
Small to mid-sized field sales teams needing straightforward territory alignment and route planning without enterprise complexity.
Pricing
Starts at $25/user/month (Starter, billed annually) up to $50/user/month (Pro); custom enterprise pricing available.
Maptive
otherTransforms spreadsheet data into interactive maps for creating, visualizing, and managing sales territories.
One-click heatmapping and drive-time polygons for instant territory performance insights
Maptive is a cloud-based mapping platform designed for sales teams to visualize and manage territories using interactive Google Maps integration. It enables users to import customer data from spreadsheets or CRMs, draw custom territories, perform drive-time analysis, and balance workloads based on geographic and performance metrics. The software excels in creating color-coded heatmaps and proximity-based insights to optimize sales territory alignment.
Pros
- Intuitive drag-and-drop territory creation
- Seamless Google Maps integration for accurate visualization
- Strong data import from Excel, Salesforce, and other CRMs
Cons
- Limited AI-driven optimization compared to specialized tools
- Pricing scales quickly for larger teams
- Advanced balancing features locked behind higher tiers
Best For
Small to mid-sized sales teams seeking user-friendly geographic mapping and basic territory balancing without complex algorithms.
Pricing
Starts at $295/month (billed annually) for up to 10 maps; per-user plans from $25/user/month; custom enterprise pricing available.
MapBusinessOnline
otherOffers affordable mapping software for designing sales territories with heat maps, drive-time analysis, and reporting.
Automatic territory balancing wizard that redistributes boundaries based on overlaid data layers like sales volume or rep capacity
MapBusinessOnline is a cloud-based mapping software designed for businesses to visualize customer locations, sales data, and other geographic information on interactive maps. It excels in sales territory alignment by enabling users to create, balance, and optimize territories using drag-and-drop tools, geographic boundaries like ZIP codes, and data-driven metrics such as revenue or headcount. The platform supports data import from spreadsheets and CRMs, territory exporting, and basic reporting for effective sales rep alignment.
Pros
- Intuitive drag-and-drop territory creation and editing
- Strong visualization of sales data on maps
- Affordable pricing with no user limits on standard plans
Cons
- Lacks advanced AI-driven optimization algorithms
- Limited native integrations with modern CRMs
- Reporting and analytics are basic compared to enterprise tools
Best For
Small to mid-sized sales teams needing simple, visual territory mapping and balancing without complex automation.
Pricing
Standard plan at $349/year (~$29/month); Premium at $599/year (~$50/month); free trial available.
Maptitude
enterpriseProfessional GIS software with tools for sales territory creation, optimization, and demographic analysis.
Sophisticated territory balancing algorithms that automatically optimize districts by workload, sales equity, and proximity metrics
Maptitude, developed by Caliper Corporation, is a powerful desktop GIS software specializing in mapping, spatial analysis, and sales territory management. It enables users to design, optimize, and balance sales territories based on criteria like sales potential, drive times, demographics, and customer locations. With built-in U.S. Census data and advanced tools for redistricting, it supports data-driven territory alignment for sales teams.
Pros
- Robust territory optimization with multi-variable balancing (e.g., sales, travel time)
- Extensive built-in demographic and business location data
- One-time purchase model with perpetual license
Cons
- Steep learning curve for users without GIS experience
- Windows desktop-only, lacking cloud or mobile support
- Limited real-time collaboration features
Best For
Mid-sized sales organizations requiring advanced, customizable territory design without recurring subscription fees.
Pricing
Starts at $1,695 for a single-user perpetual license; annual maintenance optional at $695.
Conclusion
Selecting the best sales territory alignment software ultimately depends on specific needs, but the reviewed tools excel in streamlining processes. Tactician Territory Designer takes the top spot, leveraging advanced algorithms to automate planning, balance workloads, and reduce travel. AlignStar and Terralign are strong alternatives, with AlignStar focusing on custom hierarchies and Terralign offering global optimization. Together, they showcase the diversity of tools available to enhance sales efficiency.
Maximize your sales potential by exploring Tactician Territory Designer—its automation and workload balancing capabilities can transform how your team operates.
Tools Reviewed
All tools were independently evaluated for this comparison