Quick Overview
- 1#1: Salesforce - Comprehensive CRM platform for tracking sales pipelines, team activities, performance metrics, and forecasting with AI-powered insights.
- 2#2: HubSpot Sales Hub - All-in-one sales platform that tracks deals, emails, calls, meetings, and team productivity with built-in analytics.
- 3#3: Outreach - Sales engagement platform that automates sequences, tracks interactions, and provides team performance analytics.
- 4#4: Salesloft - Unified sales engagement tool for managing cadences, tracking conversations, and coaching sales teams.
- 5#5: Gong - Revenue intelligence platform that records, transcribes, and analyzes sales calls for team insights and coaching.
- 6#6: Pipedrive - Visual sales CRM focused on pipeline management, activity tracking, and sales team reporting.
- 7#7: Clari - Revenue operations platform that unifies sales data for pipeline inspection, forecasting, and team accountability.
- 8#8: Zoho CRM - Affordable CRM with sales tracking, automation, analytics, and territory management for teams.
- 9#9: People.ai - AI-driven revenue intelligence tool that auto-captures and analyzes all sales activities across channels.
- 10#10: Freshsales - AI-powered sales CRM for tracking leads, deals, customer interactions, and team performance metrics.
Tools were ranked based on a holistic assessment of core capabilities (including pipeline visibility, automation, and analytics), user experience, technical reliability, and value, ensuring they deliver measurable results for sales teams.
Comparison Table
Selecting the right sales team tracking software is key to boosting efficiency, and our comparison table simplifies the process by examining leading platforms like Salesforce, HubSpot Sales Hub, Outreach, Salesloft, Gong, and more. Readers will gain insights into features, usability, integration strengths, and pricing, helping them find the tool that best fits their team’s specific requirements.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Salesforce Comprehensive CRM platform for tracking sales pipelines, team activities, performance metrics, and forecasting with AI-powered insights. | enterprise | 9.4/10 | 9.8/10 | 7.2/10 | 8.1/10 |
| 2 | HubSpot Sales Hub All-in-one sales platform that tracks deals, emails, calls, meetings, and team productivity with built-in analytics. | enterprise | 9.2/10 | 9.5/10 | 8.7/10 | 8.8/10 |
| 3 | Outreach Sales engagement platform that automates sequences, tracks interactions, and provides team performance analytics. | specialized | 8.7/10 | 9.2/10 | 7.8/10 | 8.3/10 |
| 4 | Salesloft Unified sales engagement tool for managing cadences, tracking conversations, and coaching sales teams. | specialized | 9.1/10 | 9.4/10 | 8.7/10 | 8.6/10 |
| 5 | Gong Revenue intelligence platform that records, transcribes, and analyzes sales calls for team insights and coaching. | specialized | 8.7/10 | 9.4/10 | 8.1/10 | 7.9/10 |
| 6 | Pipedrive Visual sales CRM focused on pipeline management, activity tracking, and sales team reporting. | specialized | 8.4/10 | 8.7/10 | 9.2/10 | 8.1/10 |
| 7 | Clari Revenue operations platform that unifies sales data for pipeline inspection, forecasting, and team accountability. | enterprise | 8.4/10 | 9.2/10 | 7.6/10 | 7.8/10 |
| 8 | Zoho CRM Affordable CRM with sales tracking, automation, analytics, and territory management for teams. | enterprise | 8.4/10 | 9.1/10 | 7.8/10 | 8.6/10 |
| 9 | People.ai AI-driven revenue intelligence tool that auto-captures and analyzes all sales activities across channels. | specialized | 8.2/10 | 9.1/10 | 7.6/10 | 7.8/10 |
| 10 | Freshsales AI-powered sales CRM for tracking leads, deals, customer interactions, and team performance metrics. | specialized | 8.4/10 | 8.6/10 | 9.1/10 | 8.2/10 |
Comprehensive CRM platform for tracking sales pipelines, team activities, performance metrics, and forecasting with AI-powered insights.
All-in-one sales platform that tracks deals, emails, calls, meetings, and team productivity with built-in analytics.
Sales engagement platform that automates sequences, tracks interactions, and provides team performance analytics.
Unified sales engagement tool for managing cadences, tracking conversations, and coaching sales teams.
Revenue intelligence platform that records, transcribes, and analyzes sales calls for team insights and coaching.
Visual sales CRM focused on pipeline management, activity tracking, and sales team reporting.
Revenue operations platform that unifies sales data for pipeline inspection, forecasting, and team accountability.
Affordable CRM with sales tracking, automation, analytics, and territory management for teams.
AI-driven revenue intelligence tool that auto-captures and analyzes all sales activities across channels.
AI-powered sales CRM for tracking leads, deals, customer interactions, and team performance metrics.
Salesforce
enterpriseComprehensive CRM platform for tracking sales pipelines, team activities, performance metrics, and forecasting with AI-powered insights.
Einstein AI for predictive sales forecasting and automated insights
Salesforce Sales Cloud is a comprehensive CRM platform designed for sales team tracking, offering tools for pipeline management, lead and opportunity tracking, activity logging, and performance analytics. It enables sales managers to monitor team progress in real-time through customizable dashboards, reports, and forecasting features. Powered by AI via Einstein, it provides predictive insights, automated workflows, and collaboration tools to optimize sales processes across enterprises.
Pros
- Extremely robust and customizable reporting/dashboards for deep sales insights
- AI-driven Einstein features for forecasting and lead scoring
- Scalable for large teams with seamless integrations via AppExchange
Cons
- Steep learning curve requiring training and admin expertise
- High cost, especially with add-ons and customizations
- Can feel overwhelming for small teams or simple tracking needs
Best For
Enterprise sales teams requiring advanced, scalable CRM tracking with AI insights and heavy customization.
Pricing
Starts at $25/user/month (Essentials) up to $300+/user/month (Unlimited), billed annually; additional costs for add-ons like Einstein.
HubSpot Sales Hub
enterpriseAll-in-one sales platform that tracks deals, emails, calls, meetings, and team productivity with built-in analytics.
AI-powered Sales Intelligence with predictive forecasting and conversation analytics for proactive team performance tracking
HubSpot Sales Hub is a comprehensive CRM platform tailored for sales teams, providing robust tools for tracking deals, activities, and performance metrics in real-time. It enables pipeline management, email tracking, call logging, meeting scheduling, and advanced forecasting to monitor team productivity and revenue goals. With customizable dashboards and reporting, it helps sales leaders gain actionable insights into individual and team performance.
Pros
- Extensive activity tracking for emails, calls, and meetings with real-time visibility
- Powerful analytics and forecasting tools for accurate sales performance insights
- Seamless integrations with marketing and service hubs for unified team tracking
Cons
- Higher-tier plans can become expensive for large teams
- Advanced customization requires time to master
- Some reporting features limited on free/starter plans
Best For
Mid-sized to enterprise sales teams seeking an all-in-one CRM with deep tracking and automation capabilities.
Pricing
Free Starter plan; Professional at $90/user/month; Enterprise at $150/user/month (billed annually).
Outreach
specializedSales engagement platform that automates sequences, tracks interactions, and provides team performance analytics.
AI-powered Kaia assistant for real-time sales coaching and conversation intelligence
Outreach is a comprehensive sales engagement platform that automates outbound sales processes, tracks team activities across email, calls, and meetings, and provides deep analytics for performance monitoring. It excels in pipeline visibility, forecasting, and coaching tools to help sales leaders optimize team productivity and hit quotas. Ideal for scaling sales operations, it integrates seamlessly with CRMs like Salesforce for unified tracking.
Pros
- Advanced activity tracking and real-time analytics for sales performance visibility
- Powerful sequence automation with A/B testing and personalization
- Seamless CRM integrations and AI-driven insights for coaching
Cons
- Steep learning curve and complex initial setup
- High pricing suitable mainly for mid-to-large teams
- Occasional UI glitches and slower load times reported
Best For
Mid-sized to enterprise sales teams seeking robust automation and detailed team tracking to scale outreach efficiently.
Pricing
Custom enterprise pricing, typically $100+/user/month (billed annually); contact sales for quotes.
Salesloft
specializedUnified sales engagement tool for managing cadences, tracking conversations, and coaching sales teams.
Revenue Intelligence with AI-powered insights for deal risk scoring and coaching recommendations
Salesloft is a powerful sales engagement platform designed to help sales teams automate outreach, track activities, and gain insights into pipeline performance. It offers tools like email cadences, dialers, conversation intelligence, and analytics to monitor rep productivity, deal progression, and forecasting accuracy. With deep CRM integrations, it provides real-time visibility into team-wide sales metrics for better coaching and optimization.
Pros
- Comprehensive activity tracking and analytics dashboard
- AI-driven conversation intelligence for coaching
- Seamless integrations with Salesforce and other CRMs
Cons
- Expensive pricing for smaller teams
- Steep learning curve for advanced features
- Setup and customization can be time-intensive
Best For
Mid-market to enterprise sales teams focused on scaling outbound engagement and tracking rep performance.
Pricing
Starts at $125/user/month (billed annually) for Professional; higher tiers and custom Enterprise pricing available.
Gong
specializedRevenue intelligence platform that records, transcribes, and analyzes sales calls for team insights and coaching.
Conversation Intelligence AI that automatically analyzes calls for key moments, sentiment, and coaching opportunities
Gong is a revenue intelligence platform designed for sales teams, automatically recording, transcribing, and analyzing customer calls, meetings, and emails. It leverages AI to deliver insights on conversation trends, deal risks, buyer sentiment, and team performance metrics. Sales leaders use it for coaching, forecasting, and pipeline management to drive revenue growth.
Pros
- AI-driven conversation intelligence uncovers hidden insights like talk ratios and objections
- Powerful coaching tools with searchable call library and personalized recommendations
- Seamless integrations with CRMs like Salesforce for real-time deal tracking
Cons
- High pricing suitable only for larger teams
- Steep learning curve for advanced analytics features
- Potential privacy concerns with constant call recording and storage
Best For
Mid-to-large sales organizations needing deep conversation analytics and coaching for revenue teams.
Pricing
Custom quote-based pricing; starts around $100-150/user/month for core plans, scaling to enterprise tiers.
Pipedrive
specializedVisual sales CRM focused on pipeline management, activity tracking, and sales team reporting.
Customizable visual sales pipeline with drag-and-drop deal movement
Pipedrive is a sales-focused CRM platform designed to streamline sales pipeline management and team tracking. It provides visual deal pipelines, activity scheduling, and performance insights to monitor sales reps' progress and productivity. Ideal for sales teams, it emphasizes simplicity with drag-and-drop interfaces and automation for routine tasks.
Pros
- Intuitive visual pipeline for easy deal tracking
- Robust activity and email integration for team monitoring
- Real-time reporting and leaderboards for performance visibility
Cons
- Limited advanced reporting without higher tiers or add-ons
- Weaker in marketing automation compared to full-suite CRMs
- Customization requires technical setup for complex needs
Best For
Small to mid-sized sales teams prioritizing simple pipeline visualization and deal progression tracking.
Pricing
Starts at $14/user/month (Essential), up to $99/user/month (Enterprise); billed annually with a free trial.
Clari
enterpriseRevenue operations platform that unifies sales data for pipeline inspection, forecasting, and team accountability.
AI-powered continuous forecasting that updates predictions in real-time based on deal changes and team activities
Clari is a Revenue Operations platform that provides sales teams with real-time visibility into pipeline health, forecasting accuracy, and performance metrics. It integrates seamlessly with CRMs like Salesforce to deliver AI-powered insights, deal inspections, and risk detection. Clari enables sales leaders to track team activities, align on revenue goals, and make data-driven decisions to accelerate growth.
Pros
- AI-driven forecasting with high accuracy
- Real-time pipeline visibility and deal management
- Deep CRM integrations and customizable dashboards
Cons
- Steep learning curve for setup and advanced features
- High cost suitable mainly for enterprises
- Limited standalone use without CRM integration
Best For
Enterprise sales teams needing advanced revenue forecasting and pipeline tracking in complex sales environments.
Pricing
Custom enterprise pricing, typically $75-$150/user/month with annual contracts and minimum user requirements.
Zoho CRM
enterpriseAffordable CRM with sales tracking, automation, analytics, and territory management for teams.
Zia AI assistant for real-time sales predictions, anomaly detection, and automated insights
Zoho CRM is a versatile cloud-based platform designed to manage customer relationships, with strong capabilities for sales team tracking including pipeline visualization, activity logging, and performance analytics. It enables sales managers to monitor team progress through customizable dashboards, real-time notifications, and forecasting tools. The software integrates seamlessly with other Zoho apps and third-party services, making it suitable for streamlining sales operations across teams.
Pros
- Robust pipeline management and sales forecasting for accurate team performance tracking
- Customizable dashboards and real-time activity reports for monitoring sales reps
- AI-powered insights via Zia for predictive analytics and automation
Cons
- Steep learning curve due to extensive features and customization options
- Limited advanced tracking in the free tier for larger teams
- Occasional performance lags with high data volumes
Best For
Small to mid-sized sales teams needing scalable, affordable tracking with deep analytics and automation.
Pricing
Free for up to 3 users; paid plans from $14/user/month (Standard) to $52/user/month (Ultimate), billed annually.
People.ai
specializedAI-driven revenue intelligence tool that auto-captures and analyzes all sales activities across channels.
Revenue AI Engine that processes unstructured data from all sales signals for hyper-accurate forecasting and personalized coaching
People.ai is an AI-powered revenue intelligence platform that automatically tracks sales team activities by capturing data from emails, calendars, calls, and CRM systems like Salesforce without manual entry. It analyzes interactions to provide insights into pipeline health, deal progression, and rep performance. The tool offers forecasting, coaching recommendations, and optimization strategies to drive revenue growth.
Pros
- Automatic capture of all customer interactions eliminating manual logging
- AI-driven insights and coaching for sales optimization
- Seamless integrations with major CRMs and productivity tools
Cons
- High enterprise-level pricing with custom quotes
- Complex initial setup and configuration required
- Overkill for small teams without advanced revenue ops needs
Best For
Mid-to-large sales organizations seeking automated activity tracking and AI-powered revenue intelligence.
Pricing
Custom enterprise pricing, typically $100+ per user/month, quote-based with annual contracts.
Freshsales
specializedAI-powered sales CRM for tracking leads, deals, customer interactions, and team performance metrics.
Freddy AI for automated sales coaching and predictive insights on team performance
Freshsales by Freshworks is a customer relationship management (CRM) platform tailored for sales teams, offering tools to track leads, deals, and team performance through visual pipelines and activity logs. It provides real-time insights into sales rep activities, forecasting, and engagement metrics to optimize team productivity. With built-in AI via Freddy, it automates insights and coaching for better sales tracking and management.
Pros
- Intuitive visual pipelines for easy deal and activity tracking
- AI-driven insights and coaching for sales team performance
- Seamless integrations with popular sales tools
Cons
- Advanced reporting and customization limited in lower tiers
- Occasional performance lags with large datasets
- Steep learning curve for complex forecasting features
Best For
Mid-sized sales teams seeking an user-friendly CRM with strong built-in tracking and AI assistance without heavy customization needs.
Pricing
Free plan available; paid tiers start at $15/user/month (Growth), $49/user/month (Pro), and $69/user/month (Enterprise), billed annually.
Conclusion
After evaluating the leading sales team tracking software, it’s clear that Salesforce stands out as the top choice, offering a comprehensive CRM with robust pipeline management and AI insights. HubSpot Sales Hub and Outreach closely follow, each excelling in unique areas—from all-in-one sales features to automated engagement—providing strong alternatives for diverse team needs. Together, these tools redefine how sales teams track, optimize, and succeed.
Ready to elevate your sales performance? Start with Salesforce, the leading tool in this review, and experience the difference a powerful tracking system can make for your team.
Tools Reviewed
All tools were independently evaluated for this comparison