Top 10 Best Sales Script Software of 2026

Regie.ai is an AI-powered platform that revolutionizes sales enablement by generating personalized sales scripts, emails, call outlines, and proposals tailored to ideal customer profiles (ICPs) and historical performance data. It allows sales teams to create, remix, and A/B test content at scale, integrating seamlessly with CRMs like Salesforce and HubSpot for contextual personalization. The tool's analytics track open rates, reply rates, and conversions to continuously optimize scripts for better outcomes.

Gong is a revenue intelligence platform that records, transcribes, and analyzes sales conversations using AI to uncover insights on what works in calls. For sales scripting, it excels at identifying top-performing phrases, objection-handling patterns, and conversation structures from real calls, enabling teams to build data-driven scripts and playbooks. It also provides coaching tools, deal forecasting, and real-time guidance during calls to ensure script adherence and improvement.

Lavender is an AI-powered email coaching platform designed specifically for sales teams to optimize outbound emails, functioning as a sales script enhancer by providing real-time feedback on tone, length, personalization, and structure. It integrates seamlessly with Gmail and Outlook, scoring emails based on data from millions of successful sales messages and offering actionable suggestions to boost reply rates. While focused primarily on email scripts, it helps reps craft more effective sales communications overall.

Clari is an AI-powered revenue operations platform that provides sales teams with pipeline visibility, accurate forecasting, and guided selling through its Revenue Playbooks feature. While not a dedicated sales script tool, its playbooks function as dynamic, stage-specific scripts with buyer journey maps, personalized recommendations, and deal inspection tools. It excels in integrating sales guidance with broader revenue management for enterprise-scale operations.

Salesloft is a comprehensive sales engagement platform designed to streamline sales workflows through automated email cadences, intelligent dialers, and conversation analytics. It supports sales script management via AI-powered coaching, real-time guidance during calls, and customizable script libraries integrated with CRM systems like Salesforce. The tool excels in helping teams execute scripted outreach at scale while capturing insights to refine scripts over time.

Outreach is a powerful sales engagement platform designed to automate and optimize sales outreach through multi-channel sequences, including emails, calls, and tasks. It supports sales script management via customizable templates, A/B testing, and performance analytics to refine messaging effectiveness. While versatile for broader sales workflows, it excels in scaling scripted outreach for high-volume teams.

Mindtickle is a sales enablement platform designed to boost sales team performance through training, coaching, and readiness tools. It excels in sales script software by offering AI-powered role-play simulations, pitch practice modules, and video-based coaching where reps can rehearse scripts and receive instant feedback. The platform also includes content management, certification tracking, and conversation intelligence to ensure reps are script-proficient before customer interactions.

Highspot is a comprehensive sales enablement platform that centralizes sales content like scripts, playbooks, battle cards, and training materials to empower sales teams during customer conversations. It leverages AI for personalized content recommendations, coaching tools for script practice and call analysis, and analytics to measure script effectiveness and rep performance. While broader than pure sales scripting, it excels in integrating scripts into a full revenue operations workflow for scalable sales success.

Seismic is a comprehensive sales enablement platform that empowers sales teams to deliver personalized content, guided selling experiences, and sales playbooks during customer interactions. It integrates content management, buyer engagement tools, and analytics to optimize sales scripts and pitches in real-time. Ideal for scaling sales processes, it supports video pitches, dynamic content personalization, and performance tracking across the sales cycle.

Allego is a comprehensive sales enablement platform designed to boost sales team performance through video-based training, coaching, and content sharing. It excels in sales script practice with features like Roleplay Studio, where reps can record and rehearse pitches, receiving AI-driven feedback on delivery, content, and objections. The tool also integrates conversation intelligence to analyze real calls, helping refine scripts based on actual performance data.