Quick Overview
- 1#1: Badger Maps - Provides route planning, territory mapping, and CRM integration optimized for outside sales teams to maximize daily visits.
- 2#2: Salesforce Maps - Enterprise-grade route optimization and territory management integrated directly with Salesforce CRM for sales teams.
- 3#3: Spotio - Field sales platform with AI-powered routing, canvassing tools, and performance tracking for door-to-door sales.
- 4#4: Route4Me - Multi-stop route optimization software that reduces travel time for sales reps visiting multiple locations.
- 5#5: OptimoRoute - Dynamic route planning and scheduling software tailored for mobile sales and service teams.
- 6#6: Map My Customers - Route planner and territory mapper designed specifically for outside sales with CRM sync.
- 7#7: SalesRabbit - Door-to-door sales software featuring routing, lead capture, and team management tools.
- 8#8: RoadWarrior - Mobile route optimizer that integrates with calendars and CRMs for efficient sales routing.
- 9#9: Circuit Route Planner - AI-driven route optimization app for sales and delivery teams to save time on the road.
- 10#10: Upper Route Planner - Simple route planning tool for sales reps to optimize multi-stop routes and schedules.
Tools were selected and ranked based on core features (route optimization, CRM integration), user-friendliness, scalability, and overall value, ensuring they deliver tangible benefits across models like field work, door-to-door outreach, and multi-stop campaigns.
Comparison Table
Explore a comparison of top sales routing software tools, including Badger Maps, Salesforce Maps, Spotio, Route4Me, OptimoRoute, and more, to understand key features, usability, and performance. This table equips readers with insights to identify the best fit for their sales teams' unique workflows and goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Badger Maps Provides route planning, territory mapping, and CRM integration optimized for outside sales teams to maximize daily visits. | specialized | 9.6/10 | 9.8/10 | 9.5/10 | 9.2/10 |
| 2 | Salesforce Maps Enterprise-grade route optimization and territory management integrated directly with Salesforce CRM for sales teams. | enterprise | 9.2/10 | 9.6/10 | 8.4/10 | 8.7/10 |
| 3 | Spotio Field sales platform with AI-powered routing, canvassing tools, and performance tracking for door-to-door sales. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Route4Me Multi-stop route optimization software that reduces travel time for sales reps visiting multiple locations. | specialized | 8.2/10 | 8.5/10 | 7.8/10 | 8.7/10 |
| 5 | OptimoRoute Dynamic route planning and scheduling software tailored for mobile sales and service teams. | specialized | 8.4/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 6 | Map My Customers Route planner and territory mapper designed specifically for outside sales with CRM sync. | specialized | 8.4/10 | 8.6/10 | 9.1/10 | 8.0/10 |
| 7 | SalesRabbit Door-to-door sales software featuring routing, lead capture, and team management tools. | specialized | 8.2/10 | 8.8/10 | 8.5/10 | 7.6/10 |
| 8 | RoadWarrior Mobile route optimizer that integrates with calendars and CRMs for efficient sales routing. | specialized | 8.2/10 | 8.5/10 | 8.7/10 | 8.0/10 |
| 9 | Circuit Route Planner AI-driven route optimization app for sales and delivery teams to save time on the road. | specialized | 8.1/10 | 8.3/10 | 9.2/10 | 8.7/10 |
| 10 | Upper Route Planner Simple route planning tool for sales reps to optimize multi-stop routes and schedules. | other | 7.6/10 | 7.4/10 | 8.2/10 | 7.8/10 |
Provides route planning, territory mapping, and CRM integration optimized for outside sales teams to maximize daily visits.
Enterprise-grade route optimization and territory management integrated directly with Salesforce CRM for sales teams.
Field sales platform with AI-powered routing, canvassing tools, and performance tracking for door-to-door sales.
Multi-stop route optimization software that reduces travel time for sales reps visiting multiple locations.
Dynamic route planning and scheduling software tailored for mobile sales and service teams.
Route planner and territory mapper designed specifically for outside sales with CRM sync.
Door-to-door sales software featuring routing, lead capture, and team management tools.
Mobile route optimizer that integrates with calendars and CRMs for efficient sales routing.
AI-driven route optimization app for sales and delivery teams to save time on the road.
Simple route planning tool for sales reps to optimize multi-stop routes and schedules.
Badger Maps
specializedProvides route planning, territory mapping, and CRM integration optimized for outside sales teams to maximize daily visits.
Patented sales-specific route optimizer that prioritizes high-value stops with CRM data and guarantees time savings
Badger Maps is a mobile-first sales routing and territory management platform tailored for outside sales teams, enabling optimized multi-stop routes that save hours daily. It integrates deeply with CRMs like Salesforce and HubSpot, supports check-ins, scheduling, and live territory mapping to boost field productivity. Additional tools include skip tracing for lead generation and performance analytics to help reps visit more customers and close deals faster.
Pros
- Superior multi-stop route optimization with live traffic and drag-and-drop flexibility
- Seamless CRM integrations and real-time check-ins for streamlined workflows
- Built-in skip tracing and lead generation tools unique to sales routing
Cons
- Higher pricing may deter very small teams or solo users
- Advanced reporting features lag behind full enterprise CRM suites
- Heavy reliance on mobile connectivity for optimal performance
Best For
Outside sales teams and field reps seeking maximum route efficiency and CRM-integrated territory management.
Pricing
Basic at $59/user/month, Pro at $69/user/month (billed annually), Enterprise custom.
Salesforce Maps
enterpriseEnterprise-grade route optimization and territory management integrated directly with Salesforce CRM for sales teams.
Native Salesforce integration enabling real-time route optimization synced with CRM data, appointments, and customer records
Salesforce Maps is a location intelligence platform deeply integrated with Salesforce CRM, designed to optimize sales routing, territory management, and field operations for sales teams. It provides AI-powered route planning, live tracking, and proximity-based lead prioritization to help reps visit more customers efficiently. The tool also offers advanced analytics for territory design and performance insights, making it ideal for data-driven sales organizations.
Pros
- Seamless integration with Salesforce CRM for real-time data sync and automation
- Advanced AI-driven route optimization considering traffic, skills, and priorities
- Robust territory management and analytics for strategic planning
Cons
- Requires existing Salesforce Sales Cloud subscription, limiting standalone use
- Steep learning curve for users new to Salesforce ecosystem
- Premium pricing may not suit small teams or budgets
Best For
Mid-to-large sales teams heavily invested in Salesforce CRM seeking enterprise-grade routing and territory optimization.
Pricing
Starts at $75/user/month (billed annually) as an add-on to Salesforce Sales Cloud; higher tiers up to $150/user/month for advanced features.
Spotio
specializedField sales platform with AI-powered routing, canvassing tools, and performance tracking for door-to-door sales.
Smart Routing with heat maps and dynamic territory assignment for hyper-local canvassing efficiency
Spotio is a field sales management platform specializing in route optimization, real-time GPS tracking, and canvassing tools for outside sales teams. It enables sales reps to plan efficient multi-stop routes, manage territories, capture leads on mobile devices, and analyze performance metrics to maximize daily productivity. Ideal for door-to-door sales, it integrates with CRMs like Salesforce and HubSpot for seamless data flow.
Pros
- Advanced route optimization with traffic and territory balancing
- Real-time tracking and mobile-first lead capture
- Comprehensive analytics for sales performance insights
Cons
- Pricing scales quickly for larger teams
- Limited customization in reporting
- Occasional mobile app glitches reported by users
Best For
Field sales teams in canvassing-heavy industries like solar, home improvement, and pest control needing optimized routing and tracking.
Pricing
Starts at $59/user/month for Pro plan (billed annually), with Enterprise custom pricing; free trial available.
Route4Me
specializedMulti-stop route optimization software that reduces travel time for sales reps visiting multiple locations.
Dynamic Layered Optimization that allows real-time route adjustments for traffic, weather, and priority changes during sales routes
Route4Me is a cloud-based route optimization platform designed for sales teams, delivery services, and field operations to plan and execute efficient multi-stop routes. It uses advanced algorithms to minimize travel time and distance while accounting for traffic, priorities, and constraints like driver capacity. The software includes mobile apps for real-time tracking, proof of delivery, and dynamic rerouting, making it suitable for sales routing to maximize customer visits per day.
Pros
- Powerful optimization engine handles up to 200+ stops with traffic integration
- Real-time tracking and mobile app for sales reps in the field
- Affordable pricing with a functional free tier for small teams
Cons
- Steep learning curve for advanced features and custom settings
- Customer support can be slow for non-enterprise users
- UI feels dated compared to newer competitors
Best For
Small to mid-sized sales teams or field service businesses seeking cost-effective route optimization without complex enterprise needs.
Pricing
Free plan (limited to 10 locations/month); Basic from $9.99/user/month (annual), Advanced $19.99/user/month, Enterprise custom.
OptimoRoute
specializedDynamic route planning and scheduling software tailored for mobile sales and service teams.
Dynamic live re-optimization that adjusts routes in real-time for traffic, delays, or new priorities
OptimoRoute is a robust route optimization platform designed for sales teams, delivery services, and field operations, using AI-driven algorithms to plan and optimize multi-stop routes that minimize travel time and fuel costs. It supports dynamic re-routing in real-time based on traffic, weather, or schedule changes, with features like proof-of-visit capture and performance analytics. The software integrates with CRMs such as Salesforce and provides a mobile app for drivers to access optimized routes on the go.
Pros
- Advanced AI optimization for up to 500 stops per route
- Real-time tracking and automatic re-routing
- Strong integrations with CRM and GPS systems
Cons
- Steep learning curve for complex features
- Pricing scales quickly for larger teams
- Mobile app can feel cluttered for simple use cases
Best For
Mid-sized to large sales teams requiring sophisticated, dynamic route planning across multiple territories.
Pricing
Starts at $35/driver/month (Basic, annual billing), $45/driver/month (Professional), with Enterprise custom pricing.
Map My Customers
specializedRoute planner and territory mapper designed specifically for outside sales with CRM sync.
Performance Heat Maps that overlay sales metrics on interactive maps for instant geographic insights
Map My Customers is a sales routing software tailored for field sales teams, offering interactive maps to visualize customer locations, optimize multi-stop routes, and manage territories. It enables real-time check-ins, performance tracking via heat maps, and mobile navigation to boost efficiency. The platform integrates CRM data for planning daily routes and analyzing geographic sales patterns.
Pros
- Intuitive drag-and-drop map interface for quick route planning
- Powerful heat maps for visualizing sales performance and territories
- Robust mobile app with turn-by-turn navigation and check-ins
Cons
- Limited advanced AI optimizations compared to top competitors
- Integrations restricted to major CRMs like Salesforce and HubSpot
- Reporting features lack depth for complex enterprise analytics
Best For
SMB field sales teams needing simple, visual routing and territory management without enterprise-level complexity.
Pricing
Starter at $29/user/month, Pro at $49/user/month, Enterprise at $99/user/month (billed annually; 14-day free trial).
SalesRabbit
specializedDoor-to-door sales software featuring routing, lead capture, and team management tools.
Live Territory Control for real-time route adjustments and territory redraws during fieldwork
SalesRabbit is a mobile-first field sales platform designed for door-to-door and canvassing teams, offering advanced route optimization, territory management, and real-time GPS tracking to maximize sales efficiency. It integrates lead capture, CRM tools, and performance analytics, enabling reps to navigate optimal paths while managers monitor progress live. Ideal for industries like solar, telecom, and pest control, it streamlines fieldwork from planning to execution.
Pros
- Powerful route optimization with traffic-aware planning
- Real-time GPS tracking and team monitoring
- Seamless mobile app for lead capture and CRM integration
Cons
- Pricing can be steep for smaller teams
- Best suited for field sales, less ideal for inside sales
- Advanced features require training
Best For
Door-to-door sales teams in high-mobility industries like solar, roofing, or telecom needing dynamic routing and live oversight.
Pricing
Starts at $49/user/month for Pro plan (billed annually), with Essentials at $29/user/month and custom Enterprise pricing.
RoadWarrior
specializedMobile route optimizer that integrates with calendars and CRMs for efficient sales routing.
Dynamic re-routing that automatically adjusts plans in real-time based on traffic, delays, or new stops
RoadWarrior is a cloud-based route optimization software designed specifically for field sales teams, delivery services, and mobile workforces to plan efficient multi-stop routes. It leverages real-time traffic data, GPS tracking, and intelligent algorithms to minimize travel time and fuel costs while maximizing daily productivity. The platform includes a robust mobile app for drivers, CRM integrations, and tools for territory management and scheduling.
Pros
- Powerful multi-stop route optimization with live traffic integration
- Intuitive mobile app for iOS and Android with real-time navigation
- Seamless integrations with CRMs like Salesforce and Google Maps
Cons
- Limited advanced reporting and analytics compared to enterprise competitors
- Pricing can add up for larger teams without volume discounts
- Occasional sync issues with third-party integrations
Best For
Small to mid-sized sales teams or service businesses seeking affordable, mobile-first route planning without complex setup.
Pricing
Starts at $25/user/month for Starter plan; Pro at $40/user/month and custom Enterprise pricing.
Circuit Route Planner
specializedAI-driven route optimization app for sales and delivery teams to save time on the road.
Instant drag-and-drop route recalibration with real-time traffic
Circuit Route Planner is a route optimization tool that helps sales teams plan efficient multi-stop routes to maximize daily visits and minimize travel time. It leverages advanced algorithms, real-time traffic data, and GPS integration to generate optimized itineraries accessible via web and mobile apps. Ideal for field sales reps, it supports solo users and teams with features like calendar syncing and proof-of-visit logging.
Pros
- Lightning-fast optimization for up to 500+ stops
- Intuitive drag-and-drop interface with mobile app
- Free tier for individual sales reps
Cons
- Limited native integrations with sales CRMs like Salesforce
- Reporting lacks advanced sales analytics
- More delivery-oriented than sales-specific tools
Best For
Solo sales reps or small field teams seeking simple, affordable route optimization without needing deep CRM ties.
Pricing
Free for solo users; Team plans start at $20 per driver/month (billed annually).
Upper Route Planner
otherSimple route planning tool for sales reps to optimize multi-stop routes and schedules.
Live route re-optimization that automatically adjusts for traffic, delays, or new stops in real-time
Upper Route Planner is a cloud-based route optimization software that helps sales teams efficiently plan and manage daily customer visit routes by minimizing travel time and distance across multiple stops. It features advanced algorithms for automatic route generation, real-time traffic adjustments, and mobile apps for field reps to navigate and update plans on the go. Primarily designed for delivery and service operations, it adapts well to sales routing with tools for scheduling, proof of visit, and basic performance tracking.
Pros
- Powerful route optimization algorithms reduce travel time by up to 30%
- Intuitive mobile app with turn-by-turn navigation and real-time updates
- Affordable pricing scalable for small to mid-sized teams
Cons
- Limited native integrations with sales CRMs like Salesforce or HubSpot
- Lacks advanced sales-specific features such as territory management or lead prioritization
- Reporting and analytics are basic compared to dedicated sales routing tools
Best For
Small to medium-sized sales teams or field service reps seeking straightforward, cost-effective route optimization without complex CRM dependencies.
Pricing
Starts at $40/month for solo users (1 driver), $80/month for teams (up to 5 drivers), with enterprise plans at $150+/month; billed annually with a free trial.
Conclusion
The reviewed tools vary in focus but all deliver efficiency for sales teams, with Badger Maps leading as the top choice due to its optimized route planning, territory mapping, and CRM integration for outside sales. Salesforce Maps and Spotio stand out as strong alternatives—Salesforce for its enterprise-grade CRM sync, and Spotio for AI-powered door-to-door tools, each catering to distinct team needs. In the end, the best option depends on specific workflows, but all offer meaningful improvements in daily operations.
Take the first step toward streamlined sales—try Badger Maps now to maximize visits and enhance performance.
Tools Reviewed
All tools were independently evaluated for this comparison