Quick Overview
- 1#1: Badger Maps - Optimizes daily sales routes, integrates with CRMs, and provides check-in tools for field sales teams.
- 2#2: Salesforce Maps - Enterprise-grade location intelligence for sales territory planning, route optimization, and visit scheduling.
- 3#3: Route4Me - Multi-stop route optimization software with real-time tracking for sales and delivery teams.
- 4#4: Spotio - Field sales platform with automated route planning, territory mapping, and performance analytics.
- 5#5: Map My Customers - Route planner and territory manager designed for outside sales reps with CRM integrations.
- 6#6: SalesRabbit - Door-to-door and field sales software featuring route optimization and canvassing tools.
- 7#7: OptimoRoute - Dynamic route planning and scheduling for sales visits and mobile workforces.
- 8#8: Geopogo - Territory design and route optimization tool for field sales teams.
- 9#9: RoadWarrior - Mobile route planner that optimizes sales routes with traffic-aware algorithms.
- 10#10: Circuit for Teams - Route optimization app for teams handling sales visits and deliveries with live tracking.
We selected and ranked these tools based on rigorous evaluation of features, user experience, integration capabilities, and overall value, ensuring the list reflects the most effective options for modern sales workflows.
Comparison Table
This comparison table examines key features, pricing models, and usability of top sales route planning software, including Badger Maps, Salesforce Maps, Route4Me, Spotio, and Map My Customers. Readers will learn how each tool optimizes route efficiency, enhances customer outreach, and integrates with existing workflows to suit diverse sales needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Badger Maps Optimizes daily sales routes, integrates with CRMs, and provides check-in tools for field sales teams. | specialized | 9.6/10 | 9.8/10 | 9.4/10 | 9.2/10 |
| 2 | Salesforce Maps Enterprise-grade location intelligence for sales territory planning, route optimization, and visit scheduling. | enterprise | 9.2/10 | 9.6/10 | 8.4/10 | 8.1/10 |
| 3 | Route4Me Multi-stop route optimization software with real-time tracking for sales and delivery teams. | specialized | 8.7/10 | 9.2/10 | 7.8/10 | 8.9/10 |
| 4 | Spotio Field sales platform with automated route planning, territory mapping, and performance analytics. | specialized | 8.7/10 | 9.0/10 | 8.5/10 | 8.2/10 |
| 5 | Map My Customers Route planner and territory manager designed for outside sales reps with CRM integrations. | specialized | 8.4/10 | 8.6/10 | 9.1/10 | 8.2/10 |
| 6 | SalesRabbit Door-to-door and field sales software featuring route optimization and canvassing tools. | specialized | 8.1/10 | 8.5/10 | 8.0/10 | 7.6/10 |
| 7 | OptimoRoute Dynamic route planning and scheduling for sales visits and mobile workforces. | specialized | 8.4/10 | 9.2/10 | 8.0/10 | 7.8/10 |
| 8 | Geopogo Territory design and route optimization tool for field sales teams. | specialized | 6.8/10 | 6.2/10 | 8.1/10 | 7.6/10 |
| 9 | RoadWarrior Mobile route planner that optimizes sales routes with traffic-aware algorithms. | specialized | 8.1/10 | 8.0/10 | 8.7/10 | 7.8/10 |
| 10 | Circuit for Teams Route optimization app for teams handling sales visits and deliveries with live tracking. | specialized | 7.4/10 | 7.8/10 | 8.2/10 | 6.9/10 |
Optimizes daily sales routes, integrates with CRMs, and provides check-in tools for field sales teams.
Enterprise-grade location intelligence for sales territory planning, route optimization, and visit scheduling.
Multi-stop route optimization software with real-time tracking for sales and delivery teams.
Field sales platform with automated route planning, territory mapping, and performance analytics.
Route planner and territory manager designed for outside sales reps with CRM integrations.
Door-to-door and field sales software featuring route optimization and canvassing tools.
Dynamic route planning and scheduling for sales visits and mobile workforces.
Territory design and route optimization tool for field sales teams.
Mobile route planner that optimizes sales routes with traffic-aware algorithms.
Route optimization app for teams handling sales visits and deliveries with live tracking.
Badger Maps
specializedOptimizes daily sales routes, integrates with CRMs, and provides check-in tools for field sales teams.
AI-driven route optimizer that pulls CRM data for instant multi-stop planning, guaranteeing 20%+ time savings
Badger Maps is a mobile-first route planning software tailored for field sales teams, optimizing multi-stop routes to minimize drive time and maximize daily visits. It integrates deeply with CRMs like Salesforce and HubSpot, allowing users to pull leads, schedule appointments, and log activities directly from the app. Additional features include territory mapping, live check-ins, and performance analytics to enhance sales productivity and territory management.
Pros
- Exceptional multi-stop route optimization with real-time traffic integration
- Seamless CRM syncing for effortless lead-to-route conversion
- Robust mobile app with offline functionality and live team visibility
Cons
- Premium pricing may be steep for very small teams
- Advanced territory tools require a learning curve
- Limited customization for non-sales routing scenarios
Best For
Outside sales reps and field service teams needing CRM-integrated daily route optimization to hit more customers efficiently.
Pricing
Starts at $49/user/month (Basic, billed annually); Plus at $59 and Pro at $69 with advanced CRM and territory features.
Salesforce Maps
enterpriseEnterprise-grade location intelligence for sales territory planning, route optimization, and visit scheduling.
Native Salesforce CRM integration that dynamically incorporates pipeline data, appointments, and customer locations into AI-optimized routes
Salesforce Maps is an advanced location intelligence platform integrated natively with Salesforce CRM, enabling sales teams to optimize routes, manage territories, and gain real-time visibility into field activities. It uses AI-driven algorithms to plan multi-stop routes that account for traffic, appointments, priorities, and historical data, while providing tools for scheduling, live tracking, and geospatial analytics. This solution transforms CRM data into actionable insights, helping reps visit more customers efficiently and boosting overall sales productivity.
Pros
- Seamless integration with Salesforce CRM for contextual route planning using leads, opportunities, and accounts
- AI-powered route optimization that minimizes travel time and maximizes daily visits
- Real-time GPS tracking, territory management, and robust analytics for performance insights
Cons
- Requires an existing Salesforce subscription, limiting standalone use
- Higher pricing model that scales with Salesforce licenses
- Steeper learning curve for teams not familiar with Salesforce ecosystem
Best For
Mid-to-large sales organizations deeply embedded in the Salesforce ecosystem seeking enterprise-grade route optimization and territory planning.
Pricing
Starts at $75/user/month (Growth edition) up to $150+/user/month (Enterprise), billed annually as an add-on to Salesforce Sales Cloud licenses.
Route4Me
specializedMulti-stop route optimization software with real-time tracking for sales and delivery teams.
Hyper-efficient route solver that optimizes thousands of stops with asymmetric time windows, driver skills, and real-time adjustments
Route4Me is a cloud-based route optimization platform tailored for sales teams, delivery services, and field operations to plan and execute multi-stop routes efficiently. It leverages advanced algorithms to minimize travel time, fuel costs, and distances while accounting for traffic, time windows, and priorities. The software includes mobile apps for real-time navigation, proof-of-visit capture, and performance analytics to enhance sales productivity.
Pros
- Superior multi-stop route optimization for hundreds or thousands of addresses
- Robust mobile app with real-time GPS tracking and proof-of-delivery
- Strong integrations with CRMs like Salesforce and Google Maps
Cons
- User interface feels outdated and cluttered
- Steep learning curve for advanced customization
- Customer support response times can be inconsistent
Best For
Sales managers and field teams optimizing daily multi-customer visit routes for efficiency and cost savings.
Pricing
Free plan for basic use; paid plans start at $9.99/user/month (Pro), with Advanced at $99/month for teams and custom Enterprise pricing.
Spotio
specializedField sales platform with automated route planning, territory mapping, and performance analytics.
Smart Route Planner with AI-powered multi-stop optimization and traffic-aware routing
Spotio is a field sales management platform specializing in route planning and optimization for door-to-door and territory-based sales teams. It enables users to create efficient multi-stop routes, track reps in real-time, and capture leads on the go via a mobile app. The software also includes canvassing tools, heat maps, and CRM integrations to boost overall sales productivity.
Pros
- Advanced route optimization that minimizes travel time and fuel costs
- Real-time GPS tracking and team performance dashboards
- Intuitive mobile app with offline capabilities for field use
Cons
- Pricing can be steep for small teams without scaling discounts
- Reporting customization is somewhat limited compared to enterprise tools
- Occasional sync issues with certain CRM integrations
Best For
Door-to-door sales teams and field reps in industries like solar, telecom, and pest control who need optimized routing and live tracking.
Pricing
Starts at $39/user/month (Basic), $59/user/month (Pro), $89/user/month (Plus), with Enterprise custom pricing.
Map My Customers
specializedRoute planner and territory manager designed for outside sales reps with CRM integrations.
Drag-and-drop route optimizer that allows unlimited stops with automatic time and distance calculations
Map My Customers is a sales territory mapping and route optimization software tailored for field sales teams, enabling users to visualize customer data on interactive maps, plan efficient multi-stop routes, and track rep performance in real-time. It supports CRM integrations like Salesforce and HubSpot, territory balancing, and mobile check-ins with photos and notes. The tool helps maximize daily visits while minimizing drive time, making it ideal for outside sales operations.
Pros
- Intuitive drag-and-drop route planner with unlimited stops
- Seamless mobile app for check-ins, photos, and live location sharing
- Strong CRM integrations and territory visualization tools
Cons
- Reporting and analytics lack depth compared to enterprise competitors
- No advanced AI-driven optimization or predictive routing
- Higher-tier plans required for full team management features
Best For
Small to mid-sized field sales teams seeking simple, mobile-first route planning and territory mapping without complex setup.
Pricing
Starts at $25/user/month (Starter), $50/user/month (Pro), with Enterprise custom pricing; 14-day free trial available.
SalesRabbit
specializedDoor-to-door and field sales software featuring route optimization and canvassing tools.
AI-powered Canvas Mode for dynamic route clustering and heat map-based lead prioritization
SalesRabbit is a mobile-first sales enablement platform tailored for field sales teams, with robust route planning tools to optimize canvassing and door-to-door routes. It combines territory mapping, lead assignment, and performance tracking to help reps cover more ground efficiently. The software integrates with popular CRMs and includes gamification to boost team productivity.
Pros
- Powerful route optimization with heat maps and territory balancing
- Strong mobile app with offline access for field reps
- Seamless CRM integrations like Salesforce and HubSpot
Cons
- Less ideal for non-canvassing sales routes
- Pricing scales quickly for larger teams
- Some advanced analytics require higher tiers
Best For
Door-to-door and canvassing sales teams needing integrated route planning with sales management tools.
Pricing
Starts at $49/user/month (Pro plan, billed annually), with custom Enterprise pricing for larger teams.
OptimoRoute
specializedDynamic route planning and scheduling for sales visits and mobile workforces.
Patented real-time optimization engine that recalculates routes instantly based on live traffic, delays, and over 20 business constraints
OptimoRoute is a comprehensive route optimization platform tailored for field service, delivery, and sales teams, automating the planning of efficient multi-stop routes to minimize travel time and costs. It incorporates real-time traffic data, time windows, driver preferences, and vehicle constraints to generate optimized schedules and dispatch them instantly. The software also provides mobile apps for drivers, live tracking, and analytics to enhance operational efficiency for sales route planning.
Pros
- Advanced optimization algorithms handling complex constraints like time windows and priorities
- Real-time route adjustments and live GPS tracking for dynamic sales routing
- Robust integrations with CRMs, calendars, and accounting software
Cons
- Pricing scales quickly for larger teams or advanced features
- Steeper learning curve for customizing advanced settings
- Mobile app lacks some polish compared to top competitors
Best For
Mid-sized sales teams managing daily multi-stop visits across territories who need reliable, real-time route optimization.
Pricing
Starts at $25/driver/month (Essentials, billed annually), with Pro at $45/driver/month and Enterprise custom pricing.
Geopogo
specializedTerritory design and route optimization tool for field sales teams.
High-capacity route solver that efficiently optimizes hundreds of closely clustered stops, ideal for dense sales territories.
Geopogo is a web-based route optimization tool powered by Google Maps API, designed to plan efficient multi-stop routes minimizing travel time and distance. Primarily popularized for Pokémon GO players targeting dense clusters of locations like PokéStops, it supports importing custom points of interest for real-world applications such as sales visits. For sales route planning, it offers quick generation of optimized itineraries exportable to navigation apps, though it lacks deeper sales-specific tools like CRM integration.
Pros
- Simple and fast route optimization for up to 500+ stops
- Mobile-friendly exports to Google Maps and Apple Maps
- Affordable entry-level pricing with a free tier
Cons
- No integrations with CRM or sales management tools
- Interface retains Pokémon GO-centric elements unsuitable for professional sales
- Lacks advanced features like scheduling, check-ins, or territory management
Best For
Solo field sales reps or small teams needing basic, low-cost route optimization without complex integrations.
Pricing
Free basic plan; Premium individual plans start at $4.99/month, with team options up to $19.99/month.
RoadWarrior
specializedMobile route planner that optimizes sales routes with traffic-aware algorithms.
Calendar-driven auto-optimization that imports appointments directly into traffic-aware routes
RoadWarrior is a mobile-first route planning and optimization software tailored for field sales teams, delivery drivers, and service technicians. It optimizes multi-stop routes in seconds using real-time traffic data, integrates seamlessly with Google and Outlook calendars to build routes from appointments, and provides a driver app for navigation, check-ins, and proof of delivery. The platform emphasizes ease of use with drag-and-drop scheduling and live route adjustments to maximize daily productivity.
Pros
- Intuitive drag-and-drop route planner with rapid optimization
- Strong calendar integration for automatic scheduling
- Robust mobile app with real-time traffic and navigation
Cons
- Basic reporting and analytics compared to enterprise tools
- Pricing scales quickly for larger teams
- Limited third-party integrations beyond calendars and GPS
Best For
Small to mid-sized sales teams (5-50 reps) needing simple, calendar-synced route optimization without steep learning curves.
Pricing
Starts at $59/month for up to 3 drivers (Solo plan), $25/additional driver/month; Pro and Enterprise tiers from $99/month with advanced features (annual billing discounts available).
Circuit for Teams
specializedRoute optimization app for teams handling sales visits and deliveries with live tracking.
AI route optimizer that dynamically adjusts for traffic and priorities, claiming up to 30% time savings
Circuit for Teams is a mobile-first route optimization platform designed for delivery, field service, and sales teams to plan and execute efficient multi-stop routes. It uses AI to generate optimized routes considering traffic, time windows, and vehicle constraints, with real-time GPS tracking and team communication tools. While strong in logistics, it adapts well to sales route planning by maximizing daily visits and minimizing travel time.
Pros
- AI-driven multi-stop optimization saves significant drive time
- Real-time tracking and ETA updates for better field coordination
- Intuitive mobile app simplifies route execution for sales reps
Cons
- Limited native integrations with sales CRMs like Salesforce
- More delivery-focused features overshadow pure sales tools
- Pricing can add up for larger teams with high route volumes
Best For
Field sales teams needing simple, daily route optimization for customer visits without advanced territory or lead management.
Pricing
Free for solo users; Teams plans start at $20 per user/month (billed annually), scaling with routes and features.
Conclusion
The top three tools stand out as leaders, with Badger Maps taking the top spot for its versatile combination of daily route optimization, CRM integration, and field check-in tools. Salesforce Maps follows with enterprise-grade location intelligence and territory planning capabilities, while Route4Me impresses with its multi-stop optimization and real-time tracking. Each of the top three offers unique strengths, making them ideal for different organizational needs, but Badger Maps clearly sets the standard for overall performance.
Don’t miss out—try Badger Maps first to unlock optimized routes, smoother customer visits, and increased productivity, or explore Salesforce Maps or Route4Me if specific features align better with your goals.
Tools Reviewed
All tools were independently evaluated for this comparison